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Transforming North Central Massachusetts: The Rise of a Tourism Destination
More than 30 years ago, the North Central Massachusetts Chamber of Commerce published its first regional economic development plan, first identifying tourism as a promising avenue to diversify the economy with a strong potential for economic and job growth.
To promote North Central Massachusetts as an area where visitors can take advantage of the region’s character and hospitality while fostering economic development and raising awareness through collaborative efforts, the Johnny Appleseed Trail Association, or what is commonly known to our members as Visit North Central Massachusetts, was established as the region’s official destination marketing organization.
In those days, our region had simple pleasures—visitors could ride the Flyer Comet at Whalom Park, skate at Roll-On America, watch a movie under the stars at Tri-Town Drive-In, dine at the Victorian House and The Brass Pineapple, and end the day with an ice cream cone at Sheldon Farms. While these beloved businesses are now cherished memories, they planted the seeds for what has blossomed into a thriving tourism industry. In the three decades since, North Central Massachusetts has transformed its visitor experience from these scattered local attractions into a dynamic destination drawing people from across New England and beyond. Today, tourism stands as one of our region’s fastest-growing economic sectors, generating sustainable jobs and revenue streams that strengthen the many communities in our region.
“Looking back, it was remarkably forward-thinking to recognize tourism’s potential when our visitor economy was in its early stages,” said Barbara Mahoney, CEO, All One Credit Union, and chair, board of directors, North Central Massachusetts Chamber of Commerce. “That early vision has paid off! What started as a promising opportunity has grown into one of our region’s priority industries, not only driving direct economic growth but strengthening our retail, hospitality, real estate, and other key sectors as well.”
“North Central checks a lot of boxes for tourism right now,” said Kate Fox, executive director, Massachusetts Office of Travel & Tourism (MOTT). “The region offers a great diversity of products with wonderful museums, outdoor recreation and sports opportunities. You also have the Devens film industry and events, so there is a lot of opportunity for growth.”
The Chamber’s commitment to growing tourism extends far beyond that early vision more than three decades ago. Through its tourism arm, Visit North Central Massachusetts, the Chamber leads a comprehensive effort to promote the region and support its members in the visitor economy. From managing the Johnny Appleseed Visitor Center that welcomes more than 120,000 travelers annually, to publishing and distributing the region’s official visitor guide across New England, to orchestrating targeted marketing campaigns and representing the region at travel industry trade shows, the Chamber works continuously to establish North Central Massachusetts as a premier destination.
“What sets North Central apart is how the Chamber orchestrates all the pieces of our tourism ecosystem,” said Julie Povall, general manager of the Doubletree by Hilton in Leominster. “From their visitor center operations to their integrated marketing campaigns, the Chamber is constantly creating new opportunities for businesses to connect with visitors. This comprehensive approach doesn’t just benefit hotels and attractions—it creates a ripple effect that strengthens retail, restaurants, and virtually every business sector in our region.”
Povell and Fox are not the only ones who see North Central Massachusetts as a growing hub for visitors.
In late 2024, MOTT published “The Economic Impact of Visitors in Massachusetts for CY2023” report, which captured state and regional data related to direct and secondary spending, earnings, and employment attributed to visitor spending. Direct spending refers to all spending on goods and services by visitors, while secondary spending is the result of re-spending from visitor-related revenues.
The report indicated statewide numbers for tourism on spending was $23.6 billion, which generated $2.3 billion in state and local taxes, with direct visitor expenditures in North Central Massachusetts coming in at $496.9 million, of which $41 million was provided in state and local taxes.
“To put these numbers in perspective, our region’s direct visitor spending has grown more than fourfold from $118 million in 2014 to nearly $500 million in 2023—a remarkable transformation that reflects the increasing strength of our tourism economy,” said Roy Nascimento, president and CEO, North Central Massachusetts Chamber of Commerce. “And these figures capture only direct spending, not the significant multiplier effect that reverberates throughout our local economy.”
Fox said the connection between the tourism industry and other industries presents a ripple effect. “When you think about it, 154,000 people across Massachusetts are employed by the tourism industry and of those, 4,300 are in North Central. Those people are going to the region’s department stores, restaurants and home improvement stores, so the ripple effect supports and benefits the entire community.”
