Tourism Industry Continues to Thrive in North Central

By, Suzanne Farias Chair of the Board Johnny Appleseed Trail Association

As the third largest industry in Massachusetts, it’s no doubt that tourism has a major impact on the economy.  In North Central Massachusetts, tourism has had a profound economic impact – and throughout the last year, tourism related revenue has continued to grow.

Tourism can be looked at in many different lights: family vacations, sports and recreation, corporate travel, group tours– all things we actively see here in North Central. These travelers spend money at gas stations, restaurants, shops and stay overnight at our local hotels. Local room tax revenue is a valuable resource for municipalities. Over the last few years, North Central Massachusetts has seen tremendous growth in room tax revenue – validating that North Central Massachusetts is growing as a popular destination.

Communities use the room tax revenue to help fund parts of their budget, as well as re-investing those dollars in tourism marketing. The Johnny Appleseed Trail Association – an affiliate of the North Central Massachusetts Chamber of Commerce – is a state recognized regional tourism council. Through investments by business owners, regional attractions and local and state government, the Johnny Appleseed Trail Association works to aggressively promote and market North Central Massachusetts as a tourism destination.

The addition of Great Wolf Lodge has been a boon to Fitchburg. The hotel, water park and conference spaces are an asset to Fitchburg’s growth and economic development. With that hotel online, room tax revenue spiked for Fitchburg in fiscal year 2015 to $937,000. That growth continued in fiscal year 2016, with an 8% increase bringing revenue to over one million dollars. Fitchburg continues to lead the region’s tourism economy with the help of Great Wolf.

In Leominster, room tax revenue growth is more aggressive than ever before. By maintaining a competitive environment for lodging and conference space, Leominster saw an unprecedented 27.5% growth in tourism revenue for fiscal year 2016. Gardner has also seen steady growth in their room tax revenue – climbing 12.4% over the previous year.

The tourism industry is not only alive and well in North Central Massachusetts – it’s thriving. In order to continue that growth, we need to continue to work regionally and collaboratively to promote North Central Massachusetts, continue investments in tourism marketing, and maintain competitive tax rates that attract travelers of all kind.

 Suzanne Farias is the general manager of the DoubleTree by Hilton in Leominster and serves as the Chair of the Board for the Johnny Appleseed Trail Association.

Member Spotlight: J.U.M.P.

JUMP – or “Just Understand My Potential” is youth outdoor educational organization that connects youth with the outdoors and teaches skills that can not only be used in nature – but in life.

Founded by Bill Spacciapoli – an avid outdoorsman – in 2010, JUMP uses mountain skills such as hiking and backpacking as an outlet for kids ages 11 and above to enjoy and appreciate nature, while teaching valuable life skills like accountability and cooperation.

JUMP counselors have led more than 400 participants on 50 trips in the White Mountains of New Hampshire and in central Massachusetts, including Fall and Spring day hikes to give kids a taste of the program; Summer weekend trips and short winter programs with an annual cross-country ski day at Windblown Cross-Country Ski Area in New Ipswich, New Hampshire.

Training sessions help participants learn and practice mountain skills in comfortable surroundings close to home, so there are no consequences to getting things wrong the first time -or the first few times.

While founded as a non-profit serving disadvantaged populations, growth plans include offering fee-based programs for schools and similar groups.  Partners and donors include the Appalachian Mountain Club and Chamber members such as the Boys & Girls Club of Fitchburg & Leominster and Rollstone Bank & Trust.

“We teach hiking and backpacking as ‘cooperative sports.’ That means that we cultivate fitness, skills, understandings, and values, just as those who coach competitive sports do. But mountain travel is not a game. The object is not to defeat some identically motivated opponent, but to thrive in an exciting and demanding environment. The rewards are adventure, accomplishment, great memories,

the joy of high places” said Bill Spacciapoli.

JUMP seeks Chamber members well-networked in the community to join their advisory board; help with specific functions such as marketing, bookkeeping, and social media; and of course volunteer leaders to manage a group of kids for a day hike.  To volunteer or donate, please call Bill on (978) 621-7286, or email .

North Central Mass Development Corp Provides Financing to Beemer’s Pub & Sharp Design

sharp-designsThe North Central Massachusetts Development Corporation (NCMDC) is proud to announce that Sharp Design and Beemer’s Pub and Grill, both of Fitchburg, are recipients of loans through our new Express Loan Program.

