E-Newsletter
An Electronic Publication of the North Central Massachusetts Chamber of Commerce
Inside this edition, you’ll discover the latest Chamber initiatives and success stories from across our region. From economic development projects and upcoming networking events to policy updates and workforce training opportunities, we’re keeping you connected to what matters most for your business and North Central Massachusetts.
The North Central Massachusetts Chamber of Commerce is here to help – with trusted resources, a strong business network, and a support system to keep your business and the region moving forward
When opportunity knocked, the owner of Doughboys Pizzeria opened the door. After being in the culinary industry for over 25 years, Brad Druckenbroad made the decision to open up Doughboys Pizzeria, located in Fitchburg, Ma.
Although classically trained Mexican cuisine, Brad Druckenbroad expanded his culinary palette to a broad range of cuisine, including the American classic: pizza.
“Every chef [I know] wants to own a restaurant one day,” he said, “so when the opportunity came to own one, I took it.”
The process for opening the business started in January 2020 and although COVID-19 slowed it down slightly, Doughboys Pizzeria officially opened in September 2020 and has quickly become a local favorite to Fitchburg State students.
“It’s been tough [since COVID-19], but we’ve done pretty well throughout. Delivery has increased and indoor dining is getting there.”
Brad Druckenbroad mentioned that they are more than just classic pizza, however.
“We do have your classic pepperoni or cheese, of course, but we are so much more than just pizza – sandwiches, salads, and more to come,” he said. “We plan love experimenting with new things, and plan on adding some nice New England flavors and eventually finish adding a patio and bar by next spring [2022].”
Doughboys looks to the future to be on the forefront of changemakers. They are currently growing options with health conscience and fitness-inclusive meals, and also waiting for their alcohol license to get finalized with the city of Fitchburg to provide variety to locals.
As a new member of the North Central Massachusetts Chamber of Commerce, Brad Druckenbroad and Doughboys Pizzeria has greatly appreciated how welcoming everyone has been. He said the events are really helpful to meet other local businesses in the Central Massachusetts area.
To order online and learn more about Doughboys Pizzeria, visit their website at http://doughboysonmain.com/, or stop in at any time at 150 Main St, Fitchburg, MA 01420.
As the new year begins, small businesses are celebrating with employees and families alike. Holiday preparations go beyond planning parties and gatherings though as the new year starts and brings new opportunities that can be capitalized upon. Working within our community has shown that creating a marketing plan is the foundation for successful campaigns and new businesses. We’ve put together some of the key pillars of marketing plans to help boost our region’s businesses to new heights.
Creating a budget may seem like a straightforward endeavor but many businesses can struggle determining what’s worth being added to the marketing plan. One of the most common mistakes we see is setting expectations far too high and investing a large portion of the budget into various expenses that don’t create a return. It’s important to focus on the primary market that truly drives the business.
Once a budget is established the next difficult step is staying within the limits of that budget. Going over budget can stop a marketing plan in its tracks and have a negative impact on the other areas of the business an owner has to manage. Pulling funds between different projects can be a useful tactic but not if that money is being used for a fruitless endeavor. Making a marketing plan helps keep it contained without spilling over into other responsibilities.
The bones of a marketing plan are simple as they’re simply the milestones an owner wants to hit regarding sales, digital presence and product launches. While many sales endeavors can be carefully calculated using traditional tools, creating a strong presence online takes a unique touch that often requires outside assistance from a professional marketer or agency. Building upon existing networks can then add more eyes to every event, new product and sale that goes on.
Passing down details on the new goals and how resources will be allocated to reach them can keep all employees on the same page. Making sure they understand why certain team members are responsible for new tasks will create confidence in the new marketing plan. When employees can get behind the goals, it adds extra motivation and drive to achieve the goals set for the business as a whole.
It may seem tedious to outline processes for every aspect of a marketing plan but the value created goes beyond successful marketing. Processes help remove redundancies, improve productivity and save hours of unnecessary leg work that can be spent working on implementing the plan itself.
