Economic Forecast Survey

The COVID-19 pandemic created an unprecedented wave of disruption to our local and global economies which many are predicting will permanently alter how we make things, buy things and even where we work. This Economic Forecast survey will assist in analyzing the business climate and potential future trends in our economy.
Please take a moment to complete the survey. The survey is estimated to take between five to ten minutes to complete. All information will be reported in general terms and individual business information will remain confidential.
Please feel free to contact the Chamber at 978.353.7600 or via email with any questions or concerns.
Thank you in advance for your participation.

North Central Massachusetts Chamber of Commerce Welcomes Tracy Gagnon to its Professional Staff

Gagnon brings entrepreneurial spirit, experience in variety of industries to serve Chamber members

The North Central Massachusetts Chamber of Commerce is pleased to announce the appointment of Tracy Gagnon as Manager of Membership Recruitment and Engagement. In this position, she will be responsible for managing marketing and outreach to prospective members while also providing superior service and support for current members.

Gagnon comes to the Chamber with years of experience serving in various roles in sales, hospitality and education. Most recently, she served as the COVID-19 Coordinator for the Town of Lancaster Board of Health. She also worked at the University of New Hampshire on its Keene and Durham campuses where she served in a variety of administrative roles. Earlier in her career, she served as Membership Director at the Dover New Hampshire Chamber of Commerce.

“As the child of entrepreneurs and an entrepreneur herself, Tracy has the unique ability to understand the needs of our members,” said Roy M. Nascimento, President & CEO of the North Central Massachusetts Chamber of Commerce. “Her energy, experience and passion for the work of the Chamber and our affiliates made a positive impression during the selection process. She will play an important role in our efforts to engage business leaders in North Central Massachusetts.”

She holds a bachelor’s degree in Organizational Management from Daniel Webster College and a master’s degree in Educational Leadership/Counseling from Plymouth State University, where she also obtained certification for K-12 School Counseling.

In addition to her work at the Chamber, she and her husband own and operate several rental properties that they manage. She is also active in the Wachusett Area Rotary Club and the West Boylston Board of Health.

Current members or businesses interested in learning more about the North Central Massachusetts Chamber of Commerce can reach out to Tracy Gagnon at 978.353.7600 ext. 239 or via email at tgagnon@northcentralmass.com.

Baker-Polito Administration Launches New $75 Million Small Business Relief Program

New program directs $50 million toward businesses reaching underserved markets, minority-, women-, and veteran-owned businesses, and $25 million for businesses that did not qualify for prior MGCC aid

Today, the Baker-Polito Administration announced the launch of a new $75 million grant program to support Massachusetts small businesses impacted by the COVID-19 pandemic. The new program is part of the plan to spend $4 billion in American Rescue Plan funding that was signed into law by Governor Charlie Baker in December 2021The new program is modeled after Massachusetts Growth Capital Corporation’s (MGCC) successful COVID-19 small business relief program. Under that effort, which became the biggest state-sponsored business relief program in the nation, MGCC oversaw the distribution of approximately $705 million to over 15,000 small businesses across Massachusetts. Today’s announcement was made at Luanda Restaurant and Lounge in Brockton, a family-owned business that received financial support through MGCC’s prior COVID relief grant program.

“We have been proud to support small businesses in every corner of the Commonwealth through the MGCC small business program during the pandemic, but we know that some challenges remain for many businesses,” said Governor Charlie Baker. “With the launch of this new effort, we can build on MGCC’s successful work and direct important federal funding to those businesses with the greatest need quickly and effectively.”

“Restaurants like Luanda are fundamental to the character of our neighborhoods, main streets and downtowns in every city and town in Massachusetts,” said Lt. Governor Karyn Polito. “This new initiative will ensure that businesses that need help the most will be able to take advantage of additional opportunities.”

