E-Newsletter
An Electronic Publication of the North Central Massachusetts Chamber of Commerce
Inside this edition, you’ll discover the latest Chamber initiatives and success stories from across our region. From economic development projects and upcoming networking events to policy updates and workforce training opportunities, we’re keeping you connected to what matters most for your business and North Central Massachusetts.
The North Central Massachusetts Chamber of Commerce is here to help – with trusted resources, a strong business network, and a support system to keep your business and the region moving forward
$500 payments will be delivered to 500,000 people in March
The Baker-Polito Administration today announced plans to begin distribution of $500 payments to 500,000 low-income workers as part of the COVID-19 Essential Employee Premium Pay program. These payments represent the first round of funds to be distributed as part of the $460 million program, which was enacted in December when Governor Baker signed a $4 billion spending plan for American Rescue Plan Act (ARPA) funds. These payments, worth $250 million, will be mailed to 500,000 people by the end of March.
“I was pleased to sign the COVID-19 Essential Employee Premium Pay program into law in December, and our Administration has worked quickly to design the parameters for the program with plans to efficiently begin distribution of these payments by the end of March,” said Governor Charlie Baker. “This program will support those workers who served our communities, especially early in the pandemic.”
“This first round of payments to low-income workers will provide meaningful support for individuals who continued to work despite the global pandemic,” said Lt. Governor Karyn Polito. “We are pleased that our Administration has been able to quickly design this program to get funds out the door to those workers who the program is intended to support.”
Click here to learn more about the program: www.mass.gov/premiumpay
The law provided for the Administration to design the program and develop eligibility parameters that will ensure this critical support is provided quickly to deserving workers across the Commonwealth. Based on filed 2020 Massachusetts tax returns, individuals will be eligible for payments if their income from employment was at least $12,750 and their total income put them below 300% of the federal poverty level.
The lower bound of this range equates to working 20 hours a week for 50 weeks at minimum wage as of 2020 ($12.75). The federal poverty level is set by the federal government and increases with household or family size. For example, the maximum total income for a single filer with no dependents will be $38,280; a resident who files with a spouse and two dependents, or with no spouse and three dependents, could be eligible with a household income up to $78,600. Married filers can each be eligible, provided each independently qualifies. Based on these parameters, the below chart indicates eligibility for these payments by household size:
| Household / Family Size | 2020 Total Income @ 300% of FPL |
|
1 |
$38,280 |
|
2 |
$51,720 |
|
3 |
$65,160 |
|
4 |
$78,600 |
|
5 |
$92,040 |
|
6 |
$105,480 |
|
7 |
$118,920 |
|
8 |
$132,360 |
Individuals who received unemployment compensation in 2020 will not be eligible for the first round of payments, nor will Commonwealth executive branch employees who received or will receive a one-time payment from the state as their employer.
The legislation creating the Premium Pay program included $500 million for low-income essential workers; this $460 million program comprises the majority of those funds, and $40 million was allocated to fund previous agreements with state employee unions. Additional information on plans to disburse subsequent rounds of funds after March will be released in the future.
Your company website is the first impression nearly all of your customers have of your business. If it’s not optimized for search engines, though, potential customers may never see you. Search engines have artificial-intelligence “bots” that scour the internet for websites that match a user’s search query, and the more attractive your website is (Search Engine Optimized, or SEO), the closer to the top of the rankings it will be and the more traffic you’ll receive.
If you’re struggling with visitors to your small business website, there are a few tricks you can employ to increase unique site visitors.
On-page SEO doesn’t just mean a great website. It’s also a website that’s constructed properly and easily found. Here’s a handy checklist:
Quality content adds value to the user experience and enhances your SEO. Your ideal customer isn’t just searching your website arbitrarily – they have a need and are looking for specific ways to have it met. When you offer how-to video guides for your products, well-written blogs about trends in your industry, or even detailed e-books, you’re creating a website that’s rich in useful information.
