E-Newsletter
An Electronic Publication of the North Central Massachusetts Chamber of Commerce
Inside this edition, you’ll discover the latest Chamber initiatives and success stories from across our region. From economic development projects and upcoming networking events to policy updates and workforce training opportunities, we’re keeping you connected to what matters most for your business and North Central Massachusetts.
The North Central Massachusetts Chamber of Commerce is here to help – with trusted resources, a strong business network, and a support system to keep your business and the region moving forward
Article Source: State House News Service
Article By: Colin A. Young
JAN. 19, 2021…..More single-family homes were sold last year in Massachusetts than in any other year since 2004, despite a once-in-a-century pandemic that threatened the financial security of thousands of residents and dramatically changed the process of buying and selling a home.
There were 61,469 single-family home sales in 2020 – a 3.9 percent increase over the sales total of 2019, according to The Warren Group. The median sale price for those homes climbed 11.4 percent from 2019 to hit $445,500 last year.
“In the wake of the first COVID-19 lockdown way back in March, single-family home sales took a nosedive for the entire second quarter,” Warren Group CEO Tim Warren said. “If you told me back then that by the end of the year that the total number of sales would surpass 2019, there’s no way I would have believed you … yet here we are. Another record-setting year in the books for Massachusetts real estate.”
Warren said an unprecedented December helped to boost the 2020 totals. December 2020 saw 6,410 single-family home sales in Massachusetts — the most ever recorded for the month and up 28.6 percent from December 2019. The median sale price for the month jumped 14.4 percent to $455,000, an all-time high for the month and the sixth consecutive month with a median sale price greater than $450,000, Warren said.
“The hot market has continued right into December, four straight months of sales gains of 25 percent or more,” driven by low interest rates and people spending more time at home. “The more time they spend at home, the more they think about the home and some ask what they want to change,” he said on The Warren Group’s podcast.
Almost everyone who sold or purchased a home in 2020 probably had to deal with COVID-19 restrictions and safety measures in one way or another. Packed spring open houses gave way to virtual showings and eventually to tightly-scheduled and timed windows for prospective buyers to tour homes for sale.
But despite the new hurdles COVID-19 imposes on buying or selling a home, the virus and its accompanying shift towards remote work helped to fuel a migration away from cities and towards “vacation” areas in Massachusetts like Cape Cod and the Berkshires, Warren said.
He said that he expects the housing market will “continue to sell well” in 2021 but saw a concerning trend emerge at the end of 2020.
“The one thing I worry about is the rapidly-rising median price across the state,” Warren said. “For six straight years, we saw a very good market but with restrained growth in price — just two to five percent. The tail end of 2020 saw huge changes and prices rose by 14 percent or more for five straight months. For the year as a whole, prices rose 11.4 percent. I consider that to be unsustainable.”
He added, “I hope we see the market cool and consolidate its gains before we create a bubble in prices as we did in 2005. The collapse of the market in 2006 and beyond was very painful.”
Gov. Charlie Baker last week signed an economic development bill that included a housing production measure anchored to local zoning changes, and another initiative designed to boost housing near MBTA stations.
Article Source: State House News Service
Article By: Matt Murphy
JAN. 15, 2021…..The risks were known, or should have been.
The longer the Legislature waited to finalize its negotiations over major climate, jobs and infrastructure bills, the more power they relinquished to Gov. Charlie Baker. Discussions had been ongoing since the summer, and now all legislators could do was wait.
What would he sign? What wouldn’t he?
Knowing they had no recourse either way, legislators held their breath this week as they waited for Baker to render his verdicts on scores of bills that landed on his desk in the final days and hours of the last legislative session. And those verdicts came in bunches.
Beer distribution and campus sexual violence prevention bills got signed, as did one creating a commission to study whether to change the state’s seal. A bill known as “Laura’s Law” to ensure no one ever gets lost looking for the entrance to an emergency room also earned the governor’s signature.
And the bulk of a $626 million economic development bill was basically guaranteed to become law, given the governor’s authority to keep what he liked and veto sections he didn’t. That bill included long sought zoning reforms, known as “Housing Choice,” to spur development and requirements for multi-family zoning around MBTA stations. It also turned Sen. Eric Lesser’s student borrowers bill of rights into law.
But the climate legislation was a take-it-or-leave-it proposition for the governor, and by Tuesday the chatter coming from people with feelers into the administration suggested Baker was ready to leave it.
House Speaker Ron Mariano and Senate President Karen Spilka tried to call Baker’s bluff. Go ahead, they said. Veto the bill, and we’ll send it right back to you in a matter of days.
