E-Newsletter
An Electronic Publication of the North Central Massachusetts Chamber of Commerce
Inside this edition, you’ll discover the latest Chamber initiatives and success stories from across our region. From economic development projects and upcoming networking events to policy updates and workforce training opportunities, we’re keeping you connected to what matters most for your business and North Central Massachusetts.
The North Central Massachusetts Chamber of Commerce is here to help – with trusted resources, a strong business network, and a support system to keep your business and the region moving forward
Article Source: State House News Service
Author: Matt Murphy
Welcome to post-pandemic Beacon Hill, where the political fights over how vaccine doses should be distributed have been replaced by quarrels over who gets to decide how to spend surfeits of money, and where to potentially get more.
If you extended your holiday weekend and are just tuning in, Gov. Charlie Baker and the Legislature got into a bit of a tiff this week over who should have the final say over how $5.28 billion in federal relief money gets spent, with four cities – Chelsea, Everett, Methuen and Randolph – caught in the middle.
This happened as Senate President Karen Spilka and House Speaker Ron Mariano scheduled a vote for next Wednesday on the $2 billion “millionaires’ tax” and Department of Revenue Commissioner Geoffrey Snyder released live images of himself swimming in money, DuckTales-style.
(Ok, the latter didn’t really happen, but it almost could have.)
It all started Tuesday morning as legislators and staff were sifting through Memorial Day weekend email and Spilka and Mariano announced that they planned to move the state’s full American Rescue Plan Act allowance into a separate fund from which the Legislature, and only the Legislature, could appropriate it.
Baker quickly threw a flag on the power play, stating that not only was it not necessary, but it could slow down the state’s ability to quickly put that money to use stimulating the economy.
Furthermore, he had promised, at the urging of members of the Congressional delegation, to give the aforementioned four cities $100 million that they had been short changed due to federal funding formulas. If the money was moved into a segregated fund, he could no longer transfer the money and the cities would have to wait, he said.
“If he says that he has that authority, then he could have cut a check a week ago,” Rep. Dan Hunt, chairman of the House Committee on Federal Stimulus and Census Oversight, responded. The Dorchester Democrat was referencing the fact that the money had apparently arrived from the feds on May 19.
And as it turned out, a senior administration official said Baker had been planning to announce the release of the funds the next morning in Chelsea, but cut it from the script rather than risk antagonizing legislative leaders.
Baker responded to questions about the money at his Chelsea event by indicating that he would raise the issue with Mariano and Spilka, adding, “I hope they see it the way we do.”
They didn’t.
The two Democrats suggested they were the ones with the sense of “urgency” to rush to rescue of Chelsea, Everett, Methuen and Randolph, but they offered no timeline to appropriate the money and referenced a “robust legislative process,” which is almost never confused with urgency.
So, Baker on Friday went ahead and released the money anyway, and the total was $109 million. Sens. Elizabeth Warren and Ed Markey and Rep. Ayanna Pressley applauded the move, and Mariano and Spilka said they were “glad” the four cities would be receiving the additional funds.
“The Senate and House look forward to working with the Administration and the public in an open and transparent process to equitably distribute federal funds,” Mariano and Spilka concluded.
But while the saga of the $109 million may be over, Democratic leaders are still moving ahead with plans to seize control of the funds, and this may not be the last clash over how to handle billions of uncommitted cash.
With an election year around the corner, DOR announced that the state took in $4 billion in taxes in May, beating estimates by more than $2.1 billion and putting the state on track to collect nearly $4 billion more than it expected on the year. Hence, Snyder’s metaphorical coin dive.
While some of that has to do with the fact that the tax filing deadline was moved this year from April to May, it still marked the continuation of a trend that has state leaders contemplating a sizable surplus at the end of the fiscal year.
That, too, will need to get spent, or saved, or perhaps returned in the form of tax relief.
Spilka and Mariano did not foreclose the idea that federal relief funds “may potentially be spread out over a number of years to ensure our continued economic vitality,” which could form a bridge between today and the day millionaires start paying higher income taxes.
The two Democrats announced that they planned to call a vote next Wednesday on a constitutional amendment to impose a new 4 percent surtax on income over $1 million, with the intention of spending it on transportation and education.
It’s the second and final vote required before the question would be put to voters on the 2022 ballot, and it is expected to pass despite the current strength of the state’s financial footing. Advocates still believe the new funding sources will be needed long-term to address learning gaps, public transit and traffic congestion.
As for that visit to Chelsea, Baker still made the short drive north to the city’s always-crowded Market Basket and announced a new partnership with the grocery chain.
For three days this week and three days next week, pop-up vaccine clinics will be run in Market Basket parking lots in Chelsea, Fall River, Lawrence, Lynn and Revere and anyone getting a shot will receive a $25 gift card for groceries.
The promotion is part of the administration’s newest strategy to reach the remaining pockets of unvaccinated residents by making the COVID-19 vaccines more accessible, including in hard-hit communities of color and to other groups showing signs of vaccine hesitancy.
Baker has also reached out to Treasurer Deborah Goldberg to inquire about the logistics of setting up a vaccine Lottery, as states like Ohio and California have done, and vaccine promotions are being run at venues like Polar Park in Worcester.
