E-Newsletter
An Electronic Publication of the North Central Massachusetts Chamber of Commerce
Inside this edition, you’ll discover the latest Chamber initiatives and success stories from across our region. From economic development projects and upcoming networking events to policy updates and workforce training opportunities, we’re keeping you connected to what matters most for your business and North Central Massachusetts.
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Rozanna Penney, president and CEO, Heywood Hospital in Gardner
In January, the Worcester Business Journal announced its 2024 Economic Forecast, which focused on the future of several topics in Central Massachusetts but paid particular focus on the current health care landscape here in North Central. The publication forecasted that our region would see more challenges related to access to health care services, especially with our most vulnerable populations.
While it’s no surprise that our nation’s health care system is at a critical tipping point with staffing challenges, more demand and long wait times to obtain care, our region’s health care leaders are working diligently to combat the issues and find opportunities in the challenges while continuing to provide quality health care services to our communities.
Steve Roach, president, UMassMemorial Health—HealthAlliance Clinton Hospital, said he agrees with the WBJ’s forecast, but added this is not just an issue in North Central, but everywhere.
“Across health care, we have a workforce issue, from general hospital staff to nurses and tech aides, while also dealing with the challenges of finding physicians as many [physicians] have retired or moved on during the pandemic,” he said. “These staffing challenges then present a domino effect, which results in additional wait times for people to get seen or to be sent to nursing homes or other long-term care facilities from the hospitals. When this happens, there is a bigger delay and creates a backlog of the inpatient flow as patients in the emergency room wait to get a bed in the hospital.”
Rozanna Penney, president and CEO, Heywood Hospital in Gardner, agreed that bed capacity continues to be a challenge throughout the Commonwealth for medical as well as behavioral health patients.
“This is not unique to our region,” said Penney. “The only way we will be able to effectively make an impact in this crisis is by investing and growing strong community-based programs. North Central Massachusetts has a strong collaborative network of healthcare services and community-based programs with a focus on supporting those who are most marginalized, but more resources are needed.”
Penney said that through Heywood Hospital’s community engagement across schools and community partnerships, improved access and care coordination is how the hospital is focusing on the region’s most vulnerable youth and families. “School and community initiatives span across school-based acute care, behavioral healthcare, youth mentorship, trauma response, economic empowerment, access to healthy foods, diversity, equity and inclusion, financial literacy, and entrepreneurship. These services and programs are designed to equip youth and families for a healthy future.”
But staffing challenges are not just being experienced in hospitals. In fact, these challenges stretch across the entire health care system, including home care.
While Holly Chaffee, MSN, BSN, RN, president and CEO, Care Central VNA & Hospice, Inc., also agreed with the forecasted assessment, she said the managed care era has arrived, with 50 percent of Medicare beneficiaries enrolled in Medicare Advantage plans, as well as a severe working shortage of staff.
“Home health has been facing continual rate reductions, workforce shortages and increased regulatory scrutiny,” said Chaffee. “We do see an increased need for our services and there are multiple challenges.”
Chaffee said among the challenges is the current reimbursement landscape and the rise of the minimum wage, which results in lower wage workers moving into other industries.
“The most urgent concern [we have] is reimbursement of home health services by payer,” she said. “Our efforts with rate setting reform legislation here in Massachusetts can help to resolve these issues, while our efforts in [Washington, D.C.] regarding Medicare cuts and legislation can also help to resolve these concerns.”
Of the workforce shortages, she added, “Home health care is a 24-hour business and staff can move onto other jobs without having to work off-shifts while they make the same amount of money. While the lack of workforce remains a very big issue, the rates we are reimbursed for home health aide services do not cover the cost of care provided. So, as the wages were increased, the payers did not increase their rates to cover care.”
Just as home health is looking to find ways to solve the challenges, Roach, and his team at UMassMemorial Health, are doing the same.
