E-Newsletter
An Electronic Publication of the North Central Massachusetts Chamber of Commerce
Inside this edition, you’ll discover the latest Chamber initiatives and success stories from across our region. From economic development projects and upcoming networking events to policy updates and workforce training opportunities, we’re keeping you connected to what matters most for your business and North Central Massachusetts.
The North Central Massachusetts Chamber of Commerce is here to help – with trusted resources, a strong business network, and a support system to keep your business and the region moving forward
If you expect to have any kind of influence in your company or in your industry as a whole, the first step is to show up. This means getting involved with your work community and going the extra mile in terms of the effort you give your assignments. The more you can put yourself out there, the more opportunities you will have for the higher-ups and key industry players to recognize you for your efforts. Here’s what you need to do.
Do your best to be one of the first people in the office every day. Not only does this demonstrate your commitment to your job, but it can also give you a chance to get in some uninterrupted work time before everyone else arrives. Of course, there may be occasions when you are forced to arrive late, but try not to make a habit of it. Embrace punctuality in your personal life as well so that the habit becomes ingrained over time.
If you will be attending an important meeting or giving a presentation, don’t neglect the necessary advance preparations. This can include making note of a few talking points, reviewing your slides, researching your audience, confirming appointments and more. A few extra minutes of preparation could make the difference between a presentation that is successful and one that isn’t. Your colleagues will appreciate that you are prepared as well, as this will ensure you aren’t wasting anyone’s time with an inefficient meeting.
Depending on your position within your company, you may be called upon to make important decisions from time to time. It is crucial that you take the time to evaluate all of your options and their possible outcomes before arriving at a decision. Only when you have considered all of the angles can you make a truly informed choice. Be sure to take input from those who will be affected by your decision as well, as their needs and preferences could shape the final results.
If you expect to have any sway within your organization, you need to be able to identify potential trouble areas so that they can be addressed before they become major issues. However, it is not enough to simply point out the problem; you also need to be able to provide possible solutions. Otherwise, you’ll be seen merely as a complainer, not as someone who could be a driving force in improving the company. Even if your solutions aren’t fully worked out yet, it is still better to at least have a starting point so that you and your team can work together to come up with an action plan.
Networking is incredibly important when you are trying to build your influence. You never know who might be able to collaborate with you on a new initiative, so don’t be shy about putting yourself out there. Attend networking events, industry-specific trade shows and other events geared towards people in your industry. If you have the time, you may want to get involved with professional organizations that serve your industry, like unions, associations and other entities. Over time, you’ll be able to build your network, which will expand your level of influence in your industry.
Amazon is the largest online store and hosts products from some of the biggest brands in the world. They are also known for large inventories and discounts, so competing based on price can be a tall order for local startups. Interestingly, about 50% of the products you encounter at Amazon in the United States are listed by small-to-medium businesses (SMBs) and not Amazon itself. So is Amazon a competitor, or is it a marketplace?
In addition to setting up your business on Amazon, there are several ways a local business can compete and establish its market. Here are five:
Local businesses have the advantage of offering one-on-one customized services, something that’s not available for Amazon customers. As a small business, you can focus on customer support to learn more about your clients and customize your services to their needs. There are various ways to create an impression of personalized services, from greeting customers by their names and following up on big sales to analyzing each feedback.
A loyalty program is designed to reward repeat customers and a perfect way to get repeat business income. If you lack one, you should create a loyalty program that allows regular customers to receive personalized treatment, discounts and better offers. Make sure your customers learn about the loyalty program during their first visit or interaction with your business. Amazon has deals and redeemable points, shipping discounts and other incentives, so make sure your loyalty program is attractive enough to retain customers.
To become successful, people need to know about your business, so it is vital to work on the brand. Invest in SEO, set up your website and get on Amazon if your business model can align with the store. Make sure you optimize the business for local customers and take advantage of social media marketing. Increasing brand presence locally will provide the perfect canvas for exploring markets beyond the borders.
Most people start their searches online through their mobile phones and modern devices. In recent times, mobile games, operating systems and other applications have become a platform for advertising. Companies like Amazon market for everyone, especially mobile users. However, as a local business, you have the advantage of knowing and understanding your immediate customers. You know the right language to use for marketing and platforms local communities use to access information. Mobile devices also offer a chance to connect offline shopping experiences.
Amazon boasts the inherent advantages of a global brand and is essentially a marketplace where customers can find any product. As a local business, you can take advantage of the existing logistics frameworks and reputation to list your products on the platform. Local customers that prefer to shop from Amazon will still be able to find your products and business. However, this requires meeting all Amazon requirements and optimizing your business to appear at the top of both Amazon and Google search results.