The $75 million will be focused on small businesses that employ between two and 50 people, with $25 million directed toward businesses that did not qualify for previous MGCC grants because of a lack of revenue loss in 2020; and $50 million directed to businesses that reach underserved markets and historically underrepresented groups, or are minority-, women-, or veteran-owned businesses, or are owned by individuals with disabilities or who identify as a member of the LGBTQ+ community.

Under both categories, grants will range from $10,000 to $75,000, and will be capped at the lesser of $75,000 or three months of operating expenses. Grant funding can be used for employee and benefit costs, mortgage interest, rent, utilities, and interest on debt.

“The challenges faced by Massachusetts’ small businesses during COVID have been enormous, but in my district and across the state I have seen so many entrepreneurs and innovators respond with incredible perseverance and grace. Small businesses are the backbone of our economy, and they deserve our support,” said Senate President Karen E. Spilka. “Today’s grants represent a choice by the Legislature to center small businesses in our effort for an equitable recovery. I am grateful to the Massachusetts Growth Capital Corporation for their work to distribute these funds to so many deserving businesses and I am thankful to all of the small businesses who have done so much for Massachusetts.”

“I am pleased to hear that the small business grant program, created through the Legislature’s ARPA bill, is now accepting applications, and will soon be distributing these funds to our small businesses,” said Speaker of the House Ronald J. Mariano. “Delivering on the Legislature’s intent to pass a bill truly focused on equity, a significant portion of the funds from the small business program will specifically target minority-owned, women-owned, and veteran-owned small businesses, as well as small businesses that didn’t receive previous grants during the pandemic. Small businesses are oftentimes the backbone of our communities and local economies, and I look forward to seeing these investments remain a priority for the House of Representatives moving forward.”

“When help was needed the most during the pandemic, the Massachusetts Growth Capital Corporation scaled up a nation-leading program to support our small businesses and the families and entrepreneurs behind them,” said Housing and Economic Development Secretary Mike Kennealy. “I’m grateful to the MGCC team for once again stepping up to direct vital funding to the neighborhoods and communities that continue to face challenges created by this unprecedented public health crisis.”

“MGCC is pleased to be an instrument of recovery for the smallest of businesses throughout Massachusetts most affected by COVID-19 with these two new grants programs,” said Lawrence Andrews, CEO and President of MGCC. “The Baker-Polito Administration and the Legislature recognize that certain communities have been disproportionately impacted by the pandemic, and the goal of this funding will bring relief and stability to additional businesses throughout the Commonwealth.”

In addition to prioritizing applications from businesses that did not qualify for prior aid and businesses owned by individuals from historically underserved populations or operate in underserved markets, eligible businesses must currently be in operation and based in Massachusetts. Applicants must also demonstrate that business revenues for 2020 were between $40,000 and $2.5 million.

Learn more at EmpoweringSmallBusiness.org.

Baker Signs $101 Million COVID Bill

State House News Service

Author: Chris Lisinski

 

Addresses Primary Date, UI Overpayments, Pandemic Policies

Massachusetts will steer another $101 million toward its COVID-19 response under a spending bill Gov. Charlie Baker signed over the weekend that also shifts the statewide primary election date up to Sept. 6.

Baker on Saturday approved all of the spending on COVID-19 emergency paid sick leave, rapid tests, high-quality masks and vaccine access that lawmakers included in the supplemental budget (H 4430). He vetoed two outside policy sections and returned another two, including an attempt by the Legislature to codify a vaccine equity plan, with amendments.

The new law calls for $76 million in direct state spending aimed at boosting access to masks, COVID-19 vaccines and rapid tests, particularly for schools, congregate care facilities and homeless shelters. It also allots another $25 million in available federal funds to the state’s COVID emergency paid sick leave program.

Baker struck down two outside sections that he said together would have required the state Department of Public Health to “issue and post guidance on mask usage and testing, quarantining, and isolation periods related to COVID-19 within 30 days.”

The department already works to publish up-to-date guidance, Baker said, arguing the additional language in the bill would “serve no purpose if signed into law.”

