E-Newsletter
An Electronic Publication of the North Central Massachusetts Chamber of Commerce
Inside this edition, you’ll discover the latest Chamber initiatives and success stories from across our region. From economic development projects and upcoming networking events to policy updates and workforce training opportunities, we’re keeping you connected to what matters most for your business and North Central Massachusetts.
The North Central Massachusetts Chamber of Commerce is here to help – with trusted resources, a strong business network, and a support system to keep your business and the region moving forward
Awards recognized clients of the NCMDC for service to community, growth.

Entrepreneur Success Award: Pictured (L to R) Megan Marszalek of MassTech; Alexis Kelleher owner of Crust Bake Shop and Birch Tree Bread Company; Karen Thorne of Main Street Bank and Chair of the NCMDC’s Award Selection Committee; and Roy Nascimento, president of the Chamber and NCMDC.
The North Central Massachusetts Chamber of Commerce and its economic development arm, the North Central Massachusetts Development Corporation (NCMDC), recognized several small businesses and individuals at its inaugural Entrepreneur Awards Reception and Resource Showcase, held at the DoubleTree by Hilton in Leominster on March 28, 2024.
The awards celebrate entrepreneurship in the region and showcase successful NCMDC clients who are helping to advance our economy and communities. “We received numerous nominations for our inaugural Entrepreneur Awards, which speaks to the innovation, determination, and success of our business owners,” said Roy M. Nascimento, president and CEO, North Central Massachusetts Chamber of Commerce and the NCMDC. “Our entrepreneurs represent the risk takers and innovators that are helping to advance our economy. It was truly an honor to recognize their work, both in their small businesses and in their communities.”
The Entrepreneur Success Award recognized Alexis Kelleher, owner of Crust Bakeshop and Birch Tree Bread Company, located in Worcester. Kelleher first opened Crust Bakeshop as a small bakery in 2007 and grew to a second location in the city in 2020, only to realize the business needed a better kitchen to keep up with production for the two locations.
“We found out that Birch Tree Bread Company was for sale and moved forward with the acquisition for this third business with the help of the North Central Massachusetts Development Corporation,” said Kelleher. “I still can’t believe how much our little business and my little dreams have grown in the last seven years, and I am excited for what the future holds.” Today, the business provides 65 jobs and records annual revenues of more than $3 million.
“A lot of other restaurants in the Canal District in Worcester have had to close in the last two years, and I think the fact that we have survived so many hurdles is a testament to our community and perseverance,” she added.

Community Impact Award: Pictured (L to R) to right Megan Marszalek of MassTech; Joshua Halterman, owner of Joshua Allen Design and recipient of the Community Impact Award; Karen Thorne of Main Street Bank and Chair of the NCMDC’s Award Selection Committee; and Roy Nascimento, president of the Chamber and NCMDC.
The Community Impact Award recognized Joshua Halterman, owner of Joshua Allen Design (JAD), located in Sterling. Halterman, who has owned the full-scale interior design business, has deep connections in the community.
“As a small business owner, I have always been passionate about giving back to my local community to bring about positive and measurable change,” said Halterman. “Since founding the company, JAD has sponsored many local sports teams, preschool fundraisers, and provided goods and services for those in need while also offering internships to local high school and college students. This gives students the opportunity to obtain real world work experience in a myriad of ways.”
JAD is also heavily engaged with Rise Above/Start Above Foundation, which assists children in foster care to obtain items and activities that would not be afforded otherwise. Through JAD, program participants receive a surprise home makeover in addition to learning about interior design.
“I helped assist the launch of the Start Above Initiative to provide young adults who have aged out of foster care and are now living on their own with necessities for living independently, as well as furnishings and décor to make a space feel like home.”
The Dream Big Award recognized Kimatra Maxwell, owner of Connecting to Greatness, a small, mental health practice founded and led by an LGBTQ woman of color.