“One major weakness in Massachusetts is the proliferation of urgent care centers that are not owned or operated by hospitals that don’t accept Medicaid,” he said. “As a hospital, we must treat everyone, but the private centers don’t have to accept Medicaid. It would be great if the state went back to these private urgent care centers and said they need to treat Medicaid patients to help us alleviate the strain on our emergency rooms.”
Despite the challenges across the industry, our region’s health care systems have taken great strides to remain strong, even if their decisions were not popular among the community.

While Roach couldn’t specifically comment on the closing of the labor and delivery unit due to pending litigation, he said the hospital has committed to investing more than $600,000 to meet patient prenatal and postpartum needs, including providing curb-to-curb transportation around the clock.
“Our initial year contract was a little more expensive, but as we get up and running, the additional funding from the transportation plan will go toward providing additional programs to ensure people are getting to appointments, are connected to doulas and other things,” he said.
With the closing of the labor and delivery unit in Leominster, Heywood Hospital has noticed an incremental increase in obstetric (OB) patients, but Penney said the hospital has the capacity to accommodate more.
“We have been fortunate to hire some of the experienced OB nurses from HealthAlliance, have re-launched our doula program, and continue to recruit OB physicians” Penney added. “Patients who come to Heywood rave about the community hospital ‘feel.’ The LaChance Maternity Center at Heywood offers beautiful private rooms to comfortably accommodate moms and their partners, and our obstetric physicians and nurses are second to none.”
While Heywood Hospital is providing continued care for the region’s OB patients, financial stabilization of the hospital has been a priority over the last several months, which Penney said is essential in the hospital’s ability to continue to provide services to the community.
“We have recognized significant annualized improvements through the renegotiation of contracts with commercial payers, vendors, and lease terminations, and this would not have been possible without the protection under Chapter 11,” said Penney. “While we have consolidated certain service lines and underwent a reduction in force, we also maintained focus on ensuring that patients in the Greater Gardner and Athol areas do not lose access to care.”
Most recently, Heywood Hospital announced it will be reopening its inpatient Mental Health Unit, which was closed during the pandemic due to workforce challenges. Penney said the hospital also reaffirmed their commitment to providing regional maternity care and relaunched its doula services, while also launching a comprehensive transportation program to provide patients with a variety of non-emergency medical transportation options in partnership with Woods Ambulance. Plans for the surgical pavilion remain paused.
“We are very fortunate to have the support of our community and our dedicated medical staff and employees, who are the reason Heywood Healthcare continues to deliver high quality care, despite challenging circumstances,” she added.
Over at Care Central VNA & Hospice, Chaffee said the agency is working hard to provide quality care to as many people as possible. “There are limitations that hinder our ability to provide care, which are directly related to insufficient rates at a federal and state level,” she added. “These rates lag behind market rates which result in a home care agencies’ inability to compete with others in the health care sector.”
Chaffee pointed to a report released in June 2023 by the Massachusetts Health and Hospital Association which reported that 28 percent of the 1,057 patients waiting to be discharged from the 50 hospitals in Massachusetts were awaiting discharge to home health, an increase of 200 patients from the year before. “More than 38 percent of these patients reported they have been waiting for more than 30 days,” she added.
Continuum of care remains at the forefront of importance at UMass Memorial Health.
“We realize not every physician has appointments available ASAP, but we do work to get access to schedules to help maintain the continuum of care,” said Roach. “We are doing as well as we can, and having our EPIC system allows for improved communications across care teams, patients, and their families. In today’s health care environment, we realize families can be involved in the care of their parents, so by having these systems available provides caretakers the opportunity to see results to tests, appointments and more to help mom and dad.”
While our health care systems continue to pivot their respective services and programs to respond to the health care needs of our community, Roach said there is one thing we can all do that doesn’t cost money and could make a difference.
“The most important thing is that everyone needs to show compassion,” he said. “Our caregivers to show compassion to patients, our patients to show compassion to the caregivers. If we can all be a little bit nicer to each other across the board, we will come out with a better situation overall in our current health care environment.”
