North Central Massachusetts Chamber of Commerce leads effort to install welcome signage in Sterling

The North Central Massachusetts Chamber of Commerce today announced it has sponsored the construction of a new welcome sign for the Town of Sterling located on Route 62 (Clinton Road) and Sterling Road when traveling from the Town of Clinton. The new sign is part of a project to construct welcome signs at key gateways in communities in the region to boost civic pride and serve as a positive first impression for visitors. The project was partially funded by a grant secured by the Chamber.

The signs were designed and produced by Add-A-Sign in Leominster and represent the region’s traditional New England style. The Sterling welcome sign includes a carving of the Town of Sterling seal and is painted in the town’s proud color of green.

“One of the goals of our regional economic development plan, One North Central, was to capitalize on our region’s unique locations,” said Roy Nascimento, President and CEO, North Central Massachusetts Chamber of Commerce. “Each community brings a distinctive experience to the region and with this project, those entering Sterling will learn about the town while receiving a warm welcome as they arrive.”

“We are a town of many traditions that provides a small-town atmosphere where more than 8,000 people call home,” said Bill Caldwell, town administrator, Town of Sterling. “Many thanks to the Chamber for providing our town with a sign to welcome our residents and visitors alike.”

In addition to Sterling, similar welcome signs have been installed at key gateways in Fitchburg, Gardner, Hubbardston, Leominster, and Westminster. Each sign is carved with the community’s seal and painted to match their official colors. Additional signs will be constructed for other communities in North Central Massachusetts as funding becomes available.