“Our journey reflects the resilience and determination of female entrepreneurs, like my mother and grandmother, who overcame significant barriers to pursue their dreams, making it possible for me,” said Maxwell. “This award validates our hard work and dedication but also is an opportunity for us to amplify our message of hope and healing as we provide a vital lifeline for the more than 400 individuals and their families we have served across Massachusetts.”
In addition to the recognition, these three small business clients of the NCMDC also took home cash awards of $500 each.
During the program, the Chamber also presented its Community Partner of the Year and Banker of the Year awards.

Community Partner of the Year Award: Pictured (L to R) Megan Marszalek of MassTech; Sarah Tavitian of NewVue Communities; Dolores Thibault-Muñoz of New Vue Communities; Karen Thorne of Main Street Bank and Chair of the NCMDC’s Award Selection Committee; and Roy Nascimento, president of the Chamber and NCMDC.
New Vue Communities was recognized with the NCMDC’s Community Partner of the Year in recognition of its active partnership with the NCMDC in supporting start-up businesses. The NCMDC consistently partners with NewVue Communities to support small businesses. Founded in 1979, NewVue is the only Community Development Corporation in the region and provides services in housing development, homeownership, financial coaching, and community organizing.
The agency has been supporting small businesses and entrepreneurs through its technical assistance program for the past 25 years, counseling over 1,000 under-20-employee businesses that have created or retained hundreds of jobs, and secured over $10 million in financing, including from the NCMDC, since 2010.
Christina DiRusso was recognized with the NCMDC’s Banker of the Year Award in recognition of her active involvement and support of the NCMDC. DiRusso serves as vice president of commercial lending at bankHometown. She is a resident of Leominster and is very active in the community, including serving as Treasurer of NewVue Communities and as a NCMDC board member. She also serves on the North Quabbin Loan Fund review committee and the NCMDC’s Loan Committee. She is a strong advocate for the work of the NCMDC, often referring clients or partnering directly with the development corporation on gap loans.
In addition, the event featured a Resource Showcase for entrepreneurs to connect with other business owners as well as with banks and other professional services to help them succeed in the pursuit of their dreams.
Special thanks to premier sponsor MassTech for its support of the awards program as well as corporate sponsor Fidelity Bank, supporting sponsors bankHometown, GFA Federal Credit Union, Main Street Bank, Rollstone Bank, and TD Bank, and media sponsor, the Worcester Business Journal.
Chamber of Commerce | North Central Massachusetts | North Central Massachusetts Chamber | Business Growth | Business Development | Massachusetts Business Environment | North Central Massachusetts Economic Development | North Central Massachusetts Entrepreneur Awards Reception and Resource Showcase
National Grid announced it will donate $800,000 to eight Chambers of Commerce in Massachusetts to support local small businesses.
Each chamber will receive $100,000, which they will then distribute in grants of $1,000 to small businesses with fewer than 150 employees.
This pledge follows a similar donation by National Grid in January 2023, when the company distributed $1 million to four small business organizations to help with energy bills. The Black Economic Council of Massachusetts (BECMA), the Retailers Association of Massachusetts (RAM), the Massachusetts Restaurant Association (MRA), and the Worcester Regional Chamber of Commerce each received $250,000 to then distribute to their small business members.
“After seeing the positive benefit our previous grant funding effort had on the small business community of Massachusetts, we decided to expand that reach by partnering with additional chambers of commerce,” said Stephen Woerner, President of National Grid, New England. “Small businesses are the backbone of our economy, providing jobs and supporting the vibrancy of communities across Massachusetts. We’re pleased to be able to support those businesses that continue to need help as everyone continues to adjust to higher costs for basic goods and services.”
Chambers receiving the funds include: Cape Cod Chamber, Merrimack Valley Chamber, North Central Chamber of Leominster, Greater Northampton Chamber, North Shore Chamber, OneSouthCoast Chamber, South Shore Chamber, and Waltham Chamber.
“We have thousands of small businesses in our region for which these funds will help support efforts of growth and sustainability,” said Roy Nascimento, president and CEO, North Central Massachusetts Chamber of Commerce. “National Grid is a strong community partner in our region, and we are grateful they identified our Chamber as a partner for this generous funding opportunity.”
