E-Newsletter
An Electronic Publication of the North Central Massachusetts Chamber of Commerce
Inside this edition, you’ll discover the latest Chamber initiatives and success stories from across our region. From economic development projects and upcoming networking events to policy updates and workforce training opportunities, we’re keeping you connected to what matters most for your business and North Central Massachusetts.
The North Central Massachusetts Chamber of Commerce is here to help – with trusted resources, a strong business network, and a support system to keep your business and the region moving forward

In May, the Chamber participated in Small Business Day on Beacon Hill, meeting with a number of our region’s delegation about our legislative priorities and small business concerns. Pictured left to right: State Representative Meg Kilcoyne; State Representative Natalie Higgins; Chamber President & CEO, Roy Nascimento; Chamber member and owner of ECi Stores, Neil Abramson; and State Representative Mike Kushmerek.
As we approach the fall, attention is focused on Washington D.C. ahead of the November election. In the U.S. House of Representatives, Congressman Jim McGovern and Congresswoman Lori Trahan are running unopposed. For the Senate, incumbent Senator Elizabeth Warren will face a Republican challenger, to be determined by the Republican primary in early September. We will closely monitor the policies of the winning Presidential administration to assess their potential impact on the business community when they take office in January.
We’re pleased to announce our annual Congressional Luncheon event on Thursday, October 17th at 11:30 am at the DoubleTree by Hilton in Leominster. Both Congressman McGovern and Congresswoman Trahan will be in attendance. We extend our gratitude to our premier sponsor, Fitchburg State University, and supporting sponsor, Care Central VNA & Hospice, Inc., for their generous support.
Budget: Following tradition, Beacon Hill agreed on a $57.8 billion budget after the start of the new Fiscal Year, with Governor Healey signing it in late July. The Governor’s $317 million veto overrides remained in place as formal sessions concluded.
Economic Development: At the time of this writing, lawmakers are expected to return to Beacon Hill to address the proposed economic development bond bill which did not pass during formal session. The House and Senate have released separate versions of the proposed bill which, depending on a compromise, would include billions of dollars in bond authorizations and tax credits along with the reauthorization of the state’s life sciences initiative, hundreds of millions in MassWorks public infrastructure grants, $99 million for advanced manufacturing, and a potential reintroduction of Happy Hour.
Education: The budget continues to fund the Student Opportunity Act with $6.86 billion, a 4% increase over FY24. Fair Share funds will be used to make community college free for all. Investments continue in programs helping high school students earn industry-recognized credentials and in pathways and early college initiatives.
Housing: A housing bond bill was passed to address the Commonwealth’s housing crisis. Secretary Ed Augustus estimates this legislation will lead to the creation of over 45,000 new units and the preservation of 27,000 housing units. The $5.15 billion bonding bill offers new tax credits for companies converting unused commercial buildings, doubles the tax credit for rehabilitating historic buildings, and allows accessory dwelling units by-right.
Wage Equity: New legislation (H. 4890) requires employers with 25 or more employees to disclose pay ranges in job postings and provide pay range information for promotions, transfers, and upon request. The Attorney General’s Office will conduct a public awareness campaign and has enforcement authority, including the ability to impose fines for violations.
Election Season: In addition to the Presidential election, State Representative and State Senator positions will be on the November ballot, with several regional delegation members facing contested elections.
We invite you to our Legislative and Candidates Reception, one of our most exciting annual events. It provides community members the opportunity to engage with current elected officials and candidates. The event, supported by premier sponsor Mount Wachusett Community College and supporting sponsor Open Sky Community Services, will be held at the Chocksett Inn in Sterling on Thursday, September 26th from 5:00 to 7:00 PM.
For questions or concerns regarding the Chamber’s public policy efforts, please contact Travis Condon, our public affairs manager, at 978.353.7600, ext. 224, or via email at .
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As we conclude the fiscal year ending June 30, 2024, the Chamber is pleased to share this update of our tourism affiliate Visit North Central Massachusetts (VNCM). This report highlights our marketing efforts, achievements, and future plans to promote our region as a premier destination.
Our advertising strategy combined print and digital media across target markets, with messaging such as “Everything You Love About New England… A Lot Closer to Home.” and “Drive to, not through, North Central MA” through various channels, including:
These efforts showcased our region’s diverse attractions and increased web traffic, aiming to captivate potential visitors and encourage exploration of North Central Massachusetts.
