E-Newsletter
An Electronic Publication of the North Central Massachusetts Chamber of Commerce
Inside this edition, you’ll discover the latest Chamber initiatives and success stories from across our region. From economic development projects and upcoming networking events to policy updates and workforce training opportunities, we’re keeping you connected to what matters most for your business and North Central Massachusetts.
The North Central Massachusetts Chamber of Commerce is here to help – with trusted resources, a strong business network, and a support system to keep your business and the region moving forward

SBA Administrator Isabella Casillas Guzman today announced the U.S. Small Business Administration will begin registrations on Friday, April 30, 2021, at 9 a.m. EDT and open applications on Monday, May 3, 2021, at noon EDT for the Restaurant Revitalization Fund. The online application will remain open to any eligible establishment until all funds are exhausted.
“Restaurants are the core of our neighborhoods and propel economic activity on main streets across the nation. They are among the businesses that have been hardest hit and need support to survive this pandemic. We want restaurants to know that help is here,” said Administrator Guzman. “The SBA has focused on the marketplace realities of our food and beverage businesses in designing the Restaurant Revitalization Fund to meet businesses where they are. And we are committed to equity to ensure our smaller and underserved businesses, which have suffered the most, can access this critical relief, recover, and grow more resilient.”
Established under the American Rescue Plan, and signed into law by President Joe Biden on March 11, 2021, the Restaurant Revitalization Fund provides a total of $28.6 billion in direct relief funds to restaurants and other hard-hit food establishments that have experienced economic distress and significant operational losses due to the COVID-19 pandemic. This program will provide restaurants with funding equal to their pandemic-related revenue loss up to $10 million per business and no more than $5 million per physical location. Funds must be used for allowable expenses by March 11, 2023.
“Recognizing the great urgency to help restaurants keep their doors open – and with a clear mandate from Congress – the SBA worked at a breakneck speed and is excited to launch this program,” said Patrick Kelley, SBA Associate Administrator, Office of Capital Access. “From day one, we engaged with diverse stakeholders in the food industry community to make sure we built and delivered the program equitably, quickly, and efficiently.”
In preparation, the SBA recommends qualifying applicants familiarize themselves with the application process in advance to ensure a smooth and efficient application experience, specifically by:
For the first 21 days that the program is open, the SBA will prioritize funding applications from businesses owned and controlled by women, veterans, and socially and economically disadvantaged individuals. All eligible applicants are encouraged to submit applications as soon as the portal opens. Following the 21 days, all eligible applications will be funded on a first-come, first-served basis.
Consistent with the legislation and the intent of Congress, the SBA continues to take steps to ensure the equitable distribution of relief, particularly for the smallest businesses, by creating a $9.5 billion set-aside: $5 billion for applicants with 2019 gross receipts of not more than $500,000; $4 billion is set aside for applicants with 2019 gross receipts from $500,001 to $1,500,000; and $500 million for applicants with 2019 gross receipts not more than $50,000.
For more information, visit sba.gov/restaurants or in Spanish at sba.gov/restaurantes.
Today, the Baker-Polito Administration announced that Massachusetts will reopen some outdoor Phase 4, Step 2 industries effective May 10ta and put plans in place for further reopening on May 29ta and August 1para. The Administration continues to take steps to reopen the Commonwealth’s economy with public health metrics continuing to trend in a positive direction. This includes drops in average daily COVID cases and hospitalizations. Massachusetts remains first in the nation for first vaccine doses and total doses administered per capita, among states with more than 5 million people. The Administration will also relax the Face Coverings Order for some outdoor settings, effective April 30ta.
Face Coverings Order:
Effective April 30ta, the Face Coverings Order will be relaxed for some outdoor settings.
Face coverings will only be required outside in public when it is not possible to socially distance, and at other times required by sector-specific guidance.
Face coverings will still be required at all times in indoor public places. Face coverings will also continue to be required at all times at events, whether held indoors or outdoors and whether held in a public space or private home, except for when eating or drinking.
At smaller gatherings in private homes, face coverings are recommended but not required. The $300 fine as an enforcement mechanism will be eliminated.
Phase IV, Step 2 Industries and Gathering Changes:
On March 22, Massachusetts loosened capacity restrictions and advanced to Step 1 of Phase IV of the reopening plan. Since then, case rates dropped by 20%. The positivity rate has dropped to the lowest levels recorded since last summer.
Effective Monday, May 10ta:
Large venues such as indoor and outdoor stadiums, arenas and ballparks currently open as part of Phase 4, Step 1 at 12% will be permitted to increase capacity to 25%.
