Noticias de nuestros miembros

Rollstone Bank & Trust Promotes Chris Connors to Vice President, Business Banking Officer

FITCHBURG, Mass. (August 28, 2026). Rollstone Bank & Trust, an affiliate of River Run Bancorp along with Newburyport Bank and Pentucket Bank, is pleased to announce the promotion of Chris Connors to Vice President, Business Banking Officer, based at the bank’s John Fitch Branch in Fitchburg. Chris brings 28 years of industry experience to the position, having most recently served as Vice President, Treasury & Relationship Banking Officer.

In his new role, Chris is responsible for identifying new business opportunities within Rollstone Bank & Trust’s market area to attract and retain quality banking relationships. He will continue to build and maintain a network of professional referral sources, including real estate brokers, accountants, attorneys and other centers of influence, to generate new business, while recommending and selling a full range of banking products, including loans, deposits and treasury management solutions.

“Chris has spent nearly three decades building trust with clients and referral partners across our market, and this promotion reflects the depth of that experience,” said Stacey Palovich, Senior Vice President, Business Banking & Professional Practices Director at River Run “His ability to structure the right banking solution for a business, and to see a credit relationship through from first conversation to closing, makes him a tremendous asset to our business banking team.”

In addition, Chris will manage the credit process from structuring through closing, working closely with the bank’s underwriting and credit teams, and will coordinate with internal partners to deliver full-service banking solutions to clients.

“I’m looking forward to this new chapter at Rollstone Bank & Trust,” said Chris Connors. “Business owners in this region deserve a banking partner who understands their goals and can move quickly to help them get there, and that’s the kind of relationship I build with every client I work with.”

Chris holds a Bachelor of Science in Communications and Psychology from Old Dominion University in Norfolk, Virginia, and served in the United States Navy as an Operations Specialist 2nd Class. He is an avid outdoorsman whose interests include offshore sailboat racing, hunting, golf and fishing. Chris lives in Lunenburg with his family.

About Rollstone Bank & Trust

Founded in 1846, Rollstone Bank & Trust is a trusted community banking partner committed to strengthening the financial well-being of individuals, families, and businesses throughout North Central Massachusetts. Headquartered in Fitchburg, MA, the Bank provides a full range of personal and business banking services through multiple community banking locations. Guided by a long-standing tradition of service, relationships, and local investment, Rollstone Bank & Trust is dedicated to helping communities thrive. Alongside Newburyport Bank and Pentucket Bank, Rollstone Bank & Trust is supported by River Run Bancorp, MHC. With collective assets of $3.6 billion, River Run ensures shared strength and resources in support of our banks and the communities they serve.

Freedom’s Way National Heritage Area Launches 2027 Partnership Grant Program; Allocates $100k in Support of Creative Programs & Projects

DEVENS, MA, September 8, 2026 – Freedom’s Way National Heritage Area is pleased to announce the launch of its Annual Partnership Grant Program on October 1, 2026. Designed to provide strategic investments in the natural, cultural, and historical resources that enhance the region’s sense of place, $100,000 has been set aside for this funding cycle.

Reimbursable matching grants of up to $5,000 are available to eligible non-profits, municipalities, state agencies, and public academic institutions. Applications are accepted, reviewed, and awarded on a rolling basis from October 1para, 2026 through April 15, 2027, or until the allocated funds have been committed.

The Freedom’s Way Partnership Grant Program supports a variety of creative programs and projects, diverse in scale and scope, that align with the following

Freedom’s Way logo and Black Heritage Trail of New Hampshire monument unveiling, 2026. A project funded in part by a Partnership Grant.

funding opportunities:

 

  • Storytelling
  • Education, Interpretation & Curation
  • Community Planning & Resource Conservation
  • Historic Preservation
  • Regional Cultural Events
  • Freedom’s Way 250

 

Prospective applicants are encouraged to arrange a time to discuss their program or project prior to the submission of an online application by sending an email to .