Beemer’s Pub and Grill, a restaurant that recently relocated to 310 Main Street in Fitchburg, received an express loan of $5,000 for working capital to assist with their re-opening.  Beemer’s has proudly served the Fitchburg and surrounding communities for many years until a fire destroyed their previous location on River Street in Fitchburg in March of 2015.  They are now looking to make an impact with the new location in a higher visibility and traffic area.  Beemer’s was a referral from NewVue Communities (formerly Twin City CDC) and this loan will help to retain 20 jobs.  For more information visit www.beemerspub.com.

Sharp Design of 360 Summer Street in Fitchburg, a popular hair salon, was in need of equipment upgrades. With a $5,000 Express Loan, Sharp Design will make needed upgrades. Now Sharp Design is using state of the art equipment leaving their clients happy and satisfied.  Sharp Design was also a referral from NewVue Communities.  This loan will help to retain 10 jobs.  For more information about Sharp Design call (978) 343-3324.

The North Central Massachusetts Development Corporation has developed a new Express Loan Program to assist existing small businesses that need quick access to funding.  The new program offers a loan request up to $5,000 with financing available within a week.  If approved, the business is also eligible to receive business assistance from NCMDC staff and consultants.

 

“Helping strengthen small businesses and entrepreneurs stimulates job creation and is critical to North Central’s economic growth,” said Raymond J. Martino, President of Simonds International and Chairman of the Board of the NCMDC. “The North Central Massachusetts Development Corporation is providing much needed capital and technical assistance to help our local businesses grow and thrive in the region.”

As a microloan lender, NCMDC can provide loans to small businesses up to $75,000 for working capital, equipment, inventory, expansion and working with our banking partners provide gap financing for the final piece of a project.

The North Central Massachusetts Development Corporation (NCMDC) is a non-profit corporation with the mission of creating jobs and improving the economy of North Central Massachusetts. NCMDC is certified by the U.S. Small Business Administration (SBA), and the U.S. Department of the Treasury under the Community Development Financial Institutions (CDFI) Program. The NCMDC works in partnership with local banks, credit unions, chambers of commerce and area nonprofits to support emerging microenterprises, small businesses, and community projects with loans and business assistance.  Since 1996, the NCMDC has granted over $4,200,000 in loans to small businesses to help grow jobs and the economy in 26 communities in the North Central Massachusetts region.

For more information about the NCMDC and its loan programs, call 978.353.7607.

Reserve Your Spot in the Official Guide to North Central Massachusetts

An ad in the Johnny Appleseed Visitors Guide is the best marketing decision you will make all year. This publication is the only one reaching visitors and long-time community members on a year-round basis. The publication is distributed at over 350 locations across Massachusetts, Rhode Island, Connecticut, New Hampshire, and Canada. Work is underway now for the Spring edition. Contact Diane Burnette via email at or call 978-534-2829 to reserve your spot today. Space is limited.

MORE THAN SEVENTY BUSINESSES JOIN NORTH CENTRAL CHAMBER DURING NEW MEMBER CAMPAIGN

20160927_083434The North Central Massachusetts Chamber of Commerce is pleased to announce that the organization has recruited 75 new members as a result of its 2016 New Member Campaign.

The two-week campaign ended on Friday, October 15th and included a mailed invitation to over 3,000 businesses in North Central Massachusetts and personal phone calls from fifty-five business leaders encouraging them to join.  Volunteers competed for bragging rights as the top recruiter and some great prizes including overnight trips, gift certificates to restaurants and stores, and much more.

“We are excited to see so many new businesses join and take advantage of the many opportunities available through the North Central Massachusetts Chamber,” said Tony Mercadante, Principal of Mercadante & Mercadante CPAs and Chair of the Chamber’s Board of Directors. “The Chamber plays an important role in supporting local businesses and advancing North Central Massachusetts. This new growth will give us an even stronger voice to impact the region.”


FOR MORE INFORMATION ON OUR NEW MEMBER CAMPAIGN CLICK HERE


The top producing team for the campaign was Workers Credit Union. Tom Littlepage, Assistant Vice President and Branch Manager at Workers 20160927_090251Credit Union served as the team captain. The Workers Credit Union team recruited 13 new members and will be recognized with a special award at the Chamber’s next Good Morning North Central Breakfast on Friday, November 18th at the Doubletree in Leominster.

The second place team was the Robert C. Alario CPAs team, captained by Robert Alario, and the third place team was the Vision Payroll team, captained by Greg Mahoney.

