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Article Source: State House News Service
Author: Matt Murphy
JAN. 29, 2021…..Sweet dreams are not made of weeks like these. In fact, for a technocrat like Gov. Charlie Baker, they can be the stuff of nightmares.
The logistics of trying to vaccinate at least 4 million people as fast as humanly possible is no easy feat. Layer on top of that the fact that there’s not nearly enough vaccine to go around, and it’s a recipe for restless nights.
But political leaders often deal with things out of their control by managing expectations. And this week, that’s where things started to break down.
That and the fact that the government told residents 75 and older to try to navigate an online registration site with not enough appointments to go around and no call-center where seniors and their families could get their questions answered. Let’s just say people were frustrated.
The COVID-19 vaccination program that had been plodding along since late December appeared to get its own shot in the arm when Baker announced Monday that by mid-February 165 new vaccination sites would be open with the capacity – key word being capacity – to administer 305,000 doses a week.
With the new sites coming online, including new mass vaccination sites in Springfield, Danvers and Boston, Baker said he would open the vaccine pool to people 75 and older beginning Feb. 1. The expansion and beefed up website where people could find a site close to home and sign up appeared designed to address growing concerns that the vaccination plan had become too confusing.
What got lost in that headline, however, was that the state has only been receiving about 80,000 doses a week. And even with President Joe Biden promising this week to juice the supply chain for the next three weeks, Massachusetts will only receive about 100,000 shots next week.
The result was that the website – www.mass.gov/COVIDVaccineMap got flooded on Wednesday with people trying to make appointments, and many found there were no appointments to be had. Sure, some got through. But Sen. Julian Cyr described it like trying to get tickets to a Beyonce concert through TicketMaster. Translation? Good luck.
By Thursday, Baker admitted that the state should have had a call center set up to help senior citizens and anyone without a computer navigate the system. The state is working to have that operational by next week.
But there are still no plans for a one-stop vaccine registration site, like other states have deployed. Sen. Eric Lesser filed a bill to force the administration to set up such a website, and it’s been co-sponsored by more than 57 Democrats and Republicans so far in the House and Senate.
Attorney General Maura Healey, who many are looking at as a possible gubernatorial candidate in two years, said people should be able to go online, sign up once and get notified when an appointment to be vaccinated is available.
“You can’t have seniors waking up at midnight to see what’s been refreshed on some of these systems,” Healey said during an interview on WGBH’s “Boston Public Radio.”
Baker can’t afford many more weeks like this one.
The vaccination vexation largely overshadowed Baker’s filing of a $45.6 billion state budget proposal that relies on $1.6 billion in reserves and actually proposes to spend less money than in the current fiscal year, which has been floated with federal dollars.
He also refiled a sports betting proposal with his budget, and is proposing to move forward with the 2019 Student Opportunity Act by providing $246.3 million in new spending on public schools.
And to think the week started with so much promise.
Baker was gearing to deliver his fifth (plus two inaugurals) State of the Commonwealth address as new COVID-19 cases and hospitalizations were declining. The White House promised governors in a call with the National Governors Association that more vaccines were on the way, and people were excited that vaccine eligibility was being expanded … except maybe teachers who didn’t like being bumped down the priority list behind 65-year-olds.
Recently, Baker had said “when I really want to get depressed” he would go back and read his speech from last year, before COVID-19 checked in to the Marriott Long Wharf. We’re not sure why the governor has moments when he really feels like getting depressed, but that’s a discussion for another day.
The bottom line is he likely didn’t have the same problem with this year’s speech. Because he didn’t promise or set out to do much of anything over the next year, at least nothing specific or written down on paper.
The speech was largely an exercise in trying to lift up a weary state, almost like a timeout pep talk designed to give the players on the field that boost of adrenaline they need to finish the game. Actor Jason Sudeikis featured far more prominently than anyone could have ever guessed. And the most tangible policy goal he laid out was the need to rethink “the future of work.”
“Know this – we will beat this virus. And life will begin to return to normal,” Baker assured.
One of the goals he laid out in last year’s State of the Commonwealth was to go carbon neutral by 2050. He’ll get a second chance to sign a bill that would require just that, though it’s unlikely to be that simple.
