North Central Massachusetts Chamber of Commerce leads effort to install welcome signage at Leominster Connector

Sign provides recognition of civic pride for residents and visitors alike

The North Central Massachusetts Chamber of Commerce today announced it has sponsored the construction of a new welcome sign for the City of Leominster located on the Leominster Connector.

The new sign is part of a project to construct welcome signs at key gateways in communities in the region to boost civic pride and serve as a positive first impression for visitors. The project was partially funded by a grant secured by the Chamber.

The signs were designed and produced by Add-A-Sign in Leominster and represent the region’s traditional New England style. The Leominster welcome sign includes a carving of the City of Leominster’s seal and is painted in the proud city colors of blue and gold. In addition to Leominster, similar welcome signs have also been installed at key gateways in Fitchburg, Gardner and Westminster. Each sign is carved with the community’s seal and painted to match their official colors. Additional signs will be constructed for other communities in North Central Massachusetts as funding becomes available.

“One of the goals of our regional economic redevelopment plan, One North Central, was to capitalize on our region’s unique locations,” said Roy Nascimento, President and CEO, North Central Massachusetts Chamber of Commerce. “Each city brings a distinctive experience to the region and with this project, those entering Leominster will learn about the city while receiving a warm welcome as they arrive.”

“Leominster is truly a gateway city to the North Central Massachusetts region and the new signage will serve as a great way to show our visitors what Leominster is all about,” said Mayor Dean J. Mazzarella, City of Leominster. “We are proud of our heritage in Leominster, and we are grateful for the opportunity to share the story of our legacy through the welcome sign.”