The Commonwealth will reopen some outdoor Phase 4, Step 2 industries including amusement parks, theme parks and outdoor water parks that will be permitted to operate at a 50% capacity after submitting safety plans to the Department of Public Health.
Road races and other large, outdoor organized amateur or professional group athletic events will be permitted to take place with staggered starts after submitting safety plans to a local board of health or the DPH.
Youth and adult amateur sports tournaments will be allowed for moderate and high risk sports.
Singing will also be permitted indoors with strict distancing requirements at performance venues, restaurants, event venues and other businesses.
Effective May 29ta:
Subject to public health and vaccination data, gathering limits will increase to 200 people indoors and 250 people outdoors for event venues, public settings and private settings.
Subject to public health and vaccination data, additional Phase 4, Step 2 industries will be permitted to open including:
Subject to public health and vaccination data, the restaurant guidance will be updated to eliminate the requirement that food be served with alcohol and to increase the maximum table size to 10.
Effective August 1para:
Subject to public health and vaccination data, remaining industries will be permitted to open including:
All industry restrictions will be lifted at that time, and capacity will increase to 100% for all industries, with businesses encouraged to continue following best practices. The gathering limit will be rescinded.
Depending on vaccine distribution and public health data, the Administration may consider re-evaluating the August 1para date.
The Department of Public Health will also continue to issue guidance as needed, including guidance to still require masks indoors.
For more information, visit mass.gov/reopening.
Understanding SEO and how it pertains to your business goals will help you take advantage of search and drive more traffic to your website or page. Large and small companies will benefit from optimizing their online presence. By incorporating some of our easy tips, you can increase your company’s ranking, resulting in more traffic and online sales.
What is SEO? The acronym stands for search engine optimization, and refers to writing content and developing websites with keywords, tags, and unique content that can increase the rank of an article, page, or the overall website.
Although Google is probably the best-known search engine, Bing and other search engines are also performers and will help drive traffic to your site. Both Google and Bing offer basic tools for business webmasters, and will alert you if problems arise.
Tips for How Your Business Can Take Advantage of Search
Identify the keywords or phrases that people would use to search for your business. These have changed slightly as mobile device usage increases, and people speak into their phones rather than typing them on a computer. If you sell shoes, then some of the keywords would include well-known brand names you sell, men’s shoes, women’s shoes, shoes for children, shoes in your specific location.
Use geo identifiers in your website. Google maps is ideal for this. You simply embed a map onto your website which includes the physical location. Digital photos taken at your place of business often include a geocache and can be placed on the website or page you want to rank for that area.
Don’t forget to claim your business on social media. Some of these sites have pre-made pages that include a business name and location. You will need to go in and claim these, which may include returning a post card or phone call.
Set up social media accounts including Google +, Instagram, and Pinterest, as well as Facebook, Twitter, and Reddit.
Don’t overlook the benefit of hashtags when posting links on these sites.
Find natural sites to place links to your site, through message boards and question/answer websites. You will gain more credibility if you actually go in and participate on these boards.
Carefully consider the overall layout and design of your website. Photographs draw the eye, but for a site to rank, it does need solid content.
Content should be written with both the reader and bots in mind. Engaging content that delivers true value to the reader is imperative. When writing content, most people will naturally use secondary keywords related to the main article keywords. Overall, the main keyword density should be 3-4%. The keyword should be used in both the first and last paragraphs.
“H” tags play an important role in how search engine bots read content. A title is typically written in an h1 format, while the remaining content will be posted in descending order from h2 on down. The “h” tags essentially provide a value to each of the phrases, with h1 being the most important.
Add content on a regular basis. You can add more pages to a website using a blog, or by adding more services or items. Whether you add it daily or weekly, be sure to add it on a regular schedule.
One of the most important, and often overlooked items is to make certain that your website has a sitemap and that it has been submitted to the search engines. Contact the Chamber for more tips and ideas to help your business grow.
FITCHBURG, Ma., November 30 – Workers Credit Union has received the 2020 Spirit of North Central Award for Corporate Leadership of the United Way annual campaign. During the United Way’s Annual Meeting held earlier this fall, Workers was honored along with three other local businesses.
The award recognizes corporate partners that embody an overall spirit of giving through contributions of time, leadership and resources in support of United Way of North Central Massachusetts’ work. The recipients demonstrated excellence during a particularly challenging time through robust volunteerism and participation in the United Way workplace campaign. Each year, Workers Credit Union employees participate in the United Way in a variety of ways: payroll contribution, Day of Caring volunteerism, and employee-led fundraisers throughout the year.
