PR - NCMDC Provides Funding for Pop-up Shops Initiative in Fitchburg

North Central Massachusetts Development Corporation provides $10,000 grant to City of Fitchburg

Grant supports pop-up shop approach for artisans, crafters, entrepreneurs to share their work with the community

The North Central Massachusetts Development Corporation (NCMDC), the economic development arm of the North Central Massachusetts Chamber of Commerce, today announced it provided a grant of $10,000 to the City of Fitchburg for the development of pop-up shops to provide temporary space for local artisans, crafters and entrepreneurs to sell their products to the community.

InTown Fitchburg has been working in collaboration with the City of Fitchburg to identify multiple areas feasible for pop-up businesses, which are planned to begin in December 2022. Identified locations for the pop-up shops include vacant storefronts in the downtown area which have the potential to generate much needed economic activity for the properties and interest in the storefront.

Over the next few months, two pop-up shops will be coming to Fitchburg. InTown Fitchburg is partnering with Bonfire Books to lead a Retail Pop-Up Market from December 1 to December 23, 2022, and a post-holiday week event with additional discounts from January 2 to January 6, 2023. The shop will be located at 37 Boulder Drive in Fitchburg. Bonfire Books will be selling used, new and unusual books as well as hosting vendors who will be featured throughout the pop-up shop schedule. Participating vendors include local paper artists, woolens and winter accessories, custom cards and calendars, stationary and stickers, locally made soaps and candles, and other art, gift and craft items.

“A pop-up shop provides a tremendous benefit to the business owner while also helping to develop vibrant downtown areas,” said Roy M. Nascimento, President and CEO, North Central Massachusetts Chamber of Commerce. “This funding will help support the ongoing revitalization efforts of the downtown Fitchburg area by bringing together local small business owners to share their work with the community.”

In addition to highlighting vendors featured in the pop-ups, placing pop-up shops in an existing business has the potential to attract a new customer base and could lead to future collaborations with featured vendors.

“As we continue our work to revitalize the downtown area, we are excited to open up our vacant storefronts for our local small business owners to share their products with the community through this program,” said Mayor Stephen L. DiNatale, City of Fitchburg. “It’s always wonderful when organizations come together to create unique opportunities for our business owners, and through this collaboration with the city, InTown Fitchburg, the North Central Massachusetts Development Corporation, and the property owners willing to participate in the program, we are able to provide spaces for local artists and entrepreneurs to grow their business while we grow our downtown.”

Additional details, including opening times and updates for these pop-up shops, can be found by visiting or following Bonfire Books on social media.