While tourism employment was at its peak in North Central Massachusetts in 2019 with 4,550 jobs, the job market was significantly impacted by the COVID-19 pandemic. For example, in 2020, the number of tourism jobs dwindled to 3,090, but has continued to steadily climb since, with more than 4,300 jobs reported in 2023.
“Tourism is so important for our region,” said John Amaral, partner, Omni Properties LLC, the company that owns Forge and Vine and the Groton Inn. “We are on the easterly side of the [North Central] region, but we host events and are an active destination for Leominster, Fitchburg, Lowell and everyplace in between.”
While tourism is a competitive industry, Amaral said the strength of the region is its unique collaborative environment where businesses are welcomed and encouraged to speak with elected officials, participate in advocacy and know they can have a meaningful impact. “The Chamber, for one, has done a great job establishing good relationships with elected officials, and by supporting the Chamber and their efforts, we can bring more dollars here,” added Amaral. “Tourism is a multiplier effect, and we all benefit when tourism dollars come into our region’s front door.”
And it hasn’t been easy to bring those dollars into the tourism industry over the past few years. In addition to the decline in jobs, the COVID-19 pandemic brought economic disruption to almost all sectors of the U.S. economy, but none as devastating as the impact it had on tourism. The report indicates total travel spending declined by 47% in 2020.
One of the largest attractions in North Central didn’t take such a huge hit during the pandemic. Wachusett Mountain, located in Princeton, which averages around a million annual visitors, offered something people desired during a time when social distancing and indoor dining were the buzzwords of the day: outdoor recreation in a safe environment.
Although Amaral was forced to close his businesses during the pandemic, which resulted in 110 people being laid off, the business has come back strong and now employs over 130 people. “We’ve had our challenges,” he added. “Our Groton Inn burned down in 2011 as the longest continuing inn in the country, but what we found during that time was a lot of opportunity.”
Amaral built a new inn and a restaurant, and worked with local businesses to grow, thrive and prosper, resulting in dozens of new relationships. “We buy produce, flowers and work with gift shops all within a 20-mile radius,” he said. “While tourism plays into a good chunk of our business, by supporting these other local businesses they are able to grow and employ more people, so everyone wins.”
Those partnerships and relationships are key for the team at Wachusett Mountain, too. Stimpson said one of the biggest partnerships the mountain has is with the MBTA, which offers train service from Boston to the Wachusett station, with a shuttle transporting skiers and snowboarders to and from the mountain. “What’s wonderful is that someone can get from Boston to the mountain entirely on public transportation,” he added.
In addition to a partnership with the Red Apple Farm in Phillipston, which offers its famous cider donuts and cider at the main and Bullock Lodges, Wachusett Mountain also works with businesses to bring visitors to North Central. “Our local hotels offer overnight packages, and we partner with non-profit youth enrichment programs to give kids an opportunity to ski,” Stimpson added. “We also host an adaptive program for those with disabilities to get them on the hill.”
In fact, Wachusett Mountain hosted a ski race on March 1, to raise money for the Massachusetts General Brigham Hospital Frontal Temporal Dementia Unit in honor of David Crowley, co-owner and operator of Wachusett Mountain, who passed away in November 2024. “David was a ski guy and was often seen on the slopes on a sit-ski with aid from the Wachusett Adaptive Program as long as he could,” added Stimpson.
And those opportunities abound for everyone in North Central, including the region’s business owners who can bring clients, customers and employees out of the office and into an experience that puts the region center stage.
“There are so many things, events and experiences to be found here, but for our fellow business owners, we want them to bring out their clients and employees,” said Amaral. “When you bring a client out to dinner, call the manager before you arrive because they can help create something special that your clients will remember.”
Stimpson agrees. “Our local businesses can bring in teams of all sizes for a unique event in one of our private suites with s’mores by the fire in the winter, and then in the summer, utilize the entire outdoor area,” he said. “But the winter is especially fun with group lessons, lift tickets and to just have fun on the mountain.”
And when visitors enter the region, they will be welcomed with open arms.
“The visitor center on Route 2 is a wonderful way to welcome visitors to the region,” said Fox. “It offers a well thought out strategy and helps to drive the market with travelers coming in.”
And this is where Mahoney and the Chamber’s board of directors can play a key role to ensure tourism is top of mind for its members.
“Our One North Central Plan proved that our region continues to be a top destination for recreation and outdoor activities and entertainment, all supported by strong tourism coalitions,” Mahoney said. “As a financial industry leader, I know the importance tourism has on our local economy and it continues to be just as important to our region today as it did more than 30 years ago.”