The campaign’s top individual recruiter was Robert Alario, President of Robert C. Alario CPAs who personally brought in 11 new businesses to the Chamber. Mr. Alario was recently recognized as the top producer and received a $1,500 travel voucher through Whitcomb Travel for his efforts.  Bob Gallo of Workers Credit Union placed second with five new members and Tom Littlepage of Workers Credit Union came in third with four new members. Other top recruiters included Pam Tortora of Fidelity Bank who recruited four new members; Tony Mercadante of Mercadante and Mercadante CPAs and Greg Mahoney and Lisa McKiernan of Vision Payroll who each recruited three new members.

“I want to congratulate our top recruiter Bob Alario and express our heartfelt thanks to the many volunteers and businesses who participated in this campaign,” said Doug Petersen, President & CEO of Workers Credit Union and Chairman of the 2016 New Member Campaign. “Gaining 75 new members is a remarkable achievement and would not have been possible without the time and effort from our many campaign volunteers.”

20160927_093756The Chamber appreciates the efforts of Doug Petersen for serving as Chair of the 2016 New Member Campaign. The Chamber would also like to thank all of the team captains, volunteer recruiters, and the many members who helped support our successful campaign.

In addition, the Chamber would like to recognize the corporate and prize sponsors who contributed to the success of the campaign. The Chamber’s New Member Campaign was sponsored by Heat Trace Products.  Supporting sponsors included S.J. Mullaney Engineering, Inc.; Mercadante & Mercadante, P.C., CPAs; and HealthAlliance Hospital.  In addition, media sponsors for the Campaign included the Sentinel & Enterprise; Leominster Champion; Worcester Business Journal; WPKZ 105.3 FM, Worcester Telegram & Gazette; AdviCoach; and FATV.

Prize contributors included Aunty Ellen’s Cakes, the Bootlegger Restaurant, the Colonial Hotel, Cutiques, Curves Fitness, ECI Stores, the Fitchburg Art Museum, Gardner Ale House, Il Camino Restaurant, Gariepy Furniture, Great Wolf Lodge, Happy Jack’s Restaurant, North End Diner, Northeast Promotions, Putnam Street Lanes, Roots organic juice bar, Sean Patrick’s restaurant, Settler’s Crossing golf course, Shattuck Photography, Slattery’s restaurant, Starbucks, South Side Grill, Wachusett Mountain, Webster First Federal Credit Union, West End Diner, Workers Credit Union, and img_0601Yasmin Loft, realtor.

For a complete list of corporate sponsors and prize contributors please visit www.northcentralmass.com.

Businesses interested in joining the North Central Massachusetts Chamber of Commerce should contact Jeff Ardis, Manager of Member Services and Business Development at 978.353.7600, x234 or via email at .

Baker-Polito Administration Announces Funding Commitment to Support International Trade

img_0933Last Month the Baker-Polito Administration announced a commitment of $672,637 in grant funds, to help Massachusetts small businesses grow by accessing international trade markets. The grant funds – a $504,478 grant awarded to Massachusetts by the U.S. Small Business Administration’s State Trade and Expansion Program (STEP), and a $168,159 matching contribution from the Commonwealth – will provide support to small businesses in Massachusetts as they pursue strategies to increase export activities.

“Supporting the growth of small businesses is a major focus of this administration’s economic development strategy,” said Governor Charlie Baker. “Many of the innovative consumer and business products created and manufactured in Massachusetts are ripe for export. Helping companies access foreign markets is one avenue where we can help champion the small businesses that f orm the backbone of our economy.”

“Opening new markets will strengthen small businesses here in Massachusetts,” said Lieutenant Governor Karyn Polito. “The economic development legislation we signed in August doubled our ability to help finance small business export activity. Now, these STEP grants will build the capacity of small businesses seeking to open new markets. By assisting small businesses in learning how to export, and increasing their exposure to international markets, we are giving small businesses in Massachusetts a global reach.”

“The advanced manufacturing cluster economy we have here in North Central Massachusetts accounts for one in four jobs in the region – support from our state and federal partners is crucial as we seek to recognize the important role that manufacturing plays here in North Central,” said Roy Nascimento, president and CEO of the North Central Massachusetts Chamber of Commerce.img_0920

The Baker-Polito Administration announced the opening of the 2016-2017 STEP grant round at Rocheleau Tool & Die Co., Inc., a Fitchburg manufacturer that participated in the 2015-2016 STEP program. The Massachusetts Office of International Trade and Investment (MOITI) will administer the STEP grant in partnership with the Massachusetts Export Center (MEC), and provide reimbursements to eligible Massachusetts small businesses for qualified export-promotion expenses. Supported activities may include trade show participation, overseas marketing, and localization services and subscription services from the U.S. Department of Commerce. Participating small businesses are also required to secure matching private funds. MOITI and MEC are currently accepting grant applications from businesses.