The House and Senate, as promised by Speaker Ron Mariano and Senate President Karen Spilka, sent the same climate and emissions reduction bill that Baker vetoed a couple weeks ago back to his desk Thursday.
Despite Baker laying out his objections in a lengthy veto letter, the Legislature incorporated none of those changes. Energy and Environmental Affairs Secretary Kathleen Theoharides described it as a “rather one-sided conversation” with the Legislature.
Baker has been accused by Democrats of creating a false choice between the economy and the environment, while Theoharides said, ” … I’m not sure the Legislature has any cost estimates for what their bill would cost or the benefits that would provide.”
The difference between this climate bill and the end-of-session bill that the governor vetoed is Baker has time to return the bill with amendments. And if the Legislature says no to those amendments and Baker vetoes the bill again, the Legislature can and almost certainly will override.
The early showdown between the Legislature and governor in the new session is unusual in that the House and Senate haven’t even set up a full committee structure yet. And Mariano efficiently punted what could have been a contentious rules debate for the new speaker until the summer by asking House lawmakers to extend the existing emergency pandemic rules.
The extra time, Mariano said, will give the Rules Committee time to study new transparency measures, and also look at best practices for dealing with what the speaker described as “unregistered, or vaguely-affiliated, advocates and coalitions.”
The unusual request of the Rules Committee was interpreted on Beacon Hill as a shot across the bow of rules reform advocates like Act on Mass and amorphous groups like Raise Up Massachusetts and MassFiscal, which have been growing in influence on both sides of the ideological spectrum.
Speaking of influence, Joe Kennedy announced that he’s going to try to hang on to some in the post-Congress chapter of his career by creating a new political action committee, the Groundwork Project, to invest in grassroots organizing efforts in Massachusetts and non-traditional battleground states around the country to lay the foundation for an expanding Democratic map.
There’s not much fear that Democrats will lose a legislative seat in Revere and Winthrop, but it won’t be Marc Silvestri filling former Speaker Robert DeLeo’s seat. The Revere Democrat filed a lawsuit in the state’s top court this week after he failed to gather the necessary 150 signatures.
Silvestri was hoping the Supreme Judicial Court would cut down on the signatures required to qualify for the ballot, as it did last year as the pandemic raged, but he struck out with Justice Elspeth Cypher who promptly dismissed the case.
The Commonwealth Dispensary Association didn’t even wait for a judge to rule in its lawsuit challenging marijuana home delivery rules in Massachusetts, dropping its lawsuit filed just earlier this month as member retailers pulled out of the effort.
Shoptimism is a term being used to describe purchases made from home during the pandemic. You are stuck at home and suddenly begin to see every flaw, paint chip and cluttered closet. So, you buy things to fix the situation — or you buy things to make you feel better about it.
When consumers buy things they don’t need, such as luxury items, in the middle of a public health crisis, it’s called “shoptimism.” This term was coined by Lee Eisenberg in his 2009 book of the same title.
According to Eisenberg, people buy things to provide emotional relief from the anxiety of living in a pandemic and economically uncertain times. He describes two kinds of buyers. The classic buyer compares prices, deliberates on whether they need a product and then makes a purchase. The romantic buyer shops emotionally, purchasing trendy or “cool” items that boost their emotional state. In general, the romantic buyer cares about the emotional satisfaction of the purchase rather than the utility of the product.
Consumers are used to the convenience of online shopping (e-commerce), especially via their mobile devices (m-commerce). The click-and-collect culture isn’t going anywhere soon. Not only is it safer but the convenience and faster delivery times make it easier than shopping in stores. Generous return policies sealed the deal.
The rise of in-store pickup makes it easy to order online, drive up for contactless service and refuse any items that do not meet your expectations. This frictionless experience has risen due to the global pandemic, but consumers are likely to demand it for long afterwards.
Savvy brands will continue to capitalize on this moving into 2021. Even shoppers who do visit traditional stores now pre-research products and services online. Vendors who cannot meet consumers in cyberspace may find themselves pushed aside by competitors with a strong digital presence.
Contactless shopping and payment provide a safe way for consumers to purchase online and pick up at participating stores. Consumers can also use the technology to shop or pay for items at retail stores.