One section Baker returned to lawmakers with an amendment called for the secretary of health and human services to craft and implement a COVID-19 vaccination equity plan with a goal of eliminating disparities in vaccination rates within 120 days.

Baker’s amendment strikes the 120-day target, a change that he said would “reflect the continuing challenge faced by nearly every country in the world and every state in the country of achieving total vaccine equity.”

The Republican governor defended his administration’s work to make vaccines are available and accessible across Massachusetts, recounting steps the administration took such as prioritizing 20 hard-hit cities and towns — in which 12 have rates of residents with one vaccine dose above the national average, according to Baker — and steering additional funding to community organizations.

“Our administration is committed to continuing our efforts to reduce disparities in vaccination rates in Massachusetts,” Baker wrote. “But the challenge of eliminating disparities in vaccination rates altogether is a project that will require us all to work beyond the 120 day deadline envisioned by the language of this section.”

Baker added that he plans to comply with other language in the bill requiring the administration to file a vaccination equity plan within 30 days and regular progress reports every 60 days.

The other amendment Baker offered deals with public employees who come out of retirement to resume working for their former employer. Lawmakers proposed extending a pandemic-era waiver on earnings and hours caps for those workers through the rest of the year, and Baker instead suggested linking the extension to the public health emergency so it is “tied to a specific time period where a heightened response may be necessary.”

Lawmakers can choose to override Baker’s vetoes with a two-thirds vote in either chamber, where Democrats hold supermajorities.

In addition to his vetoes and amendments, Baker wrote that he “disapprove(s) language” requiring masks, testing and vaccines to be made available by Feb. 28. He called it “simply unrealistic” to expect to hit those deadlines in two and a half weeks.

The mid-year spending bill also officially sets the statewide primary election for Sept. 6, two weeks earlier than the default date under existing state law.

Changing the primary date has evolved into a biennial tradition in Massachusetts, and Secretary of State William Galvin had warned that the original Sept. 20 date for this cycle would not provide him enough time to make ballots ready for military and overseas voters.

Galvin announced on Sunday that nomination papers would become available to candidates starting at 10 a.m. Monday, a day ahead of the codified deadline he faces.

Depending on the office sought, candidates must collect between 150 and 10,000 signatures from registered voters.

Those running for district and county offices have until May 3 to submit signatures to local registrars for certification, then until May 31 to submit certified signatures to Galvin’s Elections Division. Party candidates seeking statewide office or Congress must file signatures locally by May 10 and with Galvin by June 7, while non-party statewide and congressional candidates have until Aug. 2 to provide signatures to local officials and until Aug. 30 to hand them to the secretary’s office.

The new law also extends several pandemic-era policies — including remote open meeting law flexibility, remote notarization authorization, flexibility for municipalities to lower town meeting quorums and allowance of remote reverse mortgage counseling — until July 15.

Assisted living facilities could waive certain staffing and training requirements until that date. The bill would also temporarily revive through the end of February liability protection measures for health care workers in situations where patient care may have been impacted by COVID-19.

Other sections would revive an early education and care review commission and give it a March 1 deadline and extend the deadline for a state seal and motto commission to finish its work from July 31 to Dec. 31. 2022.

The legislation also includes language regarding overpayments made by the state unemployment insurance system during the pandemic upheaval. It would require the Department of Unemployment Assistance to submit a detailed report by March 1 estimating how many people received overpayments and how much the department paid in excess.

Under the law, DUA could also reconsider determinations or redeterminations that resulted in overpayments one year after the date of the original decision. The department would need to launch a $1 million public awareness campaign to inform recipients of overpaid benefits that they have more time to appeal their cases.

The Massachusetts Medical Society applauded Baker’s signature of the supplemental budget, praising in particular “the focus on health equity throughout the law.”