We also published the Fall/Winter edition of the Guide to North Central Massachusetts, a popular glossy, full-color magazine aimed at informing and inspiring readers. It showcases the region as a unique destination for living, working, and visiting. We printed 40,000 copies per edition and distributed them to 350 high-traffic locations throughout New England through AAA and CTM Media Group. A digital version is also shared on our website, social media, via email, and shared with the Massachusetts Office of Travel & Tourism (MOTT) to maximize its reach and engagement.
We actively participated in Familiarization Trips & Travel Shows. We also continued our “Super Region” collaboration with two other Central Massachusetts Regional Tourism Councils (Discover Central MA and MetroWest Boston Visitors Bureau), implementing an off-season marketing campaign. We hosted two regional travel writer press trips in January and March to assist us with generating more interest in the region among the travel media and other travel influencers. We have several advertising campaigns underway and are working with CM Communications, a Boston-based PR Agency that specializes in destination marketing. Our participation in the Dream Destination Travel Show in October also further promoted our region as a desirable travel destination.
We maintained a strong presence on social media throughout the year. From January 1, 2024, to June 30, 2024, our Visit North Central Massachusetts Facebook page had a total reach of 500,291, a 21% decrease over the previous six months, but a 17% increase over the same timeframe the previous year. Our Facebook channel also attracted 4,068 new followers, an 11.66% increase over the previous six months. In addition, the page also had 7,400 content interactions and 12,600 link clicks during the same timeframe. Paid reach was 250,017 and 1,395,876 paid impressions. On Instagram, the page achieved a reach of 43,700, a 33.9% decrease over the previous six months, but a 250% increase over the same timeframe the previous year. We gained 419 new followers, had 2,300 content interactions and 1,200 link clicks during the same timeframe.
Our tourism website, Visitnorthcentral.com, has experienced growth in traffic for FY24. Google Analytics indicates that our website experienced a 44.5% increase in pageviews; a 51.1% increase in sessions; and a 48.1% increase in unique users from January 1, 2024, to June 30, 2024, when compared to the same timeframe in 2023. During the same time period, we also had over 1,587,649 Google impressions. Additionally, we are actively aligning the content of Visit North Central’s seasonal landing pages with our SEO strategy to maintain consistency with our SEM campaign efforts.
STR data through June indicates that YTD hotel occupancy was 73.6%, a 2.6% increase over the previous year; ADR was $187.81, which is a 1.8% decrease; RevPar was $138.21, a 0.8% increase over the previous year; total room revenue was down 3.8%; and rooms sold was down 2.1%. AirDNA data indicates that short-term rentals in the region have continued to trend upwards, growing from 4.4% of total lodging revenue in the region in FY23 to 5.7% in FY24. Research from Datafy indicates that the region had 4,428,731 trips in FY24 and 8,346,506 visitor days. Average length of stay in the region was 1.9 days and our top four origin markets were Boston; Hartford/New Haven; New York; and Providence-New Bedford.
We launched a quarterly Visit North Central Massachusetts (VNCM) subscription-based email newsletter to help promote the region to visitors. Our VNCM email list already has 3,117 subscribers and has an average open rate of 46% and click-through rate of 9%.
As we enter the Fall season, our focus remains on showcasing North Central Massachusetts as a premier destination for outdoor enthusiasts and those seeking authentic New England experiences. Our strategic approach includes:
We’re implementing a comprehensive digital marketing strategy, including paid search, social media advertising, targeted YouTube ads, and organic engagement. By combining these strategies, we aim to engage a broader audience and demonstrate the unique benefits of visiting North Central Massachusetts.
We invite you to join us in promoting our region’s unique attractions and experiences. Stay tuned for more updates and opportunities to get involved!
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The Massachusetts Office of Travel and Tourism is currently compiling a comprehensive inventory of museums and historical sites across the state as part of the Massachusetts 250 commemoration of the American Revolution.
We are reaching out to gather information about any artifacts, paintings, murals, or upcoming exhibits your museum possesses that highlight the Revolutionary War period. This information will be used to create a comprehensive list of historical assets, including your museum, which may potentially be incorporated into a digital map to enhance visitor experiences throughout the Massachusetts 250th anniversary celebration in 2025 and 2026.
