Mass. Economy Should Be Well-Positioned for Rebound, Rating Agencies Say

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Fuente del artículo: State House News Service
Article By: Colin A. Young

S&P: Numbers “Not As Weak As Feared”

 

NOV. 12, 2020…..As lawmakers debate the budget plan for the fiscal year that’s already underway and the state Treasury prepares to go to market next week to sell almost $1.4 billion in new debt, credit rating agencies taking notice of Massachusetts’s budget management and the outlook for an economic recovery here.

S&P Global Ratings and Fitch Ratings on Tuesday gave strong ratings (AA and AA+, respectively) to about $1.4 billion in bonds the state plans to sell next week and said the outlook on Massachusetts’s ratings is stable. The firms also commented on how Massachusetts has managed its pocketbook through the pandemic and what could be in store once a COVID-19 vaccine allows for more normal economic activity.

“To date Massachusetts has navigated the economic and fiscal disruptions of the pandemic without materially affecting its strong operating performance and remains well-positioned to continue doing so,” Fitch wrote in its rating statement.

Both agencies pointed out that Massachusetts and its economy were hit hard by the COVID-19 pandemic and the government mandates that limited economic activity as a means of slowing transmission of the virus.

The budget year that ended June 30 wound up about $700 million short of expectations and the Baker administration has forecast that state tax revenues for the current budget year will be about $2 billion less than in fiscal 2020. In June, Massachusetts had the highest unemployment rate in the country and the rate remains worse than the national average.

But the key anchors of the Massachusetts economy — namely higher education, health care, technology and finance — and the state’s economic fundamentals should put it in a good position to make a solid rebound once pandemic restrictions are lifted, the agencies said.

“We believe that Massachusetts’ economy, with a substantial tech sector presence in the Boston area, might be well-positioned to thrive when COVID-19 pandemic restrictions are fully lifted, although capital gains tax could be a weakness in this income tax-dependent state,” S&P wrote in its assessment.

Though a good deal of uncertainty remains, Dr. Anthony Fauci this week suggested that the return of more normal economic activity — unrestricted dining, shopping, and more — could come by the end of the fiscal year.

“The cavalry is coming,” Fauci told Good Morning America on Thursday. The country’s top infectious disease expert said that “the ordinary citizen should be able to get” vaccinated against COVID-19 by the “end of April, early May, May, June, somewhere around that time.”

The thoughts of the rating agencies hold a lot of weight with state budget managers and lawmakers because the ratings handed down from the firms are a huge part of what determines the state’s cost of borrowing. The better the rating, the more favorable borrowing terms the state can get.

Ways and Means Committee chairmen Rep. Aaron Michlewitz and Sen. Michael Rodrigues likely read the firms’ rating statements with a particular interest in the comments about using money in the state’s stabilization fund to plug holes in the fiscal year 2021 budget.

Gov. Charlie Baker proposed drawing $1.35 billion from the state’s $3.5 billion rainy day fund to help cover up a $3.6 billion decline in anticipated tax revenue. The House has been debating this week a budget that features a $1.5 billion withdrawal, and the budget the Senate will debate next week also calls for a $1.5 billion drawdown.

Neither agency commented specifically on the House and Senate plan to pull $1.5 billion out of the stabilization fund, but both commented on Baker’s idea of drawing $1.35 billion. S&P said the governor’s proposed withdrawal would leave $2.2 billion in the fund, “or what we would view as a still-good 4.5% of expenditures and other uses.”

S&P said that its stable outlook for the Bay State “reflects our view that Massachusetts’ strong [stabilization fund] provides a cushion allowing the state to ride out the current pandemic-related economic slowdown without significant liquidity pressure. This supposes that the commonwealth’s economy will rebound after fiscal 2021, and that Massachusetts will rebuild its [stabilization fund] once the economy is again in an expansionary mode.”

In June 2017, S&P lowered its rating for Massachusetts bonds to AA from AA+, largely due to the state diverting money from its stabilization fund while the economy was growing. In the years since, buoyed by a strong stock market and surplus state revenues, Massachusetts financial managers were able to sock away hundreds of millions of dollars into the rainy day fund and boost it to an all-time high ahead of the COVID-19 pandemic.

