The North Central Massachusetts Chamber of Commerce and its tourism arm, Visit North Central Massachusetts, will be hosting a special edition of the Chamber’s popular Good Morning North Central breakfast series on March 8, at Great Wolf Lodge, 150 Great Wolf Drive, in Fitchburg.

The March edition will showcase the importance of tourism to the region’s economy and highlight collective efforts to promote the region as an attractive destination to visitors and groups.

“Tourism is important to the future of North Central Massachusetts and plays an increasingly important role in our local economy,” said Roy Nascimento, president and CEO, North Central Massachusetts Chamber of Commerce, Visit North Central Massachusetts. “North Central Massachusetts experienced an estimated 1.9 million visitors last year, and those visitors spent over $194.6 million in direct spending in our communities. This breakfast program will be a great opportunity to connect with industry insiders and gain insights on marketing efforts to benefit the growing visitor sector.”

Speakers for the event include Nascimento, who will provide an update on the region’s growing tourism industry, as well as industry experts who will share their professional insights on marketing North Central Massachusetts.

Additional speakers include:

Kate Fox, executive director, Massachusetts Office of Travel and Tourism, who will discuss Massachusetts 250, domestic and international marketing efforts, and changes to the Mass Film Office.

Lori Moretti, founder and president, CM Communications, a leading PR agency in the Northeast that specializes in destination marketing, who will discuss efforts to engage with the media and other travel influencers, and how local businesses can join the effort to continue the momentum.

Charles Stefanini, principal, Charles Stefanini Consulting Group, a government relations, strategic campaign and public affairs consulting firm that works with the state’s visitor and convention bureaus and regional tourism councils.

The event is sponsored by Montachusett Regional Vocational Technical School, with support from Great Wolf Lodge. The cost is $30 for Chamber members/$45 non-members and includes a breakfast buffet.

Pre-registration is required. To learn more about the speakers or to register, please visit https://shorturl.at/cizD9.

For more information or to register, please contact Kat Deal at 978.353.7600 ext. 235,  or visit www.northcentralmass.com.