E-Newsletter
An Electronic Publication of the North Central Massachusetts Chamber of Commerce
Inside this edition, you’ll discover the latest Chamber initiatives and success stories from across our region. From economic development projects and upcoming networking events to policy updates and workforce training opportunities, we’re keeping you connected to what matters most for your business and North Central Massachusetts.
The North Central Massachusetts Chamber of Commerce is here to help – with trusted resources, a strong business network, and a support system to keep your business and the region moving forward
As it aims for Massachusetts to phase out sales of traditional gas-powered medium- and heavy-duty vehicles over the next three decades, the Baker administration is adopting greenhouse gas emissions standards and regulations from California meant to accelerate the switch to electric vehicles.
The Department of Environmental Protection last week filed emergency regulations and amendments to immediately adopt the Golden State’s Advanced Clean Trucks (ACT) policy, which requires an increasing percentage of trucks sold between model year 2025 and model year 2035 to be zero-emissions vehicles. DEP’s amended regulations also incorporate California’s revisions to greenhouse gas standards for model year 2025 and a “Heavy-Duty Omnibus Regulation,” to establish lower greenhouse gas and nitrogen oxides emissions standards for conventional trucks and heavy-duty vehicles.
The administration said the adoption of California’s regulations, which is required in certain circumstances under Massachusetts law, will help reduce pollution that harms the environment, promote the adoption of electric trucks and “lead to reduced fuel consumption and fuel costs and maintenance due to more fuel-efficient engines and vehicles and next-generation zero-emission trucks.”
“Massachusetts continues to take aggressive action to reduce emissions from the transportation sector, and addressing pollution from medium- and heavy-duty vehicles and advancing the market for clean trucks is an essential part of this effort,” Energy and Environmental Affairs Secretary Kathleen Theoharides said. “Reducing emissions from trucks will help support public health by improving air quality, reducing the risk from exposure to toxic diesel pollution, and reducing emissions that contribute to climate change.”
Emissions from transportation totaled an estimated 30.8 million metric tons of carbon dioxide equivalents in 2018, more than any other single sector and equal to roughly 42 percent of all emissions that year, DEP said. Baker administration energy officials have said that medium- and heavy-duty vehicles account for about 14 percent of the greenhouse gas emissions in Massachusetts. The transportation sector is one of a handful for which the Baker administration must establish legally binding 2025 and 2030 emissions sublimits by July 1.
DEP said in a summary of the changes that the adoption of the California regulations is projected by 2050 to lead to a 51 percent reduction in regional medium- and heavy-duty vehicle nitrogen oxides emissions, a 23 percent drop in particulate matter emissions and a 53 percent reduction in greenhouse gas emissions compared with today’s levels.
The Massachusetts Clean Air Act requires that the Bay State “shall adopt motor vehicle emissions standards based on the California’s [sic] duly promulgated motor vehicle emissions standards” unless DEP determines, after a public hearing and based on “substantial” evidence that emissions standards and a compliance program similar to California’s “will not achieve, in the aggregate, greater motor vehicle pollution reductions than the federal standards and compliance program.”
DEP said that its analysis of the California regulations concluded that they “are clearly more stringent and provide, in the aggregate, greater emission reductions than the current federal program, and therefore must be adopted by MassDEP.” The regulations were filed Dec. 30 on an emergency basis, the agency said, because they must be in place two years before the first affected model year begins. Model year 2025 starts Jan. 1, 2024.
Members of the public will have a chance to weigh in on the changes during a Feb. 1 virtual public hearing and can submit written comments via email to until 5 p.m. on Feb. 11, DEP said.
DEP acknowledged that the amendments “will increase the upfront cost of new [medium- and heavy-duty] vehicles” but said the owners of those vehicles will realize savings over time from having switched to a zero-emissions vehicle. In all, the changes are projected to lead to costs of $1.054 billion by 2050, the agency said.
The amended regulations are also expected to lead to health care cost savings “in the range of $363 million to $818 million from 2025 through 2050, with the majority of benefits due to avoided premature deaths, avoided hospitalizations for cardiovascular illness and avoided emergency room (ER) visits,” the administration said.
“In addition to reducing criteria pollutant emissions and GHG, the regulations will lead to reduced fuel consumption and fuel costs due to more fuel-efficient engines and vehicles, and next generation zero emission trucks, which will positively affect consumers, most businesses and fleet owners,” DEP said.
