North Central Massachusetts Chamber Receives Communications Award
The North Central Massachusetts Chamber of Commerce has been named an “Award of Excellence” winner in the Communications Excellence awards program presented by the Association of Chamber of Commerce Executives (ACCE). ACCE, an Alexandria, Va.-based association, represents more than 8,000 chamber of commerce professionals, and 1,300 chambers of commerce, around the world.
ACCE’s annual Awards for Communications Excellence is designed to showcase top communications and marketing work of chambers of commerce and similar organizations. Several thousand award entries have been submitted since the launch of the organization’s Awards for Communications Excellence, which is now in its thirty-fourth year.
The North Central Massachusetts Chamber of Commerce received an Award of Excellence for a special digital campaign that showcased video testimonials from businesses. In 2018, the Chamber set out to interview some of its members and hear what they had to say about the work of the Chamber and its affiliates, as well as how they have best taken advantage of their membership. The results were astounding, as members from all industries were interested in sharing their story. Twenty-one different videos were shot entirely using an iPhone and shared through NorthCentralMass.com and social channels allowing people to hear about the benefits and work of the Chamber directly from members enjoying the benefits. The videos culminated in a four minute highlight video that premiered at the Chamber’s Annual Meeting in June.
“Hearing directly from our membership about why they continue to partner with us and having them help us share that story has been a great exercise for our organization” said Roy Nascimento, president & CEO of the North Central Massachusetts Chamber of Commerce. “Every member has the ability to be a representation of our Chamber and the amazing work we can do when we work together towards the betterment of the region. Hearing about their positive experiences fills us with great pride and continues to motivate and inspire us to work even harder for our members and communities.”
A panel of communications and marketing professionals from five U.S.-based chambers of commerce evaluated the more than 150 entries that were received. The entries were organized by category — based on the chamber’s annual budget — and entry type: advertising and marketing, campaigns, digital and publications.
To view the videos, please visit www.NorthCentralMass.com