Local, woman-owned and operated graphic design and marketing studio looks back on 20 years of growth
Shirley, Mass.—Sitka® Creations, a graphic design studio providing clients with creative and effective graphic and web design and visual communication services, is celebrating 20 years in business this November.
Founded by Tamar Russell Brown in 2002, Sitka Creations was first opened in Rockland, Maine with Russell Brown and a few freelance staff. Over the years, the business has expanded to locations in Martha’s Vineyard, New York City, and Leominster, and moved to its current location in Phoenix Park in 2013.
“Moving to Phoenix Park gave me a real vision that I could grow my business,” said Russell Brown. “In 2015, I started offering payroll, and in the last three years offered benefits, such as health insurance and paid time off, in an effort to continue to grow and provide our team with what they need. Today, we have six employees and three contractors.”
Sitka Creations serves a variety of small businesses, and arts and culture organizations, in the food, retail, manufacturing, IT, and legal services industries. “We have a handful of clients in almost all of the places where I have done business in the past,” added Russell Brown. “While we are small, we are versatile and can offer clients a variety of services based on their unique needs. Typically, we essentially become contributing members of the client’s team.”
Like many entrepreneurs, Russell Brown took her passion of art and of being an artist as the drive for opening her business, while also looking up to her father, a small business owner himself.
“This started as a way to make extra money, but it was always in my head to design more creations than what I could do at my day job,” she said. “In my free time, I would try to obtain design gigs that were of interest to me, and since I loved working with clients directly, I made the transition to that of business owner.”
Russell Brown earned an associate degree from Nashville State Technical Institute and a bachelor’s degree in Visual Communication from Rhode Island College. She is also certified in photography, Teaching English as a Foreign Language (TEFL), and Teaching English to Speakers of Other Languages (TESOL).
A resident of Fitchburg, Russell Brown volunteers with various organizations within the community. She is Chair of the Fitchburg Cultural Council, a Founder of the Fitchburg Open Studios event, and on the board at the Fay Club. She previously served on the Mount Wachusett Community College Design Board, the Montachusett Regional Technical Vocational High School Design Department Advisory Committee and is in her second term on the Rhode Island College Alumni Board, where she also served as a mentor to aspiring web developers.
Russell Brown and her team will be recognizing her 20 years in business at an invitation-only event on November 2 to look back on their success while thanking clients, partners, and friends for their support.