Chamber Member Spotlight: Simply Orthodontics and Pediatric Dentistry brings “out of the box” methods to Central MA

Dr. Sam Alkhoury, DMD is the self-proclaimed “market disrupter” when it comes to his field and specialty with orthodontics.

Dr. Alkhoury started his business in 2005 and hasn’t looked back since. In 2007, he was awarded #1 Orthodontist in Worcester two years in a row. He developed and implemented a unique approach to orthodontics and designed an efficient and repeatable business model that has led to the successful acquisition or launch of 15 Simply Orthodontics locations, , located primarily in the Central MA area, but expansive to New England.

“I noticed that other orthodontists were more ‘traditional,’ and no one was using any outside the box methods to help patients in non-extraction treatment,” Alkhoury said.

“Patients love it when you tell them you don’t have to take any teeth out!” he laughed.

Simply Orthodontics and Pediatric Dentistry, which is a part of Simply Dental Management, opened in Fitchburg in July 2018. They are a one-stop shop that is perfect for your family and pediatric needs, from the first time at the dentist or when it is time for braces.

They service all community members, including Medicaid so that they can provide treatment and orthodontic care to all who need it, including an Orthodontics Discount.

“It is important to note that the orthodontics discount is designed to help those families who have been denied the benefit through MassHealth,” said Dr. Alkhoury. “On March 25 of this year, Massachusetts changed its eligibility criteria for those under 18. We’ve seen a 50% reduction in case acceptance by the state since then, making it really difficult for families to get the treatment they need.”

Because of this reduction, Simply Orthodontics and Pediatric Dentistry of Fitchburg provides $550 off of traditional braces or Invisalign, and $59 Pediatric Dentistry exam, cleaning, and x-rays, with some restrictions that may apply.

“Since we are in the medical field, we have very strict guidelines,” stated Dr. Alkhoury. “We’ve implemented precautions like pre-screening questions before they come in and when they come in, social distancing, keep number of patients in the office as low as possible, calling from cars before coming in. One challenge that we faced was acquiring personal protection equipment (PPE) for all team members.”

The American Dental Association (ADA) website states that their guidance calls for the highest level of PPE available—masks, goggles and face shields.

With local businesses facing the current ongoing pandemic, Simply Orthodontics and Pediatric Dentistry sees a bright future ahead and is looking into acquiring business in the Fitchburg area to add to their existing location. They are looking to organically grow their existing practices with patients, and to continue to open new practices where their services are needed in New England.

According to Dr. Alkhoury, the price of orthodontic treatment has been trending down, regardless of COVID-19, but he urges patients to invest in it while they are able to do so, as the cost of treatment might go up in the near future.

““If you’re thinking about it, come and do it before it’s too late!” he said.

Simply Orthodontics & Pediatric Dentistry is a member of the North Central Massachusetts Chamber of Commerce and is currently welcoming new and previous patients to their practice who want to boost their self-esteem through their beautiful smiles. The practice is located at 50 Whalon Street in Fitchburg, and can be contacted via phone at 978-424-4255 or online at