“Citing the pivotal role of education in children’s mental, physical and emotional development, the Medical Society has long advocated for safe in-person learning, and we are incredibly pleased that funding is allocated for high-quality masks for school children and increased access to COVID-19 testing, especially in early education and childcare settings,” said Mass. Medical Society President Dr. Carole Allen. “The Massachusetts Medical Society is grateful for the inclusion of liability protections that protect providers and patients alike when care is rendered under unusual and extreme circumstances. These protections are crucial as physicians and health care teams remain resolute in their commitment to help our patients safely through the pandemic to what we all hope will be healthier times.”

Baker still has not acted on two other local land bills affecting Savoy and Northampton nor on legislation allowing emergency medical personnel to treat and transport police dogs injured in the line of duty (S 2573).

The governor said last week he intends to approve that bill, referred to by supporters as “Nero’s Law,” and convene a formal signing ceremony.

North Central Massachusetts Development Corporation approves financing to Pawsitive Identity K9 Services

Funding to support specialty business started during pandemic

The North Central Massachusetts Development Corporation (NCMDC), the economic development arm of the North Central Massachusetts Chamber of Commerce recently approved a $15,000 loan to Pawsitive Identity K9 Services in Hubbardston. Owned by Thomas and Nina Welch, Pawsitive Identity K9 Services works directly with hotels and apartment complexes to identify bedbugs and collaborates with pest control companies for remediation. The loan will support the purchase, certification and training of dogs to detect bedbugs and support local pest control companies.

Tom Welch was a K9 officer for 21 years with the Worcester County Sheriff Department, where he trained and worked with several dogs during his career. When Tom retired from his K9 duties, a local pest control company recruited him to work with the company-owned dog that specialized in detecting bedbugs. At the onset of the pandemic, the company eliminated the bedbug detecting part of the business but offered Tom the company dog. Soon thereafter, Tom started his own business during the pandemic with the help of his wife, Nina, and together, they have steadily expanded their customer base.

“Nina and I started Pawsitive Identity K9 Services during the pandemic and this loan facilitated the purchase of a new dog, Charlie, to complement the work of current K9 Kirby,” said Tom Welch. “Kirby is getting older, and Charlie was recently acquired with the loan funds, which will also be used to train and certify Charlie and allow us to prepare for Kirby’s eventual retirement.”

“Thanks to the financial assistance and support from the North Central Massachusetts Development Corporation, we have fulfilled a dream to open our own business and deliver an important service to our local community,” Welch said.   For more information visit https://www.facebook.com/pawsitiveidentityK9.

As a microloan lender, NCMDC can provide loans to small businesses up to $250,000 for working capital, real estate, equipment, inventory, expansion and working with our banking partners to provide gap financing for the final piece of a project.

For more information about the NCMDC loan programs, please call 978.353.7607 or visit NorthCentralMass.com or ChooseNorthCentral.com.

North Central Massachusetts Development Corporation approves financing to The Break Bike Shop

Funding to support opening of bike repair and service shop in Fitchburg

The North Central Massachusetts Development Corporation (NCMDC), the economic development arm of the North Central Massachusetts Chamber of Commerce, recently approved a $20,000 loan to Josh Merchant, owner of The Break Bike Shop, located at 872 Main Street, Fitchburg. The loan, which was referred by NewVue Communities, will support the bike shop’s start-up costs and the creation of one full-time and one part-time job opportunity in the community.

The shop provides full-service and repairs for all makes and models of bicycles, including high-end, specialty, gravel and fat bicycles, led by Merchant’s more than 20 years of experience. Bicycle accessories and parts are also available for purchase at the shop.

“The Break Bike Shop provides quality service and expert repairs for beginners and bicycling enthusiasts alike,” said Merchant. “With the financial assistance and support from the North Central Massachusetts Development Corporation, I was able to realize a dream to open a bicycle shop right in downtown Fitchburg on the same street where Art Longsjo likely trained for his many races.”

Merchant plans to be involved with the Twin Cities Rail Trail and in keeping the legacy of the Longsjo Classic bicycle races alive.   For more information visit www.thebreakbikeshop.com.

As a microloan lender, NCMDC can provide loans to small businesses up to $250,000 for working capital, real estate, equipment, inventory, expansion and working with our banking partners to provide gap financing for the final piece of a project.