Zero-emission vehicles are a major part of the Baker administration’s strategy to meet reduced greenhouse gas emissions goals. The 2050 decarbonization plan the administration released in late 2020 said that reducing greenhouse gas emissions by 45 percent from 1990 levels by 2030 — the administration’s goal before a climate law set the required 2030 reduction at 50 percent — would “require that about 1 million of the 5.5 million [passenger vehicles] projected to be registered in the Commonwealth in 2030 be” zero-emission vehicles.
In coordination with more than a dozen other states, Massachusetts has already set a goal that at least 30 percent of all trucks sold by 2030 and 100 percent of trucks sold by 2050 be zero-emission vehicles.
Colin A. Young/SHNS
Walking down the street, it’s rare to spot a business that doesn’t have a “Help Wanted” sign in the window. The “Great Resignation,” and the number of people who abandoned their 9-to-5 jobs for a side hustle or entirely new career, has resulted in a talent shortage for almost every industry.
However, it may not be a dearth of viable candidates that have made it difficult for you to fill a position at your business, but rather your hiring software that’s rejecting decent job applicants before you get a chance to see them.
The days of the paper application are largely gone by. Now, many companies, even small businesses, use Human Resources software to automate the hiring process. Applicant Tracking Systems (ATS) and Recruiting Marketing Systems (RMS) manage the job application pipeline and streamline the recruiting process. Hiring managers can use ATS to sort through dozens of online applicants for entry-level positions, while the RMS allows recruiters to filter and rank potential applicants for middle-to-high skills positions.
While these automated hiring software systems can help employers quickly find a strong pool of candidates, the protocols in the programming may automatically reject otherwise qualified candidates, such as those with a gap in employment history or those whose experience from one industry could easily transfer to another industry that requires similar skills.
As a result, ATS and RMS systems automatically exclude viable job candidates from consideration. Hiring managers never see the resume and cover letter, the latter of which could address an employment gap or demonstrate how a candidate could apply cross-industry skills.
Some Chamber members note that qualified high-skills candidates may be automatically vetted out of the hiring process because they don’t match the exact criteria of the ATS or RMS algorithms. The numbers of middle-skilled workers vetted out are even higher.
However, the criteria used by the hiring software didn’t appear out of thin air. In fact, many qualified candidates are rejected because they don’t match the job description posted by the company. Oops. Some recruiters may use a stringently written job description to remove the marginally-qualified candidates and thus minimize the number of potential job applicants.
One way to increase the number of available applicants is to re-write the job description, re-evaluating it to include more “soft skills” such as work ethic, engagement, and innovation. Firms open to seeking “hidden workers” — talent that was automatically or arbitrarily weeded out of the automated process, may discover an untapped asset. Instead of adding new skills and requirements to existing job descriptions, switch the filters on your hiring software from “negative,” which weeds out more applicants, to “positive,” which increases the hiring pool and includes candidates with a broader range of experience.
Hidden workers are those who, like the examples above, aren’t an exact match for the specifications of the job description but who may have plenty to offer employers, especially companies that are willing and able to provide extra training for applicants with drive and potential.
If you’re struggling to fill a position in your company, or if you’re suffering from a lack of available front-line workers, take a closer look at your hiring software. A few simple tweaks to the conditions set in the system and some revamped job descriptions may yield remarkable results.
When opportunity knocked, the owner of Doughboys Pizzeria opened the door. After being in the culinary industry for over 25 years, Brad Druckenbroad made the decision to open up Doughboys Pizzeria, located in Fitchburg, Ma.
Although classically trained Mexican cuisine, Brad Druckenbroad expanded his culinary palette to a broad range of cuisine, including the American classic: pizza.
“Every chef [I know] wants to own a restaurant one day,” he said, “so when the opportunity came to own one, I took it.”
The process for opening the business started in January 2020 and although COVID-19 slowed it down slightly, Doughboys Pizzeria officially opened in September 2020 and has quickly become a local favorite to Fitchburg State students.
“It’s been tough [since COVID-19], but we’ve done pretty well throughout. Delivery has increased and indoor dining is getting there.”
Brad Druckenbroad mentioned that they are more than just classic pizza, however.
“We do have your classic pepperoni or cheese, of course, but we are so much more than just pizza – sandwiches, salads, and more to come,” he said. “We plan love experimenting with new things, and plan on adding some nice New England flavors and eventually finish adding a patio and bar by next spring [2022].”
Doughboys looks to the future to be on the forefront of changemakers. They are currently growing options with health conscience and fitness-inclusive meals, and also waiting for their alcohol license to get finalized with the city of Fitchburg to provide variety to locals.
