E-Newsletter
An Electronic Publication of the North Central Massachusetts Chamber of Commerce
Inside this edition, you’ll discover the latest Chamber initiatives and success stories from across our region. From economic development projects and upcoming networking events to policy updates and workforce training opportunities, we’re keeping you connected to what matters most for your business and North Central Massachusetts.
The North Central Massachusetts Chamber of Commerce is here to help – with trusted resources, a strong business network, and a support system to keep your business and the region moving forward
For many local small businesses, the past year and a half have been one of the unprecedented challenges. With many states lifting Covid restrictions, and the vaccine administered at a fast pace, re-opening is the next thing on the horizon. Business planning can be challenging enough in the best of times, and this year is far from the best. Therefore, creating a post-covid business plan, one that’s realistic and achievable, can help you define your business goals over the next year, and give you measurable metrics to analyze the success of your business.
Creating goals starts with defining them. Three key questions can help you create the best business plan, not just post-Covid, but in the future, as well.
Businesses aren’t just vendors of goods or providers of services. Successful businesses identify a need their customers have and position themselves as the answer to meeting it. So, what need do you meet? Understanding this will help you know how you make your money, and can help you with marketing initiatives, too, as you’ll be able to present your business in a way that appeals to your target customers.
Appealing to your target customers can be difficult if you haven’t defined who your target customer is. Focus on what type of person will patronize your business, including age, gender, and income, and education levels. Then, you can get a better picture of what this type of person needs, and how you provide it.
Understanding how you changed your operating model during the pandemic can give you insight into how your customers will buy from you afterward. Did you start a home delivery service, or offer virtual consulting fr a service business? Many of your customers may appreciate the convenience of these services, and they could be a vital part of your business moving forward.
Predicting whether your customers will continue their pandemic methods of consuming goods and services can be tricky. You may wish to send out a survey to your customer base, asking them if they preferred your pre-pandemic business model or the altered, more virtual one. Responding to their needs and presenting your business in the way that your customers wish to shop gives you a goal for your business.
Your target customer’s needs may have changed, too. Perhaps they’re working from home and they like the convenience of home-delivered goods and virtual services. Or, they may be tired of being at home, in welcome the chance to shop in person again.
The Chamber can be a strong resource for your business. It’s an organization with a mission to help local businesses in the community grow and thrive. From helping you find the right employees to hosting business showcases, the Chamber is on your side, as a business owner. If you haven’t stopped by your local office, take the time to introduce yourself and tell your representatives a little about your business, your goals, and ask what kind of programs you can participate in to help raise your visibility in the community.
Article Source: State House News Service
The Baker-Polito Administration today announced that work search requirements will be reinstated for all regular Unemployment Insurance (UI) claimants effective the week of June 15, 2021. This requirement applies to UI claimants receiving Pandemic Emergency Unemployment Compensation (PEUC) and those on Extended Benefits (EB). Massachusetts temporarily suspended these work-search requirements in March 2020, following updated federal guidance at the outset of the pandemic.
The Commonwealth is set to lift all COVID-19 restrictions and complete the reopening process on May 29, 2021. The statewide COVID-19 state of emergency will terminate on June 15, 2021. With more than 200,000 jobs at Massachusetts employers advertised in the MassHire JobQuest, claimants are encouraged to learn more about finding employment opportunities through tools like the MassHire Career Centers.
The reinstatement of the work search requirement for UI claimants means that beginning with the benefit week of June 13, 2021 through June 19, 2021, claimants must attest each week that they are making at least three work-search activities per week and provide proof of work search activity to the Department of Unemployment Assistance (DUA) if requested. These requirements will be necessary to maintain eligibility for UI benefits. Examples of valid work-search activities include, but are not limited to:
Completing a job application in person or online with employers who reasonably may be expected to have an opening for suitable work.
Registering for work and reemployment services with a local Mass Hire Career Center
Using other job search activities, such as reviewing job listings on the internet, newspapers or professional journals, contacting professional associations, and networking with colleagues or friends.