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Comeketo is making its way back!
Join Comeketo for a one-day exclusive dining experience on March 29th at 199 Main St, Fitchburg, MA (inside the Congregational Church Hall).
Two sessions available:
5:30 PM & 7:30 PM
This is a one-time event (Not the new restaurant location)! Perfect chance to redeem gift cards.
Reserve Your Spot Today:
Call us at 978-381-1212
Email us at
Book Online here
Rollstone Bank & Trust Continues Support for Housing Initiatives Donations made to Habitat, North Star for $10,000 each
Habitat – Carolyn Read, Executive Director of NCM Habitat; Martin F. Connors, Jr., President & CEO of Rollstone Bank & Trust.
Rollstone Bank & Trust, through its Charitable Foundation, provided $10,000 to Habitat for Humanity North Central MA for its Critical Repair program. Proceeds will support projects across the region that allow low-income homeowners to maintain a safe place to live so they may stay in their homes. It also provided $10,000 to North Star Family Services to continue its work serving homeless families in Northern Worcester County.
“Habitat for Humanity North Central Massachusetts (Habitat NCM) is very grateful for the financial support we have received from Rollstone for our Critical Home Repair Program (CHR)”, states Carolyn Read, executive director of Habitat NCM. “Through the years, this funding has allowed us to dramatically grow the CHR program and help low-income homeowners who struggle to maintain the safety and integrity of their homes. Through this program, homeowners have been able to remain in their homes and in many cases, age in place.”
North Star – Wayne Carney, Senior VP of Wealth Management at RBT and North Star Board member; Connors; Jon Hogue, President & CEO of North Star; Mary Beth Jokela, Chief Operating Officer at RBT; Shauna Neidigh, Director of Development at North Star
Jon Hogue, President & CEO of North Star Family Services, Inc., said, “Rollstone Bank & Trust has been one of our strongest supporters and advocates for more than a decade. Marty and his team readily provide donations, education, and guidance. RBT has been a key partner in our shelter operation as well as the development of our new Journey Home supportive housing project.” Hogue continued, “We are so fortunate to have Rollstone as our friend.”
Martin F. Connors, Jr., President & CEO of Rollstone Bank & Trust, said, “Habitat and North Star are great organizations, providing our neighbors with the most basic necessity – a roof over their heads.” Connors added, “It’s the mission of RBT to help families, communities, and businesses flourish, so we’re proud to support programs that are vital to the health and well-being of families in our community.”
Sheila King-Goodwin recognized by New England Women in Banking with 2025 Northeast Women in Banking and Mortgage award
Sheila King-Goodwin, Chief Community Banking Officer; Fidelity Bank
Sheila King-Goodwin, chief community banking officer for Fidelity Bank, was recently recognized by the New England Women in Banking as one of the 2025 Northeast Women in Banking and Mortgage. The award was given during the New England Women in Banking Conference held on January 15, at Mohegan Sun in Uncasville, Conn.
The award recognizes women in the banking industry who have achieved success and are trailblazers in representing women not just in the boardroom, but in the communities where they live, work and play.
“At Fidelity Bank, we realize a great client experience is made possible by our incredible colleagues who make financial success more accessible,” said Joseph Silva, president, Fidelity Bank. “Sheila embodies our LifeDesign promise of caring for our clients and providing the clarity and confidence to support families and businesses, foster generational wealth, and drive sustainable economic growth by building stronger communities. We are all proud of Sheila and congratulate her on this well-deserved recognition.”
A resident of Worcester, King-Goodwin currently serves on the Fitchburg State University Board of Trustees, Massachusetts Bankers Diversity Council, the Community Foundation of North Central MA, Racial Equity Fund Committee, and the United Way of Central Massachusetts Women’s Initiative and Diversity Council. She is also a member of Yes We Care, which provides basic financial literacy skills and development programs for high school girls to support their college, career, and life plans.
King-Goodwin earned a master’s degree in business administration from Assumption University, and a bachelor’s degree in political science and business from the University of South Carolina. She is also a graduate of the Stonier National School of Banking.
Heroes Introduce New Head Coach
Please RSVP here to be entered into a chance to win season tickets for the 2025 season; the winner will be announced at the press conference and must be present to win. There will be free Heroes promotional item giveaways and delicious food provided by Pizza King.