“In every region of the Commonwealth, businesses are producing goods that only Massachusetts can create, and ensuring that these small business have access to global markets is an important avenue for growth,” said Housing and Economic Development Secretary Jay Ash. “Leveraging the ingenuity, and uniqueness of Massachusetts products and businesses will continue moving our economy forward, grow jobs and spread prosperity to every corner of the Commonwealth.”

“These grant funds will support the growth of small businesses, whether they are new to exporting, or seeking to expand their export activities,” said Assistant Secretary of img_0886Business Development Nam Pham. “I look forward to continued partnerships with the U.S. Small Business Administration, as we work together to spread economic growth across the Commonwealth.”

“The STEP Grant is available to small businesses across Massachusetts,” said Paula Murphy, Director of the Massachusetts Export Center. “The funds are awarded on a competitive basis, and a well-planned international business strategy is critical for a grant award.”

“Last year’s STEP grant program was a great success, with over 60 Massachusetts small businesses using the grant funds to enhance their opportunities in the global marketplace” said MOITI Executive Director Mark F. Sullivan. “We look forward to continuing that success with this year’s grant round.”

 

‘Tools for Change’ Creates Important Public Policy Dialogue

img_1047In what has come to be an unprecedented political and social time in our world, thinking about how members of the community can create change could not have come at a better time. In a panel discussion, local leaders, joined by members of the community discussed strategies for making the most out of community engagement.

The panel discussion, moderated by Lea Ann Scales of Mount Wachusett Community College, featured State Representative Jen Benson, Fitchburg City Councilor Mike Kushmerek, Joana Dos Santos of the United Neighbors of Fitchburg and Charlie St. Amand of the Sentinel and Enterprise.

The discussion focused around the importance of being an active and involved member of your community, whether you are advocating for an issue, or thinking about running for office. Both the audience and panelists noted the need to get more youth involved in civic engagement.img_1050

“Technology has changed the way I interact with my constituents, and it has made me more accountable to them,” said Benson. St. Amand, editor of the Sentinel and Enterprise noted that the advent of technology has increased everyone’s ability to participate in government and the media.

As part of the Chamber’s public policy agenda, it will continue to create programming that builds consensus on community building, inclusion in the public process, and creating meaningful bonds between government and the business community.

 

Chamber Welcomes Fitchburg State University Intern:

daveinternThe North Central Massachusetts Chamber of Commerce is pleased to welcome David Ginisi as an intern at the Chamber’s headquarters this semester. Ginisi is currently a senior at the Fitchburg State University majoring in communications with a concentration in professional communications.  His interest in public relations and marketing drew him to the Chamber for his internship.

David is a native of Worcester and graduated from Holy Name High School.  He is a member of the dean’s list at Fitchburg State University and also volunteers at Special Olympics.  As part of his internship, David is learning a variety of aspects of the Chamber and its affiliates. He has been gaining hands on learning experience by assisting with drafting press releases, helping to organize special events and supporting the launch of the Chamber’s new Gift Local Initiative.

“We are excited to welcome David as part of our team this semester,” said Roy M. Nascimento, President & CEO of the Chamber.  “He is a bright and ambitious student who will benefit from his time working with our members and supporting the advancement of North Central Massachusetts. I have no doubt that he will make a positive contribution to our organization.”

David was connected to the Chamber through Fitchburg State University’s Internship program, which allows students to explore a career field and gain relevant work experience, apply academic learning to real world situations, and build critical thinking, problem solving, communication, and professional skills. Please contact the Chamber at 978-353-7600 ext. 244 for more information.

Gift Local Card Program Launched to Support Shopping Local

gift-local-ncmcc-bannerThe North Central Massachusetts Chamber of Commerce and the Johnny Appleseed Trail Association are pleased to announce the launch of the Gift Local Gift Card program.  This economic development initiative was established to focus on engaging local businesses in the growing gift card market and encouraging residents to shop locally.  Similar programs launched by other chambers of commerce and merchants groups throughout the country have been successful in bringing in significant new dollars and generating increased sales at participating merchants.

Gift Local cards are available for sale to the public in any amount and are used like cash exclusively at participating businesses in North Central Massachusetts.  The card is the perfect gift for the upcoming holidays, or for birthdays, employee recognition programs, teacher appreciation gifts, graduations, or just to say thank you.  Gift card recipients can redeem their cards at nearly 40 local establishments, including many of the finest restaurants, retail stores, salons, service providers, and more in North Central Massachusetts.  The cards may be reloaded for convenience and used throughout the year.