Most claimants will be entitled to continue to receive partial or reduced UI benefits—and the full amount of the special COVID-related $300 weekly stipend offered through the Federal Pandemic Unemployment Compensation (FPUC) program—even as they return to employment. Claimants who report wages from new employment will have their regular UI weekly benefit proportionately reduced to offset new wages, but in most circumstances claimants will remain eligible for the $300 weekly stipend until their regular wages exceed 133 percent of their regular weekly benefit amount (calculated without including the $300 weekly stipend). The Federal Pandemic Unemployment Compensation (FPUC) program will end in the first week of September.
Under the work search requirements, claimants will need to keep a detailed written log of their work search activities. Claimants may also be called upon to attend a Career Center related activity and will be required to bring printed completed copies of their work search activity logs. Claimants may also be asked to provide their work search information to DUA upon request and must keep proof of their work search documents for one year after they stop requesting benefits. Claimants should not mail the work search logs to DUA unless requested.
Massachusetts is set to complete its reopening process on May 29, 2021, when all COVID-19 restrictions will be lifted. Massachusetts remains a national leader in vaccinations and is on-track to fully vaccinate more than 4 million people by the first week of June, and the Commonwealth recently launched a new program to make it easier for employers to help get their workers vaccinated. As of April 2021, there were nearly 200,000 job-postings across Massachusetts, the highest that figure has ever been in history.
Effective the week of June 15, regular UI claimants will not be able to cite COVID-related reasons to waive work search requirements and must accept suitable employment, if offered. Refusing work because a UI claimant would rather collect more money in unemployment benefits is not reasonable in any circumstances and is considered fraud. Employers may report any furloughed employees who refuse to come back to work by emailing .
Claimants who need assistance looking for their next job are encouraged to contact their local MassHire Career Center. MassHire Career Centers offer unemployed workers a wide array of reemployment services and tools that will assist them in preparing for their next employment opportunity. Claimants can contact a MassHire Career Center nearest them by visiting the Career Center website or calling their local Career Center. Claimants can locate a Career Center near their home by using the MassHire Career Center locator here. More than 200,000 jobs at Massachusetts employers are advertised in the MassHire JobQuest. Click here to look for jobs.
Employer Resources:
WorkShare
If an employer had furloughed workers during the pandemic and wants to call them back, the employer may want to consider using the Commonwealth’s WorkShare program. Workshare helps employers bring employees back part-time while allowing them to maintain the additional $300 a week in federal UI benefits as well as continuing to subsidize a portion of their wages. For more information on WorkShare go to https://www.mass.gov/workshare-for-employers or call (617) 626-6877.
Virtual Career Fairs
Employers may also contact their local MassHire Career Center to set up a free virtual recruitment event to assist with reaching out to unemployed individuals in their area. Employers can contact their local MassHire center to discuss their options here.
Article source: State House News Service
Author: Matt Murphy
More than a year after Gov. Charlie Baker first ordered Bay State residents to mask up to protect both themselves and others from a little understood virus sweeping the globe, the governor on Monday said if (and it’s a BIG if) you are fully vaccinated, you can drop the face covering in time for the Memorial Day barbecue.
Baker was back from D.C. and clear-eyed about what the latest guidance on mask wearing and vaccine effectiveness from the Centers for Disease Control meant for the people and businesses of Massachusetts.
Time to go back to the way things were, or at least something more recognizable.
And it’s not only masks that are getting shed like a jacket on the first day temps climb above 65. Baker said on Monday that along with the rescission of the mask mandate on May 29, all remaining business restrictions, capacity ceilings and gathering limits would be lifted as well. That’s two months ahead of what Baker had initially been planning for, and more in line with steps that some other states are taking.
As for the public health emergency declared last March as COVID-19 began to spread, no more after June 15.
The governor didn’t want to say it, but it sure felt like he was declaring the pandemic over.
“COVID’s a little bit like Michael Myers,” Baker said, chuckling nervously as he compared the virus to the late-70s, can’t-be-killed antagonist in the slasher flick franchise “Halloween.”
When Baker ends the state of emergency, he will also be giving up the rationale used for countless executive orders and emergency laws designed to respond and help people and employers adapt to a new way of semi-quarantined life.
That has created a conundrum for policy makers who must decide, and decide pretty quickly, what deserves to stay from the pandemic-era.