Since its inception, the Freedom’s Way Partnership Grant Program has awarded 270 grants totaling over $391,000 within the Heritage Area’s 45 communities. More than $4.9 million in cash and in-kind match has been generated, leveraging Heritage Partnership funds received through the National Park Service by 13:1.

For more information, including program guidelines, application materials, and past project descriptions, visit freedomsway.org/grants. 

Clinton Savings Bank Makes a Difference This Year with its 4th Annual Back-To-School Drive

(CLINTON, Mass., August 31, 2026) – For the fourth consecutive year, Clinton Savings Bank (CSB) partnered with local radio station 104.5 WXLO to help local students gear up for a great school year through its Back-to-School Drive. The campaign kicked off in late July with radio ads, social media outreach, and in-branch materials inviting customers and community members to donate school supplies. The generous contributions helped ensure that local students have the essentials they need to start the school year prepared and ready to learn.

L to R: Jen Carter, morning show personality of 104.5 WXLO, Donna Ostiguy, Director of Community Outreach for the office of Sheriff Lew Evangelidis of Worcester County, Frank Foley, morning show personality of 104.5 WXLO & Ellen J. McGovern, Senior Vice President/CMO of Clinton Savings Bank

The drive culminated on August 15 with the Lemonade Back-to-School Refresher celebration at CSB’s West Boylston branch, 306 W Boylston Street, where 104.5 WXLO radio personalities Frank Foley and Jen Carter joined CSB staff to welcome families with refreshing lemonade, fun giveaways, and back-to-school spirit.
“On behalf of Clinton Savings Bank, I want to extend our sincere thanks to everyone who came out and generously donated to our fourth annual Back-to-School Drive,” said Mary T, Dean, President & CEO of Clinton Savings Bank. “The incredible support from our customers, community members, and our partnership with 104.5 WXLO will make a meaningful difference for local students as they head back to school. We are grateful to everyone who helped make this year’s drive such a success.”
“We were immensely proud and excited to see so many people come out to support the event through their generous donations, including members of Worcester County Sheriff Lew Evangelidis’ staff,” said Bob Goodell, General Manager of 104.5 WXLO.

With thousands of donations from the event, Clinton Savings Bank was able to send school supplies to Beal & Coolidge Elementary in Shrewsbury, Boylston Elementary in Boylston, Clinton Elementary in Clinton, Houghton Elementary in Sterling, Major Edwards Elementary in West Boylston, Tahanto Regional Middle/High School in Boylston and W.H.E.A.T. Community in Clinton.

About Clinton Savings Bank
Established in 1851, Clinton Savings Bank is among the oldest mutual community banks in Massachusetts with more than $745 million in assets. Clinton Savings Bank (CSB) offers business and consumer banking, through seven full-service branches in Berlin, Bolton, Boylston, Clinton, Shrewsbury, Sterling, West Boylston and as a member of the Allpoint network access to over 55,000 ATMs. CSB also provides mobile and online banking. For more information, please visit clintonsavings.com.

Brick Marketing to Host Webinar: AI SEO – Get Your Brand Seen and Chosen Online

BOSTON, MA [September 1, 2026] — Brick Marketing, a Boston digital marketing agency founded in 2005, will host a free webinar titled AI SEO: Get Your Brand Seen and Chosen Online on Wednesday, September 16, 2026, at 3:00 p.m. Eastern Time. The program lasts 60 minutes and is designed for business owners, marketing leaders, sales leaders, and communications professionals who want their companies to appear more often in traditional search results and answers produced by AI platforms.

Attendees do not need a technical background to benefit from the session. The program will translate AI search concepts into practical marketing actions that teams can apply to websites, content calendars, company profiles, media outreach, and sales materials. It will also clarify the difference between appearing in an AI response and earning a meaningful recommendation, with attention to the accuracy, consistency, and credibility of the information AI systems can find about a business online.