This second round of funding comes as part of National Grid’s ongoing commitment to uplifting the well-being of small business owners and entrepreneurs in Massachusetts. Previously part of its Customer Savings Initiative, National Grid has expanded upon its “season of giving” with renewed customer assistance efforts. Since October 2022, National Grid has donated $3.8 million.
About National Grid
National Grid (NYSE: NGG) is an electricity, natural gas, and clean energy delivery company serving more than 20 million people through our networks in New York and Massachusetts. National Grid is focused on building a path to a more affordable, reliable clean energy future through our fossil-free vision. National Grid is transforming our electricity and natural gas networks with smarter, cleaner, and more resilient energy solutions to meet the goal of reducing greenhouse gas emissions.
For more information, please visit our website, follow us on Twitter, watch us on YouTube, like us on Facebook and find our photos on Instagram.
Chamber of Commerce | North Central Massachusetts | North Central Massachusetts Chamber | Business Growth | Business Development | Business Technical Assistance | Business Resources | Massachusetts Business Environment | National Grid Awards
Here is a recap of efforts over the Winter from the Chamber’s destination marketing arm, Visit North Central Massachusetts (VNCM).
Throughout the Winter, we continued to promote the region with a blend of print and digital advertising strategies across our target markets. The creative messaging for these ads focuses on “Everything You Love About New England… A Lot Closer to Home”. We also encouraged travelers to visit the region with the tag: “Drive to, not through, North Central MA.” To achieve this, we focused on developing fresh and engaging content for our website. This included creating captivating Blog Articles as well as compiling a comprehensive listing of upcoming events. To attract more visitors from the drive market, we implemented a range of strategies combining both print, social media, paid search and digital advertising.
We invested in paid social media campaigns to reach a wider audience through MassLive; employed targeted and geofenced digital advertising to maximize our outreach through Cumulus; and utilized paid Search Engine Marketing techniques to improve our online visibility through Local IQ. We also utilized print/digital campaigns through Boston Magazine and Boston Spirit; custom content listings and emails through Visit New England; and listings in Trip Advisor. All these efforts were carefully crafted to effectively showcase the diverse attractions and offerings of our region and to increase web traffic. By utilizing a combination of print and digital platforms, we aimed to captivate potential visitors and encourage them to explore the unique experiences available in North Central Massachusetts.
We published 40,000 copies of the Fall/Winter edition of the Guide to North Central Massachusetts, a popular glossy, full-color magazine aimed at informing and inspiring readers. It showcases the region as a unique destination for living, working, and visiting. The guide was distributed to over 300 high-traffic locations throughout New England and a digital version was also shared on our website, social media, via email, and shared with the Massachusetts Office of Travel & Tourism (MOTT) to maximize its reach and engagement. We are currently working on finalizing the Spring/Summer edition.
We actively participated in FAM Trips & Travel Shows. We partnered with MOTT to host a familiarization tour for US Travel Media to our region. We also continued our collaboration with two other Regional Tourism Councils (Discover Central MA and MetroWest Boston Visitors Bureau), implementing an off-season marketing campaign funded from a federal grant. We have several advertising campaigns underway and are working with CM Communications, a Boston-based PR Agency that specializes in destination marketing, to assist us with generating more interest in the region among the travel media and other travel influencers. We participated in the Dream Destinations Travel Show, American Bus Association Marketplace, and the North of Boston Tourism Summit to connect with tourism influencers and promote our region as a desirable travel destination.
From November 1, 2023 to January 31, 2024, Visit North Central Massachusetts’ Facebook page had a reach of 269,873, a 81.6% increase over the same time frame the previous year. Our Facebook channel also attracted 3,515 new followers, a 11.4% increase. Total followers are currently at 34,700. In addition, the page also had 5,300 content interactions and 5,100 link clicks. Paid reach was 150,439 and 430,803 paid impressions. On Instagram, the page achieved a reach of 12,502, a 177.5% increase over the previous year, and gained 83 new followers for a total of 2,800. Our Instagram page also had 665 content interactions and 353 link clicks during the same timeframe.