Special guest speakers include the Mayor of Leominster, Dean Mazzarella; Mayor of Fitchburg, Sam Squailia; Fitchburg Heroes General Manager, Jim Hadayia; and the guest of honor, the new head coach of your Fitchburg Heroes…! While at city hall, be sure to check out the art displays of the Leominster Youth Art Show.
“We are very excited to introduce our new head coach to the Fitchburg and Leominster communities,” said Doug Freeman, ENTFLA Founder and President. “Coach brings a passion for the game, a championship caliber coaching pedigree, and will be very involved in the community, come meet them on March 25th!” added Jim Hadayia, Fitchburg Heroes General Manager.
Learn more at: www.fitchburgheroes.com
Gardner’s Williams-Rockwell Education Gift Fund Committee awards nearly $209,000 in Grants
The Williams-Rockwell Educational Gift Fund Committee met on February 26, 2025 to distribute this year’s round of grants to applicants from the Gardner Public School System. The committee was able to distribute $208,855.75 for 35 different projects which will take place over the remainder of the academic year and beyond.
“I’m very proud of the grants have been awarded to support innovative programs in the Gardner Public Schools,” said Gardner Mayor Mike Nicholson who also serves as the Chair of the Rockwell Trustees. “Through our staff at Gardner Public Schools, these outstanding programs are making a significant impact on our students. These grants will provide essential resources to help inspire and engage students, with positive contributions to their personal and academic growth. From advancements to our band programs, to field trips that enrich classroom lessons, to advanced academic materials- this year’s grant cycle provided some really cool initiatives for our students to take advantage of.”
Gardner’s Superintendent of Public Schools, Dr. Mark Pellegrino remarked, “We are thrilled with the support the Williams Rockwell program provides for our schools! Once again, the committee awarded thousands of dollars in grants that support programs and opportunities for students that the district would not be able to afford otherwise. These grants help to make the experience for our students exceptional.”
The Williams-Rockwell Education Gift Fund was established in 2014 following the auction of Norman Rockwell’s “Willie Gillis in the Convoy” painting. The City endowed the proceeds from the sale and awards up to 90% of the annual income of the count as grants to Gardner Public School staff through an annual application process. The fund was set up to provide financial assistance to projects and programs requested by the faculty and administration of Gardner Public Schools to enrich the experiences of Gardner’s students. The grants are funded by the interest and capital gains earned from investments of the sale price of the painting. From the auction to the disbursement of the grants, the Williams-Rockwell Educational Gift Fund has been a collective effort in bringing about a way to give back to the city and its students for years to come. To date, the Committee has awarded $818,979.75.
Council President George Tyros added, “The Williams-Rockwell Gift is a unique opportunity Gardner has each year to fund these projects and programs that might otherwise not be available to students in our community. I want to thank those who took the time to ideate these programs and the Trustees for their dedication to ensuring these funds are put to their best use.”
As required by the fund’s governing statute, awards were given out to both arts related applications as well as applications that promote athletics and academics in our schools. “I’m extremely grateful the band program will be able to purchase a new marimba, xylophone, and vibes,” said Doug Lepisto, Gardner High School Band Teacher. “The ones we currently have are about 20-25 years old and have seen many repairs over the years. This will be a huge help to the program as our numbers continue to grow after bringing back the elementary school band position a few years ago. It’s great to be part of a community with leadership that supports the art and music programs both with staffing and equipment.”
“The School Committee is thankful that this fund can continue to supplement enrichment activities for the students in the arts, and beyond,” explained Rachel Cormier, Vice School Committee Chair. With the help of the faculty submissions and the Rockwell Committee’s review process, the investment will benefit the schools for years to come. I look forward to learning more about the latest projects and talking with teachers and administrators about the positive impacts they will have.”
“I would like to thank Mayor Nicholson and the entire Williams-Rockwell Education Fund Selection Committee for the generous award that was given to the 6th grade class at Gardner Middle School. This money will be used to subsidize the tuition that students will need to pay to attend Outdoor Classroom (formerly known as Nature’s Classroom) as well as paying for all transportation. This year we were able to reduce tuition by 30%! We are working very hard at GMS to make this experience attainable for ALL students in the 6th grade and the money from the Williams-Rockwell Grant is instrumental in helping us attain this goal” said Annette Lussier, Gardner Middle School Science Teacher.
