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North Central Massachusetts Development Corporation approves financing for Empowered Boutique + Spa

Posted on octubre 29th/en Noticias de la Cámara /por Noroeste de Massachusetts

El Corporación de Desarrollo del Norte Central de Massachusetts (NCMDC), the economic development arm of the North Central Massachusetts Chamber of Commerce, recently approved a $35,000 loan to Alicia Favreau, owner of Empowered Boutique + Spa, to support the launch of her new wellness venture at 67 North Main Street in Leominster. Business planning was provided by NewVue Communities.

With over 15 years of experience in the therapeutic and wellness industries, Alicia’s career has included owning and managing local spas to providing corporate chair massage services through Boston Chair Massage.

With this financing from NCMDC, Alicia is launching Empowered Boutique, a welcoming and flexible shared space designed for independent service providers, including massage therapists, aestheticians, hairstylists, and other wellness professionals, to rent fully equipped treatment rooms on an hourly, daily, or monthly basis. The business also offers retail space with products related to the services provided. This innovative model helps small business owners expand or start their practices without the financial burden of a traditional long-term lease. In addition to managing Empowered Boutique, Alicia will continue to operate her own brand, Powerful Crystals, offering therapeutic facials and massages for women.

“This support allows me to take the next step in my business journey and create a space where others can thrive,” said Favreau. “Empower Boutique + Spa will make it easier for independent professionals to serve their clients and grow their businesses without taking on large overhead costs.”

For information on hours, services, and a list of events, visit Empower Boutique + Spa on Facebook, Instagram @empowerpopups, or call 781.663.8280.

Como entidad de microcréditos, NCMDC puede otorgar préstamos a pequeñas empresas de hasta $250,000 para capital de trabajo, bienes inmuebles, equipo, inventario y expansión, además de colaborar con nuestros socios bancarios para proporcionar financiamiento puente para la etapa final de un proyecto.

For more information about the NCMDC loan programs, please call 978.353.7607 or visit NorthCentralMass.com or ChooseNorthCentral.com.

Regional Collaboration Highlights Manufacturing Opportunities Through Bus Tour

Posted on octubre 15th/en Noticias de la Cámara /por Noroeste de Massachusetts

In recognition of National Manufacturing Month, the North Central Massachusetts Chamber of Commerce and its economic development arm, the Corporación de Desarrollo del Norte Central de Massachusetts, recently partnered with regional organizations to host a unique manufacturing bus tour. The tour showcased the manufacturing industry, advocated for stronger career pathways in schools, and addressed workforce and talent challenges facing the sector.

The tour, which was held on Tuesday, October 7, provided education leaders, legislators, civic and community leaders, and economic development officials with an opportunity to learn more about – and the importance of – manufacturing in the region to promote careers in the industry. The MassHire North Central Workforce Board y Mount Wachusett Community College co-sponsored the bus tour.

Manufacturing is one of the largest employers in the region and a critical industry for our economy. Companies range from the world-class plastics industry cluster of more than 140 companies to pharmaceuticals, photonics, paper, and biomedical devices.

Participants visited four manufacturing companies where they obtained an insider’s look at how select manufacturers operate and learned about the growing job opportunities in manufacturing and the necessary skill sets for employment.

This year, the annual manufacturing bus tour included stops at Solvus Global in Leominster, a company focused on innovating, incubating, and scaling enterprise solutions for materials and manufacturing challenges; YMC America in Devens, a global leader in liquid chromatography columns, resins, and preparative systems serving the pharmaceutical and biopharmaceutical industries; Veranova in Devens, a global leader in process development and manufacturing of APIs with a focus on specialty and complex products including antibody-drug conjugates and high potent compounds; and Micron Solutions in Fitchburg, a contract manufacturing organization specializing in thermoplastic injection molding, precision machining and finishing, and silver-plated medical sensors for disposable electrodes.

The bus tour concluded with a tour of the new Montachusett Vocational Partnership (MVP) Academy in Fitchburg, followed by a networking lunch where participants connected with area manufacturers and community leaders to discuss industry pathways and workforce development opportunities.

“Manufacturing is vital to our regional economy, and these tours showcase the incredible opportunities this industry offers,” said Roy Nascimento, president and CEO, North Central Massachusetts Chamber of Commerce. “Today’s manufacturing careers combine advanced technology, competitive salaries, and real growth potential. By bringing educators, legislators, and community leaders directly into local manufacturing facilities, we’re bridging the gap between industry and education to build the talent pipeline our region needs. This is about opening doors to rewarding careers for our young people while securing the future of manufacturing in North Central Massachusetts.”