As a new member of the North Central Massachusetts Chamber of Commerce, Brad Druckenbroad and Doughboys Pizzeria has greatly appreciated how welcoming everyone has been. He said the events are really helpful to meet other local businesses in the Central Massachusetts area.
To order online and learn more about Doughboys Pizzeria, visit their website at http://doughboysonmain.com/, or stop in at any time at 150 Main St, Fitchburg, MA 01420.
“Men are a lost tribe,” says architect Joseph Tarella. “That’s why we need maps.”
The artist has had a lifelong fascination with maps of all kinds, but his primary focus has been on the coastline of the continental United States. He has drawn maps of that coastline from Cape Cod down to Corpus Christi, Texas, each one painstakingly researched and exquisitely executed. But while they are accurate renderings of the places they represent, they are essentially artworks, created with pen & ink and watercolors. These unique pieces will be shown starting on Earth Day, Friday, April 22, 4 – 7 p.m. at Pop-up Gallery Sitka, 227 Spring St. in Newport, R.I.
Mr. Tarella has created (and sold!) hundreds of maps of many locales along the East and Gulf coasts for more than 20 years, and he’s still going strong. Now Mr. Tarella has tackled one of the most storied locales in the Northeast, the shoreline bordering the city of Newport, Rhode Island.
“I haven’t seen anyone doing what I do,” says the artist. He began by revisiting a time when he made a map for a project he was working on as a young architect. Years later, when he designed his own house on Long Beach Island in New Jersey, he found himself reading about the shoreline of that island and then doing his own rough sketches of the coastline. Sketches followed sketches and the process continued as the rendering of the shoreline was refined again and again. Friends and neighbors would see the drawings and recognize the place being represented. Some would ask, “Hey, when that’s finished, can I have one?” Suddenly, before even thinking about selling the maps he made, Joe had customers.
“People were drawn to the maps because they knew the place I was mapping,” Joe recalls. “They accurately represented a place, not some imaginary scene. These were real things, real sights from their own daily lives.” There seems to be a strong emotional response to that sense of connection Joe’s customers have experienced first seeing the maps. The connection with their own homes at a specific location on a given map is very strong. Prospective customers find other spots that are recognizable and that are near and dear to their hearts. “When they look at the map and come upon an area that looks familiar,” Joe recalls, “then that seals it. They buy the map!”
The artist not only familiarized himself with many details of Long Beach Island and its shoreline at the time he created his 2001 map, but he later made a map of the island as it was in 1900. In both cases he found numerous errors — and corrected them. He is therefore exceptionally knowledgeable about every corner of the Island — certainly a good recommendation regarding the practical side of his art and craftsmanship.
Shorelines change over time. Joe read in The New York Times about a weather research project in New Jersey that referred to a collection of maps now in the Rutgers University Library. They date from the 1890s, and naturally show a different picture than the current maps show. “There were very few towns,” Joe notes, and some surprising differences. He compared those older maps with the current ones and began to note the “contradictions” between those 100-year-old maps and those in use today.
Joe identifies with the early navigators who “got in their little boats and sailed across the ocean and somehow got to the New World.” It was these adventurous people who settled the islands and the coasts of New England and the whole eastern seaboard. Art lovers can catch some of that adventurous spirit in Joseph Tarella’s one-of-a-kind creations.
California native Elizabeth Hughes is a tremendously versatile artist. She began as a dancer, turning later to writing in many styles and genres, most notably in poetry. Now, as a painter, she stays “connected to the rhythm, form, and emotion” that she first experienced in her dancing.
Her dramatic and forceful picture “Surviving Tree” depicts a large, long-lived tree that overlooks the ocean in Rhode Island as it goes about the business of surviving the elements, the endless change of seasons, and the constant vicissitudes of climate. While a pleasant blue sky can be seen behind the tree, still there is a dark, lonely quality about the tree itself. The artist seems to be honoring the tree for managing to live through so many years already, and perhaps many more to come.
Ms. Hughes studied the works of painter Frida Kahlo in Mexico in 1993 on a Kinnicutt Grant from the Worcester Art Museum. She has exhibited at many venues over the last 25 years, primarily in Massachusetts and Rhode Island. She currently has work at Roughan McCarthy. Her work can often be found in shows at DeBlois Gallery, The Portsmouth Arts Guild in Portsmouth, R.I., and at The Mandala Way and Spring Bull Gallery in Newport.
New York-based painter Beth Barry shares Joseph Tarella’s affinity for the sea (particularly for the Massachusetts coast, where she grew up). She often recalls her first time in an airplane, when she marveled at “the color, shapes, and shadows created by the light from the sun,” with the rich palette of colors of the landscape striking her as the manifestation of a “supernatural light.” The way she is especially tuned into that light is evident in her painting, “Stormy Sand,” a freely abstract rendering of (perhaps) the sun sweeping over a desert floor to create exuberant flashes of yellow mixing with the blue of the sky.
