GINISI SELECTED AS CHIEF MARKETING OFFICER
Leominster, MA – The Montachusett Home Care Corporation is pleased to announce the selection of David Ginisi to its executive leadership staff in the position of Chief Marketing Officer.
In this position, Mr. Ginisi will oversee the organization’s awareness across all digital platforms, help provide impactful and innovative messaging and increase outreach to the 21 communities in North Central Massachusetts that the agency serves.
“We are excited to welcome David to our leadership team,” said Lori Richardson, Chief Executive Officer of Montachusett Home Care Corporation. “David will be a tremendous asset to our agency with his drive for community engagement and his extensive proven marketing and outreach experience. Dave is vital in ensuring that our community knows our mission is to provide comprehensive information and quality services so that older people, individuals with disabilities and their families are empowered to make personalized choices to ensure a life of dignity, safety and respect.”
David joins Montachusett Home Care from the North Central Massachusetts Chamber of Commerce, and its affiliates: Visit North Central Massachusetts and the North Central Massachusetts Development Corporation, where he worked as the Marketing and Communications Manager for several years. He played a pivotal role in helping advance the North Central Massachusetts economy by developing many key marketing campaigns and initiatives while working hand-in-hand with business and community leaders across the entire region. David holds a bachelor’s degree in Communications Media from Fitchburg State University, class of 2016. He is also a graduate of the Community Leadership Institute class of 2020. David is a resident of Fitchburg and is extremely active in his community, including serving on the Board of Directors for Fitchburg Access Television, the Advisory Board for Fitchburg State University’s Center for Italian Culture, and several committees including: The Young Professionals of North Central Massachusetts and Fitchburg Civic Days.
Montachusett Home Care Corporation (MHCC) is a non-profit agency incorporated in 1974 that is overseen by a volunteer Board of Directors from the community it serves. MHCC serves Ashburnham, Ashby, Ayer, Berlin, Bolton, Clinton, Fitchburg, Gardner, Groton, Hubbardston, Lancaster, Leominster, Lunenburg, Pepperell, Princeton, Shirley, Sterling, Templeton, Townsend, Westminster and Winchendon.
MHCC’s trained professional staff of nurses and case managers, work one-on-one with older adults (60+) and adults of all ages living with disabilities to connect them to services such as homemaking, personal care, home delivered meals, chore services, adult day health, caregiver support or information on public benefits and information of community based services. Assessments, care management, service coordination and services delivered are all based upon quality assurance protocols and regulatory compliance standards. Many of the services are free or low-cost, depending upon income.
Business or community members interested in learning more about MHCC’s dynamic line of work should contact David at (978) 466-1571 or via email at DGinisi@mhcc-1.org.