“Twenty-five years ago I was given a permanent space room A-7 at Gardner High School. The furniture and setup of the room were pieced together with items that nobody wanted. Over the years I’ve made adjustments while making this space a home and a haven for the students of GHS. A few years ago, I was finally able to get new tables through a Rockwell grant and this year we are doing some more upgrading of cabinetry and projector. We are hoping to complete the room transformation next year with the final pieces of new storage; to give the room a cohesive look” said Frances LeMieux, Gardner High School Art Teacher. “In addition, we have received a grant to take a field trip to the Worcester Art Museum, which will include a tour and workshop opportunity for our art students. Ironically, the last time we were granted a museum trip, it had been scheduled for May of 2020 and we all know what happened that year. So I’m very excited to again be introducing the museum/workshop experience to our current students as most have never been to an art museum.”
By law, the membership on the Board of Trustees who votes to award the grants is made up of three members appointed by the Mayor and confirmed by the City Council, the City Treasurer, the Superintendent of Schools, a member of the School Committee, the City Council President or their designee, and the Mayor or his designee who serves as chair.
“I am very happy to hear that we are able to continue to give back to our students through this program,” said Mayor Michael Nicholson. “The projects submitted for this year’s round of funding were certainly unique and help provide valuable resources to help enrich our students’ academic careers. This fund truly makes a big difference in helping Gardner Public Schools provide our students with a modern academic experience that stands out from other districts. I’m looking forward to seeing our students take advantage of these programs in the future.”
| Teacher | School | Amount |
| Dawn Murphy & Nicole Ransden | Gardner Elementary School | $3,890 |
| Magnetic Communication Boards for English Language Learners and Nonverbal/Students: To support kids with limited language skills to get wants and needs met. |
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| Annette Lussier | Gardner Middle School | $20,000 |
| Outdoor Classroom Experience (formally known as Nature’s Classroom): Fund the transportation to and from the Outdoor Classroom. Subsidize the cost of the experience for all students and to provide scholarships for any students in need. |
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| Gianni Davilli | Gardner Middle School | $10,046.32 |
| Lift Every Voice: Purchase Gardner Middle School’s Drama Club’s first set of theater microphones to help lift every voice. |
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| Joseph Lillie | Gardner Middle School | $2,036.90 |
| 2025 Highschool/Middle School Cultural Fieldtrip: Bringing English Language Learners and multilingual learners to see the Worcester Bravehearts to share American culture with our multicultural students. |
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| Frances Lemieux | Gardner High School | $4,410.36 |
| Replace Outdated Classroom Furniture and Equipment: New black art stools with backs. |
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| Jonathan Stalnecker | Gardner High School | $1,253.95 |
| Ceramics Classroom Furniture- Mobile Cart: Replace our outdated furniture in the Ceramics room at the High School. |
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| Jonathan Stalnecker | Gardner High School | $1,050 |
| Ceramics Classroom Furniture -Kiln shelf cart: Replace our outdated furniture in the Ceramics room at the High School. |
||
| Jonathan Stalnecker | Gardner High School | $626.45 |
| Ceramics Classroom Furniture – Mobile storage bins: Replace our outdated furniture in the Ceramics room at the High School. |
||
| Jonathan Otino | Gardner High School | $322.18 |
| Arts After School Supplies: Have supplies for 15-20 students to stay after school once a month to learn and practice art/craft skills. |
||
| Josh Perkins | Gardner Middle School | $1,700 |
| It’s Electric – STEM sets: Introduce students to the basics of programming, coding and electronics including voltage and current through the use of modeling software. |
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| Josh Perkins | Gardner Middle School | $2,454 |
| Makerspace Upgrade 3D Printer: Give students the opportunities to use 3D modeling software such as TinkerCAD and ONshape. |
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| Kaitlynne White | Gardner High School | $3,640 |
| Hanover Theatre’s “A Christmas Carol” for Grade 10: Bring 10th grade students to the Hanover Theatre to see an in-person performance of A Christmas Carol. |
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| Franchelly Greer & Misty Torres | Gardner Elementary School | $1,523.98 |
| Enhancing Fine Motor Skills and Inclusive Learning through Sensory Light Tables: Have light boxes utilized to boost students’ fine motor skills. |
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| Dane Forte | Gardner Middle School | $10,000 |
| User Fee Elimination for Students: Be able to maintain the elimination of all user fees for athletics. |
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| Paula Bolger | Gardner High School | $4,000 |
| GHS DJ Equipment: A one-time purchase for the equipment to be used at dances and events. |
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| Joanne Landry | Gardner High School | $9,500 |
| Sounds Good- Body Mics for Plays, Shows, etc): The existing equipment has limited band width and is aging out of digital technology. This will update the current system and help support performing arts students for several years. |