“Manufacturing continues to be a priority industry in North Central Massachusetts, and partnering with the Chamber on events like this demonstrates the power of collaboration,” said Kelley French, deputy director, MassHire North Central Workforce Board. “When workforce development organizations, educational institutions, the Chamber, and employers work together, we create stronger pathways to careers that drive our regional economy.”

“The Chamber’s commitment to advancing manufacturing through events like this tour exemplifies the critical partnerships between industry, education, and workforce development that are essential for our region’s future,” said James L. Vander Hooven, Ed.D., president, Mount Wachusett Community College. “Mount Wachusett Community College remains dedicated to working alongside the Chamber and our manufacturing partners to provide the training and educational opportunities that meet the evolving needs of this vital industry.”

The North Central Massachusetts Chamber of Commerce wishes to thank and acknowledge the support and assistance of the following partners who helped make the event possible: MassHire North Central Workforce Board; Solvus Global; YMC America; Veranova; Micron Solutions; Montachusett Vocational Partnership (MVP) Academy; and Mount Wachusett Community College.

For more information on the manufacturing bus tour, please contact the North Central Massachusetts Chamber of Commerce at 978.353.7600.

Serving Flavor and Community at Xochimilco Mexican Cuisine

Posted on octubre 15th/en Noticias de la Cámara, Miembro Destacado /por Noroeste de Massachusetts

At Xochimilco Mexican Cuisine, every guest is welcomed into a dining experience that goes beyond just food. Since opening this year, owner Catalino Mateo has made it his mission to create a space where people can enjoy authentic Mexican flavors in a comfortable and inviting environment. Catalino emphasizes that what sets Xochimilco apart is the combination of excellent food, attentive customer service, and a relaxing atmosphere where customers can fully enjoy their experience.

“Our goal is to provide a space where customers can enjoy authentic Mexican flavors in a comfortable setting,” Catalino says. “It is about creating an experience that feels like home and leaves people looking forward to their next visit.”

The restaurant’s success is fueled by a workplace culture focused on experience, respect, and dedication. Catalino carefully selects team members who embody these qualities, ensuring that each interaction reflects the values of Xochimilco. Guests not only enjoy flavorful meals but also experience a level of hospitality that makes them feel appreciated and welcomed.

Building Strong Community Connections

Catalino values the strong sense of community found in North Central Massachusetts. He points out that the people in the region are supportive, approachable, and willing to help local businesses succeed. Joining the Chamber of Commerce has been an important step for Xochimilco in building connections and becoming more involved in community initiatives. Catalino looks forward to collaborating with other members and contributing to events and activities that make the region a vibrant place to live and work.

Mirando hacia adelante

With a foundation built on passion and dedication, Xochimilco Mexican Cuisine has a bright future. Catalino credits mentors and family members, including Richard, Nancy De La Rosa, and Maribel Cruz, for their guidance and support along the way. Beyond the restaurant, Catalino has also achieved success in other business ventures and real estate, demonstrating a commitment to hard work and determination.

Promotion for the restaurant comes through social media, word of mouth, and engagement with the local community. Catalino’s dedication to quality service, authentic cuisine, and building meaningful connections ensures that Xochimilco Mexican Cuisine is not only a place to enjoy great food but also a valued part of the Fitchburg community.

Follow Xochimilco Mexican Cuisine on Facebook for the latest updates.

Advertise in the North Central Massachusetts Manufacturing Directory

Posted on octubre 8th/en Noticias de la Cámara /por Noroeste de Massachusetts

The North Central Massachusetts Chamber of Commerce is excited to announce the return of our comprehensive regional Manufacturing Directory!

After nearly four years since our last edition in 2022, we’re bringing back this valuable resource—now in full color—to showcase the vibrant manufacturing sector in our region. This directory will serve as an essential guide for businesses, economic development professionals, and organizations looking to connect with local manufacturers.

Why Advertise in the Manufacturing Directory?

Targeted Exposure: Reach decision-makers, potential customers, and partners in the manufacturing industry
Regional Impact: Connect with the North Central Massachusetts business community
Lasting Value: A reference guide that will be used throughout the yearEnhanced Visibility: Full-color format makes your business stand out

Advertising Opportunities Available

Whether you’re a manufacturer, supplier, or service provider to the manufacturing industry, this directory offers an excellent opportunity to promote your business and capabilities.