Chamber of Commerce | North Central Massachusetts | North Central Massachusetts | Top Health Care State | Massachusetts Health Care System | Heywood Hospital | Worcester Business Journal | 2024 Economic Forecast

Pictured: Travis Condon, Chamber public affairs manager; House Minority Whip Katherine Clark; and Roy Nascimento, Chamber president & CEO, at a meeting hosted by the New England Council.
At the end of January, the House passed their Tax Relief for American Families and Workers Act. According to a House Ways and Means Committee summary, the bill includes $78 billion worth of tax breaks for businesses, expands the small business expensing cap, expands access to the child tax credit, and would allow businesses to immediately deduct the cost of their U.S. based R&D investments instead of over five years through 2025. The last portion is of particular interest to a number of our members, and while it would not create a permanent solution, it would be a step in the right direction. At the time of this writing, we are monitoring the legislation as it moves over to the Senate.
In January, Congresswoman Lori Trahan along with staff from Senator Elizabeth Warren and Senator Markey’s offices visited the region, making a number of stops including one at the Gardner Municipal Airport to celebrate the grand-reopening following the completion of the Gardner’s recent Airport Revitalization Project. The project, which included a number of improvements to bring the facility into compliance with current Federal Aviation Administration (FAA) standards was made possible through nearly $5 million in federal funding from the FAA, $500,000 through MassDOT, with the city taking on the remainder.
Chamber staff also attended a number of New England Council events that have allowed us to further connect with Congressman Jim McGovern and other members of the Massachusetts congressional delegation including Congresswoman Katherine Clark.

Congresswoman Lori Trahan along with representatives from the FAA present a check to state and Gardner officials for over $5 million dollars for runway and building improvements at the recent grand reopening of the Gardner Municipal Airport.
In early January, Lieutenant Governor Kim Driscoll joined the Chamber as a featured speaker during our Good Morning North Central Program. Lt. Governor Driscoll highlighted the administration’s accomplishments over the past year and spoke about a number of challenges they are working to address including lower revenue growth resulting in 9-C cuts, housing shortages and the influx of immigrants in the Commonwealth.
Following her first State of the Commonwealth address, Governor Maura Healey filed her proposed budget for fiscal year 2025. The proposed budget includes $58.13 billion in total spending, representing a 3.7 percent increase over the current fiscal year. As written, the proposed budget would fully fund the fourth year of the Student Opportunity Act, boost Chapter 90 funds, increase funding for the new MassReconnect program and continue expanding access to higher education financial aid while also setting aside $7.5 million for small business technical assistance grants.
Additionally, the proposal would direct $1.3 billion from the recent income surtax toward investments in education and transportation. Education investments would include: the administration’s new Gateway to Pre-K initiative, which puts Massachusetts on the path to universal Pre-K access in Gateway Cities by 2026, expansion of child care financial assistance to thousands more families, and funding for the new Literacy Launch program. Transportation investments would include: increased funding for roads and bridges, including dedicated road aid for rural communities, implement a low-income fares program at the MBTA, and make a new investment of $250 million in transportation that will leverage $1.1 billion in borrowing over the next five years to tackle deferred maintenance statewide.
Just prior to releasing the budget, the Healey Administration also announced the Municipal Relief Package in an effort to help cities and towns generate additional resources. The proposed legislation would allow municipalities to increase local option taxes on meals and lodging while also creating a new local Motor Vehicle Excise surcharge option. The bill would also make permanent a number of popular COVID-era allowances for hybrid public meetings, outdoor dining permits and to-go cocktail sales. The Chamber is monitoring both pieces of legislation closely.
In March, the Chamber will meet with our region’s delegation as they work to craft the House and Senate versions of the budget. We plan to advocate for a number of priorities from our public policy agenda in the areas of small business support, tourism and education and workforce.
