E-Newsletter
An Electronic Publication of the North Central Massachusetts Chamber of Commerce
Inside this edition, you’ll discover the latest Chamber initiatives and success stories from across our region. From economic development projects and upcoming networking events to policy updates and workforce training opportunities, we’re keeping you connected to what matters most for your business and North Central Massachusetts.
The North Central Massachusetts Chamber of Commerce is here to help – with trusted resources, a strong business network, and a support system to keep your business and the region moving forward
Understanding SEO and how it pertains to your business goals will help you take advantage of search and drive more traffic to your website or page. Large and small companies will benefit from optimizing their online presence. By incorporating some of our easy tips, you can increase your company’s ranking, resulting in more traffic and online sales.
What is SEO? The acronym stands for search engine optimization, and refers to writing content and developing websites with keywords, tags, and unique content that can increase the rank of an article, page, or the overall website.
Although Google is probably the best-known search engine, Bing and other search engines are also performers and will help drive traffic to your site. Both Google and Bing offer basic tools for business webmasters, and will alert you if problems arise.
Tips for How Your Business Can Take Advantage of Search
Identify the keywords or phrases that people would use to search for your business. These have changed slightly as mobile device usage increases, and people speak into their phones rather than typing them on a computer. If you sell shoes, then some of the keywords would include well-known brand names you sell, men’s shoes, women’s shoes, shoes for children, shoes in your specific location.
Use geo identifiers in your website. Google maps is ideal for this. You simply embed a map onto your website which includes the physical location. Digital photos taken at your place of business often include a geocache and can be placed on the website or page you want to rank for that area.
Don’t forget to claim your business on social media. Some of these sites have pre-made pages that include a business name and location. You will need to go in and claim these, which may include returning a post card or phone call.
Set up social media accounts including Google +, Instagram, and Pinterest, as well as Facebook, Twitter, and Reddit.
Don’t overlook the benefit of hashtags when posting links on these sites.
Find natural sites to place links to your site, through message boards and question/answer websites. You will gain more credibility if you actually go in and participate on these boards.
Carefully consider the overall layout and design of your website. Photographs draw the eye, but for a site to rank, it does need solid content.
Content should be written with both the reader and bots in mind. Engaging content that delivers true value to the reader is imperative. When writing content, most people will naturally use secondary keywords related to the main article keywords. Overall, the main keyword density should be 3-4%. The keyword should be used in both the first and last paragraphs.
“H” tags play an important role in how search engine bots read content. A title is typically written in an h1 format, while the remaining content will be posted in descending order from h2 on down. The “h” tags essentially provide a value to each of the phrases, with h1 being the most important.
Add content on a regular basis. You can add more pages to a website using a blog, or by adding more services or items. Whether you add it daily or weekly, be sure to add it on a regular schedule.
One of the most important, and often overlooked items is to make certain that your website has a sitemap and that it has been submitted to the search engines. Contact the Chamber for more tips and ideas to help your business grow.
Fuente del artículo: State House News Service
Author: Matt Murphy
A quiet settled over Beacon Hill and the State House this week. And for a change, it was supposed to be that way.
The rhythms of the State House, and the bars, restaurants and lunch counters that cater to the capitol crowd, have been off beat for more than a year. The building itself is still closed to the public.
But as another Patriots’ Day came and went without marathon runners to cheer up Heartbreak Hill and to cheer to the Boylston Street finish line, at least the school-vacation lull felt familiar.
The House on Thursday literally gaveled into session, recited the Pledge of Allegiance and adjourned, the branch’s leaders busy preparing, as they would have been prior to the pandemic, for their annual budget debate.
More than 1,150 amendments have been proposed to the $47.6 billion spending plan that will hit the floor Monday, and aside from encouraging remote participation, House Speaker Ron Mariano’s office is preparing for a typical multi-day affair.
With the Legislature abiding by the school calendar, Gov. Charlie Baker hit the road toward the end of the week after welcoming the national champion UMass Amherst men’s hockey team to the State House on Tuesday for an outdoor celebration of their first title.
There would be more celebrating in some corners later in the day, but it could have easily gone in a different direction. A jury in Minnesota delivered a verdict of guilty on all charges against former Minneapolis police officer Derek Chauvin in the murder of George Floyd. With people on edge over the case from coast to coast, Baker called on the National Guard to be ready should unrest follow. But not one city or town wound up asking for their help.