For more information about advertising rates and specifications, please contact:

Diane Burnette
Project Coordinator
978.353.7600

Deadline to advertise in the North Central Massachusetts Manufacturing Directory is October 20, 2025.

Special Member Offer – Save on Energy Costs with Community Solar

Posted on octubre 7th/en Noticias de la Cámara /por Noroeste de Massachusetts

Chamber member Fuse Energy is offering local small businesses an opportunity to save money on electricity while supporting clean energy in our community.

Through their Massachusetts Community Solar program, Unitil and National Grid small business customers can:

Save up to $1,000 annually on electric bills
Receive a 10% discount on solar energy credits
Enroll with no buy-in or subscription fees
Support local solar farm development

There’s no installation required and no interference with your current utility service. Businesses simply enroll in a local solar farm and receive monetary credits on their monthly electric bills.

Program Details: The program has a 20-year term, but businesses can opt out with 360 days’ notice after the first year. There are no early termination fees.

Giving Back to the Community: As a gesture of their commitment to the local business community, Fuse Energy will make a $300 donation to the North Central Massachusetts Chamber Foundation for every small business that enrolls in this program.

Due to limited solar credit availability, this is a first-come, first-served opportunity.

Haz clic aquí to learn more or Contact Fuse Energy Directly at 978.486.FUSE (3873) for a savings estimate

North Central Massachusetts Chamber of Commerce now offering electric vehicle charging stations at South Street location

Posted on octubre 7th/en Noticias de la Cámara /por Noroeste de Massachusetts

Ribbon cutting ceremony marked exciting step toward a greener future for the region

The North Central Massachusetts Chamber of Commerce celebrated a ribbon cutting on September 30, to commemorate the installation of two electric vehicle (EV) charging stations. The event, which was held at the Chamber’s headquarters located at 860 South Street in Fitchburg, featured a luncheon with the region’s business, civic and community leaders.

The project was a collaboration with Unitil, DMH Electric and Fuse Energy. Unitil provided a grant to fund a majority of the project while DMH Electric performed the installation and Fuse Energy helped with negotiating the energy contract. All of the companies are Chamber members and sponsors of the charging stations.

“This project represents exactly what makes our region special—Chamber members stepping up to support one another and invest in our shared future,” said Roy M. Nascimento, president and CEO, North Central Massachusetts Chamber of Commerce. “By working together to install these EV charging stations near major travel routes, we’re enhancing our commitment to sustainability while making North Central Massachusetts more accessible to electric vehicle drivers. I’m grateful to DMH Electric for their exceptional project management and generous sponsorship, and to Unitil and Fuse Energy for making this vision a reality. When our members collaborate like this, we all win.”

The EV charging stations are available for EV drivers 24 hours a day, 365 days a year. The two chargers provide space for up to four EVs to charge at the same time. Payment can be made via an app, contactless card or QR code, and pricing varies based on charging speed, energy and/or time.

“Establishing a comprehensive regional network of EV charging stations is essential for promoting sustainable transportation for the region, which reduces carbon emissions and enhances access to electric vehicles. We are pleased to have provided technical assistance during the planning and implementation phases, as well as financial support through a rebate. By working collaboratively, these types of initiatives become feasible for businesses and local governments to invest in this vital infrastructure,” said Arianna MacNeill, municipal and community services executive for Unitil.

“DMH Electric is happy to support the Chamber on this project,” said David Hinckley Jr., director of EV sales and operations, DMH Electric. “Installing these charging stations was a great collaboration, and we appreciate working with Fuse Energy to help power these units and make EV charging more accessible in our region. It’s rewarding to work on infrastructure that benefits our community.”

“At the heart of Fuse Energy is our commitment to making a difference in our communities and supporting organizations committed to a more sustainable world,” said Steve Janes, founder and managing partner, Fuse Energy. “We are proud to be part of this project with the Chamber to advance renewable energy in the North Central Massachusetts region through the installation of these EV charging stations.”

North Central Massachusetts Chamber of Commerce leads effort to install welcome sign in Groton

Posted on octubre 6th/en Noticias de la Cámara /por Noroeste de Massachusetts

Sign provides recognition of civic pride for residents and visitors alike

The North Central Massachusetts Chamber of Commerce announced it sponsored the construction of a new welcome sign in the Town of Groton located on the common at the intersection of Route 119 and Nod Road.