By showcasing the breadth and depth of Massachusetts’ historical treasures, we aim to inspire visitors to explore the state’s rich revolutionary heritage. Your participation in this initiative is crucial to the success of the Massachusetts 250 commemoration.
We would greatly appreciate it if you could respond with a list of relevant artifacts, exhibits, or programs. To ensure maximum visibility during this anniversary, please consider uploading information about any Massachusetts 250-related events directly to their website.
Please feel free to contact Sheila Green at with any questions or to provide additional information.
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LUK, Inc. Invites You to the 12th Annual Kids at Heart Mentoring Gala! Join us at Devens Common Center to enjoy dinner, live and silent auctions, balloon pops, entertainment, and dancing in support of LUK’s Mentoring program! Learn more at LUK Mentoring’s 12th Annual “Kids at Heart” Gala.
Bidding on auction items will be available both at the event and virtually. If you cannot attend but are interested in supporting and bidding on auction items, you may sign up to create an account and bid on items through the Gala website as well.
LUK Mentoring pairs caring, concerned role models with youth who will benefit from additional support. The mission serves the cities and towns in Worcester County to strengthen our community through high quality, life-enriching, professionally supported one-to-one relationships between volunteer mentors and children in need. Learn more and become a mentor at Mentoring.LUK.org
Date: Thursday, February 13th, 2025
Time: 5:30 PM to 10:00 PM
Location: Devens Common Center
Gardner Mayor Michael Nicholson has been unanimously elected as the President of the Massachusetts Mayors’ Association.
Mayor Nicholson, who has served as the Mayor of Gardner since 2020, and had served as the Massachusetts Mayors’ Association District 2 Representative, brings a wealth of experience and a strong track record of leadership to his new role.
Mayor Nicholson has been instrumental in bringing significant developments to Gardner, including the Gardner Elementary School project that came in $8 million under budget, the creation of two vacant storefront revitalization districts, an increase of double the amount of grant awards over the last two years, and increased private investment across the city. Mayor Nicholson’s dedication to improving the City of Gardner and creating lasting partnerships that will lead to increased investments in the future have earned him respect among his peers and widespread recognition across
the state.
As President of the Massachusetts Mayors’ Association, Mayor Nicholson will lead advocacy efforts around housing, economic development and other issues facing municipalities across the Commonwealth. In this role, Mayor Nicholson will work with state leaders, industry experts and his colleagues to advocate for the needs of municipalities and to promote efficient, effective and thriving
local government.
“I am honored to have been elected by my peers as the President of the Massachusetts Mayors’ Association,” said Nicholson. “I look forward to continuing a collaboration with my fellow mayors and state leaders as we continue to advocate for the many pressing issues facing municipal government. Local government plays a significant role in increasing the quality of life for residents throughout the Commonwealth and I look forward to working together to ensure our cities thrive.”
The Massachusetts Mayors’ Association, established in 1945, provides opportunities for mayors to network and share ideas, pursue educational opportunities, meet with state leaders and subject-matter experts, and participate in the advocacy work of the Massachusetts Municipal Association. Its membership is made up of the 48 mayors of the cities of Massachusetts.
Mayor Nicholson was nominated by Mayor Dean Mazarella of Leominster and Mayor Nicole LaChapelle of Easthampton at the association’s annual business meeting held in Boston on January 25, 2025.

Left to right Front row: Jeannette McCarthy of Waltham, Ruthanne Fuller of Newton, Outgoing MMaA President Nicole LaChapelle of Easthampton, Lt. Gov. Kim Driscoll, MMaA President Michael Nicholson of Gardner, Breanna Lungo-Koehn of Medford, Katjana Ballentine of Somerville Middle Row: Kassandra Gove of Amesburty, Gine-Louise Sciarra of Northampton, Virginia Desorgher of Greenfield, J. Christian Dumais of Marlborough, Dominick Pangallo of Salem, Patrick Keefe of Revere, Melinda Barrett of Haverhill, Michael McCabe of Westfield, Jared Nicholson of Lynn, Dean Mazarella of Leominster Back Row: Paul Coogan of Fall River, Robert Sullivan of Brockton, John Vieau of Chicopee, Carlo De Maria of Everett, Gary Christiansen of Malden, Joshua Garcia of Holyoke, Charles Sisitsky of Framingham, Samantha Squalia of Fitchbug, Greg Verga of Gloucester, Peter Marchetti of Pittsfield, Michael Concannon of Woburn *Note other mayors attended the association’s annual meeting but were unable to attend when the picture was being taken.