Registration and complete webinar information are available at:

https://www.brickmarketing.com/webinars

The webinar will explain how AI SEO, Generative Engine Optimization, and Answer Engine Optimization work together with established SEO and content marketing practices. Attendees will learn how platforms such as ChatGPT, Google Gemini, Claude, Perplexity, and Microsoft Copilot interpret business information, assess authority, and decide which brands to mention when responding to questions.

“Being visible is no longer only about earning a strong position on a search results page,” said Nick Stamoulis, President of Brick Marketing. “Companies also need to make it easy for AI platforms to understand who they are, what they offer, who they serve, and why their expertise is credible. This webinar will give business and marketing leaders a clear framework for improving those signals so their brands have a better chance to be seen, cited, and chosen.”

Stamoulis and Katherine Tsoukalas, Brick Marketing’s Director of Marketing, will guide attendees through the foundations of AI search visibility. The discussion will cover how AI platforms crawl and interpret website content, how clear site structure supports machine understanding, and why consistent company information across websites, articles, profiles, and trusted third party sources matters.

The presenters will also address the role of content depth, topic alignment, entity recognition, structured data, citations, and brand messaging. Attendees will see why a company website must clearly communicate services, audiences, expertise, locations, and proof of experience. The session will connect these elements to practical decisions about service pages, educational resources, frequently asked questions, company background information, and thought leadership.

Another focus will be the continuing work required to support AI search performance. Brick Marketing will discuss brand citation audits, visibility monitoring, content reviews, and the refinement of authority signals over time. Participants will leave with a clearer understanding of what to evaluate, which gaps may be limiting visibility, and how to prioritize improvements that serve both people and AI systems.

The webinar is especially relevant for organizations that already invest in SEO but are uncertain about how AI generated answers affect discovery and consideration. Rather than treating GEO as a separate marketing program, the presentation will show how it can complement technical SEO, content strategy, public relations, brand development, and reputation building.

Businesses seeking more information about Brick Marketing’s AI SEO, GEO, and AEO services can visit:

https://www.brickmarketing.com/aio-geo-search

The live webinar is free and will run for approximately one hour. Space is limited. People who cannot attend the live session may still register to receive access to the replay recording after the event.

Rollstone Bank & Trust Charitable Foundation Highlights Commitment to Community Giving

FITCHBURG, Mass. (August 20, 2026) — In recognition of National Nonprofit Day, Rollstone Bank & Trust and the Rollstone Bank & Trust Charitable Foundation are celebrating the nonprofit organizations, schools, and community partners whose work strengthens North Central Massachusetts and makes a difference in the lives of local residents.

For Rollstone Bank & Trust, being a community bank means knowing that where you matter most is in the communities you call home. As a mutual bank, Rollstone is owned not by outside shareholders, but by its depositors and the communities it serves. That structure allows the Bank to reinvest in those communities through charitable giving, community partnerships, and employee volunteerism—support made possible by the customers who choose to bank with Rollstone.

Since its inception in 2005, the Rollstone Bank & Trust Charitable Foundation has awarded more than $3.8 million in grants to nonprofit organizations and community initiatives throughout North Central Massachusetts. In 2026 alone, the Foundation has committed $240,000 to organizations working across a broad range of needs, including arts and culture, human services, education, housing, environmental stewardship, and community support.

“Being where you matter most means being there for the people and organizations that make our communities stronger,” said Mary Beth Jokela, President and COO of Rollstone Bank & Trust. “Our nonprofit partners are doing important work every day to create opportunities, support families, preserve our community’s culture, and improve quality of life. Supporting that work isn’t separate from what we do as a bank—it is central to who we are.”

The Foundation’s most recent round of grants, approved at its June meeting, provides a snapshot of the breadth of its philanthropic focus with $41,000 awarded to 10 nonprofit and community organizations. Among the June recipients were the Fitchburg Art Museum and Montachusett Chorale, supporting the region’s vibrant arts and cultural community; North Star Family Services, Ginny’s Helping Hand, and Care Net PRC, providing vital support and resources to individuals and families; and North Middlesex High School, supporting educational opportunities for local students.