The new sign is part of a project to construct welcome signs at key gateways in the region to boost civic pride and serve as a positive first impression for visitors.

The signs were designed and produced by Add-A-Sign in Leominster and represent the region’s traditional New England style. The Groton welcome sign includes a carving of the Town of Groton’s seal and is painted in the proud town color of maroon.

“One of the goals of our regional economic development plan, One North Central, was to capitalize on our region’s unique locations,” said Roy Nascimento, president and CEO, North Central Massachusetts Chamber of Commerce. “Each community brings a distinctive experience to the region and with this project, those entering Groton will receive a warm welcome as they arrive.”

“Groton has a rich history dating back to 1655, and we take great pride in our community’s heritage and character,” said Mark Haddad, town manager, Town of Groton. “This beautiful new welcome sign reflects our town’s identity and ensures everyone who enters Groton, whether visiting for the first time or returning home, knows they’ve arrived somewhere special. We’re grateful to the Chamber for this initiative.”

In addition to Groton, similar welcome signs have been installed at key gateways in Fitchburg, Gardner, Hubbardston, Leominster, Lunenburg, Pepperell, Sterling and Westminster. Each sign is carved with the community’s seal and painted to match their official colors. Additional signs will be constructed for other communities in North Central Massachusetts as funding becomes available.

Community Leadership Institute Celebrates Outstanding Class of 2025

Posted on septiembre 30th/en Noticias de la Cámara /por Noroeste de Massachusetts

The future of North Central Massachusetts is in capable hands, as evidenced by the remarkable achievements of the 24 graduates who completed the Chamber’s Community Leadership Institute (CLI) program this year. These emerging leaders were recognized during the Chamber’s Annual Meeting on June 12, marking the culmination of a transformative nine-month journey.

The CLI program represents far more than professional development—it’s an investment in our region’s future. “The Chamber developed CLI to inspire a new generation of community leaders to enthusiastically assume important roles in their communities while motivating participants from diverse backgrounds to be influential in our region’s future,” explained Roy M. Nascimento, president and CEO of the North Central Massachusetts Chamber.

A Comprehensive Leadership Journey

Running from October through June, the program includes an orientation and eight intensive, day-long sessions covering critical areas that shape our region. Participants dive deep into topics ranging from personal leadership and nonprofit governance to media communications, healthcare, law and justice, arts and culture, legislation, manufacturing, and economic development. This comprehensive curriculum ensures graduates understand the complex interconnections that drive regional success.

Mike Greenwood, Ph.D., chair of the business and technology department at Fitchburg State University and CLI program chairperson, was particularly impressed with this year’s cohort. “I am amazed with the dedication, creativity and motivation of our participants,” said Dr. Greenwood. “Programs like CLI are important to our community and help ensure a continuity of leadership, engagement and service as our region’s current leaders pass the baton to the next generation.”

Making an Impact Beyond the Classroom

What truly sets CLI apart is its emphasis on community service and real-world application. This year’s class demonstrated remarkable initiative, organizing food collections for local food pantries, collecting professional clothing for Fitchburg State University students, and providing financial literacy sessions to students across the region. They also rallied around a classmate who started a nonprofit to benefit cancer patients, showcasing the collaborative spirit that defines the program.

The impact continues well beyond graduation. The Class of 2025 is currently proposing mental health legislation, creating a support group for mothers, and recently organized a murder mystery gala to benefit Ginny’s Helping Hand in Leominster.

Building Lasting Connections

When asked about their favorite aspects of the program, participants consistently highlighted the relationships with fellow classmates as the most meaningful takeaway. These connections, forged through shared experiences and collaborative projects, create a network of engaged leaders committed to our region’s prosperity.

The CLI experience also provided participants with invaluable leadership lessons, insightful site visits, deeper community connections, and a more comprehensive understanding of the local region—all essential tools for effective leadership.

Continuing the Legacy

The Community Leadership Institute stands as a testament to the Chamber’s commitment to developing homegrown talent and ensuring strong leadership continuity in North Central Massachusetts. With each graduating class, we’re building a stronger foundation for our region’s future, one leader at a time.