As Boston Mayor Kim Janey addressed the historic verdict that night, she also found herself becoming a target for her handling of a police scandal involving the former head of the police union, Patrick Rose. Rose had climbed the union ranks during his career despite being investigated for the alleged sexual abuse of a child.
Hours before Chauvin’s fate was decided, Janey released 13 pages of Rose’s redacted internal affairs file concerning his case. While it was a step further than the previous administration was willing to go, some at City Hall, including councilor and mayoral candidate Andrea Campbell, said Janey did not go far enough and should hand the investigation over to the U.S. Attorney.
Policing promises to be a major issue in the Boston mayoral race in the months to come, just as climate change figures to factor heavily into next year’s gubernatorial race.
Baker spent Earth Day burning fuel to the western part of the state where he visited MGM Springfield to recognize the casino’s green building certificate, and then it was on to Pittsfield to tour one of the Berkshire Regional Collaborative vaccination sites.
Last weekend, Massachusetts passed the milestone of 2 million residents fully vaccinated, and unlike some other states that have begun to show signs of hitting a wall, Baker said demand for shots continues to greatly outpace supply.
The imbalance is so much that Baker said he has asked the Biden administration and will talk with the Massachusetts congressional delegation next week about convincing the federal government to begin diverting vaccine supply away from states that can’t use their full allotment to states like Massachusetts.
Baker said a recent Centers for Disease Control analysis showed Massachusetts to have the lowest rate of vaccine hesitancy in the country, and Lt. Gov. Karyn Polito demonstrated she is not one of those people. Not that there was any doubt.
The Shrewsbury Republican on Friday became one of the more than 1.24 million people who have received the first of a two-dose Pfizer or Moderna vaccine when she got her shot in Worcester. Massachusetts is one of eight states with at least 60 percent of its adult population single dosed, and has begun to see a tapering of cases and, perhaps more importantly, hospitalizations.
White House senior advisor Andy Slavitt called attention on Friday to the list, which includes every New England state except Rhode Island, along with New Jersey, New Mexico and Hawaii.
“All of them have turned the corner on the number of cases & hospitalizations. Well done. Let’s all get there,” Slavitt tweeted.
Incidentally, it was Rhode Island that was also getting picked on a day earlier by the conservative Massachusetts Fiscal Alliance as part of the group’s efforts to urge Baker to lift all remaining COVID-19 restrictions on businesses, such as capacity limits.
New Rhode Island Gov. Dan McKee had just announced that, like some other states in the region, the Ocean State would gradually remove all capacity limits on businesses by Memorial Day and eliminate the outdoor mask mandate.
“Even Rhode Island gets it. Their state is just a beach with two US Senators,” said Mass Fiscal spokesman Paul Craney.
Baker hinted that he would have more to say next week about the next steps in the state’s reopening strategy, but said he wanted to be careful that whatever he orders next doesn’t “create a bounce in the wrong direction.”
“I expect we’ll have some stuff to say before the end of April, but at this point in time … People need to continue to follow the rules and the guidance,” Baker said.
By his own admission, Baker said he and his COVID-19 team usually wait about two or three weeks after taking a step forward with reopening to see what the impact might be before considering the next move. The last opening up of the economy and relaxation of gathering limits came in March (large venues opened March 22) in the midst of what some worried might be a new surge.
The seven-day average of daily new cases had climbed to over 2,000 on April 1, and some legislative Democrats said at the time that Baker had made a huge mistake in pushing forward. But hospitalizations and new cases have been brought under control according to some metrics. Daily new cases are back around 1,000, hospitalizations have flattened, confirmed daily deaths from COVID-19 are way down and tens of thousands of people are getting vaccinated every day.
“You have to wait and see,” Baker teased.
As for new rules the governor was ready to lay out, Baker commemorated Earth Day by signing an executive order requiring, among other things, that all state fleets buy zero-emission vehicles beginning next year and pledging to double the number of electric vehicle charging stations at state facilities by 2030.
The Board of Elementary and Secondary Education also approved a graduation rule change that will allow the current crop of high school juniors to graduate in 2022 without passing the MCAS exam if they show core competency in English and math by completing a relevant course instead.
The change didn’t go as far as some may have wanted. The Massachusetts Teachers Association and others have been clamoring for the MCAS to be canceled altogether this year. But some on the board hope it ends the debate.