Additional grants support environmental stewardship through the Nashua River Watershed Association, the Twin Cities Rail Trail project through the Greater Lowell Community Foundation, housing through Habitat for Humanity North Central MA, and energy assistance through the Mayor’s Energy Fund.

Together, these organizations reflect the many ways community needs intersect—and the many ways Rollstone Bank & Trust seeks to be there for the people and neighborhoods it serves.

Also in 2026, the Foundation provided $20,000 to thirteen local graduating high school seniors with its inaugural Opportunity Awards Scholarship Program. The funds were split between those attending Fitchburg State University this fall semester, and those transitioning directly into the workforce in their skilled trade. This program celebrates Rollstone Bank & Trust’s commitment to the future of its local workforce and the decision of students to pursue affordable higher education in Massachusetts.

The Foundation’s impact is part of a broader commitment to giving back. Together with its affiliated banks, Newburyport Bank and Pentucket Bank, River Run contributed more than $1.6 million in charitable donations and grants in 2025, while employees volunteered nearly 8,162 hours in service to 562 organizations across the region.

“At Rollstone, we believe community banking is about more than where you do your banking—it’s about being part of something bigger,” Jokela added. “When our communities thrive, we all thrive. We’re proud to invest in the organizations and people who make North Central Massachusetts such a special place to live, work, and grow.”

The Rollstone Bank & Trust Charitable Foundation welcomes grant requests from eligible nonprofit organizations whose programs and initiatives improve quality of life throughout North Central Massachusetts.

About Rollstone Bank & Trust
Founded in 1846, Rollstone Bank & Trust is a trusted community banking partner committed to strengthening the financial well-being of individuals, families, and businesses throughout North Central Massachusetts. Headquartered in Fitchburg, MA, the Bank provides a full range of personal and business banking services through multiple community banking locations. Guided by a long-standing tradition of service, relationships, and local investment, Rollstone Bank & Trust is dedicated to helping communities thrive. Alongside Newburyport Bank and Pentucket Bank, Rollstone Bank & Trust is supported by River Run Bancorp, MHC. With collective assets of $3.6 billion, River Run ensures shared strength and resources in support of our banks and the communities they serve.

NCPA Collegiate Pickleball Tour Comes to West Boylston, Massachusetts

The Massachusetts Regional Championship brings the country’s top college programs to RT.12 Pickle on September 26-27, 2026 — with bids to the NCPA National Championship on the line

West Boylston, Massachusetts — College pickleball’s fastest-rising programs are heading to West Boylston. On September 26-27, 2026, the National Collegiate Pickleball Association (NCPA) brings the Massachusetts Regional Championship to RT.12 Pickle — 20 to 30 universities and roughly 300 collegiate athletes competing across two days, with bids to the NCPA National Championship on the line.

Twelve bids will be decided at RT.12 Pickle. Where a team finishes determines which division it enters at Nationals, and every match swings national ranking points that follow these programs all season. Expect packed courts, student sections, and matches that come down to the last point.

The event is part of the NCPA Tour presented by VAIR, a 14-stop national season ending at the NCPA National Championship in Virginia Beach in April 2027. NCPA spans 150 universities and more than 5,000 athletes and has awarded over $100,000 in prize money across the season. Matches are broadcast on PickleTV and on YouTube at @ncpapickleball.

“College pickleball is growing faster than any avenue in pickleball, and we’re still at the very beginning of it. Bringing the Massachusetts Regional Championship to RT.12 Pickle in West Boylston is exactly the kind of stage these athletes deserve. We’ll see you there.” — Noah Suemnick, Founder & CEO, National Collegiate Pickleball Association
“Hosting the NCPA event at RT.12 Pickle is an exciting opportunity to showcase the sport to the next generation of athletes and introduce college students to a growing, energetic community.