Last December, when Treasurer Deborah Goldberg was asked by the Ways and Means Committee whether she thought a credit rating upgrade could be in the offing, she told lawmakers that the rating agencies “still harbor a little bit of skepticism” of Massachusetts since the S&P downgrade.

Through four months of fiscal year 2021, state tax collections of $9.347 billion are trending $118 million or 1.3 percent ahead of receipts during the same period of time during fiscal 2020, the Department of Revenue said earlier this month. But by the end of June 2021, DOR expects tax revenues will land somewhere between $25.918 billion and $28.387 billion — which would be between $2.76 billion and $5.23 billion below the assumption agreed to before the pandemic upended the economy and a drop from final fiscal year 2020 collections of $29.596 billion.

“This is slower revenue growth than the commonwealth experienced in recent years, and could turn negative when the effects of federal stimulus wear off or if a new wave of coronavirus infections occur, but the numbers to date are not as weak as feared earlier in the year,” S&P said of year-to-date tax collections in Massachusetts.

Chamber Member Spotlight: Mount Wachusett Community College

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Mount Wachusett Community College is the one place in North Central Massachusetts where you can earn an associate’s degree, see a show, send your child to camp, join the fitness center, complete a certificate program or get workforce training.

The Mount was founded in 1963 and was first located at the former Gardner High School on Elm Street, moving to its permanent location on Green Street about a decade later. It now sits on a 249-acre campus with satellite campuses in Leominster, Fitchburg and Devens, serving 29 communities. It offers 70-plus credit bearing degree and certificate programs, non-credit, personal enrichment classes for life-long learners and workforce development that includes custom, on-site training. 

“Mount Wachusett Community College really is the regional center for affordable relevant higher education,’’ said MWCC President James Vander Hooven. “We work very closely with local businesses and industries, specifically the North Central Massachusetts Chamber of Commerce to make sure that what we’re doing for training, education and curriculum is relevant to the workforce of this region. We’re also a comprehensive community college.’’

Vaner Hooven pointed to its entire advanced manufacturing program as an example of a program that has been developed in conjunction with regional businesses and manufacturers.

In normal times, the main campus is a bustling hub of activity, including a fitness center that is open to the public, a well-respected community theatre, summer camps, and classrooms and labs filled with students.

But the COVID-19 pandemic has hit higher education hard. Enrollment is down about 15 percent, which Vander Hooven said is the median for colleges and universities all over the U.S. Most classes are online or remote and will continue to be through the spring semester. 

“The community here, the faculty and staff have been phenomenal in rising to the challenges we’re facing to help make the students successful,’’ he said.

Community college enrollment typically increases a year after an economic downturn, which means more students could be returning next fall. While MWCC appeals to traditional high school graduates looking to get two years of higher education completed at bargain prices, it also serves older, displaced workers or those looking to make a career change.

“That’s where we’re going to see the biggest increase in the next year because of where the economy has been hit by COVID,’’ Vander Hooven said. 

With a number of programs in high-demand fields like health care already in place, Vander Hooven said the college is well-positioned to help displaced workers transition to new careers. The biggest challenge the college will have, he said, is finding space to create expanded capacity for programs.

“Labs weren’t built with social distancing in mind,’’ he said. “They are physically attached to the floor with gas and water hookups so it’s not like you can just slide the tables apart. It really is an interesting time to figure out what the fall semester looks like.’’ 

For more information about Mount Wachusett Community College, visit https://mwcc.edu/.

MWCC’s main campus is located at 444 Green St., in Gardner. For admissions, call 978-312-9157.

Chamber Spotlight: Robert C. Alario, CPA

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Whether you need your taxes done, a trust set up, an audit completed or a child heading off to college, Robert C. Alario Certified Public Accountants has a team of experts ready to help. The business, with office in Leominster and Worcester, prides itself on building personal relationships with its clients, said President Robert C. Alario, whose father, Anthony, started the business 66 years ago. Their business philosophy is to provide “Old Fashioned Main Street Service,” serving clients in a timely and cost-effective manner. 