To create processes, an owner has to work with their team to decide on the channels being used to deliver ads and marketing material. Researching a target demographic can uncover how they primarily obtain their information. It could be a traditional source such as radio and local television or a digital delivery through social media platforms.
Keep in mind that every part of a marketing plan needs to be deliberate in planning and execution in order to maximize return on investment. When done right, a brand’s voice can shine through with every ad to create more meaningful connections. Following these basics to get started can give any business owner a strong start in the new year.
After months of hedging about the health of the state fund that pays jobless benefits, Baker administration officials have released a report showing three outstanding obligations on the $2.94 billion unemployment insurance trust fund leave it with a structural deficit.
El independent assessment of the fund, conducted for the state by KPMG, also found that a combination of early pandemic changes, including new programs, rapidly evolving guidance, and a new claims processing system and ad-hoc internal reporting, “ultimately fractured the connection between operational and financial functions” of the trust fund.
The fund is overseen by the state Executive Office of Labor and Workforce Development, and the KPMG report, released on New Year’s Eve, examines some of the fallout from a system overloaded with claims from March 2020 through May 2021. To highlight demands on the fund that stemmed from forced business closures, KPMG analysts estimated that total benefits paid in 2020 were nearly seven times more than all benefits paid in 2018 and 2019 combined.
The assessment, described by state officials as a “reconciliation project,” will inform ongoing deliberations about how much state government will need to borrow to keep the system solvent and benefits flowing. Gov. Charlie Baker in April 2021 signed a bill authorizing up to $7 billion in borrowing.
Labor and Workforce Development Secretary Rosalin Acosta last month said additional borrowing will be needed, with officials working to determine the extent of that bonding.
The report estimates the fund’s balance as of Nov. 30 at $2.94 billion, but highlights three issues – federal loan obligations, outstanding employer credits, and a reimbursement due to the federal government – that collectively push the fund into a $115 million structural deficit.
Outstanding federal loans loom as the largest outstanding obligation on the fund. KPMG estimates that Massachusetts owes $2.3 billion, due in November 2022, to the federal government to repay necessary borrowing during the pandemic.
The balance also includes $415 million in credits due to employers because of mid-2021 rate adjustments. The legislation providing employers with some relief from COVID-related charges was enacted in May 2021, after most employers had already paid their first quarter contributions. The credits will be applied to future employer assessments, reducing those contributions.
And independent analysts also identified the need for a one-time transfer of $300 million from funds currently held in the UI system to the federal government “to reconcile state and federal accounts now that emergency programs implemented under federal authority in 2020 and 2021 have come to a close.” State labor officials are awaiting guidance from the federal labor department “regarding administrative procedures to process this reconciliation.”
The assessment does not factor in $500 million in American Rescue Plan Act funding approved by the Legislature and Baker in December as a means of delivering some relief to employers who ultimately pay the assessments required to pay benefits and cover borrowing costs.
KPMG said testing will continue beyond the report’s issuance “to inform the corrective actions related to process and reporting.”
“Men are a lost tribe,” says architect Joseph Tarella. “That’s why we need maps.”
The artist has had a lifelong fascination with maps of all kinds, but his primary focus has been on the coastline of the continental United States. He has drawn maps of that coastline from Cape Cod down to Corpus Christi, Texas, each one painstakingly researched and exquisitely executed. But while they are accurate renderings of the places they represent, they are essentially artworks, created with pen & ink and watercolors. These unique pieces will be shown starting on Earth Day, Friday, April 22, 4 – 7 p.m. at Pop-up Gallery Sitka, 227 Spring St. in Newport, R.I.
Mr. Tarella has created (and sold!) hundreds of maps of many locales along the East and Gulf coasts for more than 20 years, and he’s still going strong. Now Mr. Tarella has tackled one of the most storied locales in the Northeast, the shoreline bordering the city of Newport, Rhode Island.
“I haven’t seen anyone doing what I do,” says the artist. He began by revisiting a time when he made a map for a project he was working on as a young architect. Years later, when he designed his own house on Long Beach Island in New Jersey, he found himself reading about the shoreline of that island and then doing his own rough sketches of the coastline. Sketches followed sketches and the process continued as the rendering of the shoreline was refined again and again. Friends and neighbors would see the drawings and recognize the place being represented. Some would ask, “Hey, when that’s finished, can I have one?” Suddenly, before even thinking about selling the maps he made, Joe had customers.