Google analytics indicates that our website experienced a 21.5% increase in pageviews; a 27% increase in sessions; and a 24% increase in unique users from November 1, 2023 to December 31, 2023 when compared to the same timeframe the previous year. During the same time period we also had over 485,417 google impressions.
Lodging data was also very strong. Data from Smith Travel Research indicates that YTD hotel occupancy through December was 73.4%, a 5% increase over the previous year; ADR was $181.65 which is a 5% increase; RevPar was $133.43, a 10.3% increase over the previous year; total room revenue was up 9.6%; and rooms sold was up 5%. Data from Datafy indicates that our top four origin markets were Boston; Hartford/New Haven; New York; and Providence-New Bedford.
As we move into the winter and spring seasons, our main objective is to raise awareness and attract visitors to North Central Massachusetts. We will continue implementing our successful strategies that highlight the region’s outdoor attractions and showcase traditional New England experiences. With people seeking outdoor activities, we aim to provide them with exciting itineraries for seasonal adventures in North Central Massachusetts. To achieve our goals, we are continuing to focus on a more digital marketing approach. This includes incorporating various tactics such as paid search, paid social media advertising, geofenced ads targeting the Route 2 corridor, digital display and sponsored content ads, print ads, targeted YouTube advertising, branded content, and organic social media engagement. In addition, we are continuing to work on refreshing our home page to ensure it aligns with our updated marketing efforts and provides a captivating user experience. By combining these strategies, we aim to engage a broader audience and encourage them to explore the benefits of visiting North Central Massachusetts compared to our neighboring states.
Chamber of Commerce | North Central Massachusetts | Worcester County | Local Businesses | Visit North Central Massachusetts | Visit North Central Local Tourism | Johnny Appleseed Visitor Center | Small Town Economy | Community Development | Visit North Central Massachusetts Tourism Update
The City of Fitchburg announces the renewal of its Fitchburg Community Electricity Aggregation (Fitchburg CEA) program, with new prices for the period December 2024 through December 2027. Fitchburg CEA is a group purchasing program, operated by the City since 2023, which provides electricity supply options to help residents and businesses manage costs and increase renewable energy use. Current participants do not need to take any action to remain in the Fitchburg CEA program and receive the new pricing.
The City is pleased to have secured lower rates for our Fitchburg Community Electricity Aggregation products through December 2027. All products will cost less than the current Unitil’s Basic Service residential supply when the new prices go into effect.
All new Fitchburg CEA prices will be fixed for 36 months, from December 2024 through December 2027. The Fitchburg CEA Program will continue to be served by the supplier, Constellation:
Over 14,000 accounts in City, which includes the vast majority of residents, use the Fitchburg Standard option. They will meet the state renewable energy requirements starting in December 2024. You may switch to another Fitchburg CEA option at any time. To switch options, call our program’s current electricity supplier, Constellation, at (833) 943-0160, or submit a request at FitchburgCEA.com. Income-eligible customers can receive a 40% discount on their entire electricity bill, including the Fitchburg CEA supply prices. You can find a link to sign up for this discount at FitchburgCEA.com.
No action is necessary to receive the new pricing for your current Fitchburg supply option, if listed above. For example, if you currently use Fitchburg Plus, you will automatically receive the new price for Fitchburg Plus listed above. However, if you are currently on the Fitchburg 5 product, it will not be offered in the new contract. Such customers will be automatically transferred to the Fitchburg Standard product, unless they affirmatively select another product.
To check what Fitchburg CEA supply option you currently use, look at the Supply section of your Unitil electricity bill. If you participate in the program, it will include the “Old Price” listed above, or if you use the discontinued Fitchburg 5 product, it will show 17.467 ¢/kWh. FITCHBURG CITY HALL, 718 MAIN STREET, FITCHBURG, MA 01420 | TEL: 978-829-1801 | New prices take effect on your December meter read, which for most of the community is on December 6. The first bill to show the new Fitchburg CEA pricing will be the bill you receive showing usage from your December meter read to January meter read. Most customers can expect to receive this bill in early January 2025.