Graduates of the CLI Class of 2025 and their sponsors are as follows:

Ely Aguilera, Rollstone Bank & Trust
Hannah Bovill, Bemis Associates
Stefanae Bowen, Mount Wachusett Community College
Marian Colon, Enterprise Bank & Trust
Cat Comerford, Workers Credit Union
Travis Condon, North Central Massachusetts Chamber of Commerce
Emily Dewey, IC Federal Credit Union
Danielle Duval, All One Credit Union
Rosa Fernandez, Health Equity Partnership of North Central Massachusetts
Luisa Fernandez, Fitchburg Public Schools
Calla Flannery, Workers Credit Union
Jacqui Girouard, AIS
Nate Glenny, Fitchburg Access Television
Deborah Hinkle, Fitchburg Public Library
Lauren Howe, EmpHowered PR
Brittany Knowles, Bin There Dump That
Meghan Maceiko, Community Foundation of North Central Massachusetts
Sabbra Reyes, Visit North Central MA
Brandon Robbins, Ginny’s Helping Hand
Eladia Romero, Office of Rep. James McGovern
Jake Simopoulos, Office of Senator John J. Cronin
Kristen Smith, NXT Level Studios
Sarah Tavitian, NewVue Communities
Lynese Wiafe, Fitchburg State University

For more information about the Community Leadership Institute, visit northcentralmass.com/community-leadership-institute or contact Maureen Babcock at 978.353.7600, ext. 222.

Visita la Actualización Turística del Norte Central de Massachusetts

Publicado el 29 de septiembre/en Noticias de la Cámara, Turismo /por Noroeste de Massachusetts

Un resumen de los esfuerzos realizados durante el verano por el brazo de marketing de destino de la Cámara, Visita el centro-norte de Massachusetts (VNCM).

Premio de Subvención MA250

Visit North Central Massachusetts se enorgullece en anunciar que ha recibido una segunda subvención de marketing de la Comisión del 250º Aniversario de Massachusetts, continuando el exitoso tema “North Central Massachusetts es Revolucionario”. Esta nueva financiación apoya cuatro campañas dinámicas, cada una diseñada para mostrar las fortalezas de la región y atraer visitantes hasta agosto de 2026.

Comida – Una “Revolución Gastronómica” se está gestando en el centro-norte de Massachusetts, diseñada para invitar a los visitantes a “Probar lo que nos hace locales” y descubrir “El nuevo destino favorito de sus papilas gustativas’. Desde bodegas y huertos hasta mercados de agricultores, restaurantes de la granja a la mesa y restaurantes especializados, la campaña destaca las cervecerías, puestos de agricultores y joyas culinarias de la región. Una sesión de fotos de restaurantes dará vida a estos sabores, con Edible Boston/Worcester como socio de marketing.

Deportes y recreación – Una revolución deportiva se está gestando en el centro-norte de Massachusetts. “Del campo a la cima, donde la aventura comienza aquí”. Mostrando deportes amateurs y juveniles, equipos semiprofesionales, esquí alpino, senderismo, escalada en roca y recreación al aire libre, la campaña captura la energía del estilo de vida activo de la región. Los socios de marketing incluyen Worcester Magazine y MBTA Commuter Rail.

Historia e Innovación — “Doscientos cincuenta años después, nuestras ciudades y pueblos siguen siendo revolucionarios”. Esta campaña destaca el espíritu histórico e innovador de comunidades como Pepperell, Groton, Rutland, Leominster y Devens. NPR/WBUR ayudará a compartir estas historias en todo el estado.

Súper Región Central de MA – “El Corazón de Nueva Inglaterra Ofrece una Experiencia Revolucionaria”. Esta campaña colaborativa dentro de la iniciativa MA250 une al norte central de Massachusetts con Discover Central Massachusetts y MetroWest Boston. Juntos, estas regiones promueven la historia, la naturaleza, las comunidades vibrantes y el espíritu acogedor como rasgos distintivos del Corazón de Massachusetts. MassLive sirve como socio de marketing para este esfuerzo colaborativo multirregional.

Con esta subvención, North Central Massachusetts continuará inspirando a los visitantes con experiencias auténticas, diversas y revolucionarias que impulsarán el impacto económico para las empresas miembros.

Alianzas de Plataformas Digitales

Hemos mejorado nuestro enfoque basado en la tecnología con dos potentes plataformas digitales para promover recintos deportivos y eventos especiales. Nuestra consolidada asociación con PlayEasy, una plataforma líder que conecta a organizadores de deportes juveniles y amateurs con recintos regionales, se ha ampliado para incluir una nueva función de reserva de hoteles que permite a los hoteles recibir reservas directas a través del sitio de PlayEasy, creando flujos de ingresos medibles para los establecimientos miembros.