For more information about the NCMDC loan programs, please call 978.353.7607 or visit NorthCentralMass.com or ChooseNorthCentral.com.

Improve Your Leadership Skills by Thinking Differently

Is your team stagnant, or is there a sense of tension in your department? It may not be “just your gut feeling,” but rather an indication that your team is in a “flight or fight” mode. Today, we’re looking at three distinct emotional states in the workplace, fight, flight, and flow, and the implications when leaders shift out of flow and into flight or fight.

Start With Team Analysis

The condition of your workplace may reflect your own state of mind as a leader. If you’re feeling in flight-or-fight mode, it’s hard to lead your team in a creative, problem-solving flow.

Let’s look at the emotional state of each “zone”:

Fight is a feeling of anxiety or a need to trump a co-worker in being right. The fight feeling is one where people feel threatened or a noticeable divide between groups in a team. Stress in the work environment and a lack of direction or resources can lead to infighting. Office politics and unskilled leadership can lead to people being more focused on fear of failure or retribution, and the team loses cohesiveness.

Flight feels like wanting to hide and avoid conflict. In this environment, employees feel like there’s little they can do to change things and mainly keep their heads down. Innovation stagnates, and enthusiasm for the team’s goals wanes.

The flow state is one where collaboration and innovation are at their highest. Everyone on the team feels relaxed and excited about the project or new ideas. “Flow state” is a feeling of creative energy, cited by professional athletes, musicians, and writers as a time when they’re focused on a goal. For collaborative teams, flow state is the kind of working environment where everyone is focused on the task and feels they’re heard.

Becoming more self-aware of your own working emotional state and the state of others around you can help you make better leadership decisions.

Solving Fight or Flight Mode to Achieve Flow

A new project, start-up company, or special team often starts with a lot of energy and enthusiasm. Over time, however, and with poor leadership, the organization can shift from a productive, cohesive team to a more toxic workplace, and leaders lose a sense of cohesiveness and flow.

So how can leaders keep their team from slipping into a fight or flight mode? The first way is to look at your emotional state. Are you tense and hyper-focused on being “right” more than team success? Or maybe you feel like your suggestions for improvements are like yelling into the void, and your team has given up. If you note that you’re consistently in flight or fight, your team has probably picked up on it, and they, too, are mimicking your state.

Stop, take a breath, and calm yourself. Once you’re calm, assess the workplace situation to determine what’s causing your frustration. Is there competition among team members for scarce resources? Is your team frustrated because their suggestions are falling on deaf ears? Is office politics or territorialism reducing efficiency? Once you’ve found the problems, you can work toward a solution.

When your employees see you working to change and address their concerns, they, in turn, may follow your lead. However, moving from a flight or flight workplace environment can take time, so it’s essential that you show patience and a commitment to resolving the issues that caused your team to stagnate.

School Mask Mandate Won’t Be Renewed After Feb. 28

State House News Service

Author: Chris Lisinski

Expiration Gives Locals Authority on Masking Decisions

The Baker administration will allow a statewide K-12 schools mask mandate to expire at the end of the month, a major shift that returns decisions about masks in classrooms to the local level as the COVID-19 pandemic approaches the two-year mark.

Drawing concern from the head of the state’s largest teachers union and criticism from some Democrats, Gov. Charlie Baker and Elementary and Secondary Education Commissioner Jeff Riley announced Wednesday that they will allow the existing requirement to expire on Feb. 28.

In its place, the Department of Elementary and Secondary Education will issue a non-binding recommendation for mask use in certain situations, such as when a student returns after testing positive for the coronavirus.

The Department of Early Education and Care will also update its guidance to reflect a similar change, Baker said.

School districts can still choose to impose their own local mandates, and Baker said the administration will “fully support” anyone who chooses to mask up once the mandate lifts. But when kids and teachers head back to the classroom after February vacation, they will no longer be subject to a state-issued mandate to cover their faces.