“I think we try to get to know the client and dig deeper,’’ said Alario, who joined the company in 1980. “We believe in the philosophy of asking questions – what keeps you up at night? It’s our connection to the clients that sets us apart.’’ Of course the pandemic has impacted their ability to sit down face to face with clients, but Alario said they’re doing their best to maintain a personal connection with clients over the phone and Zoom. “We’re meeting with some clients but we have to be respectful to our staff,’’ Alario said. The pandemic has impacted many businesses, leading to more financial planning and structuring. Some industries, like restaurants and hotels have been hit hard, while construction is booming. With 20 full-time employees, its size allows the company to offer a variety of services to clients such as tax preparation for individuals, partnerships, estates, trusts and corporations. They also provide tax planning, retirement planning, educational planning, business evaluations, auditing and payroll.

“We’re a full-service CPA firm,’’ Alario said. “We’re the largest CPA firm in North Central Massachusetts and the seventh largest in Worcester County.’’ Alario said business often picks up around election time as the outcome may lead to tax law changes. He said clients will come in to plan and prepare for any changes that may impact their family or business. Another area of growth is among baby boomers, many of whom are approaching retirement age, Alario said. “Years ago, with the GI Generation, there was a big transfer of wealth so there was a big focus on estate planning,’’ he said. “We’re seeing that again with the boomers so there are a lot of opportunities. You react to the environment.’’ The ability to remain flexible and adapt to changes in the economy and government and events that impact people’s lives and finances is imperative, Alario said.  “The one word in business is change,’’ he said. “You constantly have to change and do things a little differently. It’s a different field than it was when I started with an adding machine. It’s different and dynamic.’’

Robert C. Alario Certified Public Accountants, PC, is located at 75 North Main St. in Leominster, 978-534-1999 and 67 Millbrook St. Suite 501, Worcester, 508-755-7575.

For more information, visit https://www.robertalario.com/.

Why It’s Important to Buy Local First

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When you shop local, you do far more than get the items that you want quickly and conveniently. Buying local actually stimulates the economy in our community, helps benefit local schools and charities — and it even helps the environment.

Take a look at some of the many reasons why it’s important to shop and buy locally.

Buying Local Keeps Money in Our Community

When you buy locally, the small business you’re making your purchase from certainly benefits, but the benefits keep growing. A small business that does well is likely to hire more people, who then spend more money in the community.

Buying locally also pours money into the local institutions who need it. Taxes are paid locally, boosting the community’s libraries, schools, and infrastructure. Local businesses are also more likely to donate to charities in the local community, helping make improvements that all can enjoy.

In fact, when independent think tank The New Economics Foundation compared similar purchases made at chain stores vs. those made with local businesses, the experts determined that buying locally puts double the money into the community than occurs when you make a purchase at a chain store.

Buying Local Is Better for the Environment

Whether you buy online or from a major chain store, it typically requires some major effort to get your item to you. Trucks have to haul products across the country, burning up fossil fuel and contributing to pollution.

In addition, products that have to be packaged for shipping typically end up requiring extra packaging to survive the journey intact. Compare buying, say, a pre-packaged set of nails at a big box store — with your purchase sealed in one of those packages that practically require power tools to open — to picking out just the nails you need at your local hardware store, with the friendly local owner popping them into a simple paper bag (or even into the bag you brought yourself). All that extra packaging typically ends up in landfills or the ocean, adding to environmental damage.

Buying Local Results in More Diverse Choices for Customers

When you go to one big box store after another, you’ll see the same product choices, over and over. The only real difference is in price — and often that difference is a matter of pennies.

Buying locally is a whole different experience. Each small business in our community is unique, offering a true connection with customers and a real understanding of their visitors’ needs. Think about the diversity of stepping into a local boutique to do some clothes shopping versus perusing the offerings at chain stores, which all seem to look the same. Local artisans and craftspeople can show off their wares and build a following when you shop locally.

In addition, local businesses are typically far more flexible, adjusting to meet the immediate needs of customers much more quickly than giant national chains can do. They can also do a better job of stocking the products our community members want, since they’re part of the community.

Buy Local to Help Keep Our Community Unique

Related to the previous reason to buy locally is the idea that those unique products lead to a one-of-a-kind shopping experience. No one goes to a big box store to browse or to enjoy recreational shopping. But when your local shopping district is filled with local retailers, you create a sense of self-image that help defines our community. Our unique businesses are something to be proud of, and when we all support them, they create a reason for other shoppers to come visit our community.