Using biometrics and Amazon One technology, consumers scan one palm to make purchases at participating stores. Privacy advocates are watching the new technology as closely as facial-recognition software, which raised concerns with the ACLU and other advocate groups.
The technology does not require physical contact and palm images are encrypted in the cloud rather than on local devices. Users can delete their Amazon one account if security becomes a concern.
Generation Z has been hit hard by the pandemic employment situation. The youngest generation in the workforce is often the first let go in a downturn and those graduating from college may have a harder time finding employment in their field.
Research from Smart Company, an Australian publication, showed a rise in purchases among Gen Z shoppers from shopping platforms offering payment plans. These shoppers appreciated the safety, anonymity and speed of online transactions. Perhaps that’s why usage of e-commerce and m-commerce is increasingly popular among demographically younger shoppers.
Shoptimism goes beyond the recent tendency of homebound consumers to make frivolous purchases online. New technology and changing consumer expectations make it imperative that businesses take their brands to the internet if they want to attract consumers away from competitors.
As a business owner, are you in touch with the needs of your target demographic group? Do you have an understanding of what they’re looking for and how your brand can meet their needs? Do you have a clear statement that outlines why the goods or services you offer are of better value and will solve your customers’ problems more effectively than a competitors’ offerings?
At its core, a marketing value proposition is a clear statement that explains how your product or service is relevant to your customers, how it will provide a specific benefit to them, and why they should buy from you and not your competitor. It should encompass three elements: your target buyer and their problem, how you solve their problem, and why you solve their problem better than anyone else.
The biggest mistake that businesses make when creating their marketing value proposition is that they are too vague. Here are a few questions to consider to find out if your marketing value proposition is working for your business.
Is your marketing value proposition relevant to the needs of your target market? Is it riddled with technical jargon that can’t be easily understood by someone who doesn’t have a background in the industry? Your value proposition should be in the language of your customer, reflecting the problems that they have and the solutions they need.
Even if your value proposition is compelling, if it sounds too good to be true or if you can’t point to real-life results that support it, you’ll undermine your own efforts. Your statement should be believable and credible.
Your marketing value proposition is far more than a friendly blurb that you post on your About Uspage. It creates a framework for not only how your customers think about your business but also how you and your employees think about your business. A value proposition that is too confining and doesn’t adapt to future growth and development will not work. As your business grows and changes and as your industry evolves, will your value proposition still hold true?
Unless your value proposition elicits an emotional response, it will be quickly forgotten. Your value proposition should resonate with your audience by grabbing your customers’ attention and being memorable. They should see their own needs in it and feel an emotional connection with your mission.
Your business may be but one fish in a sea full of competitors that all offer essentially the same features. This is why an effective marketing value proposition is so important: it goes beyond dry, standard features to showcase the rich benefits that your business is in a unique position to provide. Your marketing value proposition sets your brand apart from your competitors, demonstrating to your target audience how you understand them and have oriented your business around their needs.
Donations part of multi-tiered approach to provide customers with financial assistance

Unitil has created the Unitil Customer Assistance & Recovery Effort (U-CARE) Fund and has donated $150,000 directly to Community Action Programs (CAPs) working locally in Unitil’s service territories to provide direct utility assistance to residential customers impacted by COVID-19 related job loss or reduced wages. The remaining $75,000 will be donated to COVID-19 based programs at agencies, such as the United Way, to combat food insecurity, homelessness, mental health, and substance abuse, while also supporting first responders where we can.
“As an organization, we care deeply about the well-being of our customers,” Unitil CEO and President Tom Meissner said. “The creation of this fund is part of a comprehensive plan designed to give families and businesses as much support as possible as the economic impact of the fight against this virus comes into focus.”
On top of the donations, Unitil has made the following commitments to its customers:
Unitil urges all customers with financial challenges to reach out to their local CAP Agency or our own representatives at 1-888-301-7700 so we can provide assistance to get families through this ongoing crisis.
About Unitil Corporation
Unitil Corporation provides energy for life by safely and reliably delivering natural gas and electricity in New England. We are committed to the communities we serve and to developing people, business practices and technologies that lead to dependable, more efficient energy. Unitil Corporation is a public utility holding company with operations in Maine, New Hampshire and Massachusetts. Together, Unitil’s operating utilities serve approximately 106,000 electric customers and 83,600 natural gas customers. For more information about our people, technologies and community involvement please visit unitil.com.

