TD Bank to Host Small Business Takeover with Boston Bruins at TD Garden on March 11
Event highlights a fourth generation family business that focuses on viable and sustainable farming.
The ninth TD Bank Small Business Takeover Initiative will take place at TD Garden on Tuesday, March 11, when the Boston Bruins host the Florida Panthers at 7 p.m.
For the Small Business Takeover, TD Bank turns over all possible advertising “real estate” at TD Garden to a local small business for the duration of the game. This includes the 360 LED screens, dasher boards, video walls, roster card, digitally enhanced dasher boards shown during the broadcast, TD Bank corporate suite in addition to digital support from Bruins social channels.
The March 11 Small Business Takeover will feature Red Apple Farm, a multigenerational family business that includes a pick-your-own apple orchard in north central Massachusetts, a retail stall at the Boston Public Market and farm-fresh fare at Wachusett Mountain’s base lodge and slope-side Bullock lodge.
“Small businesses like Red Apple Farm are the foundation of New England’s economy, and TD Bank is committed to doing all we can to help our business customers grow and achieve their goals,” said Sheryl McQuade, Regional President of New England Metro, TD Bank. “-For generations, the Rose family has welcomed visitors to Red Apple Farm, providing an authentic New England farm experience that creates lasting memories. They were also able to build on their success as a seasonal business to one with a year-round operation with three locations across Massachusetts.”
TD Bank’s Small Business Takeover initiative began in 2017 to promote New England small businesses on a larger scale at TD Garden during a Bruins home game. Previous participants of the initiative include Alternative Transportation Systems, Pain D’Avignon, Energy Shield of New Hampshire, Black Earth Composting, Day’s Jewelers, The Barkery, Bay State Cruise Company and Sunbug Solar.
“The Small Business Takeover has provided great support for several local business over the years and we are proud to continue this impactful collaboration with TD Bank,” said Chris Johnson, Boston Bruins Senior Vice President, Partnerships.