As the sport continues to trend younger, we’re excited to bring that energy to the Central Massachusetts area, connect with younger generations, and inspire more students and athletes to get involved and help shape the future of the sport.”
— Ben Minsk, Founder & CEO, RT.12 Pickle
RT.12 Pickle is an NCPA Preferred Venue.

Governor Healey Awards $6 Million to Drive Business Expansion, Create 1,000 Jobs Across Massachusetts

Governor Healey Awards $6 Million to Drive Business Expansion, Create 1,000 Jobs Across Massachusetts

Business Builds Grants will support six capital projects in manufacturing, robotics, life sciences, autonomous systems and other key industries

BOSTON – Governor Healey today announced $6 million in Business Builds Capital Grants to support six major business expansion projects across Massachusetts. The projects will leverage more than $300 million in private investment, create an expected 1,000 new jobs, and will help companies expand facilities, modernize equipment, and advance industry-leading technologies.

“Companies are choosing Massachusetts to grow, invest and create jobs because of our talented workforce and our leadership in innovation,” said Gobernadora Maura Healey. “Through Business Builds, we’re partnering with companies that are making major investments in our state and helping them put down deeper roots here. These projects will create 1,000 new jobs and strengthen communities across Massachusetts.”

“Business Builds is about turning private investment into tangible benefits for our communities,” said Teniente Gobernadora Kim Driscoll. “By partnering with companies that are ready to grow, we’re supporting new jobs, stronger local economies, and investment in communities across Massachusetts.”

Established through the Mass Leads Act, the Business Builds Capital Grant Program is administered by the Massachusetts Office of Business Development (MOBD) within the Executive Office of Economic Development. The program provides targeted capital grants to help businesses grow, relocate, create jobs, and make qualified investments in Massachusetts facilities.

“From established manufacturers to companies developing cutting-edge robotics and autonomous systems, these projects reflect the range of innovative businesses investing and growing in Massachusetts,” said Economic Development Secretary Eric Paley. “By supporting these investments, we’re helping companies expand their presence in the state while creating new opportunities for talent and strengthening the industries that drive our economy.”

Business Builds supports the Healey-Driscoll Administration’s broader strategy to strengthen the state’s economic competitiveness while directing public resources toward projects that provide clear public benefits. The program works alongside existing economic development tools, including the Economic Development Incentive Program, by supporting facility and equipment investments that drive job creation, regional growth, and private-sector investment. Awardees are required to provide a dollar-for-dollar match for grant funds. Through Business Builds, EOED seeks to support business attraction and retention across Massachusetts, including in Gateway Cities, rural communities, and underutilized or redevelopment areas.

Awarded projects for the May 2026 round include:

 

Boston Dynamics, Waltham – $1.25 million

Boston Dynamics develops advanced mobile robotics used in inspection, warehouse automation, and industrial applications. The $1.25 million award will support the renovation and buildout of approximately 330,000 square feet of space in Waltham for robotics manufacturing, training, research and development, and related operations, including work related to the company’s Spot and Stretch platforms. The project will expand advanced manufacturing capacity and support Boston Dynamic’s plan to create 650 new full-time jobs in Massachusetts over the next three years, while keeping the company’s innovation-to-manufacturing value chain in the state and incorporating energy-efficiency upgrades.

 

SMC Ltd., Devens – $1.25 million

SMC Ltd. is a global medical device manufacturer and development partner serving original equipment manufacturers in the healthcare and pharmaceutical sectors. The $1.25 million award will support the renovation of SMC’s existing 330,000-square-foot Devens facility and construction of a new 100,000-square-foot building, including high-efficiency HVAC systems, insulated building panels, injection molding machines, and power systems. The expansion is expected to create 190 new full-time jobs and retain 440 existing jobs in Massachusetts, while helping SMC increase production capacity with more efficient building systems and manufacturing equipment.