The two Democratic leaders issued a joint statement saying as much, hoping the governor and the stakeholders whispering in his ear would see that resistance was futile. It was a rare public flexing of power for legislative Democrats who typically prefer to maintain the veneer of cooperation with the executive branch.
The only problem was there apparently wasn’t enough bipartisan cooperation in drafting the bill, and Baker wasn’t bluffing. In fact, the governor said he found the Legislature’s willingness to get right back to work on climate legislation encouraging. And so on Thursday, the formal veto arrived.
Baker supports the goal of net-zero carbon emissions by 2050 and, by his own words, was “largely in agreement” with many of the bill’s provisions. But Baker listened to the construction industry when they told him allowing cities and towns to adopt a “net-zero” building code could stop housing production in its tracks.
He said the 5 percent difference between his administration’s goal for emission reductions by 2030 (45 percent) and Legislature’s (50 percent) was a $6 billion choice for residents that he didn’t want to make. And he said lawmakers missed an opportunity to make money available for climate adaptation, as he and the House tried to do with competing plans to spend $1 billion over ten years. Both plans went nowhere in the Senate.
Baker is now being cast by activists and Democrats in the role of anti-environment Republican who caved to immediate business interests at the expense of future generations. Some groups, however, privately commiserate with the administration’s frustration that it was actually the Democrats who control the Legislature who waited until so late in the session to get him a bill that he couldn’t seek to amend.
“If he doesn’t sign this, the Legislature owns part of this failure,” one environmental advocate said earlier in the week.
But if Democrats are as serious as Mariano and Spilka say they are, this bill still could be law by the end of the month with or without Baker. In fact, it could be on his desk again by the time you are reading this column next Friday.
Passing the climate bill, or any other bill, next week would require at least some lawmakers and staff to return to the State House amid warnings from the FBI and other federal law enforcement that state capitals in all 50 states could be a target for violence in the coming week.
The fallout from the attack on the U.S. Capitol continues as President-elect Joe Biden prepares for his inauguration next Wednesday, and the House this week impeached President Donald Trump for the second time in his four years in office, this time for inciting violence by spreading unproven claims about election fraud.
All nine members of the Massachusetts delegation voted for impeachment, including U.S. Rep. Ayanna Pressley, who cast her vote from quarantine after her husband contracted COVID-19 during the siege of the Capitol.
Baker repeatedly stated this week that there were no known threats in Massachusetts to the State House or any other government target, but law enforcement agencies remain in constant contact as Jan. 20 draws closer.
Baker signed orders Thursday activating 1,000 members of the National Guard, deploying 500 to Washington, D.C. to assist with security for the inauguration and putting another 500 on standby in Massachusetts should any city or town request backup.
The Massachusetts presence in D.C. may help to make Mayor Marty Walsh feel a bit more at home. He did, after all, promise to bring Boston with him to Washington as he prepares to join the Biden administration.
Walsh gave what was surely not the “State of the City” address he might have been planning just a few weeks ago on Tuesday night. Instead of laying out an ambitious agenda for his reelection year, Walsh gave a valedictory that nearly brought the Dorchester native to tears.
Walsh’s timeline for leaving the city and City Hall remains to be seen, but the City Council is already debating whether to do away with a special election requirement should he resign before March 5.
Regardless of when the next election is to replace Walsh as mayor, Rep. Aaron Michlewitz and Suffolk County Sheriff Steve Tompkins both said this week the race would take place without them.
Michlewitz said he came to the conclusion that he can best serve the city perched atop the House budget-writing Ways and Means Committee, where he hopes to and likely will remain under Speaker Mariano. Possible future speaker, it turns out, had a nicer ring to it than mayoral hopeful.
The North End Democrat will soon have to get to work on building a new state budget, and the Legislature agreed with the administration on Friday to an estimate of revenues in fiscal year 2022 of $30.12 billion, a 3.5 percent increase from what officials expect to collect this year.
The budgeting exercise will also be made a little easier by the more than $9 billion Massachusetts expects to receive from the most recent federal stimulus package, though two-thirds of that will be doled out in the form of unemployment assistance and direct cash payments to taxpayers.
The MBTA expects to see about $250 million to $300 million in stimulus support, but only $17 million will be put toward restoring services cut to deal with declines in ridership because of the pandemic.
T officials say the priority for restoration will be high-ridership bus routes and maintaining evening commuter rail service, while the rest of the money will go into the capital budget.
Maybe they’ll be able to run trains to Foxborough where Baker announced this week that the state would be setting up its first mass vaccination site at Gillette Stadium.
The home of the New England Patriots will open next week for first responders to get the vaccine, and eventually to the general public as more cohorts become eligible for vaccination.