También nos hemos asociado con Yodel, una plataforma impulsada por inteligencia artificial que nos ayuda a mantener nuestro calendario de eventos recopilando automáticamente información de eventos de sitios web locales, redes sociales y calendarios. Esta tecnología simplifica el descubrimiento de eventos para residentes y visitantes, al tiempo que reduce la carga de trabajo de las organizaciones locales. Juntas, estas alianzas mejoran la visibilidad y fomentan la participación en eventos deportivos, turísticos y comunitarios en el centro-norte de Massachusetts.

Rendimiento del sitio web

En lo que va del año fiscal 26, VisitNorthCentral.com, nuestro sitio afiliado de turismo, ha atraído a 55 630 usuarios y ha generado 108 763 visitas a la página. Actualmente, el sitio registra un promedio de aproximadamente 13 625 visitas a la página por mes. Además, ha obtenido 1,877,055 impresiones, con una tasa de clics (CTR) promedio de 0.7%. Esta participación digital se traduce directamente en beneficios económicos para los miembros a través de un aumento en las consultas comerciales y las decisiones de viaje.

Rendimiento en redes sociales

Mantuvimos una presencia sólida en las redes sociales durante todo el año, creando una comunidad que interactúa activamente con el contenido sobre atracciones regionales, eventos y empresas afiliadas. Desde el 1 de enero de 2025 hasta la fecha, nuestra página de Facebook «Visit North Central Massachusetts» alcanzó un alcance total de 981 838, lo que representa un aumento del 47,1% en comparación con el mismo período del año pasado. Además, la página ganó 3,126 nuevos seguidores, lo que eleva el total actual a más de 45,000, con 12,713 interacciones con el contenido y 23,334 clics en los enlaces.

En Instagram, observamos un crecimiento impresionante, con un alcance de 54 672, lo que representa un aumento del 86,1% respecto al año anterior. La página de Instagram también ganó 529 nuevos seguidores, con 4 339 interacciones con el contenido y 1 319 clics en enlaces durante el mismo período. Esta audiencia digital en crecimiento convierte el interés en línea en visitas reales y gasto en los establecimientos miembros.

Publicaciones de Marketing

Nuestra Guía de Otoño/Invierno para el Norte Central de Massachusetts llegó a los estantes esta temporada, ofreciendo contenido atractivo que posiciona a nuestra región como un lugar deseable para vivir, trabajar y explorar. La publicación de alta calidad a todo color llegó a los lectores a través de nuestra red de distribución establecida de 350 ubicaciones en toda Nueva Inglaterra, mediante asociaciones con AAA y CTM Media Group, con 40,000 copias en circulación. La guía también mantiene una sólida presencia digital en múltiples canales: nuestro sitio web, plataformas sociales, campañas de correo electrónico y a través de nuestra asociación con la Oficina de Viajes y Turismo de Massachusetts (MOTT), asegurando una amplia exposición para los negocios miembros y las atracciones regionales.

Reconocimiento en Medios Nacionales

En el norte central de Massachusetts se destacó en una cobertura mediática reciente este verano que continúa elevando el perfil de nuestra región. El Boston Globe presentó nuestro Centro de Visitantes Johnny Appleseed como una de las mejores paradas de descanso en Nueva Inglaterra en su edición del 7 de agosto, llenándonos de gran orgullo y posicionando nuestra región como un destino acogedor. Nuestro centro ha recibido un gran reconocimiento a lo largo de los años, obteniendo cobertura de medios que van desde Chronicle de WCVB y el Telegram hasta periódicos locales e incluso la BBC.

En lo que constituye un gran logro para el sector hotelero de nuestra región, The Groton Inn fue seleccionado por Newsweek como el #2 Mejor Hotel Histórico de Estados Unidos para el año 2025, ubicándose justo detrás del prestigioso complejo turístico Greenbrier. Este destacado reconocimiento a nivel nacional —resultado directo de nuestros esfuerzos específicos de relaciones públicas— muestra a una audiencia nacional la excepcional oferta hotelera histórica de nuestra región.

Además, USA Today presentó 4 atracciones destacadas de miembros en su reciente encuesta de los principales destinos de otoño en EE. UU.: Red Apple Farm en Phillipston y Hollis Hill Farm en Fitchburg fueron nominadas entre los 10 mejores huertos de manzanos de EE. UU., el Applefest de Wachusett Mountain fue nominado como uno de los 10 mejores festivales de otoño de EE. UU., y Davis Farmland fue nominado como uno de los 10 mejores laberintos de maíz. Este reconocimiento nacional impulsa la visibilidad de los visitantes y apoya nuestros negocios regionales de hospitalidad y turismo.

