The Johnny Appleseed Trail Association, the tourism arm of the chamber, participated in the New England Society of Association Executives, NESAE, 2018 Annual Management Conference where we had a table promoting our meeting venues to association executives from all over New England. In attendance were over 100 association executives and destinations looking to do business. Members who were promoting North Central Massachusetts alongside us were Great Wolf Lodge New England and the Devens Common Center.
This is an example of the many ongoing efforts of JATA to promote the region to visitors and groups in key markets. Ultimately these efforts help generate additional visitors and additional dollars to the communities in our region. In 2016, our collective regional tourism marketing strategy resulted in $131 million economic impact for North Central Massachusetts.