Baker said the improving COVID-19 outlook, with cases steadily declining in recent weeks after an omicron-fueled spike, and the availability of vaccines, tests and treatments have moved Massachusetts to a point where loosening the restriction is appropriate.

“Our kids have had to put up with a lot of disruption, a lot of time alone, and have suffered a real learning loss over the past two years,” Baker said. “Given the extremely low risk for young people, the widespread availability and the proven effectiveness of vaccines, and the distribution of accurate test protocols and tests, it’s time to give our kids a sense of normalcy.”

Masks will remain required on school buses after the in-building mandate expires in accordance with federal rules, Riley said. School testing programs the state has supported will also remain in place to continue monitoring for possible COVID-19 cases.

As of Feb. 1, 82 percent of Bay Staters between the ages of 16 and 19, 83 percent of those between the ages of 12 and 15, and 51 percent of kids between the ages of 5 and 11 had received at least one dose of a COVID-19 vaccine, according to Department of Public Health data.

Children younger than five remain ineligible to receive COVID-19 vaccines.

“Massachusetts actually ranks second in the nation for its highest share of kids fully vaccinated at this point in time,” Baker said.

The announcement drew criticism from the Massachusetts Teachers Association, which argued that the strong statewide youth vaccination numbers gloss over large disparities between wealthier, whiter districts and districts with more low-income families or students of color.

“Educators really want to return as much to normalcy as possible, but to do it safely, we can’t throw caution to the wind at this very moment and drop the mask mandate on the day students return from February vacation,” MTA President Merrie Najimy told the News Service. “We’ve had enough experience with school vacations to be able to anticipate a likely surge upon return. The CDC hasn’t changed their guidance yet, so we think it’s more prudent to wait until perhaps early or mid-March, assess the data, and then make a decision.”

The administration first imposed its school mask mandate in August and has extended it three times since.

Under the existing policy, schools with a combined student and staff vaccination rate of at least 80 percent can ask for state permission to lift the mask mandate — for both vaccinated and unvaccinated students — within their walls.

Riley said Tuesday that 68 schools applied for a waiver from the mandate. Forty-two received waivers, and decisions are still pending on another 21 schools.

“We’re obviously not going to take any more waivers in due to this announcement,” Riley said.

COVID-19 has created headaches or outright upheaval in three different academic years, and Riley said the administration believes removing the mask mandate will “make it easier for students to learn,” particularly for young readers and students for whom English is not a first language.

The Feb. 28 mandate expiration falls on the first day back from February vacation for many schools. Riley said the state will continue to make at-home tests available before the end of that time off to “cull out any positive cases” as it did following the winter break.

“We think that will be an effective measure going forward,” he said.

Lawmakers sent Baker a $101 million spending bill that targets additional investments in masks and rapid tests for schools, among other areas. Baker said Monday he intends to sign the bill this week.

Baker and Riley said they opted to announce the impending policy change with two and a half weeks of advance notice to give local leaders time to make any additional decisions necessary.

They did not attach any specific public health metrics to the masking decision or outline data thresholds, such as an average positive test rate, that would trigger automatic reinstatement of the mask mandate.

“I don’t want to get into hypotheticals on this,” Baker said. “What I can tell you is we meet on a regular basis with a group of infectious disease experts and so does DESE. We’re constantly talking to them about the latest updates, information and guidance.”

Over the next few months, Baker said the state will also gain access to “a lot more therapeutics available that will be much easier to use.”

“There’s a lot of pieces, and you can’t just focus on any one of them, which is one of the reasons why we spent a lot of time talking to people who are in the field and in the space,” he said.

A handful of Democrats in the Legislature took aim at the announcement. Sen. Becca Rausch of Needham noted that the U.S. Centers for Disease Control and the American Academy of Pediatrics “still recommend universal indoor school masking,” while Sen. Sonia Chang-Diaz, who is running for governor, said the shift “does not reflect the reality of our situation.”

