E-Newsletter
An Electronic Publication of the North Central Massachusetts Chamber of Commerce
Inside this edition, you’ll discover the latest Chamber initiatives and success stories from across our region. From economic development projects and upcoming networking events to policy updates and workforce training opportunities, we’re keeping you connected to what matters most for your business and North Central Massachusetts.
The North Central Massachusetts Chamber of Commerce is here to help – with trusted resources, a strong business network, and a support system to keep your business and the region moving forward
Since the pandemic started, the North Central Massachusetts Chamber of Commerce has been focused on providing strong leadership and as much assistance as possible to help local businesses and our communities weather this crisis.
The Chamber believes that economic recovery must start locally. Therefore, we are encouraging the public and business leaders to shop, eat, visit and support local small businesses whenever possible. Our small businesses are crucial to our economy and the fabric of our communities. The public’s generosity and support of our local small businesses will not only directly help the employees at these locations, but also indirectly help our local economy continue until this crisis has passed.
The Chamber’s Gift Local gift card is one great way to help local small businesses who are among the most impacted by the COVID-19 pandemic. The Gift Local gift card works just like a traditional gift card, except that it is tailored to be redeemable at participating restaurants and merchants in North Central Massachusetts. The Gift Local gift card is an effort by the Chamber to encourage consumers to shop local and help keep local dollars circulating in the region.
Gift Local gift cards can be purchased at the Chamber office, at the Johnny Appleseed Visitor Center in Lancaster or by phone or email by contacting the Chamber. Haz clic aquí for a flyer with details on the Gift Local gift cards or here for an order form.
We truly hope that you will consider it as an option for this holiday season. Due to the current pandemic and to encourage support of local businesses, we have waived the purchase fee for buyers and all fees for participating merchants. 100% of the proceeds go to support small businesses. You can also find more information on Gift Local gift cards and their redeemable locations at www.NorthCentralMass.com o www.GiftLocal.net.
Please feel free to contact the Chamber with any questions.
Happy Thanksgiving from all of us here at the North Central Massachusetts Chamber of Commerce, Visit North Central Massachusetts & North Central Massachusetts Development Corporation!
The North Central Massachusetts Chamber of Commerce will be closed for the holiday and reopening on Monday, November 30, 2020 for our normal office hours.
Storytelling is a major buzzword in the marketing industry these days, and it is an aspect of promoting your business that you cannot afford to ignore. Rather than focusing your marketing efforts on promoting your products or services, the new business model requires telling the story of your brand to help your customers feel connected to and engaged with your business. Follow these tips to do it right.
Stay True to Your Core
When coming up with your “brand story,” it is important to stay true to the foundation of your business. For example, if your company manufactures reusable water bottles, you wouldn’t want your brand to be associated with anything that is disposable in nature. Instead, you would want to tell a story that coincides with sustainable values. Viewers these days are becoming more and more discerning in terms of the brands they choose to patronize, and they will immediately identify anything disingenuous.
Tug at the Heartstrings
Emotions are incredibly powerful when it comes to influencing consumer behavior, and your brand can use this fact to its advantage. People love seeing stories of triumph over adversity, personal growth and achievement, and giving back to the community, so try to incorporate these or similar storylines into your brand storytelling. Of course, any content you produce should still align with your company goals at the same time as telling your story.
Generate Excitement
The primary goal of brand storytelling is to get prospective customers excited about your brand. Whether you do this through associating with popular local events or by offering frequent promotions and discounts, the goal is to keep your customer base interested in your offerings and excited about buying from your company rather than your competitors. Aim for a high energy level in your marketing materials and branded content online so that your customers are excited to share your content with their friends and followers, helping to expand your reach even further.
Tie in Your Company’s Offerings
At the end of the day, the ultimate purpose of brand storytelling is to attract new customers, and you can’t accomplish this without letting people know what your company has to offer. With any content you create, whether it be blog posts, social media posts, advertisements or videos, there should almost always be an element that speaks specifically to your company’s products or services. Without this critical aspect, your audience won’t know why your brand is sharing its story. You need to help them make the connection between the story and your offerings.
Overall, brand storytelling is about more than just selling products; it is about helping your customers to feel more connected to your business, increasing the likelihood that they will continue to buy your products or services in the future. Keep this end goal in mind at all times to help guide you in creating your brand story. With a bit of creativity and effort, you’ll draw in customers and establish dedicated brand loyalty, setting your business up for ongoing success in the future.