Brooklyn-based abstract-expressionist Barbara Groh is intensely interested in “provoking thought, emotion, moods, and aesthetic pleasure” through her art. She paints in oil, acrylic, and cold wax. She is also a sculptor who works in earth and clay, quipping that these pieces are “literally grounding for her.” Her painting “Ham Song” shows her dedication to pure color and line for evoking emotion. More or less perfectly vertical and horizontal lines cut into a stunning cobalt blue field, offering the viewer a choice between the near-violence of the copper-colored lines and the almost hypnotic quietude of the blue.
Israeli-American artist Shira Toren, a Bachelor of Fine Arts graduate from Pratt Institute, is eclectically inclined, having developed a method of combining graphite powder, pigments and ink into Venetian plaster substrates. Her painting “Roof Tops” is deceptively uncomplicated, and walks a tight-rope between blunt abstraction and a subtly rendered illustration of the title. Viewed one way, it is an abstract ordering of rectangles in similar colors. The viewer may blink and the picture now appears indeed to be rooftops as seen from a very high balcony, perhaps pushing the buildings depicted a little past what we would automatically agree is natural perspective.
Boston-based printmaker H.M. Sprague is the daughter of a master furniture maker. So she makes it plain that she has always had “an appreciation for natural materials.” Her prints made from woodcuts depict the very gnarled and twisted branches that might have been the original material of her woodcuts.
Susan Lisbin is based in Catskill, N.Y., where she paints decidedly abstract fields of color that may express emotions, moods, perhaps even some of the people in her life. “Related Forms XIV” shows us a large, showy field of red stealing all the attention in a crowded, closed-in room, as if he or she were the guest at the party who has the most to say and the most to show off. The large, grey cylinder across from the red field seems bored by this gathering. Or perhaps she (or he) is simply exhausted and is about to fall over from lack of sleep.
Marston Clough, based in Central Massachusetts, works in many different media, from drawing to etching to monotype, this last proving especially fruitful because it “allows looser, more spontaneous and more immediate results than etchings, woodcuts or linotypes.” He has also produced many oil paintings. Two of his works are in the Permanent Collection of the Martha’s Vineyard Hospital. Paintings such as “The Red Shore” depict impossible sky-scapes that are nevertheless extremely compelling, exuberantly expressing emotion and mood.
Painter Ruth LaGue is a native of Alaska, the “big sky” country where she grew up astounded by the beauty and majesty of the mountains and the immense forests. Later, in her twenties, she travelled extensively in India, where she says she “became consumed by the ‘landscape of the spirit’ — that limitless interior universe that lives in each of us.” There is a minimalist quality in her work that allows the big features of her landscapes — the mountains, the sea, and so on — to quietly dominate the viewer’s attention, not in an overbearing way but gently and peacefully. She also has works such as her “Oceanside,” in which the paint is applied so thickly that the sheer mass of it has a hypnotic effect on the viewer.
Brooklyn native Susan Grucci’s love affair with the natural world goes back to her childhood, growing up near Jamaica Bay, a large wildlife refuge on the far eastern edge of New York City. Painting mostly in oils, she has rendered birds, trees, mountains and such-like lovingly and beautifully for decades. She has served as a consultant at the 92nd Street Y for 25 years, with many exhibitions of her work held at the Y’s Weill Art Gallery. Her sensitivity toward nature is best illustrated (so to say) by such paintings as landscapes (“forest-scapes”?) such as “Paradise Lost,” which displays old, remarkably resilient trees that nevertheless show their age. These are not scenes of neatly trimmed gardens, but rather portraits of very old survivors in a lovely but often harsh environment. These paintings command respect for their subject matter.
This exhibition will open on Friday, April 22, 4 – 7 p.m. at Pop-up Gallery Sitka, 227 Spring St. in Newport, R.I. There will be live music and refreshments. Visit coastalartmaps.com and gallerysitka.com to learn more about the work of these remarkable artists.
