E-Newsletter
An Electronic Publication of the North Central Massachusetts Chamber of Commerce
Inside this edition, you’ll discover the latest Chamber initiatives and success stories from across our region. From economic development projects and upcoming networking events to policy updates and workforce training opportunities, we’re keeping you connected to what matters most for your business and North Central Massachusetts.
The North Central Massachusetts Chamber of Commerce is here to help – with trusted resources, a strong business network, and a support system to keep your business and the region moving forward

How to Grow When It’s Slow: Increase Productivity Right Now
“Imagine –” suggests business expert Cameron Herold, “If you train your employees on interviewing, train them on effective meetings, train them on an email management, train them on time management, or if you could really work on skill development right now – you can come out of this stronger.”
Cameron Herold is a top business consultant, best-selling author, and speaker. We caught up with him via a recent podcast interview he did for Real Estate Rockstars Radio. He’s the mastermind behind hundreds of companies’ exponential growth and teaches today’s most dynamic business leaders.
Periods of slow growth come with great challenges both for businesses and consumers. However, you can take advantage of such times to improve efficiency and increase productivity. Cameron has some great advice for business owners in his interview, and we put together some recommendations inspired by Cameron.
Clean up your business systems – and your work space
Most businesses will focus only on sales and marketing to survive hard times. You can also use this time to work on your standard operating procedure to ensure it meets your current and future needs. Slow growth periods are ideal times to purge and clean your warehouse, offices, desks, filing systems, and other important areas of the business. Cleaning the workplace will go a long way in creating a better work environment and improving efficiency.
Training and skills development
Considering the busy schedules that characterize modern workplaces, employers have little or no time to train their employees. When it is slow, you can use this time for training and skills development. Train employees in critical areas like interviewing, effective meetings, time management, and email management. Skills development will also help to address weaknesses and strengthen skills, allowing you to bring employees to a level where they can work without constant help and supervision. In a nutshell, training and skills development will contribute to improved employee performance.
Take advantage of technology
Periods of slow growth can allow businesses to make the most of existing and new technology. As more employees work and communicate remotely, they will save significant commuting time and be less distracted when handling projects. Businesses can maximize technology to increase productivity by setting up efficient communication channels and empowering all employees to work remotely. Teleconferencing and working from home are quickly becoming the new normal, a factor that could affect the organizational structure of many companies.
Explore alternative work sites
Changes such as teleconferencing and working remotely will have a significant impact on office leasing. There will be cases where staff members are unable to make it to the corporate office, and working from home is not an option. This situation may force businesses to identify alternative working sites such as sterilized co-working spaces. Choosing a great facility will allow you to carry on with your activities despite the disruption caused by issues such as infectious epidemics. Employees can remain productive in emergency situations.
Proactive employee support
When your employees work remotely, your physical office will be set-up into numerous virtual offices. Maintaining proper communication between managers and employees will require that you give your staff the necessary support. Through observations and conversations, you will be able to identify and understand any signs of agony. These include low morale, low work productivity, and anxiety relating to the slow-growth period. Addressing employee concerns will help in increasing productivity to ensure your business survives the tough times.
For information about how to become a better business owner or operator, check out the Second In Command Podcast at CameronHerold.com/podcast.
And stay tuned for the next article in the 6-part series How to Grow When It’s Slow on the topic of building culture in a remote working environment.

Berkshire Bank, Fidelity Bank and Digital Federal Credit Union were the founding sponsors of this fund and have each contributed $100,000 to help capitalize the recovery effort. In addition, the NCMDC contributed $100,000 of its own money to the new fund. Workers’ Credit Union and bankHometown have also signed on to support the initiative with contributions of $10,000 and $5,000 respectively.
In addition, the NCMDC also secured a $500,000 loan from the U.S. Small Business Administration to bolster its micro-lending program and expand its lending efforts to support small businesses in the region. The loan must be repaid over a ten-year period. Grant dollars received from the Commonwealth of Massachusetts were also used to help support the SBA’s requirement for matching funds for a Loan Loss Reserve.
“Access to capital is a major issue for many small businesses, who are struggling to survive amid the unprecedented economic disruption caused by the COVID-19 public health crisis,” said Roy M. Nascimento, President & CEO of the North Central Massachusetts Chamber of Commerce. “This infusion of much needed capital will help shore up our lending capacity and allow us to continue to support small businesses who need financing but are unable to secure it through traditional means.”
For more information or to inquire about a loan, please contact Sandie Cataldo, Economic Development Manager at 978.353.7600 or email . Businesses or organizations interested in supporting the new Economic Recovery Fund should contact Roy Nascimento, President & CEO at

