Go old school: You can download our 8.5×11 flyers to post in your store window and at your counter.
Go online: Make sure both customers in the store and people visiting your website can easily find your social media platforms – display a flyer with all your platforms and the urls, and make sure you link prominently from your website.
If you are a Chamber member and you don’t have a website (or you don’t have a website that is easily updateable) you can use your listing in our online Business Directory as a de facto website. Speak to a Chamber representative about how to enhance your listing for free by calling 978.353.7600.
Members can also use our Member News section to list Small Business Saturday (or any day) specials, deals and discounts throughout the year.
If you would like information about how to become a Chamber member and access these exclusive services, please call us at 978.353.7600.
Advertising, PR and Marketing
Small Business Saturday will be supported with national advertising and public relations highlighting the importance of supporting small businesses and driving consumers to shop there on November 26th. You will be able to download printable point-of-purchase and store-front marketing materials to let consumers know that you operate a local, independently-owned small business.
Plan ahead – if you will have deals or discounts, make sure you have good quality photos of the items, and share them with your followers. Ask your followers questions about their shopping plans, and what their strategies are for the best deals (great insights into what your customers are thinking!) Use the Insights data that Facebook provides your business page to see what the most popular posts are, and who your audience is.