“People were drawn to the maps because they knew the place I was mapping,” Joe recalls. “They accurately represented a place, not some imaginary scene. These were real things, real sights from their own daily lives.” There seems to be a strong emotional response to that sense of connection Joe’s customers have experienced first seeing the maps. The connection with their own homes at a specific location on a given map is very strong. Prospective customers find other spots that are recognizable and that are near and dear to their hearts. “When they look at the map and come upon an area that looks familiar,” Joe recalls, “then that seals it. They buy the map!”
The artist not only familiarized himself with many details of Long Beach Island and its shoreline at the time he created his 2001 map, but he later made a map of the island as it was in 1900. In both cases he found numerous errors — and corrected them. He is therefore exceptionally knowledgeable about every corner of the Island — certainly a good recommendation regarding the practical side of his art and craftsmanship.
Shorelines change over time. Joe read in The New York Times about a weather research project in New Jersey that referred to a collection of maps now in the Rutgers University Library. They date from the 1890s, and naturally show a different picture than the current maps show. “There were very few towns,” Joe notes, and some surprising differences. He compared those older maps with the current ones and began to note the “contradictions” between those 100-year-old maps and those in use today.
Joe identifies with the early navigators who “got in their little boats and sailed across the ocean and somehow got to the New World.” It was these adventurous people who settled the islands and the coasts of New England and the whole eastern seaboard. Art lovers can catch some of that adventurous spirit in Joseph Tarella’s one-of-a-kind creations.
California native Elizabeth Hughes is a tremendously versatile artist. She began as a dancer, turning later to writing in many styles and genres, most notably in poetry. Now, as a painter, she stays “connected to the rhythm, form, and emotion” that she first experienced in her dancing.
Her dramatic and forceful picture “Surviving Tree” depicts a large, long-lived tree that overlooks the ocean in Rhode Island as it goes about the business of surviving the elements, the endless change of seasons, and the constant vicissitudes of climate. While a pleasant blue sky can be seen behind the tree, still there is a dark, lonely quality about the tree itself. The artist seems to be honoring the tree for managing to live through so many years already, and perhaps many more to come.
Ms. Hughes studied the works of painter Frida Kahlo in Mexico in 1993 on a Kinnicutt Grant from the Worcester Art Museum. She has exhibited at many venues over the last 25 years, primarily in Massachusetts and Rhode Island. She currently has work at Roughan McCarthy. Her work can often be found in shows at DeBlois Gallery, The Portsmouth Arts Guild in Portsmouth, R.I., and at The Mandala Way and Spring Bull Gallery in Newport.
New York-based painter Beth Barry shares Joseph Tarella’s affinity for the sea (particularly for the Massachusetts coast, where she grew up). She often recalls her first time in an airplane, when she marveled at “the color, shapes, and shadows created by the light from the sun,” with the rich palette of colors of the landscape striking her as the manifestation of a “supernatural light.” The way she is especially tuned into that light is evident in her painting, “Stormy Sand,” a freely abstract rendering of (perhaps) the sun sweeping over a desert floor to create exuberant flashes of yellow mixing with the blue of the sky.
Brooklyn-based abstract-expressionist Barbara Groh is intensely interested in “provoking thought, emotion, moods, and aesthetic pleasure” through her art. She paints in oil, acrylic, and cold wax. She is also a sculptor who works in earth and clay, quipping that these pieces are “literally grounding for her.” Her painting “Ham Song” shows her dedication to pure color and line for evoking emotion. More or less perfectly vertical and horizontal lines cut into a stunning cobalt blue field, offering the viewer a choice between the near-violence of the copper-colored lines and the almost hypnotic quietude of the blue.