 

Autonodyne LLC, Boston – $1 million

Autonodyne is a software company developing collaborative autonomy, command-and-control, and human-machine teaming solutions across air, sea, and land systems. The $1 million award will support construction and equipment for the Autonomy Advancement and Demonstration Center, a 6,500-square-foot demonstration lab and classroom with simulator stations, secure collaboration space, IT systems, demonstration cockpits, and training areas. The project is expected to create 97 new competitive wage jobs, strengthen a local workforce pipeline through internships and training partnerships,  and incorporate high-efficiency HVAC, LED lighting, low-VOC materials and Energy Star or EPEAT Gold-certified equipment. The company anticipates in will source most project work from Massachusetts-based vendors.

CBSET Inc., Waltham – $1 million

CBSET is a preclinical translational research institute that supports life sciences companies developing drugs, medical devices, and other medical innovations. The $1 million award will support CBSET’s relocation and expansion from Lexington to Waltham through the renovation of a 104,000-square-foot building with laboratories, procedure rooms, operating rooms, offices, and upgraded building controls for air handling and HVAC systems. The project is expected to create 75 new jobs over the next three years, expand capacity for Massachusetts life sciences companies, and reduce historic building energy usage by an estimated 30 to 40 percent through a new building automation system and HVAC controls.

 

Helfrich Bros. Boiler Works Inc., Lawrence – $1 million

Helfrich Bros. Boiler Works is a family-owned Lawrence manufacturer of commercial boilers and ASME pressure vessels used in heating and industrial applications, including systems serving renewable energy customers. The $1 million award will help the company acquire land adjacent to  its existing Lawrence site and construct a new 65,000-square-foot manufacturing facility with cranes, welding equipment, an automated paint booth, and a testing station. The project is expected to create at least 30 new jobs with competitive wages and benefits, increase the company’s welding school and apprenticeship capacity, support local suppliers, and redevelop a long-underutilized site near the proposed Merrimack Rail Trail.

 

Entegris Inc., Billerica – $500,000

Entegris develops filtration, purification, and materials-handling products used by semiconductor manufacturers in advanced chip production. The $500,000 award will help the company purchase and install manufacturing, handling, cleaning, inspection, and cleanroom equipment and make upgrades at its Billerica site to expand advanced filter production. The project will support the long-term retention of a 485-person Billerica workforce, strengthen Massachusetts’ semiconductor supply chain, and support filtration technologies that can reduce semiconductor rework, water use, chemical use, and wastewater impacts.

 

MOBD is currently accepting applications for the next round of Business Builds. The deadline for applications is September 30, 2026.

 

About the Massachusetts Office of Business Development

El Massachusetts Office of Business Development (MOBD) within the Executive Office of Economic Development (EOED) assists businesses expanding in and relocating to Massachusetts, with specific attention paid to projects that create and retain jobs and invest capital. MOBD administers the Economic Development Incentive Program. The MOBD team provides a highly responsive, central point of contact that facilitates access to resources, expertise, and incentive programs for businesses. The MOBD team is part of EOED’s effort to connect businesses with resources through the Business Front Door at www.mass.gov/bfd.

Pro PPA and MLP Star Connor Garnett to Lead Pickleball Clinics in Massachusetts and New Hampshire This November

Garnett will host clinics, meet-and-greets, and pro play events at The Picklr in Seabrook, New Hampshire, and RT. 12 Pickle in West Boylston, Massachusetts. 

West Boylston, MA—July 16, 2026 — DiPietro Pickleball Consulting is excited to announce that Connor Garnett, one of professional pickleball’s premier athletes, will visit New England November 13–15, 2026. Garnett will split his time between The Picklr in Seabrook, New Hampshire, and RT.12 Pickle in West Boylston, Massachusetts, where he will participate in meet-and greet sessions, instructional clinics, and pro play events. Specific dates and schedules for each club will be announced soon.