“Kelli is a great fit for this role,” said LCU President John O’Brien. “She has done a great job leading our marketing efforts and is very involved in the communities we serve. She is well known and respected and is always an advocate for our members and communities. Partnering our marketing and community involvement efforts will be a win-win for LCU and our member communities.”
Rooney serves as a board member for the Leominster Education Foundation, the Monty Tech Foundation, and the Beacon of Hope Community Services, an organization that is dedicated to enhancing the quality of life of individuals with developmental disabilities. She also serves on the Young Professionals of North Central Massachusetts Committee and the Cooperative Credit Union Association’s Social Responsibility Committee. She is a North Central Massachusetts Chamber of Commerce Ambassador and a member of the Montachusett Area Rotary Club. Rooney holds a Bachelor’s Degree in Communication from Framingham State University and a Master of Science Degree in Applied Communication Studies from Fitchburg State University. Rooney resides in Leominster with her husband Chuck and their daughter Raegan.
American Cancer Society Event Raises Funds, Awareness

Greater Gardner Relay For Life was held June 7 at Mount Wachusett Community College. The 24-hour walk is dedicated to funding cancer research and is one of the largest relay events in the country. The Workers Team comprised 44 employees and their family members, several of which are cancer survivors. Fundraising for the teams concluded August 21.
Since 2005, Workers Credit Union has sponsored the event and its Team have raised more than a combined $307,000. Workers Credit Union provided a donation of $10,000 to start this year’s fundraising. Workers Credit Union employees Rosa River and Jaclyn Hayes co-chaired the Workers Credit Union Relay team.
“We are so humbled by the support from our employees, members and Relay team,” said Rivera, a Senior Mortgage Originator at Workers. “This is a cause that is so special to our entire team – cancer has touched the lives of many of us and we work tirelessly each year on this fundraiser. We especially want to thank our members for coming out to events like our Dining for a Cause. We couldn’t have raised so much without their support.”
Relay For Life is the signature fundraiser for the American Cancer Society. Relay is staffed and coordinated by volunteers in thousands of communities and 27 countries. Volunteers give their time and effort because they believe it’s time to take action against cancer. Relay is a team fundraising event where team members take turns walking around a track or designated path. Each team is asked to have a member on the track at all times to signify that cancer never sleeps. Cancer patients don’t stop because they’re tired, and for one night, neither do the Relay teams. Workers Credit Union, headquartered in Fitchburg, MA, is a member-owned financial institution with full banking services to meet a lifetime of financial needs including the $3 million GiveBack program. With 15 branches in Athol, Chelmsford, Fitchburg, Gardner, Groton, Lancaster, Leominster, Lunenburg, Orange, Townsend and Westford, Workers is proud to offer traditional banking channels as well as the latest technologies to more than 104,000 members.

“I could not be more proud to have someone of the caliber of Val to lead us into the future,” said Wachusett CEO/Founder Ned LaFortune. “She has consistently been a leader for us since the day she arrived here, and I am confident of all the incredible things she is going to do for our company moving forward,” LaFortune concluded.
Valerie has most recently held the position as the brewery’s Microbiologist. She comes with 10 years of experience in the areas of bacteriology, fermentation science, quality assurance, and sensory analysis.
“I look forward to the challenges of this role,” Brock shared. “We have an amazing team of brewers, cellarmen, and lab staff who care about producing great beers, ciders, and seltzers. We are excited to be working together to create new recipes and brew old favorites.”
For more information about Wachusett Brewing Company, visit www.wachusettbrew.com
About Wachusett Brewing Company
The company produces a diverse, award-winning line of beers ranging from their best-selling Blueberry Ale to their highly-rated Wally New England IPA series. WBC is the largest brewer in Central Massachusetts and was named the 43rd largest craft brewery in the US in 2018.
When the workday ends and the lights go down, Custom Cleaning Service of Peabody, Inc. gets to work. “We operate as our clients’ silent partner after business hours,” says Adam Paicos, of Templeton, who now serves as Director of Operations and oversees the company’s expansion into North Central MA. “We are not often seen, but we ensure facilities are clean, secure, and ready for business each day while serving as the eyes and ears for our clients when they are not on site.”
Discover local business stories through our Inside North Central Massachusetts Podcast series. Listen as Chamber members share their journeys, insights, and contributions to our thriving regional business community.
Looking for your next opportunity? Explore current job openings from employers across North Central Massachusetts on our Jobs Board. Whether you’re starting a new career or making a change, you’ll find a variety of local positions available to help you take the next step.
CapEx Facility Services & Construction · Leominster, MA
TaraVista Behavioral Health Center · Harvard, MA
DRS Power Technology, Inc. · Fitchburg, MA
AIS · Leominster, MA