USA Luge announced the appointment of Lauren M. Howe to communications manager. In this role, she will serve as the liaison between the USA Luge organization and the media, providing noteworthy news and information about the sport’s athletes, programs and competitions. Howe is taking over for Sandy Caligiore who recently announced he will be moving on from his work with USA Luge.

For the past ten years, Howe has been a strong supporter of USA Luge and also calls Lake Placid her second home. Her first exposure to the sport was during her time working at Saint-Gobain, where she served as Manager of Communications and Community Relations for Norton, the company’s brand of abrasives. Norton Abrasives is the primary sponsor of USA Luge and has been a supporter for over 40 years. At Saint-Gobain, Howe played a critical role in strengthening the relationship between USA Luge and Saint-Gobain, resulting in award-winning work within the company, and increased exposure about the relationship both in the public and with employees.

“Lauren is a true professional and driven to make organizations succeed with her guidance, knowledge and expertise of the public relations industry,” said Gordy Sheer, director of marketing and sponsorship for USA Luge. “As we wish Sandy our best and thank him for his decades of service, we are excited to welcome Lauren to USA Luge after our many years working collaboratively together to elevate our brand to new heights.”

Howe founded empHowered PR in 2020 following an esteemed 23-year career in a variety of communications roles in the health care, manufacturing and non-profit industries.  She currently serves a variety of clients around the region, the country and the world.

“The opportunity to lead communications for USA Luge is a dream come true,” said Howe. “There is much excitement as we gear up for the upcoming season, along with the 2026 Winter Games. I look forward to working in concert with USA Luge athletes and staff to share the journey leading up to Milan-Cortina with the media, supporters and dedicated fans.”

Howe holds both a master’s degree in Organizational and Professional Communication and a graduate certificate in Health Care Leadership Communications from Regis College. She received a bachelor’s degree in Journalism from the University of Massachusetts at Amherst and an associate degree in Liberal Arts from Mount Wachusett Community College.

As a result of her work and strong connections to the community, Howe was recognized as a member of the Worcester Business Journal 40 under Forty class of 2014 and is also a 2017 graduate of the Leadership Worcester program.

She currently serves as Chair of the Public Relations Society of America Independent Practitioner’s Alliance and is a member of the board at the American Red Cross of Central and Western Massachusetts. She also serves as the regular host of the North Central Massachusetts Chamber of Commerce “Good Morning North Central,” the region’s most popular morning gathering featuring high-profile guests discussing topics of interest with business, civic and community leaders. In June 2022, she was recognized by the North Central Massachusetts Chamber of Commerce as its Ambassador of the Year.

She resides in north central Massachusetts with her husband, daughter and stepdaughter, and will make frequent trips to Lake Placid in her new role.

Mount Wachusett Community College welcomed Senior Director of External Affairs, Marketing and Development at UMass Memorial Health – Health Alliance – Clinton Hospital, Patricia Pistone to its Board of Trustees after her appointment by Governor Charlie Baker.

“I am excited to welcome Tricia to the Board,” noted MWCC President James Vander Hooven. “I have worked closely with her over the last few years. She has been a committed liaison between her organization and our medical and health-related programs.”

Pistone joined UMass Memorial Health – Health Alliance – Clinton Hospital in April 2021, after a fourteen-year career in leadership roles at Making Opportunity Count, Inc. (MOC) in Fitchburg. Her history with MWCC dates to her time as Economic Development Director for Congressman John Olver, who was integral in sustaining grant funding for the construction of the colleges’ wind turbines.

“I am honored to join MWCC’s Board of Trustees,” stated Pistone. “I have had the privilege to work with MWCC in various capacities throughout my career and have always held the college in the highest regard as both an institution for higher education institution as well as an anchor organization in our region.  I look forward to working closely with the Administration and Board of Trustees to continue that strong legacy into the future.”

“Ms. Pistone has been a great supporter of the college through her career, and it is a pleasure to have her with us,” stated Chairman of the Board of Trustees Robert Antonioni.

In addition to Chairman Antonioni, Pistone joins MWCC alumna Irene Hernandez Guzman, Leominster City Councilor Clair M. Freda, Weston Public Schools Director of Health Services Jamy Gaynor, Professor Emerita, Western New England University, Denise Kindschi Gosselin, CEO of GAAMHA, Inc. Tracy L. Hutchinson, President and CEO of Workers Credit Union Douglas Petersen, ACT, Inc. President Kenneth Tomasetti, and student trustee Cody Nathanson.