“While Massachusetts cases are, thankfully, declining from our unprecedented spike last month, our numbers are not low,” Chang-Diaz said. “Community transmission rates are still ranking as ‘high’ in every county of the Commonwealth, our hospitalization rates are still as high as they were near the end of December, and the CDC still recommends universal masking for our students.”

Najimy said the teachers union will continue to advocate before local officials to attach defined metrics to school masking plans and push for more spending on upgrading school ventilation systems, which could help limit the spread of the virus.

American Federation of Teachers Massachusetts President Beth Kontos said COVID-19 “remains a serious threat in dozens of Massachusetts school districts where vaccine rates for children ages 5 to 11 are dangerously low.”

“We expect many of those districts to maintain their in-school mask mandates,” Kontos said. “And we again call on the Baker administration to conduct comprehensive in-school vaccination programs, particularly in poorer, urban communities that have been devastated by the pandemic. It will be a challenge, but the Governor cannot walk away from our youngest students at this critical time.”

The administration’s decision comes as leaders in several other states roll back COVID-19 restrictions. New Jersey Gov. Phil Murphy announced the state’s school mask mandate will lift on March 7. In Delaware, Gov. John Carney said a requirement to mask up in schools will expire on March 31.

Carney will also lift his state’s universal indoor mask mandate on Feb. 11, while New York Gov. Kathy Hochul announced Wednesday she would allow an indoor masking requirement to expire Thursday.

For more than a year, Bay Staters have not been subject to a state-issued order to wear masks in many indoor public settings other than schools. Baker first advised residents to mask up on April 10, 2020, then converted the advisory to a mandate on May 1, 2020. That policy remained in place until May 2021, when the mandate relaxed.

Masks are still required in some settings, including transportation, health care facilities and congregate care.

Baker indicated he is not considering changes on that front, stressing the administration’s focus is on “areas that involve vulnerable populations.”

Some cities and towns that had indoor mask mandates such as Salem, Lowell and Worcester have recently moved to lift those requirements.

Stricter policies remain in place in other Massachusetts municipalities, including Boston, where patrons must show proof of vaccine to get into restaurants, indoor entertainment venues and fitness centers.

“We’ve said since the beginning of this pandemic that we’re going to do the best we can to establish what we consider to be statewide frameworks, and if communities want to go beyond what we do, that’s their call,” Baker said.

Mayor Michelle Wu on Tuesday said the city will lift its proof-of-vaccination requirement when fewer than 95 percent of intensive care beds are occupied, fewer than 200 people are hospitalized for COVID-19 per day, and the average community positivity rate falls below 5 percent.

Baker-Polito Administration Announces Plan to Begin Distributing Payments to Low-Income Workers

$500 payments will be delivered to 500,000 people in March

The Baker-Polito Administration today announced plans to begin distribution of $500 payments to 500,000 low-income workers as part of the COVID-19 Essential Employee Premium Pay program. These payments represent the first round of funds to be distributed as part of the $460 million program, which was enacted in December when Governor Baker signed a $4 billion spending plan for American Rescue Plan Act (ARPA) funds. These payments, worth $250 million, will be mailed to 500,000 people by the end of March.

“I was pleased to sign the COVID-19 Essential Employee Premium Pay program into law in December, and our Administration has worked quickly to design the parameters for the program with plans to efficiently begin distribution of these payments by the end of March,” said Governor Charlie Baker. “This program will support those workers who served our communities, especially early in the pandemic.”

“This first round of payments to low-income workers will provide meaningful support for individuals who continued to work despite the global pandemic,” said Lt. Governor Karyn Polito. “We are pleased that our Administration has been able to quickly design this program to get funds out the door to those workers who the program is intended to support.”

Click here to learn more about the program: www.mass.gov/premiumpay

The law provided for the Administration to design the program and develop eligibility parameters that will ensure this critical support is provided quickly to deserving workers across the Commonwealth. Based on filed 2020 Massachusetts tax returns, individuals will be eligible for payments if their income from employment was at least $12,750 and their total income put them below 300% of the federal poverty level.

