E-Newsletter
An Electronic Publication of the North Central Massachusetts Chamber of Commerce
Inside this edition, you’ll discover the latest Chamber initiatives and success stories from across our region. From economic development projects and upcoming networking events to policy updates and workforce training opportunities, we’re keeping you connected to what matters most for your business and North Central Massachusetts.
The North Central Massachusetts Chamber of Commerce is here to help – with trusted resources, a strong business network, and a support system to keep your business and the region moving forward
Wondering how transform social media sites like Facebook, Instagram, and Twitter into powerful marketing tools for your business?
If you’re like most small-to-medium business owners, you know that your clients, customers, and prospects are already spending a significant amount of their day browsing through their social media feeds, but did you know exactly how much time?
Recent studies reveal that the average American consumer spends about 5 hours per day on their mobile device, and half that screen time involves social media sites. This makes social media an obvious place to focus your marketing efforts, however, chances are good you either don’t have the time or the know-how it takes to manage multiple social media feeds – that’s where automation can help.
Social Media Made Simple With Automation Services
There’s a number of online tools and services designed to make social media management simple and stress-free for companies, providing you with a seamless, worry-free way to attract and retain your online audience.
Some of the most well-known social media automation apps for businesses include Hootsuite, SproutSocial, and Buffer. While the features vary slightly between each product, each one is designed to give you a one-stop interface that allows you to quickly monitor all of your social media accounts at once, schedule posts, and track tags and mentions.
Social media automation tools also provide advanced features like analytics that allow you to track which posts are most popular, monitor for negative comments, and link with other apps like YouTube Analytics.
Turn Your Blog Into A Newsletter
Another valuable way to increase the ROI of your social media efforts is turning the content in your blog into a newsletter that you can share through your feeds and distribute through your email list. Transforming your blog into an email newsletter is simple using the five steps outlined by the Content Marketing Institute here.
Share Content From Industry Experts
Social media isn’t all about you and your business – it’s about sharing content that supports your messaging and aligns with your brand. Look for opportunities to pass on information about your industry on your social media feeds. Not only does sharing relevant content save on the volume of unique content you need to create, but it also helps to position your business as a subject matter expert in your field.
Article Source: State House News Service
Article By: Michael P. Norton
DEC. 15, 2020…..Low interest rates and the work from home shift are contributing to a continuing “frenzy” of home-buying in Massachusetts and sales activity and prices both set new records in November.
Sales rose nearly 25 percent last month and the median sale price of a single-family home increased 17.6 percent compared to last November, to $460,000, The Warren Group reported Tuesday morning.
After a pause when the COVID-19 crisis hit in March, the market roared back in the summer and the sales pace has held up through the fall as buyers, sellers and the industry have adjusted to conditions in the pandemic.
Sales in November exceeded sales in June, reversing the traditional pattern in which home-buying picks up in the spring and slows down in the fourth quarter, said Tim Warren, CEO of The Warren Group.
“Buyers are taking advantage of rock-bottom interest rates and the ability to work from home to set their sights on communities further and further from their offices now that community is less of a factor for many prospective buyers,” said Warren.
Sales in April were down nearly 14 percent. They fell off 30 percent in May and were down 24 percent in June, before beginning to rebound in June and July and then spiking 27 percent in September.
While a record 5,773 sales were recorded last month, sales dipped by 11 percent in Suffolk County, but were “especially strong” on the islands of Nantucket and Martha’s Vineyard, Warren said.
There were 41 home sales on Nantucket last month, compared to 12 in November 2019, and the median home sale price on the island in November was just under $2 million, according to the Warren Group’s data.
Home sales last month in Barnstable County were up more than 52 percent over November 2019, and sales out west in Berkshire County last month rose 43.5 percent over-the-year.
Single-family home sales are up 1.5 percent over the first eleven months of 2019. The median single-family home sale price this year is $445,000, an 11.3 percent increase compared to last year.
The condo market has not been as strong, but sales in November were up more than 11 percent compared to November 2019, and the median condo sale price last month rose 8.5 percent to $410,000, a record for the month.
Year-to-date, condo sales are down 3.5 percent compared to the first 11 months of 2019, with a median price of $415,000, a 9.2 percent increase. Median condo prices fell last month in Suffolk and Middlesex counties.
Thanks to the internet, consumer behavior has dramatically shifted over the past decade – especially when it comes to searching for local businesses.
According to a recent survey by BrightLocal, 97 percent of consumers searched online for a local business in 2017, with 54 percent searching at least once per month, and 12 percent searching daily for local services, shops, and suppliers.
A key aspect of this growth in online searches for local businesses is the widespread ownership of ‘smart’ mobile devices like smartphones and tablets that allow users to connect to the internet anywhere, at any time. The Pew Research Center reports that 77 percent of Americans now own a smartphone, up from 35 percent in 2011.
Location-Based Search Results Drive Local Traffic
Because smart mobile devices have built-in GPS trackers, Google and other search engines have adapted their algorithms to ensure that consumers who search for a business on their phone or tablet are automatically directed to verified companies that are located nearby.
If you’ve ever used the ‘near me‘ feature on Google’s search engine or Google Maps, you’ve already discovered how an online search can help drive traffic towards local businesses, and chances are good you actually visited one of the businesses you searched for – and made a purchase. According to Google, “76 percent of people who search for something nearby on their smartphone visit a related business within a day, and 29 percent of those searches result in a purchase.”
The Most Searched-For Local Businesses on Google
Consumers tend to turn to localized searches when they need a product or service right away – categories like restaurants, coffee shops, and bars rank among the top local searches, while real estate agents, contractors, and gyms are also popular.
Other businesses that benefit from local search traffic include farms, dog walkers, and food trucks, as well as daycare services, clothing retailers, lawyers, dentists, and doctors. Simply put, the same kinds of businesses that used to see significant traffic from ads in the Yellow Pages and local newspapers 25 years ago are now benefiting from location-based internet searches.
If your business caters to consumers and clients in your neighborhood, focusing your marketing efforts on local online search could provide a great return-on-investment for your company.