The City’s current electricity contract has offered fixed prices since March 2023, providing multiple years of price stability. Most participants use the Fitchburg Standard, which has saved about $130 for the typical residential customer over that time. As a reminder, Fitchburg CEA prices only apply to the Supply portion of your electric bill and take effect on your meter read date. Unitil will continue to set the charges on the Delivery on your electric bill and will repair outages and manage all billing. Fitchburg CEA has no impact on any solar benefits, low-income discounts, or budget billing plans.
If you are not currently participating in Fitchburg CEA, you can join any time. To join, submit a request at FitchburgCEA.com. Fitchburg CEA participants may leave the Program at any time, without penalty and return to Basic Service supply with Unitil. To leave the Program, call Unitil at (888) 301-7700, or submit a request at FitchburgCEA.com.

Image Credit: Walter Iooss, Blue Dunk, Lisle, IL, 1987, archival pigment print. Gift from Andrew King, 2020.151.26.
The Fitchburg Art Museum invites the public to attend The G.O.A.T. Gala on Saturday, November 16, 2024.
A Night at the Museum provides support for FAM’s community initiatives, exhibitions, and special programs. This year’s celebration is inspired by the iconic sports photography of Walter Iooss. The Fitchburg Art Museum’s G.O.A.T. Gala celebrates our FAMily and embraces team spirit. Surrounded by photographs of some of the greatest athletes of the 20th century, this lively sports-themed evening is set to be the Greatest of All Time!
To kick off this special evening, the Red Raiders Marching Band and the FHS Cheer Squad will be welcoming attendees in the outdoor FAM Courtyard from 6 to 6:30 pm greeting guests as they arrive. Guests are encouraged to wear cocktail attire in their favorite team’s colors and can pose with props in our FAM photo backdrop. Finicky Fork catering will serve a menu of playful sports–themed appetizers and specialty cocktails will be served (cash bar with each guest receiving one complimentary drink ticket). There will be a Silent Auction where guests can bid on game tickets and sports memorabilia, and a DJ will be playing music in the galleries.
The Museum thanks the G.O.A.T. Sponsors: Country Bank, and Enterprise Bank; M.V.P. Sponsors: Fitchburg State University, ACHLA Designs, Cabot Wealth Management, and Peter Laytin & Paula Callanan; and Rookie of the Year Sponsors: Michael DeMarco & Livia Umpierre, and Legends Grille & Sports Bar for supporting this gala.
Tickets are $40 for Members & $50 for non-members in advance, and $50 for Members & $60 for non-members at the door.
Register here: Night at the Museum: The G.O.A.T Gala
Contact Aimee Cotnoir, FAM Membership and Events Manager with questions at or .

In addition to the public performances, MEM Dance Theatre will offer free showings for local school children, supporting arts education and access within our community.
For those interested in supporting the arts, we also have advertising opportunities available in our Nutcracker program book, distributed to more than 1,500 audience members. This is a unique chance to connect with the community and show support for local arts.
Learn more and secure your ad space by visiting our Message & Ad Form.
When the workday ends and the lights go down, Custom Cleaning Service of Peabody, Inc. gets to work. “We operate as our clients’ silent partner after business hours,” says Adam Paicos, of Templeton, who now serves as Director of Operations and oversees the company’s expansion into North Central MA. “We are not often seen, but we ensure facilities are clean, secure, and ready for business each day while serving as the eyes and ears for our clients when they are not on site.”
Discover local business stories through our Inside North Central Massachusetts Podcast series. Listen as Chamber members share their journeys, insights, and contributions to our thriving regional business community.
Looking for your next opportunity? Explore current job openings from employers across North Central Massachusetts on our Jobs Board. Whether you’re starting a new career or making a change, you’ll find a variety of local positions available to help you take the next step.
CapEx Facility Services & Construction · Leominster, MA
TaraVista Behavioral Health Center · Harvard, MA
DRS Power Technology, Inc. · Fitchburg, MA
AIS · Leominster, MA