The lower bound of this range equates to working 20 hours a week for 50 weeks at minimum wage as of 2020 ($12.75). The federal poverty level is set by the federal government and increases with household or family size. For example, the maximum total income for a single filer with no dependents will be $38,280; a resident who files with a spouse and two dependents, or with no spouse and three dependents, could be eligible with a household income up to $78,600. Married filers can each be eligible, provided each independently qualifies. Based on these parameters, the below chart indicates eligibility for these payments by household size:

Household / Family Size 2020 Total Income @ 300% of FPL

1

$38,280

2

$51,720

3

$65,160

4

$78,600

5

$92,040

6

$105,480

7

$118,920

8

$132,360

 

Individuals who received unemployment compensation in 2020 will not be eligible for the first round of payments, nor will Commonwealth executive branch employees who received or will receive a one-time payment from the state as their employer.

The legislation creating the Premium Pay program included $500 million for low-income essential workers; this $460 million program comprises the majority of those funds, and $40 million was allocated to fund previous agreements with state employee unions. Additional information on plans to disburse subsequent rounds of funds after March will be released in the future.

Upgrade Your Website Traffic with These Tricks

Your company website is the first impression nearly all of your customers have of your business. If it’s not optimized for search engines, though, potential customers may never see you. Search engines have artificial-intelligence “bots” that scour the internet for websites that match a user’s search query, and the more attractive your website is (Search Engine Optimized, or SEO), the closer to the top of the rankings it will be and the more traffic you’ll receive.

If you’re struggling with visitors to your small business website, there are a few tricks you can employ to increase unique site visitors.

Checklist For SEO

On-page SEO doesn’t just mean a great website. It’s also a website that’s constructed properly and easily found. Here’s a handy checklist:

  • Use a good server to host your site
  • Make sure you have the correct domain name for your site and enable encryption
  • Ensure that you’ve enabled HTTPS and all your links are HTTPS encrypted
  • Make sure there’s only one version of your site
  • Set up authenticated emails so your customers can contact you
  • Fix or remove broken links, and remove irrelevant content
  • Enable data compression and caching
  • Link your website and share it on social media
  • Use the Google Search Console webmaster tool to register your site

Focused Content Strategy

Quality content adds value to the user experience and enhances your SEO. Your ideal customer isn’t just searching your website arbitrarily – they have a need and are looking for specific ways to have it met. When you offer how-to video guides for your products, well-written blogs about trends in your industry, or even detailed e-books, you’re creating a website that’s rich in useful information.

Not only will this strong content strategy increase your visibility, but you’ll also position yourself and your business as a trusted authority in your field. When your customers trust you and depend on your insight and information, they’ll become repeat customers.

Use the Right Keywords

The right terms in your content attract the attention of search engine bots and help boost your rankings. Large companies can afford to dismiss more niche keywords and long-tail strings of keywords and phrases, but smaller businesses can’t.

Focus your content on more specific keywords and ones that relate more specifically to your business and brick-and-mortar address. Location-specific keywords are important, too, so be sure to use your city and state, plus nearby towns, in your content.

Acquire Both Active and Passive Links

Good content won’t just earn you new site visitors. You’ll also acquire backlinks, where other sites link your content to their site. These links add value to your SEO and improve your position as a trusted authority.

Not all links are good ones. Types of links that improve the value of your website include:

  • Links pointing to your website naturally, offering helpful information to the user
  • Links from websites related to your industry
  • Links to specific content on your site that other website owners find useful

Stay Up-To-Date With SEO Changes

The algorithms that major search engines use change from time to time, and an SEO strategy that worked a few years ago may not be effective now. Google programs its bots to provide results that match important keywords and relevant, fresh content. Keep your site updated, and look for changes announced by the major search engines.

A great website is perhaps the single best marketing tool for your small-to-medium business. Making sure that it’s visible to new and returning users through smart and effective SEO can help your business grow.