The targeted approach means a winding down of the mass vaccination sites that were so central to the early phases of the administration’s vaccine program.
Gillette Stadium was the first mass vaccination site to open in January and it will be the first to close on June 14. The site at the old Circuit City in Dartmouth will be the last to close July 13.
STORY OF THE WEEK: One hundred million dollars between friends.
SONG OF THE WEEK: You know what they say about having mo money. It brings mo problems.
HUB International started with Rome Insurance in 1939, and expanded over the years into commercial insurance. They were purchased by HUB International in 2007, becoming a multi-faceted insurance agency and brokerage firm, expanding to employee and retirement benefits, individual wealth planning, bonds, and more. They are currently the largest agency is Massachusetts for personalized insurance, such as home, automobile, and more.
HUB International grew through word of mouth and individual efforts: mailing campaigns, radio advertising, phone communication, and now through digital marketing such as social media platforms.
According to their website, HUB International’s company mission is “to protect and support the aspirations of individuals, families and businesses, to empower our employees to learn, grow and make a difference in their communities.”
“As an agency, HUB has a lot of experience in vertical industries like transportation industry and financial institutions, hospitality, real estate, and medical, including specialty lines like directors’ and office insurance,” said Gary Costello, Vice President and Producer at HUB International.
They specialize in various growing needs of business owners. Costello himself specializes in commercial insurances for workers’ compensation, product liability, and physical assets of a business.
For the future, HUB International plans to continue what they have been doing all along, and adapting that to the “new normal” and to the realities around us.
“Thankfully, the HUB has really quickly and we are fortunate to have done so,” said Costello. “Zoom meetings were few and far between pre-pandemic but are now a part of the lifestyle.”
He also adds that the North Central Massachusetts Chamber of Commerce has been incredibly helpful throughout the pandemic.
“If it wasn’t for people like the [North Central Massachusetts Chamber of Commerce], business would lose the voice that they needed. They get personally involved in the business owners as customers, and are a great support system and advocate for those businesses,” he said.
HUB International’s Fitchburg location is currently closed, but the employees from there are enjoying working from home and adjusting pretty well the further everyone gets into the pandemic.
“We are trying to do more sales virtually through Zoom, by phone call, and face-to-face when necessary,” Costello said. “Thankfully, travel is coming back and meeting at the client’s office depends on the client. More and more clients are inviting us to their offices, with proper protocols in place.”
You can contact HUB International through their website at www.hubinternational.com to speak with an agent in your local area.
“Every day could bring a new challenges, and life is changing as we speak,” said Costello. “Hub is always trying to create new ways to reach out to the public and customers. Change is inevitable and you just have to embrace it. “
Marketing and advertising are only part of the equation when attracting new clients. Service is perhaps the single most important aspect of any business. If your business provides good service, but you are still losing clients, it is important to identify the reasons. We have identified some of the problems local businesses encounter when marketing to potential and existing clients.
Many entrepreneurs and small businesses in the service industry have difficulty determining value. Whether you want to be at the top or bottom of the price range, or somewhere in-between, you do need a starting point. Research what other companies in similar markets are charging for their services. Setting your price too low at first can make it difficult to retain clients once you have to raise them.
Let’s look at some of the factors that influence client retention.
Consider the appearance of the company. When marketing your business, do you advertise low prices or a fast turn-around? Are you focused on creating an image of luxury and comfort, or are you targeting teens? Take a hard, realistic look at what your marketing and ads say about the business, and how this influences a potential or current customer’s perception.
Consider whether your image has changed recently. For instance, consider a clothing store that has provided family clothing in the past and has now chosen to focus on a teens, neglecting their current customers. This example illustrates an obvious change that may or may not be in the businesses’ best interest, but is one that will lead to the loss of existing customers. Will these changes bring in enough new customers, and revenue, to replace what is lost?
Is the business “user friendly”? Potential customers are typically courted during the sales process, offered deals, and presented with a can-do attitude. This can create a two-fold problem. First, are you actually able to provide what has been promised once the client is retained? Secondly, are you putting this much effort into retaining current clients? Is any effort put into retaining current clients?
Creating a relationship with customers makes it easier to not only retain them, but to obtain new customers as well. Word of mouth is the best advertising. A satisfied customer will sing your praises, while an unsatisfied customer can wreak havoc on the reputation of your business.
Customer service is a valuable tool that should be implemented. Take time to foster a relationship with your regular customers and learn what you can do to increase their satisfaction with your products or services. You will gain valuable insight that will increase the businesses’ bottom line.
It is important to consistently contact customers to show them you value their business. Depending on the type of store you own, you might send them a monthly coupon or notice of a special that is operating. Not all contact should be marketing, providing the customer with something of value is important too. A paint store could send out an email showing the 5 most popular colors for the coming season. A gardening store could send out a monthly what to do list, while an HVAC business could send out reminders to change filters.
We recommend taking a hard look at your existing customer base and the image and reputation of your business. There are many ways to increase business by adding new customers, but the general rule of thumb has always been that it is less expensive to retain an existing customer than obtaining a new one. Please feel free to stop by the Chamber and learn more about our services.