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| Doug Lepisto | Gardner High School | $4,157.70 |
| Drumline Harnesses & Bass Drum Stands: Will support the band by ensuring all sections are equipped with what they need in order to practice and perform successfully. |
||
| Denise Ulrich & Stephanie Curtis | Gardner Elementary School | $3,750 |
| The Smile Project – Bret Bataclan Mural: Creating a mural in the Elementary School. The mural will be carefully planned and designed to keep with the theme of the “School in the Woods.” |
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| Derek Beauregard | Gardner Academy for Learning and Technology | $2,500 |
| Intramural, Fitness & Recreation/Community Recourses: Continue, expand, and improve the existing intramural and fitness programs at the school. |
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| Julio Decarvalho & Bartkus | Gardner High/Middle School | $3,000 |
| Joint Peer Meditation Initiative: This program will enhance students’ ability to constructively resolve conflicts and contribute to a more supportive school environment by teaching them mediation, negotiation and communication skills. |
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| John Mellish | Gardner Middle School | $4,954.50 |
| Music Stands: Purchase 60 new music stands to replace the current set. |
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| Jennifer Brow | Gardner Elementary School | $1,729.96 |
| Book Repair Machine: Provide the means to repair damaged library books in order to retain collections longer. |
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| Maureen Horn | Gardner High School | $643 |
| Real Care Baby Accessories: Provide students with baby carriers and hip packs. |
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| Gianni Davilli | Gardner Middle School | $1,606.63 |
| Spotlight on GMS: Replace obsolete and hazardous spotlights with modern, high-quality LED units that will improve the safety and education of stage crew members as well as ensure the continuation of excellent performances at GMS. |
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| Michelle Heffner | Gardner Elementary School | $4,500 |
| Build The Elementary School Band: Purchase two student flutes and two trumpets for the schools’ loan program. |
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| Dan Forte | Gardner High School | $43,740 |
| Outfield Fence: The varsity baseball field does not have an outfield fence. To be considered for interscholastic post season play, we are required to have one. |
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| Doug Lepisto | Gardner High School | $16,644.75 |
| Band Mallet Percussion: This project would replace some of the outdated and old mallet percussion instruments that have been repaired and restrung many times over the years. |
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| John Mellish | Gardner Middle School | $6,999 |
| Middle School Percussion Improvement: Investing in more high quality instruments, sticks, mallets, and organizational equipment, will allow every student in the Gardner Middle School band to be able to access music education at a high level. |
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| Joanne Landry | Gardner High School | $13,475 |
| Broadway Bound: Broadway Bound is designed to give the opportunity for between 45 and 50 students a chance to see a Broadway show in New York City. |
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| Kelly McGavin | Gardner Academy for Learning and Technology | $2,600 |
| STEM/STEAM Expansion: These funds will be used to purchase equipment which will continue to enhance the STEAM curriculum at Gardner Academy. |
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| Doug Lepisto | Gardner High School | $3,,617.89 |
| Band Concert Percussion Instruments, Hardware, Sticks and Mallets: This project will significantly upgrade and replace much of our concert (inside) percussion equipment. |
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| Gianni Davilli | Gardner Middle School | $6,242.26 |
| Expanding Choral Access: Support the growth and development of the chorus program by removing barriers to access material and giving students tools to engage in choir on a deeper level. |
||
| Frances Lemieux | Gardner High School | $2,400 |
| Museum Fild Trip & Workshop for Photography Students: We would be offering this Museum & Workshop opportunity to our advanced art students as well as to our Photography students. This field trip will show them art which has come before and present day, combined with a hands-on interactive workshop which will reinforce what the museum is all about. |
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| Frances Lemieux | Gardner High School | $2,500 |
| Photo Equipment Cabinets: These new cabinets will each have locks and be movable so as to better serve the students. They are also lower which will make them ideal for doing photo shoots for products and ad campaign set ups. |
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| Doug Lepisto | Gardner High School | $7,339.88 |
| Marching Band Uniform Raincoats: This order would be for 60 new raincoats to start replacing the current old raincoats we have. |
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New Pilot Program Will Deliver Medically Tailored Groceries to People Living with Illness
Community Servings and The Health Foundation of Central Massachusetts announced the launch of a collaborative effort by the nonprofit organizations to expand access to nutritious meals for residents living with diet-related chronic illnesses and food insecurity in Central Massachusetts. The pilot project has started enrolling eligible residents to receive medically tailored groceries at no cost.