Agreement is the product of months of advocacy and partnership between stakeholders and state leaders, will provide a sustainable solution to lack of Satellite Emergency Facility (SEF) services in the region
State Representative Margaret Scarsdale (D – Pepperell) is pleased to announce that the search for a healthcare provider to operate a Satellite Emergency Facility (SEF) in the Nashoba Valley Region has come to a successful conclusion.
“Today’s announcement that UMass Memorial will be the new operator of a Satellite Emergency Facility (SEF) in our region is welcome and critical news for our region,” said Scarsdale. “I made a promise to my constituents when Nashoba Valley Medical Center closed that I would not stop fighting until access to this essential care was restored. Our region has struggled mightily to access emergency medical services and access to routine healthcare since the collapse of Nashoba Valley Medical Center at the end of August and today, our advocacy, and the stakeholders we helped bring to the table, has opened a new path forward for restored healthcare access in our region. I am grateful to UMass Memorial for their commitment and partnership and eager to work with them to achieve that shared goal.”
From the onset of this crisis, caused by Steward Healthcare’s summer 2024 collapse, Representative Scarsdale served as the primary liaison between state leaders, local first responders and healthcare providers, and constituents throughout the region. She was instrumental in the formation of the Nashoba Valley Medical Center Working Group and co-chairs the Emergency, Outpatient, and Healthcare Services (EOHS) Sub-Committee with Ayer Town Manager Robert Pontbriand.
“Since the closure of the Nashoba Valley Medical Center, we have been diligently focused on rebuilding access to healthcare in the Nashoba Valley Region”, said Robert Pontbriand, Town Manager of Ayer and co-Chair of the Governor’s Nashoba Valley Working Group. “The announcement that UMass Memorial Health will establish a freestanding emergency department is a significant step toward stabilizing our local health care landscape and a critical step in our ongoing commitment to strengthening health care in the Nashoba Valley.”
EOHS was tasked with investigating, analyzing, and proposing viable options which will: a) sustainably address the lack of critical services in the Nashoba Valley region, including emergency, outpatient, and related healthcare services; and b) explore and report on potential funding sources to responsibly and equitably establish those needed services for the communities in North Central Massachusetts, which were left in a healthcare desert after Steward disastrous management and disruptive closure. Representative Scarsdale and EOHS will continue to work with UMass Memorial directly to address these concerns.
“Today’s news does not mean our work is over,” said Scarsdale. “The members of EOHS – which include area Fire Chiefs, the Massachusetts Nurses Association, physicians affected by the closure, Congresswoman Trahan’s office, and the Executive Office of Health and Human Services – remain committed to supporting this transition, including continued investigation of, and recommendations for, services and infrastructure. We look forward to partnering with UMass Memorial on their next steps.”
“I have never doubted the restoration of critical services for this region,” said Scarsdale. “There has been a steadfast commitment to restoring care in this region from Governor Healey and members of her team, who understood the dangers of the healthcare desert that Steward created, and have been attentive, supportive, and responsive to this region’s crisis, and from members of EOHS, who have been in daily communication throughout the past six months. Today marks the beginning of a new path forward for healthcare access in the Nashoba Valley and for our communities to have access to the care they deserve.”
When the workday ends and the lights go down, Custom Cleaning Service of Peabody, Inc. gets to work. “We operate as our clients’ silent partner after business hours,” says Adam Paicos, of Templeton, who now serves as Director of Operations and oversees the company’s expansion into North Central MA. “We are not often seen, but we ensure facilities are clean, secure, and ready for business each day while serving as the eyes and ears for our clients when they are not on site.”
Discover local business stories through our Inside North Central Massachusetts Podcast series. Listen as Chamber members share their journeys, insights, and contributions to our thriving regional business community.
Looking for your next opportunity? Explore current job openings from employers across North Central Massachusetts on our Jobs Board. Whether you’re starting a new career or making a change, you’ll find a variety of local positions available to help you take the next step.
CapEx Facility Services & Construction · Leominster, MA
TaraVista Behavioral Health Center · Harvard, MA
DRS Power Technology, Inc. · Fitchburg, MA
AIS · Leominster, MA