Not only will this strong content strategy increase your visibility, but you’ll also position yourself and your business as a trusted authority in your field. When your customers trust you and depend on your insight and information, they’ll become repeat customers.
The right terms in your content attract the attention of search engine bots and help boost your rankings. Large companies can afford to dismiss more niche keywords and long-tail strings of keywords and phrases, but smaller businesses can’t.
Focus your content on more specific keywords and ones that relate more specifically to your business and brick-and-mortar address. Location-specific keywords are important, too, so be sure to use your city and state, plus nearby towns, in your content.
Good content won’t just earn you new site visitors. You’ll also acquire backlinks, where other sites link your content to their site. These links add value to your SEO and improve your position as a trusted authority.
Not all links are good ones. Types of links that improve the value of your website include:
The algorithms that major search engines use change from time to time, and an SEO strategy that worked a few years ago may not be effective now. Google programs its bots to provide results that match important keywords and relevant, fresh content. Keep your site updated, and look for changes announced by the major search engines.
A great website is perhaps the single best marketing tool for your small-to-medium business. Making sure that it’s visible to new and returning users through smart and effective SEO can help your business grow.
Article Source: SHNS
Author: Sam Doran
The Republican ranks in the Massachusetts House may soon grow even lighter as Gov. Charlie Baker on Wednesday nominated a Groton GOP lawmaker for a court post.
Baker nominated Rep. Sheila Harrington, the ranking Republican member of the Judiciary Committee, to serve as clerk magistrate of the Gardner District Court.
Harrington’s nomination needs confirmation by the Governor’s Council, which approves the vast majority of court appointments.
Councilor Eileen Duff on Wednesday scheduled a public hearing on Harrington’s nomination for Wednesday, Feb. 9 at 10 a.m.
An attorney, Harrington was first elected to the House in 2010 in a district that runs along the New Hampshire border, including Ashby, Townsend, Pepperell, Dunstable, Groton, and part of Ayer. She served on the six-member conference committee that crafted the compromise version of a sweeping criminal justice reform bill in 2017-2018.
She narrowly won her most recent reelection bid in 2020, keeping her First Middlesex House seat with 51.5 percent of the vote against Democratic challenger Deborah Busser, also of Groton.
Harrington broke with the GOP caucus last year as the only Republican to vote against restoring an eight-year term limit for House speakers, and again as the sole Republican to vote in favor of the House’s vaccine mandate for lawmakers and staff working in-person at the State House.
The House Republican caucus has already dropped by six members in the last four years. The roster has stood at 29 members, or around 18 percent of the House, since Rep. Brad Hill resigned last September for a post on the state Gaming Commission.
A 1985 New England School of Law graduate, Harrington, 61, has operated her own law office in Groton and Harvard since 2000, according to her resume, focusing on family law, personal injury, and general litigation, and real estate conveyancing.
She was previously a partner in firms Alter & Harrington and Casey & Harrington, and was an associate in the Fitchburg law offices of George Watts and the Harvard firm of Robert Casey Jr. She was also a liability claims supervisor in the bodily injury claims unit at The Travelers Companies.
The top clerk position in Gardner opened up last spring, according to the governor’s nomination letter, when Clerk Magistrate Whitney Brown departed to accept a District Court judgeship. Unlike judgeships, which come with a mandatory retirement age of 70, clerk magistrates receive a lifetime appointment.
MART to install new bus shelters throughout the City as a result
After joint lobbying efforts from Mayor Michael Nicholson and Ward 5 City Councilor Aleksander Dernalowicz, Gardner is welcoming a new fixture to its public transportation system in the form of a recently installed bus shelter in front of the old Prospect Street School. Working with the Montachusett Regional Transportation Authority (MART), the new bus shelter is the first of several to be added in Gardner.
Bruno Fisher, Administrator of MART, which serves the greater North Central Massachusetts area, said “The addition of this bus shelter to the fixed route bus service in the City of Gardner is an important first step to improving the overall services to our customers. We look forward to working with the City of Gardner on locating additional shelters for the benefit of our riders.”