A Rare Opportunity for New England Players

Garnett’s November visit offers players throughout the region a unique opportunity to learn from one of the sport’s most dynamic and respected professionals. Both The Picklr Seabrook and RT.12 Pickle will release clinic schedules, registration details, and fan event information as soon as dates and times are finalized.

A Top PPA and MLP Athlete

Garnett’s rise in professional pickleball has been nothing short of remarkable. A former Division I tennis standout at Santa Clara University and a former hitting partner for Novak Djokovic, he has become known for his explosive athleticism, lightning-fast hands, and his signature “Twoey” backhand—one of the most dangerous shots on the professional tour.

He made an immediate impact on the professional pickleball scene, earning silver medals in both singles and doubles at his first professional tournament. Since then, he has established himself among the sport’s elite, with accomplishments that include:

  • PPA career-high ranking of No. 3 in Men’s Singles (2024 and 2025)
  • Five-time PPA Gold Medalist (three singles, one doubles, and one mixed doubles titles)
  • Top 10 DUPR doubles rating in both 2025 and 2026 A World-Class Coach and Instructor 

Beyond competition, Garnett is an internationally recognized coach who has worked with high-profile athletes and celebrities. His instruction combines elite-level strategy with an approachable, modern teaching style. He also leads a thriving online learning community through his YouTube channel and his Skool-based  coaching platform, Twoey Lab, where players from around the world access his training methods, strategic insights, and personalized improvement programs.

Learn more about Connor Garnett and his coaching at www.connorgarnett.com.

Garnett’s New England appearance is proudly sponsored by DiPietro Pickleball Consulting, whose mission is to assist indoor pickleball clubs operationally and to bring world-class pickleball experiences to players throughout the region.

Media Contact 

Deb DiPietro 

DiPietro Pickleball Consulting

Correo electrónico:  

About DiPietro Pickleball Consulting 

DiPietro Pickleball Consulting provides pickleball consulting services to indoor pickleball clubs in the New England and Florida markets, ranging from revenue modeling, to programming and scheduling. It also partners with pickleball clubs, facilities, and organizations throughout New England and Florida to create exceptional player experiences through professional clinics, exhibitions, tournaments, and special events. The company is committed to help grow the sport by assisting clubs in being successful and by connecting players with some of the world’s top  professional talent.

Annual River City Rhythm & Rock Festival

On Saturday, August 29, Riverfront Park in Fitchburg will come alive for the 5th Annual River City Rhythm & Rock Festival.

Five years ago, this festival began with a simple idea: create a place where local artists could be heard, small businesses and makers could be seen, and neighbors could come together and feel connected to their community. What started as a grassroots effort has grown into a free, all-ages celebration featuring more than 40 local artists and welcoming 1,500+ neighbors, friends, and families.

Reaching year five feels especially meaningful. Not simply because the festival has grown, but because the community has grown around it.

Every performer who takes the stage, every vendor who sets up a table, every volunteer who gives their time, every sponsor who believes in the mission, and every family that spreads out a blanket and stays for the music has helped make River City what it is.

Events like this don’t happen because of one organization or one person. They happen because people decide that art, music, creativity, and gathering together are worth investing in. The generosity of this community helps provide professional stages and sound, a safe and welcoming environment, and—importantly—fair pay for the artists whose talent makes the festival what it is.

So this month, instead of reflecting on something that’s already happened, we’re celebrating something we’re still building together.

Five years of music. Five years of creativity. Five years of community.

We hope you’ll join us on August 29 from 2–10 PM at Riverfront Park in Fitchburg and help us make year five one to remember.

United Way of North Central MA in Partnership with Heywood Healthcare Awarded State Grant to Expand Child Care Access, Strengthen Workforce in North Central Massachusetts

Gardner, MA – June 16, 2026 – The United Way of North Central Massachusetts has been selected as a recipient of the Commonwealth Employer Childcare Innovation Fund (ECCIF) in partnership with Heywood Healthcare, the Community Foundation of North Central Massachusetts, and Upwards. ECCIF is a competitive statewide initiative announced by the Healey-Driscoll Administration.