Amazon relies on small and medium businesses (like yours) in all categories and, in 2019, the number of SMB accounts in the US Amazon store increased by 133% to 1.1 million. For local businesses, the challenge is to create more perks and personalized services while leveraging social media, mobile marketing and local SEO.
Today at 12:30pm, Governor Baker and Lt. Governor Polito made an announcement relative to reopening and the temporary capacity and gathering limits:
1. Temporary Capacity Limits Lifted – The 25% temporary capacity limits order will expire on February 8th at 5:00 AM.
All businesses in the list below, currently limited to 25% capacity, will return to 40% capacity, as previously allowed (industry guidance effective in December 2020 will apply).
· Arcades and Recreational Businesses
· Driving and Flight Schools
· Gyms/Health Clubs
· Libraries
· Museums
· Retail
· Offices
· Places of Worship
· Lodging (common areas)
· Golf (indoor areas)
· Movie theaters (no more than 50 people per theater)
· Restaurants will now be limited to 40% of their seated capacity, but as under the 25% capacity rule, employees will not count toward their capacity limit
· Close Contact Personal Services will now be limited to 40% capacity, but as under the 25% capacity rule, employees will be not count toward their capacity limit
· A limit of 8 people per 1000 sq. feet applies for smaller businesses without an available fire occupancy capacity limit
2. Gatherings Order – Gatherings remain at no more than 10 people indoors and 25 people outdoors.
3. The Commonwealth remains in Phase 3 Step 1 of Reopening (Order No. 58) – Indoor performance venues and indoor recreation businesses like roller rinks and trampoline parks remain closed
All sector specific guidance will be updated at www.mass.gov/reopening.
Sitting home, rained in and looking for some amazing groceries to be delivered to your door this week? Roots has you covered!
As the state ramps up safety measures for grocery store workers, Roots urges everyone to choose curbside and delivery when possible.
Delivery or Curbside options are available with online shopping, however, Roots is accepting your orders via email for curbside pick up as well.
A FEW THINGS TO NOTE
New beer will support United Way COVID-19 Funds across Central Massachusetts communities

“During these difficult days, we are humbled to partner with Wachusett Brewing and United Way to offer some assistance to our local communities”, said Jamie Salois, of Atlas Distributing. “We are so grateful to both Wachusett and United Way for their continued work in the community we serve every day.”
“We are incredibly proud to be partnering with Atlas Distributing and United Way” said Christian McMahan, President of Wachusett Brewing Company. “We work in these communities, our employees and their families live in these communities, and we want to do everything we can to help support these communities when they need it the most. These are crazy times, if we can find a way to do some good through of all of this, that’s exactly what we will do”
“We could not be more grateful”, says Tim Garvin, President & CEO of United Way of Central Massachusetts. “Atlas and Wachusett both have a long history of philanthropy in Central Massachusetts and to do something like this during this crisis is incredible.”
“We are proud to partner with Wachusett Brewing Company on this important initiative to support our community during this unprecedented time” added Kory Eng, President of United Way of North Central Massachusetts.
Glory American IPA is an approachable and modern expression of the IPA style that is double dry-hopped with Galaxy, Citra and Azacca hops. It will be released in 6pks the week of April 13th.
For more information about Wachusett Brewing Company, visit www.wachusettbrew.com
For more information about Atlas Distributing, visit www.atlasdistributing.com
About Wachusett Brewing Company
Celebrating 25 years in 2019, WBC produces a diverse, award-winning line of beers ranging from their best-selling Blueberry Ale to their highly-rated Wally New England IPA series. WBC was named of the top 50 largest craft breweries in the US in 2019.
About Atlas Distributing
Atlas Distributing, Inc. is a family owned and operated, full-service beer and beverage distribution company servicing licensed and non-licensed customers throughout the central Massachusetts market. Atlas has proudly served customers, consumers, and the community since 1933. The Atlas Team is proud, honored, and humbled to be serving this community for over 86 years!
When the workday ends and the lights go down, Custom Cleaning Service of Peabody, Inc. gets to work. “We operate as our clients’ silent partner after business hours,” says Adam Paicos, of Templeton, who now serves as Director of Operations and oversees the company’s expansion into North Central MA. “We are not often seen, but we ensure facilities are clean, secure, and ready for business each day while serving as the eyes and ears for our clients when they are not on site.”
Discover local business stories through our Inside North Central Massachusetts Podcast series. Listen as Chamber members share their journeys, insights, and contributions to our thriving regional business community.
Looking for your next opportunity? Explore current job openings from employers across North Central Massachusetts on our Jobs Board. Whether you’re starting a new career or making a change, you’ll find a variety of local positions available to help you take the next step.
CapEx Facility Services & Construction · Leominster, MA
TaraVista Behavioral Health Center · Harvard, MA
DRS Power Technology, Inc. · Fitchburg, MA
AIS · Leominster, MA