E-Newsletter
An Electronic Publication of the North Central Massachusetts Chamber of Commerce
Inside this edition, you’ll discover the latest Chamber initiatives and success stories from across our region. From economic development projects and upcoming networking events to policy updates and workforce training opportunities, we’re keeping you connected to what matters most for your business and North Central Massachusetts.
The North Central Massachusetts Chamber of Commerce is here to help – with trusted resources, a strong business network, and a support system to keep your business and the region moving forward

We continued to utilize a diverse mix of digital and print advertising in target markets to promote the region, including geo-targeted digital ads, a paid YouTube advertising campaign and print advertisements in Bay State Parent. During the winter season we also partnered with the Massachusetts Office of Travel and Tourism, Massachusetts Ski Resort Association, and the Berkshires and Franklin County Convention and Visitors Bureaus on a special #SkiMass campaign to promote the state to skiers and snowboarders. The campaign included a mix of paid digital media on Facebook and Instagram in the target markets of Greater Boston, New Hampshire, New York and Connecticut.
Our Facebook following has grown 5.8% over the winter season and a whopping 290% compared to the same period last year! This is primarily due to our rebranding and our strategy of utilizing a combination of Facebook ads, compelling content and video. Our Instagram following grew by 6% and our Twitter grew by 11% during the Winter season. We also released a new tourism video on our social media channels highlighting the dynamic region. A special thank you to Wilspro Entertainment and music artist Joshua Radin for his song “Going With You” which is featured in the new video.
Our tourism website – VisitNorthCentral.com – saw a 192% increase in traffic over the same period last year. Primary origins for the majority of visitors included the New England states and Canada. Winter themed blog articles on the website included “Take The Ski Train,” “Sleigh Bells Ring,” and “Feathered Fun.”
Hotel occupancy was up 3% in the region compared to the month of January last year. The state saw a 4.3% increase compared to January of last year. Revenue per available room (RevPar) for January 2020 was up 5.5% for the region compared to January 2019 and the state was up 4.5% compared to January 2019. All data is from the most recent STR report (occupancy data for February has not been released as of printing).
Visit North Central Massachusetts was also busy promoting the region at trade shows. We showcased the region at the Great Bridal Expo held in Boston, promoting our beautiful wedding venues to future brides and grooms from throughout New England. Plans are currently underway to participate in the Dreams and Destinations Travel Show in Springfield, MA in May. We will be showcasing our region for the first time at this trade show that targets visitors from Western Massachusetts, New York and Connecticut. We will also be participating in the Discover New England Industry Show taking place in Maine.
The Spring/Summer 2020 Guide to North Central Massachusetts is now available. Due to higher demand, we have increased our printing by 15% and expanded distribution in Connecticut, New Hampshire, Rhode Island, the South Shore, Boston and even Canada (our region’s biggest international market). The Guide to North Central Massachusetts can now also be found across all terminals inside Boston’s Logan Airport.
We are currently seeking partners for upcoming co-op opportunities in the Spring and Summer. Please contact David Ginisi, Marketing and Communications Manager, if you are interested and would like additional information.

The RKG led team was chosen after a thorough selection process that included a formal request for proposals from economic development firms, evaluation of the responses received, interviews with finalists, and evaluation of past projects and experience. The process was led by a selection committee, comprised of twelve business and community leaders.
The purpose of this effort is to develop a multi-faceted and implementable plan to guide the Chamber’s regional economic development efforts over the next 10 to 15 years, providing for sustainable growth. In the 1990s, the Chamber led a similar community and business-based planning effort that proved effective in driving economic development efforts over a twenty-year period and led to the creation of many of the region’s economic assets. Recognizing that much has changed since that first plan was developed and the major impact it had in advancing the local economy, the Chamber felt that the time was right to undergo this process again and develop a new plan for the future.
“In order to gain a competitive edge, we believe that it is time to reflect on the assets we have in North Central Massachusetts and how we can build on them,” said Roy M. Nascimento, President & CEO of the North Central Massachusetts Chamber of Commerce. “We believe it’s important to go through this process to develop a shared vision for the future of the region and a roadmap to ultimately achieve success.”
Echoing Nascimento’s sentiments, RKG Vice President and Principal, Eric Halvorsen stated, “North Central Massachusetts is at an important point in its history. It needs to set a new economic path forward that capitalizes on its regional competitive advantages but does so in a way that leverages new economic development opportunities and outcomes.”