During the pilot, which is supported by a $425,000 Synergy Initiative grant from The Health Foundation of Central Massachusetts, Community Servings will ship groceries, as prescribed by its team of registered dietitian nutritionists, directly to participants in Central Massachusetts over a 24-week period. The groceries will consist of ingredients – including produce sourced from Central Massachusetts farms – which participants with health conditions such as diabetes and heart disease can use to prepare nutritious meals.
“This Synergy Initiative pilot project is the first of its kind to bring medically tailored groceries to the doorsteps of individuals in the region who are food-insecure and ill, and we look forward to measuring the impact of this intervention which takes place in the comfort of participants’ home kitchens,” said Dr. Amie Shei, President and CEO of The Health Foundation. “The transformative nature of this initiative in addressing social determinants of health is fully aligned with our mission to improve health in Central Massachusetts, and we are fortunate to be partnering with Community Servings, a national leader in the food is medicine movement.”
“On behalf of the full Community Servings team, we are grateful to have the support of The Health Foundation of Central Massachusetts for our efforts to make medically tailored nutrition more accessible across Massachusetts,” said David B. Waters, CEO of Community Servings. “This pilot project has all the right ingredients – including community service, collaborative partnership and a purposeful health care pilot – to make a real difference in Central Massachusetts.”
The medically tailored groceries pilot is a new intervention for Community Servings, which has delivered scratch-made, fully prepared medically tailored meals for the past 35 years. Meals are delivered throughout Massachusetts and Rhode Island from its main kitchen in Jamaica Plain and through its distribution center in Mansfield.
Last year, the nonprofit delivered more than 64,000 medically tailored meals to 405 clients in Central Massachusetts. Community Servings is partnering with Boston-based Morrissey Market to provide the packages of medically tailored groceries. Fresh produce will be sourced from Central Massachusetts farms through the Leominster-based nonprofit Growing Places.
“As a Central Massachusetts-based organization dedicated to improving regional health by leveraging the strengths of our local food system, Growing Places is excited to collaborate with Community Servings on this impactful project,” said Ayn Yeagle, Executive Director of Growing Places. “This initiative creates a mutually beneficial impact: Residents receiving medically tailored groceries gain access to high-quality, nutritious local food that supports their well-being, while our local farmers benefit from a stronger, more resilient agricultural economy.”
This pilot grant from The Health Foundation of Central Massachusetts to Community Servings follows a $250,000 planning year grant awarded in 2024 through the Synergy Initiative, a grant program that supports projects from planning to pilot stage to full implementation over the course of three to five years. Currently in its sixth round of funding, the Synergy Initiative supports collaborative projects in Central Massachusetts that address health issues with integrated, comprehensive strategies focused on systems change.
Enrollment Information
Community Servings is currently recruiting up to 55 Central Massachusetts residents on a rolling basis to participate in the pilot at no cost. In addition to receiving medically tailored groceries, participants will also have access to recipes and nutrition education and counseling. Participants who are asked to complete a survey before and after the intervention will receive a $25 gift card for each survey.
To be eligible, residents must have a diagnosis of one or more critical or chronic illness and face the risk of nutritional deficiency or imbalance due to food insecurity. Participants must be capable of preparing meals at home.
To submit an application, please visit: FoodIsMedicineMA.org/synergy.
The Big Celebration
Join Big Brothers Big Sisters of Central Mass & MetroWest for Big Bites at our Big Celebration! We invite you to be part of this inspiring evening filled with delicious food, meaningful connections, and the celebration of mentorship. The event will include small-plates and hors d’oeuvres from local restaurants, a live auction, and lots of fun! Together, we can ignite change, empower youth, and build brighter futures for 650 Littles – and counting!
Saturday, April 5, 2025
Top of the Tower | Worcester, MA
5:00PM – Sponsor Reception Begins (sponsors & special guests)
6:00PM – The Main Event Begins
March 14, 2025 Update: the event has sold out!