“This is a great resource for small businesses throughout North Central, we’re thrilled to be part of a program that can help grow our business and support the local economy,” said Rick Walton, owner of the Gardner Ale House.

“Signing up to participate in the Gift Local Gift Card program was a no-brainer for us,” said Steven Duvarney, owner of Duvarney & Company Jewelers in Clinton and Fitchburg “We’re excited to participate and think it’s a great opportunity to engage new customers as well as support the local economy.”

Participating merchants will be featured in the Gift Local’s marketing program and on the website www.giftlocalmass.com.  Gift cards are also the gift of choice among many employers looking for gifts for their employees and clients. The Chamber will also be introducing a bulk Gift Local Gift Card purchasing program that helps local businesses better reward and incentivize their employees.

The typical profile for a Gift Local Card buyer would be someone who is looking to support local businesses, but may not know the recipient’s taste in food, fashion or merchandise and wants to give the recipient the gift of choice among various options throughout the community.  Gift cards overall have also been growing in popularity as gifts with over $138 billion spent annually on them in the United States.  Research shows that 93% of U.S. Shoppers receive or buy a gift card every year and gift card users tend to spend 25% more at locations when using a gift card in comparison with shopping with cash or a regular credit/debit card.

“Currently there is nothing like the Gift Local Gift Card in North Central Massachusetts. It’s an exciting opportunity for local businesses to grow their customer base as well as broaden their appeal,” said Roy Nascimento, President and CEO of the North Central Massachusetts Chamber of Commerce.  “This program is a perfect way to support small businesses while still giving people the flexibility to shop around as they please.”

Gift Local Cards can be purchased at the Chamber office located at 860 South Street in Fitchburg), Monday to Friday from 9:00 a.m. to 5:00 p.m.; the Johnny Appleseed Visitors’ Center located on Route 2 West in Lancaster, Monday to Sunday from 9:00 a.m. to 6:00 p.m.; and online at www.giftlocalmass.com.

For more information or to enroll in this exciting new program, please contact Lauren Goulet at 978.353.7600 ext. 222 or at .

North Central MA Chamber Advocates for Tax Relief for Businesses at Fitchburg Hearing

 

The Fitchburg City Council has again voted to reduce the property tax impact on commercial, industrial and personal property. At the annual Property Tax Classification hearing, the council recognized the importance of supporting small businesses and eventually move toward a single tax rate.

The North Central Massachusetts Chamber of Commerce attended the hearing and provided testimony on why it is important to reduce the tax burden on businesses

“Cities have many tools to approaching smart and successful economic development strategies. The property tax shift toward a single tax rate is one of the most effective ways to show businesses that a city is truly invested in growing its commercial base,” President and CEO Roy Nascimento told the councilors.

Through a spirited discussion, Councilor Marcus DiNatale noted that Fitchburg has the fifth highest commercial tax rate. That high tax rate does not attract businesses to Fitchburg, DiNatale added.

Ultimately, the councilors voted 8-2 in favor of reducing the burden on commercial property owners. Commercial property tax owners will still modest increases, but at a lower value than if there was no change. For fiscal year 2017, commercial property owners will see an average increase of $173.24 – had there been no change, the average increase would be $308.20.

Councilors Amy Green and Joel Kaddy, both small business owners, recognized that despite the fact that they would be paying higher taxes on their homes, tax increases on businesses would be an impediment to economic growth.

 

Property Tax Roll Call Vote Results

Motion to reduce the property tax shift from 118% to 116%

Councilor Position
Michael Kushmerek Support
Dean Tran Oppose
Paul Beauchemin Support
Tom Donnelly Support
Joel Kaddy Support
Marcus DiNatale Support
Jeff Bean Support
Amy Green Support
Jody Joseph Oppose
Angelo Bisol Absent*

*Councilor Bisol was not able to attend the meeting but sent in a letter of support

Background on Property Tax Classification Hearings

Each year, communities hold Property Tax Classification Hearing to determine the rates at which residential, commercial, industrial and personal property are taxed. There are two models for property taxes: single rate and dual rate. The single rate means that both residential properties and commercial properties are taxed at the same rate. A dual rate system means that one group – typically businesses, shoulders more of the tax burden pays a higher rate of taxes based on a property’s assessed value.

 

A single rate tax system has come to be the best model for business friendly communities. Many argue that a higher tax rate for commercial properties does not create a business friendly environment.