“The impetus behind this bus shelter was South Gardner resident Bonnie Marabello. She saw a need in the area and reached out to see what could be done,” said Ward 5 City Councilor Alek Dernalowicz. “The real work was done by the City’s DPW crew and the team at MART who worked together to investigate, plan, and install the shelter. I can’t thank them enough for their hard work.”
The glass and metal structure provides a much-needed amenity for public transit riders in the South Gardner area as a safe place to wait for the bus, as well as protection from inclement weather. Additionally, it is hoped that the structure’s presence may help to further advertise the public bus route that serves the area. The shelter structure was provided by MART and the concrete foundation was installed by the Gardner Department of Public Works (“DPW”).
“I’m very excited to see how we can grow the services MART has to offer to the residents of our City,” said Gardner Mayor Michael Nicholson, who was also recently elected to serve as the Chair of MART’s Advisory Board. “Throughout the City, people rely on public transportation to be able to get to where they need to go and initiatives like these help connect the work we are doing to grow and develop Gardner as a whole, not just for the benefit of one specific area.”
“Access to transportation is essential for our community,” said City Council President Elizabeth Kazinskas. “ We are fortunate to have a reliable partner like MART right here in Gardner. The new bus stops will support our current residents and visitors, and the expected growth from residential and commercial development happening throughout the City.”
MART was recently awarded $180,000 by the Massachusetts Department of Transportation under their Shared Streets and Spaces Grant program, and will use the funds to install an additional twenty shelters on their lines in 2022 and 2023, 4 to 10 of which will be placed in Gardner.
“I’m very happy the City of Gardner and MART are able to team up and make these investments to use these funds,” said State Representative Jonathan Zlotnik. “Public transport is very challenging in rural areas but is nevertheless very important and investments like this will help improve those services.”
Echoing these sentiments, State Senator Anne Gobi stated, “Increasing ridership on MART requires, in part, ease of access. The new bus stops in the City of Gardner, including areas that have not had one before, are a welcome addition. Congratulations to MART and the City on obtaining this funding.”
The MART Advisory Board is comprised of one representative of the government of every municipality served by the MART system. Mayor Nicholson was elected by the representatives of the representatives of the 22 member communities to serve as the Board’s Chair in May of 2022, replacing Fitchburg Mayor Stephen DiNatale.
Golden Girl Granola’s Creative Cranberry flavor took third place in the “Granola” category at the 2022 Artisan Flave Awards. The annual competition is organized by International Flavor Awards, LLC and features specialty, craft-made artisan granola companies from around the world. Golden Girl Granola once again stood out on an international stage to become a Flave Award winner for the fourth year in a row.
The International Flavor Awards provides small- to medium-sized businesses a platform to stand on and be judged against similar sized food companies. The Artisan Flave Awards competition uses a blind-judging process with a variety of food professionals, including restaurateurs, purveyors, manufacturers, and members of the food-centric community. This was the first year that Creative Cranberry granola entered the competition.
“We are honored that Creative Cranberry was voted a Top 3 flavor in this year’s Flave Awards,” said Deborah O’Kelly, owner of Golden Girl Granola. “To have another flavor win an award for the fourth year in a row is remarkable. I’m proud of the Golden Girl Granola team for continuing to make some of the best-tasting granola on the planet.”
The Flave Awards strive to bring value to food-based competitions and work to promote the outstanding products and companies that set themselves apart by being known as a “Flave Award Winner.” This year over 400 products from 11 different countries were placed into 33 categories, including the “Granola” category. The other categories included, but were not limited to: spicy blends, chutneys, jams and jellies along with crunchy and sweet snacks.