Please contact with any questions.
Más informaciónNorth Central Massachusetts Chamber of Commerce to host 2nd Annual Small Business Showcase and Entrepreneur Awards Reception
Awards to celebrate small businesses and entrepreneurs
The North Central Massachusetts Chamber of Commerce and the North Central Massachusetts Development Corporation will host the 2nd Annual Small Business Showcase & Entrepreneur Awards Reception this month, bringing together the region’s most innovative small businesses and entrepreneurs for a night of celebration, recognition, and networking.
On Thursday, March 20, the Small Business Showcase & Entrepreneur Awards Reception will be held from 5:00 to 7:00 p.m. at the DoubleTree by Hilton in Leominster. The celebration will spotlight the innovation, hard work, and successes that drive our regional economy. With nearly fifty businesses and resource providers exhibiting, the showcase offers an exceptional opportunity for meaningful connections with entrepreneurs, small business owners, and community partners. Over 150 attendees have already registered for this popular networking event.
Guests will enjoy an evening featuring networking opportunities, delicious hors d’oeuvres, and a cash bar while exploring exhibits from local small businesses showcasing their innovative products and services. The highlight of the evening will be the presentation of the Entrepreneur Awards, recognizing individuals and businesses that have demonstrated exceptional vision, resilience, and impact within our communities.
Sponsors include the Premier and Award Recipient Sponsor Fitchburg State University; Corporate Sponsor Fidelity Bank; and Partner Sponsors Rollstone Bank, Main Street Bank, bankHometown, Workers Credit Union, and TD Bank; with Fitchburg East Rotary as bag sponsor; resource partners including MassDevelopment, NewVue Communities, Spanish American Center, Wachusett Business Incubator, Small Business Administration (SBA), Masshire North Central Workforce Board, Small Business Development Center (SBDC), and Massachusetts Office of Business Development (MOBD).
The event is open to all businesses and entrepreneurs in the region. Tickets are $25 per person. Members of the North Central Massachusetts Chamber of Commerce and their guests receive a discounted rate of $15. Pre-registration is required. For more information about the event or to register online, please visit northcentralmass.com or contact Valerie Bruno at 978.353.7600, ext. 235, or at . A number of sponsorship opportunities are also available.
“We look forward to gathering the region’s community and business leaders under one roof as we recognize and support the innovation and successes of our local entrepreneurs and small businesses. Whether you’re a business owner, entrepreneur, or simply interested in supporting the local business community, this event is a great opportunity to be inspired, make valuable connections, and celebrate the spirit of entrepreneurship!” said Valerie Bruno, events and programs manager, North Central Massachusetts Chamber of Commerce.
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LUK, Inc. Expanding Mental Health Training through Reliant Foundation Grant Funding
LUK, Inc. has recently received funding from the Reliant Foundation to expand their Mental Health Awareness and Suicide Prevention trainings. This is Reliant Foundation’s fourth year funding these trainings for LUK.
LUK shares Reliant Foundation’s goal to reduce stigma around mental health and substance use disorders. By raising awareness, the agency hopes to strengthen mental/behavioral health services for youth and adults, encourage individuals to strive for recovery, or support a loved one in their recovery journey.
With last year’s funding from Reliant Foundation, LUK met and surpassed their goal of training 900 individuals in mental health and suicide prevention through their ongoing partnerships with schools, PTOs, community organizations, and civic groups.
This funding from Reliant Foundation will allow LUK to continue offering a variety of trainings that vary in length, intensity, and scope, allowing training partners to select the most appropriate curriculum for their setting. The overall goal of the project is to raise awareness of mental health challenges, prevent suicide, and connect people in need to supportive services.
“LUK would like to send our gratitude to the Reliant Foundation for their continued support of our mental health training program. This program provides essential education to the community on understanding mental health symptoms in order to intervene both early and effectively,” adds LUK President & CEO Beth Barto. “This funding from Reliant Foundation helps LUK towards creating safe, healthy and resilient communities.”
LUK is thankful for Reliant Foundation’s support and looks forward to another year of offering these important trainings to the Central MA community.
LUK, Inc. is a non-profit organization dedicated to improving the safety, health, and well-being of youth, families, and adults in Central Massachusetts. As a community-based organization, LUK’s mission is to challenge and inspire youth, adults, and families to realize their unique potential through community-based prevention, intervention, education, and support services.