For questions or concerns regarding the Chamber’s public policy efforts, please feel free to contact Travis Condon, the Chamber’s public affairs manager, at 978.353.7600, ext. 224; or via email at .
Chamber of Commerce | North Central Massachusetts | North Central Massachusetts Chamber of Commerce | Community Development | Economic Development | Legislative Issues | Government Affairs | Elected Officials | Federal Affairs | State and Local Affairs
CHAMBER WEBSITE REFRESH: In February, the Chamber launched a refreshed website to offer a more dynamic and valuable resource for our members and communities. The project included redesigning the homepage and several interior pages. It also included consolidating our economic development website – choosenorthcentral.com – into the Chamber website to make it easier to manage and avoid duplication. The website refresh is a work in progress. Chamber staff are continuing to work internally on updating content on several portions of the site.
CHAMBER OF THE YEAR TROPHY TOUR: Thank you to all the members who have participated so far in the Chamber of the Year Trophy Tour! You can check out photos of the tour on our Facebook page. Please reach out to Maureen Babcock at if you would like to participate and schedule a trophy tour stop at your business or organization. We are extremely honored to have received this prestigious national award and have enjoyed the opportunity to share this with the people who helped us achieve this historic milestone—our members.
INITIATE SMALL BUSINESS PLATFORM: The Chamber has launched a new online resource platform for members and NCMDC clients called “Initiate”. The platform can be accessed via the Chamber’s new website and provide access to new tools, resources and bilingual supports to help small businesses grow in North Central Massachusetts. The Initiate resource portal covers topics such as money, marketing, management, and resiliency resources by using a variety of learning methods including videos, templates, and guides. Email our team at to request access to the online platform. There is no cost for members.
NEW LOANS: Since the beginning of its fiscal year on October 1, 2023, the Chamber’s economic development arm, the North Central Massachusetts Development Corporation, has closed 5 micro-loans for a total of $309,500 and all loans are to underserved owners or in underserved communities. The loans ranged from $5,500 to $250,000.
TECHNICAL ASSISTANCE: In addition to the loans, our team also provided 434 hours of direct technical assistance and counseling to small businesses for the quarter October to December 2023. So far this fiscal year, we funded 3 micro-grants, for a total $9,800, to support technical assistance needs of local small businesses, including assisting a business owner with Minority Certification.
NATIONAL APPOINTMENT: Chamber President & CEO Roy Nascimento was recently named to the U.S. Chamber’s Committee of 100, a group of the leading chamber executives from around the country. This is one of the most prestigious appointments in the chamber industry. The group advises the US Chamber on policy, recommends programming and strengthens outreach to the chamber community.
SOLAR: From its inception in August 2014 through December 2023 the solar field on Pleasant St. has produced 13,362,266 kWh of Net Metering Credits to the manufacturers participating in the program. Total value of these credits is $3,211,876 and the collective savings to participants totals $2,730,095.
40th ANNIVERSARY: This year marks our 40th Anniversary and we are celebrating throughout the year with some special events, spotlights and features. We hope that you will be able to join us for the special 40th Anniversary Member Celebration on April 25 at Oak Hill Country Club and please make sure the save the date of June 20 for our 40th Annual Meeting and Business Luncheon. Check out our website at northcentralmass.com for more information or to register.
SPONSORSHIPS: Our team has revamped our event sponsorship package, introducing new levels and options for every budget. Reach out to Valerie Bruno, Programs and Events Manager, for more details or to explore sponsoring a program in the future.
Fitchburg | Chamber of Commerce | North Central Massachusetts | North Central Massachusetts Chamber of Commerce | Chamber Updates | Chamber Website Refresh | Chamber of the Year Trophy Tour | Initiate Small Business Platform | New Loans | Chamber Updates | Technical Assistance | National Appointment | Solar | 40th Anniversary | Sponsorships

Natalia’s journey from her early days as an Uruguayan immigrant to becoming a key player in Fitchburg’s civic leadership highlights her commitment to community-building and advocacy for inclusive spaces. Most notably, she served as Chief of Staff for former Fitchburg Mayor Stephen L. DiNatale, where she was instrumental in managing the city’s strategic initiatives, public relations, and community outreach efforts. Natalia’s deep-rooted understanding of collaboration and fundraising in the public sector will be invaluable in her new role at the Boys & Girls Club.