Plan de Marketing Estratégico y Alineación Estatal

Este verano finalizamos nuestra estrategia integral de marketing para el año fiscal 2026, introduciendo nuevos mensajes y una segmentación mejorada para impulsar una mayor participación de los visitantes y un mayor impacto económico para nuestra región.

La estrategia turística del centro-norte de Massachusetts está definida por su ubicación privilegiada en el sur de Nueva Inglaterra, dentro de un radio de 400 kilómetros de importantes áreas metropolitanas. Nuestros mercados primarios incluyen el Gran Boston, el centro de Massachusetts y el sur de New Hampshire —nuestra base principal de visitantes—, mientras que los mercados secundarios abarcan el noreste, incluyendo Hartford-New Haven, Nueva York, Portland-Auburn, Providence-New Bedford y Burlington-Plattsburgh.

Mediante análisis basados en datos, nos dirigimos a familias que buscan recreación asequible, adultos adinerados y activos, entusiastas de la cultura, turistas deportivos y viajeros en grupo. Este enfoque se alinea directamente con las prioridades de la Oficina de Turismo de Massachusetts (MOTT): celebrar el 250 aniversario de Massachusetts, el agroturismo, las artes y la cultura, los viajes en grupo, el turismo deportivo y la conexión internacional.
También hemos actualizado nuestra comunicación con un nuevo eslogan para nuestra publicidad: “North Central Massachusetts – Tu camino más cercano a la Nueva Inglaterra auténtica”, que ahora guía todas nuestras campañas. Esto incluye la promoción de “Primeros Históricos” como la herencia de Gardner como la "Ciudad de las Sillas", el legado de Johnny Appleseed de Leominster y sus raíces en la fabricación de plástico, el Icon Museum de Clinton y las innovaciones industriales tempranas de Fitchburg. Las alianzas estratégicas con medios como AAA, Hearst, Boston Magazine, Yankee Magazine, Edible Boston, TripAdvisor y PlayEasy amplían nuestro alcance y generan un impacto económico medible para las empresas miembros.

Mirando hacia adelante

Continuamos aprovechando este impulso para generar un mayor impacto económico para las empresas y comunidades miembros. El año próximo veremos plataformas digitales ampliadas, incluyendo una nueva página de destino internacional, listados de eventos mejorados y contenido específico para viajes grupales y turismo deportivo. Las alianzas estratégicas con los medios amplificarán las campañas de temporada, mientras que la alineación continua con las prioridades de MOTT asegura el apoyo en todo el estado.

Los informes recientes de STR indican una desaceleración en el mercado de alojamiento de Massachusetts, lo que presenta tanto desafíos como oportunidades para nuestra región a medida que nos acercamos a la temporada turística de otoño. Esto refuerza la importancia de nuestras iniciativas estratégicas de marketing y asociaciones para mantener el interés de los visitantes y apoyar a los negocios locales de hostelería.

Cada visitante que atraemos significa mayores ingresos para hoteles, restaurantes, tiendas y atracciones locales, al tiempo que apoya empleos y fortalece nuestra economía regional. Al combinar historia, cultura, recreación y accesibilidad, el centro-norte de Massachusetts continuará atrayendo visitantes durante todo el año, ofreciendo auténticas experiencias de Nueva Inglaterra a solo una hora de Boston que ayudan a nuestros miembros a prosperar y a nuestras comunidades a prosperar.

Advocacy in Action – Government Affairs Update

Publicado el 29 de septiembre/en Noticias de la Cámara /por Noroeste de Massachusetts

Throughout the summer months, the Chamber has maintained an active presence in policy discussions that directly impact your business operations and growth opportunities. From engaging with federal tax reform to advocating for critical state funding and strengthening municipal partnerships, our advocacy efforts have focused on removing barriers and creating opportunities for North Central Massachusetts businesses and communities.

As we transition into fall, we’re excited to offer several high-profile events that will connect you directly with decision-makers shaping the policies affecting your bottom line.

Federal Affairs

Tax Bill Analysis: At the end of July, the Chamber took an in-depth look at the “One Big Beautiful Bill Act” (H.R. 1) and provided a comprehensive summary and analysis for members of the North Central Massachusetts business community. When signed into law, the bill clocked in at 870 pages worth of provisions that significantly impact tax policy, business operations, and federal spending across multiple sectors.