By supporting local businesses, we can also help entrepreneurship thrive, which adds to local prosperity and innovation. Every local retailer is one of our neighbors who has taken a risk to try to make our region a better, stronger place, boosting the economy and helping lift friends and neighbors into the middle class.

When we all look for ways to buy local, we tell all our neighbors that we believe our community is worth investing in. We put our money into things we care about, including our local schools, and we enjoy a better purchasing experience overall personally. Shopping and buying locally is a win-win for you, for small businesses, and for our community as a whole.

North Central Massachusetts Chamber Releases 2021 Public Policy Agenda

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(Regional) – The North Central Massachusetts Chamber of Commerce unveiled its Public Policy Agenda for the new fiscal year today outlining the Chamber’s legislative priorities on issues important to businesses and the advancement of North Central Massachusetts. The agenda was developed to serve as a blueprint for the Chamber’s government affairs efforts and have been reviewed and approved by the Chamber’s Government Affairs Committee and Board of Directors.

“The North Central Massachusetts business community continues to face unprecedented challenges in this COVID-19 landscape. We are working closely to address the ongoing pandemic and recovery needs of the community while remaining actively engaged in important, pro-business policy issues,” said Roy Nascimento, President & CEO of the North Central Massachusetts Chamber of Commerce. “Our public policy agenda is focused on navigating the recovery, supporting a strong business climate and ensuring that North Central Massachusetts has access to the crucial resources it needs to remain a great place to live, work and grow a business.”

The North Central Massachusetts Chamber of Commerce advocates on behalf of businesses across the region, and the new Public Policy Agenda outlines a platform which builds upon the area’s competitive advantages while addressing this difficult time. The agenda is focused around six priority areas: novel coronavirus and economic reopening; economic competitiveness; small business; manufacturing; education; and transportation.

“Our 2021 public policy agenda is meant to serve as a roadmap to help spearhead economic recovery for the region and builds off of our successful advocacy efforts in past years,” said Travis Condon, the Chamber’s Public Affairs Manager. “We look forward to continuing to work with our members during these difficult times to engage elected officials on the critical issues that matter most to local businesses and the advancement of North Central Massachusetts.”

 

For more information or to view the Chamber’s Public Policy Agenda please visit www.northcentralmass.com or contact Travis Condon, Public Affairs Manager at 978.353.7600 ext. 224.

About the North Central Massachusetts Chamber of Commerce
The North Central Massachusetts Chamber of Commerce (northcentralmass.com) is a business advocacy, economic development organization working to create and sustain relationships among businesses and between businesses and the community. The Chamber is working to foster economic opportunity in Fitchburg, Leominster and the twenty-five other communities that comprise North Central Massachusetts. Find the Chamber online at northcentralmass.com or on Twitter at @NCMChamber.

Building Businesses. Building Communities.

An Update from the North Central Massachusetts Chamber President

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Roy Nascimento, IOM, CCE
President & CEO

Cámara de Comercio del Norte Central de Massachusetts

As fall begins to give way to winter, we continue to be laser focused on helping our members and communities navigate these troubled waters.  We know that balancing everything that has been thrown at you this year has been difficult and stressful.  Since the start, the Chamber has responded with guidance, resources and a strong support system to help you adjust and respond.  I wanted to provide you with another update to continue to keep you informed on some of the Chamber’s most recent efforts:

Business Impact Survey: As a follow-up to the initial survey done in March, the Chamber is conducting a second survey to understand the continuing impacts of the COVID-19 pandemic.  The first survey was very helpful to form our response.  This new survey is intended to capture fresh data and dive deeper into the impact to local businesses.  The survey will build off the last one and support ongoing recovery efforts.  Please consider taking the survey.  Responses will be kept confidential, however results will be shared in the aggregate.    

Jobs Board: We have improved some features of our www.WorkNorthCentral.com jobs board. These changes are intended to make it easier for job seekers to find job opportunities that match their interests. Visitors now have the option to search by company, job descriptions and location, plus they can filter their results by industry and employment type.  Job seekers can also sign up to receive emails on new job postings.  Since we launched WorkNorthCentral.com last year, the online jobs resource has grown into the largest localized jobs board in the region.  Over 700 jobs are currently posted on the jobs board and more are added every day.  As a reminder, job postings are completely free for Chamber members and posting is easy.  We encourage you to take advantage of this resource for all your hiring needs.