“I think we’re as far as we need to go, and I hope this is the end of the modifications to MCAS,” said Matt Hills, a member of the education board.
It may be the end for now, but a Senate committee focused on how Massachusetts will emerge from this pandemic heard this week from education advocates at all levels of the system that Beacon Hill may have a short and closing window to reform schooling from pre-school to post-graduate.
The committee led by Sen. Adam Hinds was told it will require quick and decisive action in the next few years to take advantage of opportunities created by COVID-19, and should include major new investments in school buildings and teaching, changed funding models for child care, and expanded online learning.
More immediately, the Boston City Council was told by city election officials they should act now to change the state of the city’s preliminary election in September and bump it up a week earlier to ensure enough time to process mail-in ballots, should the Legislature permanently adopt voting by mail this year.
The last change to the election process the City Council adopted – to cancel a special election – proved to be unnecessary because Labor Secretary Marty Walsh ended up resigning after March 5, taking the special election off the table.
This could also wind up being for naught if the Legislature doesn’t take up an election reform bill in the next few months, but it’s unclear if the council wants to take that chance.

Abel Martinez, Lisette Valdes, Doug Reedy, Chayanis Hauswirth, Joe Petruzziello (from left to right)
Workers Credit Union is pleased to announce their donation of $5,000 to the Habitat for Humanity of Greater Lowell as part of their annual sponsorships. On March 12ta, six Workers Credit Union employees volunteered with Habitat to complete tile and finish work at Habitat’s newest build in North Billerica.
“Supporting the community through donations and employee volunteerism is part of our every day culture at Workers Credit Union. We have supported other chapters of Habitat in the past so working with Habitat Greater Lowell was an easy decision. We’re proud to have employees so dedicated to working within the community and supporting others” said Doug Petersen, President & CEO of Workers Credit Union.
“Working for a company that strengthens the community through donations and volunteerism is a priority for me. Now as an Area Manager, I’m happy to encourage our team members to be involved and support their communities as well. It was a pleasure to see our new Lowell Branch staff connect with an amazing organization like Habitat for Humanity,” said Mohammad Rizwan, AVP, Area Manager of Merrimack Valley branches of Workers Credit Union.
Workers opened a new Lowell PlanIt at the Sunrise Shopping Center on Bridge Street on April 5, 2021. The new location will support the Workers Way™ financial coaching program which focuses on helping members improve their financial wellbeing. Using a combination of face-to-face coaching and the latest self-serve technology, Workers provides a personal, user-friendly banking experience that helps members pursue their goals

Chayanis Hauswirth and Lissette Valdes adding siding to the build site in North Billerica
with confidence.
Donations can be made to Habitat for Humanity of Greater Lowell at www.LowellHabitat.org
Habitat for Humanity of Greater Lowell is a nonprofit 501(c)3 organization which seeks to eliminate substandard housing and provide deserving, low income families, with decent affordable homes Since its founding in 1991, Habitat of Greater Lowell has built or rehabilitated 48 homes for families in need in our local community as well as 74 homes globally. Habitat of Greater Lowell has completed 59 critical home repairs for local veterans and seniors. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. Please visit us at www.lowellhabitat.org or follow us on facebook.com/lowellhabitat.
Workers Credit Union, a member-owned and member-focused $2 billion credit union, is building the financial wellness of its more than 110,000 members through coaching, products and support that empowers them to build a better life for themselves and their families. Headquartered in Littleton, MA, Workers Credit Union has been serving communities in Massachusetts for more than 100 years. Workers Credit Union recently adopted a national charter that enables it to serve a broader set of members wherever they live. Workers Credit Union is a Community Development Financial Institution and Low-Income Designated Credit Union.
FITCHBURG, Ma., November 30 – Workers Credit Union has received the 2020 Spirit of North Central Award for Corporate Leadership of the United Way annual campaign. During the United Way’s Annual Meeting held earlier this fall, Workers was honored along with three other local businesses.
The award recognizes corporate partners that embody an overall spirit of giving through contributions of time, leadership and resources in support of United Way of North Central Massachusetts’ work. The recipients demonstrated excellence during a particularly challenging time through robust volunteerism and participation in the United Way workplace campaign. Each year, Workers Credit Union employees participate in the United Way in a variety of ways: payroll contribution, Day of Caring volunteerism, and employee-led fundraisers throughout the year.
