Sign provides recognition of civic pride for residents and visitors alike
The North Central Massachusetts Chamber of Commerce announced it has sponsored the construction of a new welcome sign for the City of Gardner on Route 140 between the Route 2 Exit 90B off ramp and Mount Wachusett Community College.
The new sign is part of a project to construct welcoming signs at key gateways in communities throughout the region to boost civic pride and serve as a positive first impression for visitors. The project was partially funded by a grant secured by the Chamber.
The signs were designed and produced by Add-A-Sign in Leominster and represent the region’s traditional New England style. The Gardner welcome sign includes a carving of the City of Gardner seal and is painted in the proud city color of blue and gold. In addition to Gardner, similar welcome signs have been installed at key gateways in Fitchburg, Leominster, Sterling and Westminster, with additional signs planned for Hubbardston, Lunenburg and Pepperell. Each sign is carved with the community’s seal and painted to match their official colors. Additional signs will be constructed for other communities in North Central Massachusetts as funding becomes available.
“One of the goals of our regional economic redevelopment plan, One North Central, was to capitalize on our region’s unique locations,” said Roy Nascimento, President and CEO, North Central Massachusetts Chamber of Commerce. “Each city brings a distinctive experience to the region and with this project, those entering Gardner will learn about the city while receiving a warm welcome as they arrive.”
“Whether we are welcoming residents home or visitors to the Furniture Capital of New England, we are proud of our rich history here in Gardner and grateful to the Chamber for offering to install the sign as a way to share our legacy with those who travel on one of our gateway roads,” said Mayor Michael Nicholson, City of Gardner.