“We are ecstatic to have Natalia join us as Director of Development,” said Elizabeth Coveney, CEO of the Boys & Girls Club of Fitchburg, Leominster, & Gardner. “Her background in public service and event management, along with her ability to connect with diverse stakeholders, will be pivotal in helping us strengthen our relationships with donors and increase our impact across the communities we serve.”
As Chief of Staff to Mayor DiNatale, Natalia played a key role in securing resources for major city projects, spearheading fundraising campaigns, and representing the Mayor’s office at community events and city councils. She brings with her a rich history of cultivating partnerships and managing complex projects. “I am honored to take on the role of Director of Development for the Boys & Girls Club of Fitchburg, Leominster, & Gardner,” said Natalia Oliver. “As an immigrant, I know the importance of having supportive, empowering spaces like the Boys & Girls Club. I am excited to engage with our donors and community partners to ensure that we can continue providing exceptional programs and opportunities for the youth in our area.”
In her new role, Natalia will oversee all aspects of fundraising and donor relations, helping to secure the resources needed to advance the Boys & Girls Club’s mission of empowering youth through education, leadership development, and community engagement.

The City of Gardner was recently awarded the final $3.5 million necessary to complete the reformative Rear Main Street project through the State’s new HousingWorks Grantprogram.
This funding represents a significant achievement for the City’s long-term vision to enhance infrastructure and promote housing growth in our community. This final phase of the Rear Main Street Revitalization Initiative accounts for the construction of a new residential structure, extending utilities to support the residential building, parking infrastructure for the project and additional green space. This initiative is a reflection of the City’s commitment to sustainable growth and improved living conditions for our residents.
“This project is going to make a big difference, not just in the downtown, but across Gardner,” said Gardner Mayor Mike Nicholson. “The Housing Crisis facing Massachusetts is no stranger to us in Gardner. We have seen a substantial increase in the demand for housing in the City over the last few years- leading to a substantial increase in housing costs as the supply simply did not meet the demand. This project meets that concern head on by providing new, market-rate housing for people looking to re-settle in the City or call Gardner their new home.”
The HousingWorks Grant program, which operates quite similarly to the MassWorks grant program, is designed to support infrastructure initiatives that encourage residential growth and developments. The Rear Main Street project has been a collaborative effort from all of our partners at the state and local level.
“We’re thrilled to continue state support for this project,” said State Representative Jon Zlotnik. “As we’ve said all along, this project will be transformative for downtown Gardner. It has taken a lot of time and a lot of work by many people, but we’re in the final stretch now and I can’t wait to see this built out, and the positive impact it will have on the area.”
HousingWorks provides municipalities with grants for a variety of infrastructure improvements that spur housing development and preservation. This year, the administration is awarding grants to 12 communities to create over 1,550 new housing units and preserve over 690 units of housing. The $3.5 million awarded to Gardner was one of the largest grants awarded this year by Governor Healey and Lt. Governor Driscoll. This is in addition to the $4.1 million that was originally awarded for Phase 2 of this project.
“These funds will allow the City to complete the public sector infrastructure improvements to support the private sector housing project along Derby Drive, which is the last phase of a $20 plus million public / private partnership in the Rear Main Corridor” said Trevor Beauregard, Director of Gardner’s Community Development and Planning Department.
Over the last five years, the City has invested millions of dollars into revitalizing the downtown to breathe new life into the area. From improvements to roadways, sidewalk and lighting replacements, recreational facilities, building renovations, and other projects.