Israeli-American artist Shira Toren, a Bachelor of Fine Arts graduate from Pratt Institute, is eclectically inclined, having developed a method of combining graphite powder, pigments and ink into Venetian plaster substrates. Her painting “Roof Tops” is deceptively uncomplicated, and walks a tight-rope between blunt abstraction and a subtly rendered illustration of the title. Viewed one way, it is an abstract ordering of rectangles in similar colors. The viewer may blink and the picture now appears indeed to be rooftops as seen from a very high balcony, perhaps pushing the buildings depicted a little past what we would automatically agree is natural perspective.
Boston-based printmaker H.M. Sprague is the daughter of a master furniture maker. So she makes it plain that she has always had “an appreciation for natural materials.” Her prints made from woodcuts depict the very gnarled and twisted branches that might have been the original material of her woodcuts.
Susan Lisbin is based in Catskill, N.Y., where she paints decidedly abstract fields of color that may express emotions, moods, perhaps even some of the people in her life. “Related Forms XIV” shows us a large, showy field of red stealing all the attention in a crowded, closed-in room, as if he or she were the guest at the party who has the most to say and the most to show off. The large, grey cylinder across from the red field seems bored by this gathering. Or perhaps she (or he) is simply exhausted and is about to fall over from lack of sleep.
Marston Clough, based in Central Massachusetts, works in many different media, from drawing to etching to monotype, this last proving especially fruitful because it “allows looser, more spontaneous and more immediate results than etchings, woodcuts or linotypes.” He has also produced many oil paintings. Two of his works are in the Permanent Collection of the Martha’s Vineyard Hospital. Paintings such as “The Red Shore” depict impossible sky-scapes that are nevertheless extremely compelling, exuberantly expressing emotion and mood.
Painter Ruth LaGue is a native of Alaska, the “big sky” country where she grew up astounded by the beauty and majesty of the mountains and the immense forests. Later, in her twenties, she travelled extensively in India, where she says she “became consumed by the ‘landscape of the spirit’ — that limitless interior universe that lives in each of us.” There is a minimalist quality in her work that allows the big features of her landscapes — the mountains, the sea, and so on — to quietly dominate the viewer’s attention, not in an overbearing way but gently and peacefully. She also has works such as her “Oceanside,” in which the paint is applied so thickly that the sheer mass of it has a hypnotic effect on the viewer.
Brooklyn native Susan Grucci’s love affair with the natural world goes back to her childhood, growing up near Jamaica Bay, a large wildlife refuge on the far eastern edge of New York City. Painting mostly in oils, she has rendered birds, trees, mountains and such-like lovingly and beautifully for decades. She has served as a consultant at the 92nd Street Y for 25 years, with many exhibitions of her work held at the Y’s Weill Art Gallery. Her sensitivity toward nature is best illustrated (so to say) by such paintings as landscapes (“forest-scapes”?) such as “Paradise Lost,” which displays old, remarkably resilient trees that nevertheless show their age. These are not scenes of neatly trimmed gardens, but rather portraits of very old survivors in a lovely but often harsh environment. These paintings command respect for their subject matter.
This exhibition will open on Friday, April 22, 4 – 7 p.m. at Pop-up Gallery Sitka, 227 Spring St. in Newport, R.I. There will be live music and refreshments. Visit coastalartmaps.com and gallerysitka.com to learn more about the work of these remarkable artists.
Berkshire Bank, a leading socially responsible community bank with branch locations in New England and New York, has announced several actions it will take with its employees and customers in response to the ongoing humanitarian crisis in Ukraine. As a first step, Berkshire Bank’s Foundation will make a $50,000 contribution to the Ukrainian Federation of America, one of the oldest Ukrainian organizations in the U.S. who are working to deliver humanitarian and medical aid. In addition, Berkshire’s donation will be leveraged in collaboration with Dorcas International Institute of Rhode Island on 401Gives Day, a statewide day of giving in Rhode Island on April 1. The Bank selected 401Gives Day because it is a time sensitive campaign that provides Berkshire the opportunity to make a greater impact by inviting the public and business community to match Berkshire’s contribution ultimately increasing the amount of funds going to support Ukraine.