This development of this comprehensive regional economic development plan is part of the Chamber’s continuing efforts to advance the economy of North Central Massachusetts. For more information on the project, please contact the Chamber at 978.353.7600.
With debate over transportation improvements and funding taking shape in the State House, the North Central Massachusetts Chamber of Commerce has released a platform outlining its position on this important matter. “North Central Massachusetts is poised to be the next area of growth in Massachusetts,” stated Roy Nascimento, the Chamber’s president and CEO. “However, without a strong and reliable transportation system, we will be unable to expand our residential, commercial, and industrial tax bases.”
The platform itself is divided into three sections, covering the Chamber’s position on individual reforms, funding proposals, and priority regional infrastructure projects. “The platform’s goal is to ensure accountability and regional equity as the state explores prioritizing transportation infrastructure and ways to finance these projects” explained Christopher McDermott, the Chamber’s public affairs manager. Key highlights of the Chamber platform include:
· First and foremost, the Chamber believes that any new transportation funding initiatives should be accompanied by meaningful reforms, with increased focus on fiscal management, long-term planning, and sustainability. Moreover, any new funding measures passed for transportation infrastructure should be directly tied to those purposes;
· In regards to funding, the Chamber supports congestion pricing as a targeted method of addressing bottlenecks during peak periods along routes where public transit is readily available. It is also in favor of increasing ride sharing fees for transportation network companies;
· The Chamber is open to the Governor’s Transportation Climate Initiative (TCI), provided that New Hampshire and other states in the Northeast participate so as not to place Massachusetts at a competitive disadvantage. While we have some concerns with this proposal, we appreciate the regional focus and the underlying goals of improving transportation infrastructure, reducing carbon emissions, and creating economic development opportunities;
· At the same time, the Chamber opposes expanding tolling along open access state highways. The Chamber will also resist efforts to increase the gas tax or implement mileage fees, as these are regionally inequitable options which penalize drivers in rural areas that lack access to public transit;
· Lastly, once funds have been raised, the Chamber will advocate for the modernization of Route 2 and Interstate 190; expansion of alternative transit options; and improved Commuter Rail service, to include increased frequency of trips, subsidies to address unreasonably priced fares, and express trains from Fitchburg to Boston.
The Chamber’s position was developed after research and polling members. The Chamber’s Government Affairs Committee, comprised of members from diverse industries, also helped review and draft the position. A final draft was reviewed and approved by the Chamber’s Board of Directors at their meeting on January 16, 2020. It can be found on the Government Affairs Page under “Chamber Positions” by clicking here. Thank you to all the members who provided input on this issue.
Free Public Talk Coming to the Fitchburg Historical Society
El Fitchburg Historical Society will present a free history discussion featuring new research on a family that moved to Fitchburg in the booming 1870’s. It is entitled “When Samuel Holton Came to Fitchburg” and will be presented by local historian and genealogist Sara Campbell on Thursday, August 23 at 6:30 p.m.
Samuel and Samantha Holton came to Fitchburg during its largest economic expansion in the late 1800’s and became successful farmers, political leaders and local philanthropists. Local historian and genealogist Sara Campbell has unearthed original documents that shed light on their triumphs and tragedies, as she traces the Holton family along the Fitchburg timeline.
When Campbell encountered the story of Samuel Holton and his family, she was intrigued about the decision that sent him suddenly east to Fitchburg in late middle age, even though his family had been based in Northfield, Massachusetts for six generations. Why did he uproot his family? What was his impact on Fitchburg? What was the city like for newcomers like Samuel and Samantha Holton?
“Everyone has a story,” according to Sara. “I found that the Holton’s were a fascinating family, a real New England success story. My research makes it possible to ‘get to know’ those who have come before us.”
Sara Campbell has taught genealogical research in Fitchburg’s ALFA program. She is a founder of the Turners Falls Genealogy Gathering, and a member of the New England Regional Genealogical Consortium. She has also taught as an historian in residence in the Erving Public Schools and has published widely in genealogy and Massachusetts history.
This program is funded in part by the Fitchburg Cultural Council, a local agency which is supported by the Mass Cultural Council, a state agency. For more information on the Mass Cultural Council, visit http://www.massculturalcouncil.org/index.asp.
The Fitchburg Historical Society and Crocker Family Center for the History of Fitchburg is located at 781 Main Street, Fitchburg, in the historic Phoenix building. There is abundant on-street parking near the Historical Society and free parking behind the building. The building is handicapped accessible.
For more information, call 978-345-1157, write or visit www.fitchburghistoricalsociety.org .
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The Lunenburg Skatepark Project
Powered By:
Anthony Caiozzo, Mason Whitcomb, Griffin Caiozzo, Aidan Swift, Chris, Roy, & Aidan Moore
What is our goal?
To build a permanent, concrete, skate park in the center of town and complete said
project by summer 2019.
Why are we building a skate park?
As local skateboarders, we noticed that there aren’t any safe and legal places to skate. The only true legal place to skate is in the middle of the road! We want Lunenburg’s youth to have a safe place to skate and to cater to all ages and ability levels.
About Us
We are all 8th grade students at the Lunenburg Middle School. Through a common
interest in skate boarding and time afforded to us by the school sponsored Genius Hour
program – we came together and conceived this plan. Genius Hour is a movement that
allows students to explore their own passions and encourages creativity in the
classroom. It provides students a choice in what they learn during a set period of time
during school.
Donations!
We are looking for donations and sorts of financial assistance, although simply
spreading the word and telling a friend, coworker or even a stranger can (and has
proven to) be just as helpful. Without your support – this project will not succeed.
Please donate what you can – we thank you in advance!
Cash donations – www.gofundme.com/lunenburgskatepark
In-kind donations – contact Anthony Caiozzo ()
More info – www.facebook.com/lunenburgskatepark
When the workday ends and the lights go down, Custom Cleaning Service of Peabody, Inc. gets to work. “We operate as our clients’ silent partner after business hours,” says Adam Paicos, of Templeton, who now serves as Director of Operations and oversees the company’s expansion into North Central MA. “We are not often seen, but we ensure facilities are clean, secure, and ready for business each day while serving as the eyes and ears for our clients when they are not on site.”
Discover local business stories through our Inside North Central Massachusetts Podcast series. Listen as Chamber members share their journeys, insights, and contributions to our thriving regional business community.
Looking for your next opportunity? Explore current job openings from employers across North Central Massachusetts on our Jobs Board. Whether you’re starting a new career or making a change, you’ll find a variety of local positions available to help you take the next step.
CapEx Facility Services & Construction · Leominster, MA
TaraVista Behavioral Health Center · Harvard, MA
DRS Power Technology, Inc. · Fitchburg, MA
AIS · Leominster, MA