USA Luge announces partnership with Sitka Creations

USA Luge announced a new partnership with Sitka® Creations, LLC, a graphic design studio providing clients with creative and effective graphic and web design, and visual communication services, making Sitka Creations the official marketing partner for the organization.

Founded by Tamar Russell Brown in 2002, Sitka Creations was first opened in Rockland, Maine with Russell Brown and a few freelance staff. Over the years, the business has expanded to locations in Martha’s Vineyard, New York City, and Leominster, Massachusetts. The business is currently based in Shirley, Massachusetts.

“While we were only recently introduced to USA Luge, our team at Sitka Creations was quickly embraced by the USA Luge family,” said Russell Brown. “We are proud to support the organization and its hardworking athletes with our expertise and knowledge in marketing and social media and look forward to sharing the journey toward the 2026 Games with the athletes, staff and fans.”

The partnership includes working to enhance USA Luge’s social media presence as well as offering the organization with a consistent look and voice as the 2026 Olympics approach.

“USA Luge is responsible for recruiting, developing, training, and supporting athletes to represent the United States at all levels of competition, including the Olympic Games. Most of our resources go to making the athletes and their sleds go as fast as possible and we operate very lean on the marketing side,” said Gordy Sheer, 1998 Olympic silver medalist and director, marketing and sponsorship, USA Luge. “Aside from creating visual templates for social media posts, creating posts, working with USA Luge on a monthly posting schedule, the Sitka Creations team also provided much-needed guidance. In short, they serve as an additional staff member and have fully (and easily) integrated themselves into our operations for which we are most grateful.”

The nine-circuit World Cup season will kick-off in Lillehammer, Norway on November 29-December 1, 2024, with the 53rd World Championships scheduled for February 6-8, 2025, on the 2010 Olympic track in Whistler, British Columbia.