“As the situation in Ukraine continues to evolve, Berkshire Bank felt compelled to stand together and show our support as worldwide events impact all of us. Our Berkshire family has employees and customers with loved ones living in Ukraine. To strengthen our efforts, we are working to assist employees, customers, and the community by leveraging our resources and business operations to thoughtfully and strategically help individuals impacted by the invasion,” said Sean Gray, President and Chief Operating Officer at Berkshire Bank.
“All of us at Dorcas International stand firm with the people of Ukraine,” commented Kathy Cloutier, Dorcas International’s Executive Director. “We have heard from our neighbors and supporters, and we agree that given the state of affairs in Ukraine right now, we can and should serve as a catalyst for help when and where it is needed most which is right now, on the ground in Ukraine and Poland,” she continued. “This 401Gives, we are proud to partner with Berkshire Bank in support of Ukrainians.”
In addition to its significant financial contribution, Berkshire Bank has implemented several actions to harness its entire business to support those impacted by the ongoing humanitarian crisis. Efforts include:
Berkshire Bank stands together with its colleagues, customers, and communities who have loved ones in Ukraine, and we support those most directly impacted by the conflict.
Masis Staffing Solutions, headquartered in Worcester, MA, is pleased to announce the expansion of its business through the acquisition of two of the light industrial offices of the DAVIS Companies, a staffing firm which specializes in advanced manufacturing, engineering and IT and technology professional staffing.
The offices’ New Jersey and Tennessee locations support a strategic expansion of Masis’s services in these key geographies. The collaboration between Masis and DAVIS Companies positions both businesses for continued growth in their core service offerings.
Matthew Vaccaro, President of Masis Staffing, noted, “The Masis team has enjoyed working with DAVIS Companies on this transaction, and looks forward to building upon DAVIS’s long track record of outstanding service for clients and candidates in Vineland, New Jersey and Memphis, Tennessee.”
Brendon Davis, President of DAVIS Companies, commented, “ DAVIS is pleased to be working with Masis, a company that aligns with our focus on creating and maintaining an employee focused internal culture, that also provides our team members with growth opportunities. This acquisition allows each company to evolve and focus on their core markets. For DAVIS, dedicating resources to continued growth in our Advanced Manufacturing, Engineering, Technology and IT verticals, as well as our Managed Services and enterprise teams is a key objective for 2022 and beyond. This also supports Masis’s client service goals.”
Acerca de
Masis Staffing Solutions is a service-driven staffing firm providing custom solutions for clients’ hiring needs. Masis specializes in on-site staffing program management, Master Service Partnerships (MSP), human resources support and placement in a variety of industries. With significant expertise in manufacturing, distribution and professional recruitment and placement, Masis has offices throughout the United States to support clients’ hiring needs.
The DAVIS Companies is a preferred source for Staffing Solutions and Talent Advisory Services, specializing in contract, contract-to-hire and direct hire staffing for Engineering, Advanced Manufacturing, IT and Technology personnel. With corporate headquarters in Marlborough, MA and offices in Georgia, New Hampshire, and Minnesota, we put great people to work in great companies.
For information about Masis Staffing, please visit www.masisstaffing.com. To learn more about The DAVIS Companies, please visit: www.daviscos.com
When the workday ends and the lights go down, Custom Cleaning Service of Peabody, Inc. gets to work. “We operate as our clients’ silent partner after business hours,” says Adam Paicos, of Templeton, who now serves as Director of Operations and oversees the company’s expansion into North Central MA. “We are not often seen, but we ensure facilities are clean, secure, and ready for business each day while serving as the eyes and ears for our clients when they are not on site.”
Discover local business stories through our Inside North Central Massachusetts Podcast series. Listen as Chamber members share their journeys, insights, and contributions to our thriving regional business community.
Looking for your next opportunity? Explore current job openings from employers across North Central Massachusetts on our Jobs Board. Whether you’re starting a new career or making a change, you’ll find a variety of local positions available to help you take the next step.
CapEx Facility Services & Construction · Leominster, MA
TaraVista Behavioral Health Center · Harvard, MA
DRS Power Technology, Inc. · Fitchburg, MA
AIS · Leominster, MA