Amazon is the largest online store and hosts products from some of the biggest brands in the world. They are also known for large inventories and discounts, so competing based on price can be a tall order for local startups. Interestingly, about 50% of the products you encounter at Amazon in the United States are listed by small-to-medium businesses (SMBs) and not Amazon itself. So is Amazon a competitor, or is it a marketplace?
In addition to setting up your business on Amazon, there are several ways a local business can compete and establish its market. Here are five:
Local businesses have the advantage of offering one-on-one customized services, something that’s not available for Amazon customers. As a small business, you can focus on customer support to learn more about your clients and customize your services to their needs. There are various ways to create an impression of personalized services, from greeting customers by their names and following up on big sales to analyzing each feedback.
A loyalty program is designed to reward repeat customers and a perfect way to get repeat business income. If you lack one, you should create a loyalty program that allows regular customers to receive personalized treatment, discounts and better offers. Make sure your customers learn about the loyalty program during their first visit or interaction with your business. Amazon has deals and redeemable points, shipping discounts and other incentives, so make sure your loyalty program is attractive enough to retain customers.
To become successful, people need to know about your business, so it is vital to work on the brand. Invest in SEO, set up your website and get on Amazon if your business model can align with the store. Make sure you optimize the business for local customers and take advantage of social media marketing. Increasing brand presence locally will provide the perfect canvas for exploring markets beyond the borders.
Most people start their searches online through their mobile phones and modern devices. In recent times, mobile games, operating systems and other applications have become a platform for advertising. Companies like Amazon market for everyone, especially mobile users. However, as a local business, you have the advantage of knowing and understanding your immediate customers. You know the right language to use for marketing and platforms local communities use to access information. Mobile devices also offer a chance to connect offline shopping experiences.
Amazon boasts the inherent advantages of a global brand and is essentially a marketplace where customers can find any product. As a local business, you can take advantage of the existing logistics frameworks and reputation to list your products on the platform. Local customers that prefer to shop from Amazon will still be able to find your products and business. However, this requires meeting all Amazon requirements and optimizing your business to appear at the top of both Amazon and Google search results.
Amazon relies on small and medium businesses (like yours) in all categories and, in 2019, the number of SMB accounts in the US Amazon store increased by 133% to 1.1 million. For local businesses, the challenge is to create more perks and personalized services while leveraging social media, mobile marketing and local SEO.

Hello Neighbors,
Let’s give this a try… I’m Barbara. Chef and Owner of Eating In. A personal chef and catering service based here in Leominster. Like so many of my colleagues in the food service industry along with countless others, my business has come to a grinding halt with this situation.
I can still cook and we know you still need to eat.
My proposal is simple, I will open TODAY, Tuesday (March 24) from 3-6pm, for pick up of delicious house made vegetarian chili (gluten free ) with a few toppings and a side of cornbread. Typically I would charge $12.00 per quart for the chili. Instead, I’m asking you pay as you are able. If you’re stuck right now, no questions asked, take what you need. If possible, a little extra to help cover those in more need.
If this experiment works, and I know it will, look for more offerings in the coming weeks.
I believe in my community to make this happen.
See you Tuesday @
Eating In
12A Lindell Ave, Leominster, MA 01453
Knock on the side door, I’ll come to you
Looking forward to meeting all of you, all be it from a distance.
Barbara
978.242.2519
PS for now, cash is king, no credit cards
Owner, Maggie Surette, helps businesses create practical training programs to improve employee retention and boost company morale.
M.E.S. Consulting is offering a FREE easy course so you can begin taking action during this Coronavirus pandemic, and come out of it on the upside.
When the workday ends and the lights go down, Custom Cleaning Service of Peabody, Inc. gets to work. “We operate as our clients’ silent partner after business hours,” says Adam Paicos, of Templeton, who now serves as Director of Operations and oversees the company’s expansion into North Central MA. “We are not often seen, but we ensure facilities are clean, secure, and ready for business each day while serving as the eyes and ears for our clients when they are not on site.”
Discover local business stories through our Inside North Central Massachusetts Podcast series. Listen as Chamber members share their journeys, insights, and contributions to our thriving regional business community.
Looking for your next opportunity? Explore current job openings from employers across North Central Massachusetts on our Jobs Board. Whether you’re starting a new career or making a change, you’ll find a variety of local positions available to help you take the next step.
CapEx Facility Services & Construction · Leominster, MA
TaraVista Behavioral Health Center · Harvard, MA
DRS Power Technology, Inc. · Fitchburg, MA
AIS · Leominster, MA