Berkshire Bank, a leading socially responsible community bank with branch locations in New England and New York, has announced several actions it will take with its employees and customers in response to the ongoing humanitarian crisis in Ukraine. As a first step, Berkshire Bank’s Foundation will make a $50,000 contribution to the Ukrainian Federation of America, one of the oldest Ukrainian organizations in the U.S. who are working to deliver humanitarian and medical aid. In addition, Berkshire’s donation will be leveraged in collaboration with Dorcas International Institute of Rhode Island on 401Gives Day, a statewide day of giving in Rhode Island on April 1. The Bank selected 401Gives Day because it is a time sensitive campaign that provides Berkshire the opportunity to make a greater impact by inviting the public and business community to match Berkshire’s contribution ultimately increasing the amount of funds going to support Ukraine.
“As the situation in Ukraine continues to evolve, Berkshire Bank felt compelled to stand together and show our support as worldwide events impact all of us. Our Berkshire family has employees and customers with loved ones living in Ukraine. To strengthen our efforts, we are working to assist employees, customers, and the community by leveraging our resources and business operations to thoughtfully and strategically help individuals impacted by the invasion,” said Sean Gray, President and Chief Operating Officer at Berkshire Bank.
“All of us at Dorcas International stand firm with the people of Ukraine,” commented Kathy Cloutier, Dorcas International’s Executive Director. “We have heard from our neighbors and supporters, and we agree that given the state of affairs in Ukraine right now, we can and should serve as a catalyst for help when and where it is needed most which is right now, on the ground in Ukraine and Poland,” she continued. “This 401Gives, we are proud to partner with Berkshire Bank in support of Ukrainians.”
In addition to its significant financial contribution, Berkshire Bank has implemented several actions to harness its entire business to support those impacted by the ongoing humanitarian crisis. Efforts include:
Berkshire Bank stands together with its colleagues, customers, and communities who have loved ones in Ukraine, and we support those most directly impacted by the conflict.
Masis Staffing Solutions, headquartered in Worcester, MA, is pleased to announce the expansion of its business through the acquisition of two of the light industrial offices of the DAVIS Companies, a staffing firm which specializes in advanced manufacturing, engineering and IT and technology professional staffing.
The offices’ New Jersey and Tennessee locations support a strategic expansion of Masis’s services in these key geographies. The collaboration between Masis and DAVIS Companies positions both businesses for continued growth in their core service offerings.
Matthew Vaccaro, President of Masis Staffing, noted, “The Masis team has enjoyed working with DAVIS Companies on this transaction, and looks forward to building upon DAVIS’s long track record of outstanding service for clients and candidates in Vineland, New Jersey and Memphis, Tennessee.”
Brendon Davis, President of DAVIS Companies, commented, “ DAVIS is pleased to be working with Masis, a company that aligns with our focus on creating and maintaining an employee focused internal culture, that also provides our team members with growth opportunities. This acquisition allows each company to evolve and focus on their core markets. For DAVIS, dedicating resources to continued growth in our Advanced Manufacturing, Engineering, Technology and IT verticals, as well as our Managed Services and enterprise teams is a key objective for 2022 and beyond. This also supports Masis’s client service goals.”
ABOUT
Masis Staffing Solutions is a service-driven staffing firm providing custom solutions for clients’ hiring needs. Masis specializes in on-site staffing program management, Master Service Partnerships (MSP), human resources support and placement in a variety of industries. With significant expertise in manufacturing, distribution and professional recruitment and placement, Masis has offices throughout the United States to support clients’ hiring needs.
The DAVIS Companies is a preferred source for Staffing Solutions and Talent Advisory Services, specializing in contract, contract-to-hire and direct hire staffing for Engineering, Advanced Manufacturing, IT and Technology personnel. With corporate headquarters in Marlborough, MA and offices in Georgia, New Hampshire, and Minnesota, we put great people to work in great companies.
For information about Masis Staffing, please visit www.masisstaffing.com. To learn more about The DAVIS Companies, please visit: www.daviscos.com
When the workday ends and the lights go down, Custom Cleaning Service of Peabody, Inc. gets to work. “We operate as our clients’ silent partner after business hours,” says Adam Paicos, of Templeton, who now serves as Director of Operations and oversees the company’s expansion into North Central MA. “We are not often seen, but we ensure facilities are clean, secure, and ready for business each day while serving as the eyes and ears for our clients when they are not on site.”
Discover local business stories through our Inside North Central Massachusetts Podcast series. Listen as Chamber members share their journeys, insights, and contributions to our thriving regional business community.
Looking for your next opportunity? Explore current job openings from employers across North Central Massachusetts on our Jobs Board. Whether you’re starting a new career or making a change, you’ll find a variety of local positions available to help you take the next step.
CapEx Facility Services & Construction · Leominster, MA
TaraVista Behavioral Health Center · Harvard, MA
DRS Power Technology, Inc. · Fitchburg, MA
AIS · Leominster, MA