House Speaker Ron Mariano and Senate President Karen Spilka asked for and received a list of executive orders and emergency regulations that will expire when the public health emergency ends.
The Massachusetts Municipal Association is among those who want remote and virtual meeting options to remain in the toolbox for municipal boards, while Sen. Diana DiZoglio is helping to lead the charge on Beacon Hill on behalf of restaurants to keep third-party delivery fees capped and to-go cocktails on the menu.
DiZoglio has filed a bill to extend both pandemic accommodations for restaurants beyond the end of the state of emergency, and has filed a similar budget amendment that will be debated next week.
“Our local restaurants are depending on us to take immediate action as they work to remain afloat in this unprecedented time,” DiZoglio said.
The Committee on Election Laws this week also heard extensive testimony about why voting-by-mail should not be just a way to avoid coming into contact with other humans while participating in democracy, but a way to increase participation in democracy in its own right.
While there’s much still to sort through, the Legislature cleaned three things off its plate this week, finalizing a borrowing bill to construct a new soldiers’ home in Holyoke and settling on another strategy that will allow businesses to avoid steep unemployment insurance bill spikes.
The UI fix is the second attempt by Beacon Hill lawmakers to come to the rescue of employers, but it left some in the business community feeling still exposed.
Democratic leaders had been waiting to hear from the U.S. Treasury on whether federal relief funds could be used to build back deplete unemployment benefit systems, but after being given the green light by the Biden administration the bill they crafted didn’t rely on any of that money at all – at least for now.
Instead, the solution they crafted will spread the cost to employers over 20 years as the state borrows to meet pandemic benefit obligations that stretched the state unemployment trust beyond its means.
The UI bill, which Rep. Josh Cutler said the Baker administration helped to develop, also included the emergency COVID-19 paid leave program that Baker previously tried to amend, to no avail.
The House and Senate stuck with the original structure of the up-to-one-week paid leave program that affords workers time to quarantine, get immunized or care for a family member sick with COVID. And municipal employees would still qualify.
If the Legislature does ultimately decide to spend federal dollars to help businesses shoulder the heavier burden of UI system costs, they could always pad the $273 million supplemental budget Baker filed this week.
That bill uses some federal funds to cover some pandemic spending, but it’s not THE blueprint for how to spend billions in American Rescue Plan dollars. It would, however, appropriate $5 million for the new Peace Officer Standards and Training Commission to get to work certifying law enforcement officers around the state, and another $12.5 million to implement other aspects of last year’s police accountability law.
Of course, in all the excitement over the prospects of a summer without worrying about COVID-19, it’s easy to forget that millions of Bay State residents are still not and cannot be vaccinated.
The state crossed the threshold of 3.3 million fully vaccinated this week, but children under 12 are still not eligible for a vaccine and masks will continue to be required in schools, just not outside at recess.
Masks will also stay the norm in nursing homes and other congregate care settings, and in many communities of color vaccination rates continue to trail those of the white population.
Some people might just keep wearing masks because it makes them feel safer, and Baker said cities, towns and business owners that want to move slower and keep requiring masks or other safety measures are welcome to do so and should be respected.
Because at the end of the day, people are still contracting COVID-19, even if the health outcomes are somewhat improved.
On the day, Baker announced the new reopening strategy, 281 new cases of COVID-19 were reported and 336 people were hospitalized with the virus.
It was the lowest daily case count since Sept. 22.
STORY OF THE WEEK: The beginning of end of the pandemic, like its arrival, came on abruptly and could take some getting used to.
SONG OF THE WEEK: It’s about to be all over now.
Please join us for a LIVE cooking demonstration with Simply Creative Chef, Rob Scott on Tuesday, April 13, 2021, at 7:00 PM.
Chef Rob will teach us how to cook Panko Crusted Chicken Milanese (with fresh mozzarella, blistered tomatoes and spinach) – a colorful and delicious meal. We’ll send out the recipe in advance (and the Zoom link) to those who register, so you can gather your ingredients and cook along with Chef Rob! Or, just curl up on the couch to watch the demo, and make the meal another day.
Register at https://tinyurl.com/fplchefrob to be sent the recipe and Zoom link.