Join a virtual presentation with Sam Quinones, award-winning author of “Dreamland,” at 1 p.m. on April 15. Sam will discuss the state of the opioid epidemic, including emerging trends in the illicit drug market, the lawsuits against the pharmaceutical companies and the stigma that still persists around the disease of addiction. Sam previously spoke in Worcester in 2017 and demonstrated his depth of knowledge and keen insights into the drug problem that claimed the lives of more than 80,000 Americans last year. This is a unique opportunity for all of us to gain more insight on how to address the opioid epidemic.
Please pre-register using the link or meeting information below in the flyer.

LEOMINSTER, Mass – In an extraordinary year of challenge due to the pandemic, Fidelity Bank donated nearly $450,000 to more than 200 worthy organizations, events, and causes in several Central and Eastern Massachusetts communities in 2020 through its LifeDesign Community Dividend, which is money the bank sets aside for this purpose each year.
The pandemic was a major focus of 2020 donations, with Fidelity Bank donating more than $100,000 to help various organizations support basic needs early in the pandemic through its Caring for Our Communities COVID-19 Response Grants and more than $50,000 in additional holiday support given to more than a dozen Massachusetts food pantries to help people affected by the pandemic.
“Local nonprofits, organizations and small businesses have done heroic work helping our communities get through this difficult time,” says Fidelity Bank Chairman & CEO Edward F. Manzi, Jr. “The LifeDesign Community Dividend allowed us to show our care and compassion for those in need during the pandemic.”
Other organizations receiving contributions in 2020 included The SHINE Initiative, which Fidelity Bank founded in 2004 with input from its employees to combat discrimination and destigmatize mental health conditions in children and young adults, as well as Greater Worcester Community Foundation, Needham Community Council, Quinsigamond Community College Foundation, City of Leominster Fund, March of Dimes, Heywood Healthcare, YWCA of Central Massachusetts, Hanover Theatre, and several causes promoted through Fidelity Bank’s weekly Caring Casual Fridays.
Fidelity Bank has given out approximately 2.5 million dollars since the program was renamed in 2013.
About Fidelity Bank:
Founded in 1888, Fidelity Bank is one of the strongest independent community banks in Central and Eastern Massachusetts. Fidelity Bank’s unique LifeDesign approach to banking provides the care and clarity needed to make informed decisions with confidence. The Bank offers a range of personal and business banking solutions to clients in 14 full-service banking centers in Leominster, Worcester, Fitchburg, Needham, Gardner, Stow, Shirley, Barre, Millbury, Paxton, Princeton, and Winchendon. The Bank has consistently earned a “5 Star” rating from BauerFinancial, Inc., the nation’s leading independent bank rating and research firm. In 2020 Fidelity Bank was voted Worcester Telegram & Gazette Best Financial Services in Central Massachusetts and was named to the Boston Globe’s Top Places to Work list for the sixth time. As of December 31, 2020, the bank had total assets of approximately $1.1 billion. For more information, visit www.fidelitybankonline.com or www.facebook.com/fidelitybankma
Leominster, MA – Leominster Credit Union (LCU) has partnered with Fitchburg High School to supplement their math classes with a Financial Literacy section regarding personal finance. The personal finance course includes units on checking, savings, managing credit, types of credit, saving for college, budgeting and much more! The classes run for 40 minutes and are taught rotating both in-person and virtually, engaging with over 100 students. The classes are taught by LCU employees Brittany Haley, Waldemar Agostini and Daisy Casiano in conjunction with Katie Najjar.
“At LCU we hope to continue to foster this new relationship with Fitchburg High School, faculty and students and in the future hope to expand this curriculum to additional schools within our community. We want to provide financial education to students and families to improve their skills, boost their confidence and help them achieve success,” said Katie Najjar, SVP Retail, Leominster Credit Union.
“Introducing financial literacy has been a welcomed opportunity for Fitchburg High School students. Students need to be versed in the core curriculum and practical everyday life skills such as being financially literate. Learning about budgeting, money, and finances can impact student futures and quality of life. We are happy to work with LCU in offering these options for our students,” stated Josie D’Elia, Fitchburg High School, Guidance Counselor.
When the workday ends and the lights go down, Custom Cleaning Service of Peabody, Inc. gets to work. “We operate as our clients’ silent partner after business hours,” says Adam Paicos, of Templeton, who now serves as Director of Operations and oversees the company’s expansion into North Central MA. “We are not often seen, but we ensure facilities are clean, secure, and ready for business each day while serving as the eyes and ears for our clients when they are not on site.”
Discover local business stories through our Inside North Central Massachusetts Podcast series. Listen as Chamber members share their journeys, insights, and contributions to our thriving regional business community.
Looking for your next opportunity? Explore current job openings from employers across North Central Massachusetts on our Jobs Board. Whether you’re starting a new career or making a change, you’ll find a variety of local positions available to help you take the next step.
CapEx Facility Services & Construction · Leominster, MA
TaraVista Behavioral Health Center · Harvard, MA
DRS Power Technology, Inc. · Fitchburg, MA
AIS · Leominster, MA