Visit North Central Massachusetts Participating in SkiMass Collaboration


Visit North Central Massachusetts is proud to participate in a #SkiMass collaboration in partnership with the Massachusetts Office of Travel and Tourism, The Massachusetts Ski Resort Association, The Berkshires and Franklin County. This is in an effort to bring more ski and snowboarding travelers to North Central Massachusetts and support our partners at Wachusett Mountain Ski Area.

A mix of targeted digital media on Facebook and Instagram platforms are set in place to target key markets in Greater Boston, New Hampshire, New York and Connecticut.


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