Recognizing that this bill impacts businesses as well as employees in different ways, the Chamber provided an objective, fact-based analysis. We focused on key tax provisions that impact the local business community like making the Section 199A qualified business income deduction of 20% permanent, SALT relief, and changes to 1099 reporting requirements. We also examined the enhanced business expensing and research and development expenditures, two issues that have dominated discussions with employers in recent years.

The analysis also looked at items affecting employers and employees including changes to individual income tax rates, no tax on tips and overtime provisions, changes to the estate tax, and family and medical leave credits. It was also important to recognize that the provision included a number of changes to areas and programs like Medicaid, SNAP, the energy sector and education. The analysis examined how these changes may impact specific industries in the region, employees as well as the overall workforce and items for employers to consider as provisions of the bill are implemented. The complete analysis is available online here.

Trade Policy: As we noted in our last newsletter, the Trump Administration continues to utilize increased tariffs as an integral part of its foreign and economic policies, with announcements, retractions, and pauses affecting various industries and countries. The Chamber has continued to monitor these developments throughout the summer and remains in communication with our congressional delegation and partners with the U.S. Chamber of Commerce to advocate for member interests in trade policy discussions.

Congressional Luncheon: The Chamber is currently engaging with Congressman Jim McGovern and Congresswoman Lori Trahan’s offices as we finalize our annual Congressional Luncheon. This popular event provides members with an opportunity to hear from the region’s Congressional representation about what is being worked on in Washington D.C. as well as an opportunity to engage them on issues facing the region’s business community. At the time of this writing, the event is tentatively scheduled for November 7, with more details to be released as they become available.

State Affairs

State Budget: On July 4, Governor Maura Healey signed the state’s FY2026 budget which came in at $60.9 billion following conference committee and $130 million in vetoes from the Governor. While missing the July 1st deadline, this was the earliest a spending budget for the Commonwealth had been signed in 15 years. The Chamber was pleased to see that the final version of the plan did not include any major taxes or new fees.

Following its passage, the Chamber has engaged our state delegation regarding the Governor’s veto of regional economic development funding. This funding directly supports services and resources that help local businesses start, grow, and expand—critical services that our members rely on to navigate challenges and seize opportunities in today’s economy. On the tourism front, the Chamber successfully advocated for amendments regarding timing allocation and usage of tourism funds that will help build effective marketing campaigns for the region in the coming year. A strong tourism sector drives customer traffic to local businesses, supports hospitality and retail jobs, and generates vital economic activity throughout our communities. While these funds were approved, the Governor has delayed their release until Fall, citing fiscal uncertainty and pending federal budget cuts. The Chamber is actively monitoring this situation to ensure our region receives these critical resources.

Local Affairs

Municipal Engagement: Throughout the summer, staff from the Chamber continued to communicate and meet with local officials in our communities. Recently, discussions have taken place with municipal staff in Ayer, Lancaster, Sterling, Winchendon, and our three cities: Fitchburg, Gardner and Leominster to discuss a range of items important to our members including zoning and permitting, economic development and housing. These ongoing dialogues strengthen the Chamber’s role as a vital advocate and connector between businesses and local government. This direct engagement helps our members navigate local regulations more efficiently, access development opportunities faster, and ensures their business concerns are heard at the municipal level where many critical decisions affecting day-to-day operations are made.

Legislative and Candidates Reception: Once again, the Chamber will convene members and officials for our annual Legislative and Candidates Reception. This year’s event will feature a change of scenery when it occurs on Thursday September 25 from 5:00pm to 7:00pm at the Sterling National Country Club. This signature event puts our members in the room with our local officials, mayors, legislative delegation, congressional delegation and statewide constitutional officers as well as those running for office for a night of networking and conversation. Invitations are currently being prepared and sent out for officials and candidates.

Tourism Destination Marketing District: The Chamber has been working with hospitality industry members throughout the region to explore the potential for tourism destination marketing districts. We are now focused on establishing the first district in Fitchburg in 2026. This business-led initiative would give our region greater control over tourism promotion, enhance regional efforts and reduce reliance on state funding—allowing local businesses to directly invest in and shape marketing efforts that drive visitors to their establishments. Once the Fitchburg district is operational, we plan to explore expanding this model to other communities throughout the region.

For more information about any of these government affairs updates or to discuss specific policy concerns, please contact Travis Condon, Director of Public Affairs at 978.353.7600 or via email at .