“The North Central Massachusetts Chamber of Commerce continues its mission of building businesses and building communities. It was without hesitation that when Rollstone Bank & Trust was presented the opportunity to gift a membership to a local non-profit organization, we gifted to my alma mater, St. Bernard’s. This is a remarkable opportunity that we, as a Regional Leader member, can give to such a beloved private institution.”
Learn Bike Maintenance at High-Performance Leominster Bike Shop
Leominster’s newest shop serving cyclists in central Massachusetts and southern New Hampshire is now bringing the community together with classes in bicycle maintenance.

Tomten boasts a knowledgeable staff, all of them with many years of experience riding, racing and maintaining bikes. They know the makes of bike that riders are looking for, and they know how to keep them rolling at peak performance.

The shop supports area charity rides with mechanic expertise for Bravehearts and the Tully Lake Triathalon. Tomten annually supports PanMass Challenge riders with donations.
The name of the shop has an intriguing origin. Tomtens are part of Swedish folklore…small mythical creatures with long white beards and funny hats and shoes. They are industrious helpers taking care of chores and keeping everything neat and tidy.
Tomten Biketown opens its doors at 10 a.m. to 6 p.m. Monday through Friday, from 10 a.m. to 5 p.m. on Saturday, and 12 noon to 5 p.m. on Sundays. Group rides are posted on the Facebook page, as are other events and promotions. A short cyber-hop to Instagram will reward cyclists with stories and feature articles on the subject of their favorite pastime.
Riders anxious to join in with the maintenance classes can contact Tomten Biketown at 978.840.3221 and at .
When the workday ends and the lights go down, Custom Cleaning Service of Peabody, Inc. gets to work. “We operate as our clients’ silent partner after business hours,” says Adam Paicos, of Templeton, who now serves as Director of Operations and oversees the company’s expansion into North Central MA. “We are not often seen, but we ensure facilities are clean, secure, and ready for business each day while serving as the eyes and ears for our clients when they are not on site.”
Discover local business stories through our Inside North Central Massachusetts Podcast series. Listen as Chamber members share their journeys, insights, and contributions to our thriving regional business community.
Looking for your next opportunity? Explore current job openings from employers across North Central Massachusetts on our Jobs Board. Whether you’re starting a new career or making a change, you’ll find a variety of local positions available to help you take the next step.
CapEx Facility Services & Construction · Leominster, MA
TaraVista Behavioral Health Center · Harvard, MA
DRS Power Technology, Inc. · Fitchburg, MA
AIS · Leominster, MA