Amy Jolly, Head of School, Applewild School
The COVID-19 pandemic brings sudden and startling focus to the idea that the future our children face is one marked by volatility, uncertainty, complexity, and ambiguity (‘VUCA’). Our goal as parents and educators should be to prepare them to collectively rise to the challenges of our increasingly interconnected and evolving world. While COVID-19 has thrown all of us for a loop, at Applewild we have been preparing for this kind of uncertainty for years. Certainly, we don’t have this “all figured out” but changing our institutional stance towards innovation and change has made all the difference.
Several years ago, faculty and staff came to agree with Tony Wagner, author of Creating Innovators: The Making of Young People Who Will Change the World, who wrote “most policymakers—and many school administrators—have absolutely no idea what kind of instruction is required to produce students who can think critically and creatively, communicate effectively, and collaborate versus merely score well on a test.” With this as context, we embraced the idea that we need to consciously educate students for a future which we cannot predict. The first step was to educate ourselves on how to teach critical thinking, problem-solving, collaboration, adaptability, and initiative, and how to access and analyze information with curiosity and entrepreneurialism. This institutional shift turned us into a school of metacognition, where both students and adults have the training to plan, monitor, and reflect on their own performance. These habits of mind are the keys to the intrinsic motivation and agile mindset needed to respond to adversity. When combined with a rigorous academic curriculum and our character education program, we see that this emphasis on metacognition allows our students to achieve broadly and across multiple venues.
While we are proud of what we do for students, all this is possible because we focus on adult learning and development. Investing in our people over time has allowed us to become nimble, agile, and ruthlessly committed to educational excellence. Because of our focus on innovation, when COVID-19 hit, we were able to pivot immediately to online learning and kept all of our students engaged and academically on track throughout the school year. Even prior to COVID, our commitment to innovation inspired us to adapt our “product line” to meet the changing needs of our prospective families. For example, we opened a satellite location in Devens to allow us to serve a broader geographic range. We developed a school-within-a-school called “Foundations at Applewild” for students with language-based learning disabilities (ex. dyslexia), and we re-aligned our financial model so we can accept referrals from towns for out-of-district placements. We cultivated a partnership with a nonprofit in Somerville to launch a standalone, specialized one-year program for 8th and 9th graders called “Prospect Studio”. This small cohort program develops the skills demanded by the creative economy and offers a transformative year of design, innovation, entrepreneurship, and leadership skills development. Knowing that some prospective families might find our location a challenge, we re-imagined our campus buildings and now market both 5- and 7- day boarding options to a much larger audience.
Was it easy to shift to an innovative culture? No, and we had many failures along the way and expect more challenges in the future. How did we do it? We focused on providing the professional development needed to develop the behavior traits we desired. Instead of investing in how to teach, we invested in changing how to think. This has made all the difference. Our leadership team has set a climate where thoughtful risk-taking is encouraged and failure is seen as the courage to innovate.
Founded in 1957 on 26 beautiful acres, Applewild School is an independent, coed junior boarding (grades 5–9) and day school (preschool–grade 9). Located one hour outside of Boston, Applewild educates students from over 30 communities in MA and NH and several countries, offering a vibrant liberal arts curriculum, a thoughtful approach to language based learning disabilities, robust athletics and arts offerings, and excellent secondary school placement. Email Amy Jolly, Head of School at to learn how an Applewild education will change the trajectory of your child’s life.
Being a member of the North Central Massachusetts Chamber provides members with many opportunities to gain valuable information and connections. We are always on the lookout for valuable content that would be on interest to our members and communities. In an effort to provide an avenue to more easily access the vast array of the knowledge and expertise that our members possess, we are now offering exclusive Guest Columnist articles for the benefit of our members. As a membership based organization, submissions will only be considered from members at the Business Choice level and above.
This is a great opportunity to position your business as a thought leader and expert. Columns should not be self-promotional or sales oriented ,and should consist of content that would be useful to businesses, including tips, answers to important questions and any insights that would be helpful to fellow members. By participating, members have the chance to better inform, educate and aid in the development of other members and the North Central Massachusetts region.
Please contact David Ginisi, Marketing and Communications Manager, if you are interested in participating: | 978.353.7600 x240
Elite Construction & Design, Inc. will be helping to coordinate the toy drive for the Fitchburg school system this year for the 4th time. They have approximately 300 children between the ages of 5 – 10 that are homeless and in need of Christmas gifts. The last three years were such a great success that the cause continues. Last year Elite Construction & Design, Inc. donated over $4,000 worth of toys and clothes! If you would like to donate to this wonderful cause, they are accepting checks made payable to Elite Construction which will be used towards gifts that they will purchase or they would accept any new unwrapped gifts dropped off to their donation box at their office at 431 Westminster Street, Fitchburg, MA 01420. Your company name will be acknowledged in the article that will be written. If you have any questions please call Lesa Bourgeois at (978) 597-5071.
The MassHire NORTH CENTRAL CAREER CENTER (a non-profit agency) and the Nashoba Valley Chamber of Commerce have partnered for a November 13th job fair at the Devens Common Center in Devens, MA. All of the 77 companies who will participate are hiring.
To pre-register or questions, please contact the MassHire North Central Career Center at 978-534-1481.
An updated list of employers is available at www.masshirenorthcentralcc.com
Job Fair details:
WHEN: Tuesday, November 13th 9:30AM to 12:30PM
WHERE: Devens Common Center, Devens, MA
WHO: Anyone looking for work.
COST: Free for job seekers
When the workday ends and the lights go down, Custom Cleaning Service of Peabody, Inc. gets to work. “We operate as our clients’ silent partner after business hours,” says Adam Paicos, of Templeton, who now serves as Director of Operations and oversees the company’s expansion into North Central MA. “We are not often seen, but we ensure facilities are clean, secure, and ready for business each day while serving as the eyes and ears for our clients when they are not on site.”
Discover local business stories through our Inside North Central Massachusetts Podcast series. Listen as Chamber members share their journeys, insights, and contributions to our thriving regional business community.
Looking for your next opportunity? Explore current job openings from employers across North Central Massachusetts on our Jobs Board. Whether you’re starting a new career or making a change, you’ll find a variety of local positions available to help you take the next step.
CapEx Facility Services & Construction · Leominster, MA
TaraVista Behavioral Health Center · Harvard, MA
DRS Power Technology, Inc. · Fitchburg, MA
AIS · Leominster, MA