LUK, Inc. Honors Founder, Punky Pletan-Cross

LUK, Inc. recently learned that one of the founders of the organization and retired Chief Executive Officer, Punky Pletan-Cross, passed away on August 5, 2025 after a sudden illness. He was surrounded by his life partner and wife of 52 years, Cris Pletan-Cross who also worked for LUK for 26 years.

Punky came to Fitchburg MA in January 1970 as a Vista Volunteer and with co-founder Eric “Ric” Walen partnered with the community to identify needs and to take collective action to meet those needs as a human service organization. At the time, the answer was to launch a 24-hour, all-volunteer “hotline” and Let Us Know (LUK) Crisis Center, Inc. was formed accepting the first hotline call on June 26, 1970. Punky was always clear that it was the efforts of many community members bringing their unique strengths and diverse perspectives that lead to the initial creation and subsequent flourishing of LUK over the years. Punky became LUK’s first CEO and served the communities of Central MA until his departure to Hawaii in 1998. As a CEO he was passionate about LUK adapting and creatively providing services to those community members who needed it the most. Punky was a dynamic and talented leader who worked to develop organizations in which people could maximize their talents, learn, grow and be of service to others.

After leaving LUK, Punky and his wife Cris relocated to O’ahu, Hawaii and he became the Chief Executive Officer of Hale Kipa, a non-profit human service agency serving the state of Hawaii through a network of services and programs across four islands—offering outreach, housing counseling, foster care and more. He retired from Hale Kipa in 2022. Taken together, Punky served as a CEO for over 50 years to two non-profit organizations that have helped multiple communities, served countless children, youth, adults, and families and continue to make a difference in people’s lives. Punky cared deeply about his relationship with his wife and life-partner, Cris and was a devoted husband. He was a mentor, a friend, a teacher to many, and a gifted athlete who connected with all types of people and was endlessly curious about the world.

Punky remained connected to LUK throughout the years often providing mentoring to key leaders of the organization. Beth Barto, LUK’s current President and CEO shared “Punky was the type of person who you immediately felt at ease with. He understands what it is like to have the responsibility of an organization and those we serve forefront in the mind. He had the ability to ask the right type of questions to help leaders find a way forward that always kept the mission at the center. He will be missed by many but his memory lives on in the strong foundation he built at LUK which continues to help the Central Massachusetts community today.” The community can learn more about Punky and his remarkable contribution through his obituary on-line: https://www.dignitymemorial.com/obituaries/honolulu-hi/punky-pletan-cross-12480015

LUK, Inc. is a non-profit organization dedicated to improving the safety, health, and well-being of youth, families, and adults in Central Massachusetts. As a community-based organization, LUK’s mission is to challenge and inspire youth, adults, and families to realize their unique potential through community-based prevention, intervention, education, and support services.

For more information about LUK, Inc., visit www.LUK.org, call (800) 579-0000, or find us on Facebook (@LetUsKnowINC). Join us in building stronger communities, family by family!