At a special meeting on Thursday, March 26, the Clinton Board of Selectmen voted unanimously to make $150,000 available from the town’s Community Development Fund to create a Small Business Resiliency Program to assist Clinton’s small businesses absorb financial impacts of the ongoing COVID-19 State of Emergency.
Loans of up to $5,000 are available, subject to the availability of funds. Requests for larger amounts may be considered on a case- by-case basis.
“Small businesses, which are historically sensitive to interruptions of cash flow, have been meaningfully affected by the ongoing State of Emergency,” said Clinton Community and Economic Development Director Philip Duffy. “The intent of this program is to get this money out quickly. It’s likely that larger assistance from the federal government will be arriving at some point. In the meantime, we want to address the needs of some of our businesses that are under stress right now, to make sure they’re still here when this is all over.”
Businesses located in Clinton, as evidenced by a commercial lease or mortgage, or Clinton businesses that, in addition to the owner, withhold payroll taxes for at least one employee are eligible.
Small Business Resiliency assistance targets financial impacts of COVID-19 from March 10 to April 30, 2020, including:
If approved, eligible Clinton businesses can use this funding for such things as:
For a loan application and more information, including criteria for consideration and loan terms, GO HERE.
Questions about the program should be directed to:
Phillip Duffy
Director, Community and Economic Development Office
242 Church Street Clinton, MA 01510
978-365-4113

The money will be earmarked for meeting critical needs of some of the most vulnerable members of the community, including children and the elderly.
“This is a time when we all must pull together, and we at Rollstone are determined to do our part,” said Martin F. Connors Jr., President & CEO of Rollstone Bank & Trust, “We are an integral part of the community and we are compelled to support those who need it most.”
Connors reached out to leaders from across the region to identify gaps in critical services and found that the need varies from town to town. Funds for the City of Leominster will help provide internet access to students so they can continue learning remotely, while the Fitchburg Public Schools will use their grant to provide meals to students and families. Additional funding will also be provided to Montachusett Opportunity Council (MOC), Loaves & Fishes, Townsend Ecumenical Outreach (TEO), and the Gardner Community Action Committee (CAC) for food as well as personal care and other essential items. Connors said he hopes Rollstone’s donations will help improve the lives of many people across the area.
The Rollstone Charitable Foundation is also accepting donations from other individuals and organizations that wish to support the community effort. Donations can be sent to Rollstone Charitable Foundation, 24 Monument Square, Leominster, MA 01453. Checks should have “COVID-19 Relief Fund” in the memo line of the check.
“I encourage anyone who can to donate to this effort,” Connors said.
About Rollstone Bank & Trust
At Rollstone Bank & Trust, we deliver personalized service that goes above & beyond. Our dedication to providing our customers with superior bank and wealth management solutions, along with the support they need to prosper at work and at home, has enabled us to build one of the most trusted banks in the region. With branches located throughout central Massachusetts, customers have peace of mind knowing we are FDIC & DIF insured, and never far from home. Rollstone Bank & Trust – it’s where you matter most.
When the workday ends and the lights go down, Custom Cleaning Service of Peabody, Inc. gets to work. “We operate as our clients’ silent partner after business hours,” says Adam Paicos, of Templeton, who now serves as Director of Operations and oversees the company’s expansion into North Central MA. “We are not often seen, but we ensure facilities are clean, secure, and ready for business each day while serving as the eyes and ears for our clients when they are not on site.”
Discover local business stories through our Inside North Central Massachusetts Podcast series. Listen as Chamber members share their journeys, insights, and contributions to our thriving regional business community.
Looking for your next opportunity? Explore current job openings from employers across North Central Massachusetts on our Jobs Board. Whether you’re starting a new career or making a change, you’ll find a variety of local positions available to help you take the next step.
CapEx Facility Services & Construction · Leominster, MA
TaraVista Behavioral Health Center · Harvard, MA
DRS Power Technology, Inc. · Fitchburg, MA
AIS · Leominster, MA