About Golden Girl Granola:
Golden Girl Granola™ is a family-owned and -operated business located in Shirley, Massachusetts that produces a branded line of gourmet granola products superior in taste and made from the highest-quality ingredients. Golden Girl Granola is a “Healthy Snack” alternative for health conscious consumers who appreciate good taste. Flavors include Forest Maple, Creative Cranberry, Bluesberry, Chocolate Decadence, Original, Home Sweet Honey, and Truly Tropical. Golden Girl Granola offers the complete line nationwide for chain supermarkets, independent supermarkets, gourmet food stores, club stores and convenience stores.
USA Luge announced the appointment of Lauren M. Howe to communications manager. In this role, she will serve as the liaison between the USA Luge organization and the media, providing noteworthy news and information about the sport’s athletes, programs and competitions. Howe is taking over for Sandy Caligiore who recently announced he will be moving on from his work with USA Luge.
For the past ten years, Howe has been a strong supporter of USA Luge and also calls Lake Placid her second home. Her first exposure to the sport was during her time working at Saint-Gobain, where she served as Manager of Communications and Community Relations for Norton, the company’s brand of abrasives. Norton Abrasives is the primary sponsor of USA Luge and has been a supporter for over 40 years. At Saint-Gobain, Howe played a critical role in strengthening the relationship between USA Luge and Saint-Gobain, resulting in award-winning work within the company, and increased exposure about the relationship both in the public and with employees.
“Lauren is a true professional and driven to make organizations succeed with her guidance, knowledge and expertise of the public relations industry,” said Gordy Sheer, director of marketing and sponsorship for USA Luge. “As we wish Sandy our best and thank him for his decades of service, we are excited to welcome Lauren to USA Luge after our many years working collaboratively together to elevate our brand to new heights.”
Howe founded empHowered PR in 2020 following an esteemed 23-year career in a variety of communications roles in the health care, manufacturing and non-profit industries. She currently serves a variety of clients around the region, the country and the world.
“The opportunity to lead communications for USA Luge is a dream come true,” said Howe. “There is much excitement as we gear up for the upcoming season, along with the 2026 Winter Games. I look forward to working in concert with USA Luge athletes and staff to share the journey leading up to Milan-Cortina with the media, supporters and dedicated fans.”
Howe holds both a master’s degree in Organizational and Professional Communication and a graduate certificate in Health Care Leadership Communications from Regis College. She received a bachelor’s degree in Journalism from the University of Massachusetts at Amherst and an associate degree in Liberal Arts from Mount Wachusett Community College.
As a result of her work and strong connections to the community, Howe was recognized as a member of the Worcester Business Journal 40 under Forty class of 2014 and is also a 2017 graduate of the Leadership Worcester program.
She currently serves as Chair of the Public Relations Society of America Independent Practitioner’s Alliance and is a member of the board at the American Red Cross of Central and Western Massachusetts. She also serves as the regular host of the North Central Massachusetts Chamber of Commerce “Good Morning North Central,” the region’s most popular morning gathering featuring high-profile guests discussing topics of interest with business, civic and community leaders. In June 2022, she was recognized by the North Central Massachusetts Chamber of Commerce as its Ambassador of the Year.
She resides in north central Massachusetts with her husband, daughter and stepdaughter, and will make frequent trips to Lake Placid in her new role.
When the workday ends and the lights go down, Custom Cleaning Service of Peabody, Inc. gets to work. “We operate as our clients’ silent partner after business hours,” says Adam Paicos, of Templeton, who now serves as Director of Operations and oversees the company’s expansion into North Central MA. “We are not often seen, but we ensure facilities are clean, secure, and ready for business each day while serving as the eyes and ears for our clients when they are not on site.”
Discover local business stories through our Inside North Central Massachusetts Podcast series. Listen as Chamber members share their journeys, insights, and contributions to our thriving regional business community.
Looking for your next opportunity? Explore current job openings from employers across North Central Massachusetts on our Jobs Board. Whether you’re starting a new career or making a change, you’ll find a variety of local positions available to help you take the next step.
CapEx Facility Services & Construction · Leominster, MA
TaraVista Behavioral Health Center · Harvard, MA
DRS Power Technology, Inc. · Fitchburg, MA
AIS · Leominster, MA