Low Interest Loans: We are excited to launch a new loan program through our economic development arm – the North Central Massachusetts Development Corporation – that we believe will be a great help to many small businesses.  We have structured this new loan program to provide loans of up to $150,000 with very flexible terms, low fees and interest rates as low as 1% for existing businesses and 5% for start-up businesses.  Monthly payments will also be deferred for up to one year on the loans, depending on the situation.  The new loan program is being funded by a federal grant we received and can be used for a multitude of purposes including working capital and refinancing existing debt.  Please reach out to us if you are interested in exploring a loan through this program.

Marketing Efforts: We continue to develop marketing campaigns through our tourism arm – Visit North Central Massachusetts – aimed at supporting economic recovery in the region.  We believe that recovery must start locally, so we are targeting the local population and the regional drive market with messaging about the region and supporting local businesses.  Our marketing is informed by research that suggests that North Central Massachusetts is potentially well positioned to benefit from changing consumer demands.  We have developed new locally focused content, new messaging and we are utilizing digital and social media channels to promote, connect and engage with consumers.  The results from our Fall campaign are encouraging and we plan to continue to ramp up our efforts with more paid and organic social media and advertising in the comings weeks and months.

Advocacy: We were pleased to see the Governor release his revised FY21 budget proposal which included many of our priorities to support economic recovery, including $100 million in new small business relief.  The budget still needs to be approved by the legislature, so we will be working to make sure that happens in the coming days and weeks. 

Gift Local Gift Cards: As thoughts start to turn toward the holidays, I wanted to remind you about the Chamber’s Gift Local Gift Card program.  This shop local initiative was established several years ago and has taken on a new urgency given the impact from the pandemic.  If you are a local merchant or restaurant, then consider signing on to accept the gift cards.  Alternatively, if you are a local employer, then consider supporting local merchants by purchasing these gift cards for your employees or clients.  All fees have been waived.  You can find more information on our website or www.GiftLocal.net.

Online Programs: The way we all live and work has changed dramatically, but we know it remains critically important for you to stay informed and connected with our communities.  Since the start of the pandemic, we have made it a priority to deliver relevant programing to you – hosting nearly seventy-five different online programs that have helped to inform, educate and connect our members and communities.  We encourage you to check our website and social media platforms for updates on upcoming programs.  You can also search and view encore recordings of previous programs in our improved online library.

We haven’t taken our foot off the gas.  We continue to do all of this and more on behalf of our members, our communities and our region.  We remain committed to helping you get through these unprecedented times and to play a leadership role in supporting the economic recovery of North Central Massachusetts.

To learn more about the North Central Massachusetts Chamber of Commerce, please visit www.NorthCentralMass.com or call 978.353.7600.

North Central Mass Development Corp Provides Funding to 50-50 Diner in Fitchburg

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(Regional) – The North Central Massachusetts Development Corporation (NCMDC) – the economic development arm of the North Central Massachusetts Chamber of Commerce – recently approved a $50,000 loan to the 50-50 Diner in Fitchburg.

The 50/50 Diner, a restaurant in Fitchburg managed by David and Reesi Cordio and Michael Cataldo, received a $50,000 microloan to refinance high interest business debt, purchase some equipment and utilize working capital during the pandemic. As the restaurant was shut down at the height of the stay at home advisories, David and Michael decided to take advantage of the down time to make some improvements in their restaurant. They made some cosmetic upgrades to the dining room as well as to some kitchen equipment. The diner is located at 440 River Street in Fitchburg and can be found online at facebook.com/50greeneggs/.

As a microloan lender, the North Central Massachusetts Development Corporation (NCMDC) can provide loans to small businesses up to $150,000 for working capital, equipment, inventory, expansion and working with our banking partners to provide gap financing for the final piece of a project.

Chamber Member Spotlight: Fitchburg Art Museum

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Founded in 1925, the Fitchburg Art Museum plays a vital role in the cultural life of North Central Massachusetts.

