North Central Massachusetts Chamber of Commerce leads effort to install welcome signage in Westminster

The North Central Massachusetts Chamber of Commerce today announced it has sponsored the construction of a new welcome sign at the intersection of West Main Street and Route 140 near the Westminster Senior Center in the Town of Westminster.

The new sign is part of a project to construct welcome signs at key gateways in the region to boost civic pride and serve as a positive first impression for visitors. The project was partially funded by a grant secured by the Chamber.

The signs were designed and produced by Add-A-Sign in Leominster and represent the region’s traditional New England style. The Westminster welcome sign includes a carving of the Town of Westminster seal and is painted in the proud town color of red.

“One of the goals of our regional economic development plan, One North Central, was to capitalize on our region’s unique locations,” said Roy Nascimento, President and CEO, North Central Massachusetts Chamber of Commerce. “Each community brings a distinctive experience to the region and with this project, those entering Westminster will learn about the town while receiving a warm welcome as they arrive.”

“Westminster is the ideal location to live, work and play while maintaining the sense of a friendly New England town,” said Stephanie Lahtinen, town administrator, Town of Westminster. “Many thanks to the Chamber for the opportunity to provide warm welcome to our town for our visitors and residents alike.”

In addition to Westminster, similar welcome signs have been installed at key gateways in Fitchburg, Gardner, Hubbardston and Leominster. Each sign is carved with the community’s seal and painted to match their official colors. Additional signs will be constructed for other communities in North Central Massachusetts as funding becomes available.