“Receiving this award from the United Way is a testament to our employees’ dedication to the community and the overall culture here at Workers Credit Union. Each year, we are able to collectively donate thousands of dollars to support the important work of the United Way and help build a stronger North Central Massachusetts. I am proud to work with such caring people,” said Doug Petersen, president and CEO of Workers Credit Union.
“It’s more important than ever to support our local organizations to ensure they can continue to provide relief to the community,” said Tim Smith, Chief Financial Officer of Workers Credit Union and Vice Chairman of the Board at the United Way North Central Massachusetts. “We hope other businesses will join us in sponsoring the United Way for the 2020-2021 campaign year.”
Donations toward the United Way of North Central Massachusetts can be made at www.uwncm.org.
Workers Credit Union, a $2 billion federally-chartered credit union headquartered in Fitchburg, MA, is a member-owned financial institution with full banking services to meet a lifetime of financial needs, including the Workers Way™ and the GiveBack program. With branches in Athol, Chelmsford, Fitchburg, Gardner, Groton, Hudson, Lancaster, Leominster, Lunenburg, Orange, Townsend, Westford and Worcester as well as online, mobile, telephone, and video-teller banking, Workers proudly serves more than 106,000 members.
Move Aims to Help Businesses during the Covid-19 Pandemic
GARDNER – November 10ta, 2020 – Gardner Mayor Michael J. Nicholson is pleased to announce the City of Gardner is suspending fees for liquor licenses for Gardner businesses that apply for on- premise consumption liquor licenses for the 2021 calendar year.
In the wake of the Covid-19 pandemic, businesses across the City have been forced to adapt to a difficult and ever changing set of circumstances. This was particularly hard for businesses in the restaurant industry that had to close for a portion of the year due to regulations put in place to curb the spread of the virus. It is Mayor Nicholson’s hope to lessen the burden these businesses are facing by temporarily suspending food and liquor license fees.
“I would like to sincerely thank Mayor Nicholson for finding new ways for the City to help alleviate the small business crisis precipitated by the pandemic,” said Rick Walton, owner of Gardner Ale House and Moon Hill Brewing Company “For so many of us, the cash flow just isn’t there; waiving the liquor license fee helps a lot.”
Under Massachusetts General Laws, fees for liquor licenses are set by vote of the License Commission. This group of three individuals are appointed by the Mayor with approval by the City Council. Mayor Nicholson presented the commission with his proposed order suspending these fees for the coming year at their meeting on November 10ta, and they voted unanimously to endorse the Mayor’s proposal.
“This has been a tough year for everyone in the City, particularly for our restaurants who had to close and then were only able to operate on a take-out basis for the majority of this past year. This has only been exacerbated by the cooler temperatures causing many locations to end their outdoor seating option” said Mayor Nicholson. “We are taking this move to help our local businesses get back on their feet and get through this pandemic even with the challenges that we are facing. Thank you to the License Commission for voting to approve this proposal, and I look forward to seeing how it can help our businesses during these trying times.”
Liquor license applications run annually with the calendar year with the License Commission voting to approve applications during the month of December. This proposal would only be in effect for the 2021 calendar year. “I think this is a great way for us to be able to help businesses who have been struggling,” Michael Fitzsimmons, chair of the Gardner License Commission said during the meeting.
Twenty-seven businesses in Gardner annually apply for liquor licenses- including restaurants, social clubs, cafes, and other food establishments across the City. This waiver does not extend for licenses for off- premise consumption, as those establishments were able to remain open during the COVID-19 shut down.
When the workday ends and the lights go down, Custom Cleaning Service of Peabody, Inc. gets to work. “We operate as our clients’ silent partner after business hours,” says Adam Paicos, of Templeton, who now serves as Director of Operations and oversees the company’s expansion into North Central MA. “We are not often seen, but we ensure facilities are clean, secure, and ready for business each day while serving as the eyes and ears for our clients when they are not on site.”
Discover local business stories through our Inside North Central Massachusetts Podcast series. Listen as Chamber members share their journeys, insights, and contributions to our thriving regional business community.
Looking for your next opportunity? Explore current job openings from employers across North Central Massachusetts on our Jobs Board. Whether you’re starting a new career or making a change, you’ll find a variety of local positions available to help you take the next step.
CapEx Facility Services & Construction · Leominster, MA
TaraVista Behavioral Health Center · Harvard, MA
DRS Power Technology, Inc. · Fitchburg, MA
AIS · Leominster, MA