It has 20,000 square feet of exhibition space with a collection that ranges from Ancient Egypt artifacts to contemporary art of the 21st century, including American Art, African Art, and photography.

But the Fitchburg Art Museum is much more than a place where you can stroll through galleries or take painting classes – the museum sees itself as an integral part of the local community.

“Fitchburg Art Museum operates a little differently from most art museums,’’ said Nick Capasso, director of FAM. “We are dedicated to not only art and education but more broadly to community service. We feel strongly that we need to work directly with other partners in North Central Massachusetts to help revitalize the economy, to work on community and economic development and to contribute to the quality of life and community health for the people in our region.’’

Some examples of its community involvement: a local neighborhood association holds its regular meetings at the museum; the museum also launched a program with the Fitchburg schools, underwriting the admission fee so that every 4th and 7th grade student in the district makes an annual trip to the museum.

But Capasso said the primary example of FAM’s commitment to community and economic development is the work it’s doing with NewVue Communities to create housing for artists.

“We’re working together to transform three historic but abandoned municipal buildings directly across the street into a campus of 68 units of affordable artists units and studios,’’ he said. “This is a great collaboration and something neither the museum nor NewVue could do ourselves.’’

When the project is completed, there will be 100 artists living across the street from the museum, which will work with them to establish and nurture a creative community and economy.

The museum also works with the corporate community, offering a members program. Capasso said not only does the program help support the museum but is a way to provide cultural benefits to employees.

Despite the challenges posed by the COVID-19 pandemic that has hit non-profit organizations particularly hard, Capasso said FAM is open for business and is in a strong position to weather the storm.

“This pandemic has been a complete disaster for non-profit sectors, especially cultural non –profits,’’ he said. “This will not be easy and fun but we are in no danger of closing or merging or some kind of hibernation. We will be here for our community when all this is over.’’

The museum is located at 185 Elm St., Fitchburg.

It is open Wednesday-Friday, 12 to 4 p.m.; Saturday–Sunday, 11 a.m.–5 p.m. It is open until 7 p.m. the first Thursday of each month.  It is closed Monday and Tuesday.

To learn more about the Fitchburg Art Museum, visit https://fitchburgartmuseum.org/.

Baker-Polito Administration Announces Targeted Measures To Curb Rising COVID-19 Cases, Hospitalizations

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Early Business Closures, Revised Gatherings, Mask Orders Announced to Disrupt Growth of COVID-19 Cases

 BOSTON – Today, the Baker-Polito Administration announced a series of targeted measures to disrupt the increasing trend of new COVID-19 cases and hospitalizations. Governor Charlie Baker announced these changes at a time where public health data has indicated that cases are rising, with cases up by 278% and hospitalizations up by 145% since Labor Day. These measures are meant to disrupt rising trends now, so the Commonwealth can keep the economy and schools open for residents and to prevent the need to roll back to Phase I or Phase II of the reopening plan.

All orders and advisories will be effective Friday, November 6th at 12:01 AM.

New Orders & Advisories:

Stay At Home Advisory: The Administration issued a revised Stay At Home Advisory to ensure residents avoid unnecessary activities that can lead to increased COVID-19 transmission. The revised Stay At Home Advisory instructs residents to stay home between 10 PM and 5 AM. The Advisory allows for activities such as going to work, running critical errands to get groceries and address health needs, and taking a walk.

Click here to read the revised Stay At Home Advisory: www.mass.gov/stayhome.

Early Closure of Businesses and Activities: Governor Baker issued a new executive order that requires the early closure of certain businesses and activities each night at 9:30 PM. The 9:30 PM closure requirement is aligned with the Stay At Home Advisory and together the two new initiatives are designed to further limit activities that could lead to COVID-19 transmission.

Effective November 6, the following businesses and activities must close to the public each day between the hours of 9:30 PM and 5:00 AM.