“Our receipt of the Phase 3 funding marks a pivotal moment for Rear Main Street,” said City Council President Elizabeth Kazinskas. “Years of hard work and collaboration have led to this significant milestone, as Rep. Zlotnik and our State partners have continued to recognize Gardner’s serious investment in this project. The stage is now set for a fully revitalized Rear Main St. area that encourages growth and pride within our community. We are incredibly fortunate to receive this award.”
Several local business owners have also expressed their excitement about this project coming to fruition.
“Having been business owners in Downtown for 61 years and property owners for 50 years we are excited to see the Rear Main Street Project beginning to move forward.” said Anne and Alan LeBlanc, owners of John’s Sport Shop. “It will bring much needed parking for this area as well as greatly improving the appearance”

“If Gardner is as welcoming to these residents who will live there, as they have been to us, they’re going to love living here,” said Sean Brey.
“It’s been so exciting for me, as someone who has been in business for 37 years downtown, to watch this project happening,” said Patti Bergstrom, owner of the Velvet Goose. “This project has all the elements we need to make our downtown, and our City, even more successful and more fabulous- housing, parking, new businesses, old businesses.”
Through this round of the One Stop Grants, the Executive Office of Economic Development received 756 applications from 510 organizations with projects in 229 communities across the state. The Executive Office of Economic Development estimates this round of One Stop awards will help create more than 18,000 new units of housing, including 4,000 new affordable units, 31,000 new permanent jobs, and more than 14 million square feet of new commercial development statewide.
“This is a very exciting time for the city of Gardner and we have seen so many positive changes to our city over the past few years. I know that this Rear Main street project has taken much hard work and effort to get this to materialize. So, thank you to all who have made this happen” said Ward 4 Councilor Karen Hardern.
This project comes as the third and final phase of the Rear Main Street Revitalization Project. Beginning in 2015, the City of Gardner worked to obtain the properties along Rear Main Street, leading to the construction of the new street on Derby Drive in 2018. Phase 2 began with the groundbreaking of the public parking and plaza space earlier this month. While there is still some time before shovels will hit the ground on this latest phase, the potential for the area is already being felt.
“The Rear Main Street Revitalization Project has been a top priority for the Gardner Redevelopment Authority for quite some time, and I’m happy to see us reach this milestone,” said City Councilor Paul Tassone, who also serves as the Chair of the Gardner Redevelopment Authority. “In order to grow our business base, we need a population to support the businesses who are opening their doors and investing in the City- and in order to have that population base, we need places for these individuals to live. This project, combined with the project we just broke ground on last week, are huge for Gardner. This takes an area that was once dead, and will transform it into the heart beat of the City.”
“These projects don’t happen on their own,” concluded Mayor Nicholson. “This project is a perfect example of the way things get accomplished when local officials partner with officials at the state and the private sector to build a stronger community together. I’d like to thank the Healy-Driscoll Administration, Rep. Zlotnik, Director Trevor Beauregard of the City’s Community Development Department, and our partners at the state level and the Gardner Redevelopment Authority for making this plan a reality. I’m truly looking forward to seeing the ways this project brings new life into our downtown and benefits the City for generations.”
Video of Press Conference Announcement: https://www.youtube.com/watch?v=ps7_ADObjJc
When the workday ends and the lights go down, Custom Cleaning Service of Peabody, Inc. gets to work. “We operate as our clients’ silent partner after business hours,” says Adam Paicos, of Templeton, who now serves as Director of Operations and oversees the company’s expansion into North Central MA. “We are not often seen, but we ensure facilities are clean, secure, and ready for business each day while serving as the eyes and ears for our clients when they are not on site.”
Discover local business stories through our Inside North Central Massachusetts Podcast series. Listen as Chamber members share their journeys, insights, and contributions to our thriving regional business community.
Looking for your next opportunity? Explore current job openings from employers across North Central Massachusetts on our Jobs Board. Whether you’re starting a new career or making a change, you’ll find a variety of local positions available to help you take the next step.
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