This is a free program. For information about this or other Library programs call 978-829-1780 or visit our website: www.FitchburgPublicLibrary.org.
Leominster, MA – Leominster Credit Union (LCU) is holding two free virtual Mortgage Info Sessions Wednesday, March 24, and Tuesday, March 30. Sessions will be held from 6:00pm – 7:00pm. Visit www.leominstercu.com/homes for information.
These LCU Mortgage Info Sessions will address the specific needs of most homebuyers including first-time buyers, buyers moving after owning for several years, or buyers entering the market after having credit issues in the past. Zoom virtual sessions will be presented by an LCU Financing Specialist who will answer questions regarding the home buying process and what to expect from realtors, attorneys and home inspectors. Topics will include: buying, refinancing, downsizing, second homes, investments, the application process, purchase and sales, inspections, and benefits of borrowing locally.
Matt Dufault, AVP Real Estate Lending commented, “These seminars not only provide the basics of buying a home, but also the opportunity to establish a plan for home ownership based on your personal situation.”
LCU has programs available for not only for first-time homebuyers, but for any buyer who needs help getting mortgage-ready. Borrowers may be able to qualify for a mortgage much sooner than they expect.
Seating is limited and registration is required. For more information and to register online, please visit leominstercu.com/homes.
Founded in 1954, Leominster Credit Union (LCU) is a member-owned, not-for-profit financial cooperative with a full range of deposit, lending and other financial services. Headquartered in Leominster, Massachusetts, LCU is proud to claim nearly 50,000 members and more than $700 million in assets. LCU has seven branch locations in Leominster, Clinton, Holden, North Leominster, Sterling and Worcester with ATM services at all branch locations. LCU also provides 24 hour banking via Mobile and Online services. Visit leominstercu.com or call 800-649-4646.
The Fitchburg Public Library has been selected as one of 16 public libraries nationwide to receive a $5,000 American Dream Literacy Initiative grant from the American Library Association (ALA) and Dollar General Literacy Foundation.
With the funding, library staff will create a Citizenship Corner in the library. The Citizenship Corner will be a single destination for patrons seeking information on citizenship test materials as well as adult literacy and ESL materials. Additionally, thanks to a partnership with the Literacy Volunteers of the Montachusett Area, two complete Citizenship Courses will be offered later this year. Assistance with the completion of citizenship applications will be provided to students of the courses as well, thanks to Project Citizenship, a Boston-based organization.
The Fitchburg Public Library was selected through a competitive, peer-reviewed application process. Nearly 90 public libraries applied for the 16 available grants, according to the ALA Public Programs Office. View all 16 recipients of the 2021 American Dream Literacy Grants. The American Dream Literacy Initiative strives to develop tools and resources for libraries and library staff to provide effective literacy services to adult English language learners in their communities and across the country.
Since the program’s inception, more than 200 libraries in Dollar General communities have initiated or expanded literacy services for adult English language learners. The grants allow libraries to augment their print and digital English as a second language (ESL) collections; increase computer access and training; provide job training; hold English language learning (ELL), general educational development (GED) and citizenship classes; and raise the visibility of services for immigrant populations.
The American Dream Literacy Initiative is made possible through the generous support of the Dollar General Literacy Foundation.
When the workday ends and the lights go down, Custom Cleaning Service of Peabody, Inc. gets to work. “We operate as our clients’ silent partner after business hours,” says Adam Paicos, of Templeton, who now serves as Director of Operations and oversees the company’s expansion into North Central MA. “We are not often seen, but we ensure facilities are clean, secure, and ready for business each day while serving as the eyes and ears for our clients when they are not on site.”
Discover local business stories through our Inside North Central Massachusetts Podcast series. Listen as Chamber members share their journeys, insights, and contributions to our thriving regional business community.
Looking for your next opportunity? Explore current job openings from employers across North Central Massachusetts on our Jobs Board. Whether you’re starting a new career or making a change, you’ll find a variety of local positions available to help you take the next step.
CapEx Facility Services & Construction · Leominster, MA
TaraVista Behavioral Health Center · Harvard, MA
DRS Power Technology, Inc. · Fitchburg, MA
AIS · Leominster, MA