  • Restaurants (in-person dining must cease at 9:30 PM, although takeout and delivery may continue for food and non-alcoholic beverages, but not alcohol)
  • Liquor stores and other retail establishments that sell alcohol must cease alcohol sales at 9:30 PM (but may continue to sell other products)
  • Adult-use marijuana sales must cease at 9:30 PM (not including medical marijuana)
  • Indoor & outdoor events
  • Theaters/movie theaters (including drive-in movie theaters), and performance venues (indoor and outdoor)
  • Youth and adult amateur sports activities
  • Golf facilities
  • Recreational boating and boating businesses
  • Outdoor recreational experiences
  • Casinos and horse tracks/simulcast facilities
  • Driving and flight schools
  • Zoos, botanical gardens, wildlife reserves, nature centers
  • Close contact personal services (such as hair and nail salons)
  • Gyms, Fitness Centers and Health Clubs
  • Indoor and outdoor pools
  • Museums/cultural & historical facilities/guided tours

Click here to read the new executive order (including full list of businesses required to close at 9:30 PM).

Face Covering Order: Governor Baker also signed an updated order related to face-coverings. The revised order requires all persons to wear face-coverings in all public places, even where they are able to maintain 6 feet of distance from others. The revised order still allows for an exception for residents who cannot wear a face-covering due to a medical or disabling condition, but it allows employers to require employees to provide proof of such a condition. It also allows schools to require that students participating in in-person learning provide proof of such a medical or disabling condition.

Click here to read the revised face-coverings order.

Gatherings Order: Governor Baker also signed an updated order restricting gatherings. The new gatherings order reduces the gathering size limit for gatherings at private residences: indoor gatherings at private residences are limited to 10 people and outdoor gatherings at private residences are limited to 25 people. The limit on gatherings held in public spaces and at event venues (e.g. wedding venues) remains the same. The new order also requires that all gatherings (regardless of size or location) must end and disperse by 9:30 PM.

The new gatherings order also requires that organizers of gatherings report known positive COVID-19 cases to the local health department in that community and requires organizers to cooperate with contact tracing. The gatherings order authorizes continued enforcement by local health and police departments and specifies that fines for violating the gathering order will be $500 for each person above the limit at a particular gathering.

Click here to read the revised gatherings order.

Reconnect with Your Clients By Email

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Is your email inbox flooded with messages from big brands, with every message starting off with “In these uncertain times” and ending with “We’re all in this together”? You’re not alone. It seems like every brand wants to reach out to its customers in these (sorry) uncertain times.

But there’s no need to fall into the trap of being predictable and sounding like all the corporate robots filling your inbox. We believe it’s possible to connect to your clients and customers in a meaningful way that’s relational and personal. Take a look at some of our tips for reconnecting with your clients via email, even if you temporarily can’t communicate face to face.

  1. Be Transparent and Helpful

You probably don’t have all the answers to clients’ questions right now. But the more transparent you are, the more likely your customers are to stay connected with your brand. Let them know how your business is affected by the current situation, for starters. But many clients want to know more.

Reach out to tell your customers what you’re doing to protect them, whether it’s by sanitizing your physical location or adding extra online security to protect their data when your employees are working from home. Many customers want to know how you’re supporting your staff during this time, and others want to know what your plans are going forward. If you’ve changed the hours of your customer service center or you’ve opened new web pages to help customers out, let them know. When you’re transparent and clear via email, your clients will know you’re still there for them.

  1. Focus on Your Current and Recent Clients

Too many companies are digging too deep into their databases to connect with customers they haven’t had any contact within years. This isn’t the time for that deep dive, which is likely to alienate people and make them think you’re just trying to exploit them. Instead, connect with the customers and clients you have active relationships with, focusing on how you can help meet their current and future needs. Those are the clients who will be most receptive and appreciative to your updates.

  1. Strike the Right Tone

You undoubtedly have already established a clear voice when you reach out to customers. Now is the time to take a careful second look at that voice, especially if you tend to add a flash of sarcasm or flippancy to your communications with customers. If your emails make customers feel as if you aren’t taking their concerns and worries seriously, your efforts to reach out could have the opposite effect than the one you’re hoping for.

It’s also not the time to push people to buy things in an overt way, especially when many of your clients or customers may be taking second looks at their own budgets. If you send the inadvertent message that you’re taking advantage of the current situation, you won’t win friends. As you strive to strike a tone that’s supportive without being jarring, you should also avoid making political statements or promises you don’t know if you can keep (such as opening dates).

During a crisis, you have an opportunity to define who you are through your communications with your clients and customers. Honest, transparent communication via email can help you maintain the relationships that will be crucial again in the near future.