“Receiving this award from the United Way is a testament to our employees’ dedication to the community and the overall culture here at Workers Credit Union. Each year, we are able to collectively donate thousands of dollars to support the important work of the United Way and help build a stronger North Central Massachusetts. I am proud to work with such caring people,” said Doug Petersen, president and CEO of Workers Credit Union.
“It’s more important than ever to support our local organizations to ensure they can continue to provide relief to the community,” said Tim Smith, Chief Financial Officer of Workers Credit Union and Vice Chairman of the Board at the United Way North Central Massachusetts. “We hope other businesses will join us in sponsoring the United Way for the 2020-2021 campaign year.”
Donations toward the United Way of North Central Massachusetts can be made at www.uwncm.org.
Workers Credit Union, a $2 billion federally-chartered credit union headquartered in Fitchburg, MA, is a member-owned financial institution with full banking services to meet a lifetime of financial needs, including the Workers Way™ and the GiveBack program. With branches in Athol, Chelmsford, Fitchburg, Gardner, Groton, Hudson, Lancaster, Leominster, Lunenburg, Orange, Townsend, Westford and Worcester as well as online, mobile, telephone, and video-teller banking, Workers proudly serves more than 106,000 members.
Move Aims to Help Businesses during the Covid-19 Pandemic
GARDNER – November 10ta, 2020 – Gardner Mayor Michael J. Nicholson is pleased to announce the City of Gardner is suspending fees for liquor licenses for Gardner businesses that apply for on- premise consumption liquor licenses for the 2021 calendar year.
In the wake of the Covid-19 pandemic, businesses across the City have been forced to adapt to a difficult and ever changing set of circumstances. This was particularly hard for businesses in the restaurant industry that had to close for a portion of the year due to regulations put in place to curb the spread of the virus. It is Mayor Nicholson’s hope to lessen the burden these businesses are facing by temporarily suspending food and liquor license fees.
“I would like to sincerely thank Mayor Nicholson for finding new ways for the City to help alleviate the small business crisis precipitated by the pandemic,” said Rick Walton, owner of Gardner Ale House and Moon Hill Brewing Company “For so many of us, the cash flow just isn’t there; waiving the liquor license fee helps a lot.”
Under Massachusetts General Laws, fees for liquor licenses are set by vote of the License Commission. This group of three individuals are appointed by the Mayor with approval by the City Council. Mayor Nicholson presented the commission with his proposed order suspending these fees for the coming year at their meeting on November 10ta, and they voted unanimously to endorse the Mayor’s proposal.
“This has been a tough year for everyone in the City, particularly for our restaurants who had to close and then were only able to operate on a take-out basis for the majority of this past year. This has only been exacerbated by the cooler temperatures causing many locations to end their outdoor seating option” said Mayor Nicholson. “We are taking this move to help our local businesses get back on their feet and get through this pandemic even with the challenges that we are facing. Thank you to the License Commission for voting to approve this proposal, and I look forward to seeing how it can help our businesses during these trying times.”
Liquor license applications run annually with the calendar year with the License Commission voting to approve applications during the month of December. This proposal would only be in effect for the 2021 calendar year. “I think this is a great way for us to be able to help businesses who have been struggling,” Michael Fitzsimmons, chair of the Gardner License Commission said during the meeting.
Twenty-seven businesses in Gardner annually apply for liquor licenses- including restaurants, social clubs, cafes, and other food establishments across the City. This waiver does not extend for licenses for off- premise consumption, as those establishments were able to remain open during the COVID-19 shut down.
When the workday ends and the lights go down, Custom Cleaning Service of Peabody, Inc. gets to work. “We operate as our clients’ silent partner after business hours,” says Adam Paicos, of Templeton, who now serves as Director of Operations and oversees the company’s expansion into North Central MA. “We are not often seen, but we ensure facilities are clean, secure, and ready for business each day while serving as the eyes and ears for our clients when they are not on site.”
Discover local business stories through our Inside North Central Massachusetts Podcast series. Listen as Chamber members share their journeys, insights, and contributions to our thriving regional business community.
Looking for your next opportunity? Explore current job openings from employers across North Central Massachusetts on our Jobs Board. Whether you’re starting a new career or making a change, you’ll find a variety of local positions available to help you take the next step.
CapEx Facility Services & Construction · Leominster, MA
TaraVista Behavioral Health Center · Harvard, MA
DRS Power Technology, Inc. · Fitchburg, MA
AIS · Leominster, MA