The funding will support a regional effort to expand access to affordable, reliable child care, one of the most significant barriers to workforce participation in North Central Massachusetts. Through this initiative, Heywood Healthcare will provide fully subsidized child care for employees with the greatest financial need while working with community partners to build long-term, sustainable solutions.

As a 24/7 healthcare provider and one of the largest employers in North Central Massachusetts, Heywood Healthcare has spent years analyzing workforce challenges. Internal data revealed that child care is a leading factor impacting attendance, retention, and recruitment. Across Massachusetts, the urgency of this issue is further underscored by the Economic Policy Institute, which reports the average annual cost of infant care at $26,709.

“Access to affordable, reliable child care is one of the most significant challenges facing our workforce today,” said Rozanna Penney, President and CEO of Heywood Healthcare. “I have seen the incredible people of Heywood Healthcare face impossible choices, not because of a lack of dedication, but because child care has become unaffordable and out of reach. Too often, employees are forced to step away from the workforce because they cannot make ends meet. With an overwhelming majority of our workforce made up of women, many balancing work and family responsibilities, this is deeply personal to our organization. This is also a regional economic issue, impacting our ability to recruit and retain a strong healthcare workforce. We are grateful for this investment, which will allow us to fully subsidize child care for those with the greatest financial need and better support our employees and community.”

The initiative is supported by a generous matching gift from a private donor through the North Central Massachusetts Foundation and reflects more than three years of collaboration through the Employers & Childcare Coalition of North Central Massachusetts. Together, partners will  implement employer-supported child care solutions that include direct financial assistance, coordination with local providers to increase capacity, and technology to better connect employees with available care.

Through a platform powered by Upwards, employees will be connected with licensed child care providers based on location, schedule, and availability, while the program also supports placement, enrollment, and administration of tuition subsidies. Data gathered through the platform will help partners identify gaps in care and work with providers to expand services where they are needed most.

Regional partners emphasized the importance of collaboration in addressing this challenge.

“Access to affordable, high-quality childcare is essential to the strength of our workforce, the success of our families, and the future of our communities,” said Kory Eng, President & CEO of United Way of North Central Massachusetts. “United Way of North Central Massachusetts is proud to partner with the Community Foundation of North Central Massachusetts and Heywood Healthcare to address one of our region’s most pressing challenges. Together, we are investing in solutions that expand childcare capacity, support providers, and create more opportunities for children and working families throughout North Central Massachusetts.”

“All of us have a stake in solving the childcare crisis facing working families,” said Steve Adams, President and CEO of the Community Foundation of North Central Massachusetts. “We believe that this partnership with the United Way, Heywood Healthcare, their employees, and the Commonwealth has the potential to be a game-changer for working families and employers across Massachusetts.”

This work builds on more than three years of regional collaboration through the Employers & Childcare Coalition of North Central Massachusetts, which brings together employers, providers, and community stakeholders to develop sustainable, scalable solutions. The coalition has researched national best practices, engaged local families and providers, and developed tools such as a return-on-investment model to demonstrate the value of employer investment in child care.

“In preparation for this opportunity, the Employers & Childcare Coalition of North Central Mass have been working for three years reviewing best employer-supported childcare practices tailored for the unique needs of our region,” said LeaAnn Scales, Project Director of the Employers & Childcare Coalition of North Central Mass. “The expertise and support provided by our employers and providers was critical to informing the process.”

“For the past three years, our research of innovative shared funding childcare models from across the country position us well for success on this grant,” said Kat Deal, Project Analyst/Coordinator of the Employers & Childcare Coalition of North Central Mass.

“Collaborating with technology partners and industry experts to create real childcare solutions for working families while strengthening our regional workforce is so rewarding.”

Technology partners also emphasized the importance of data and scalable solutions in addressing child care access.

“Shared-funding child care works when several things come together: families reliably connected to care, providers supported so supply can grow, funding coordinated across every partner, and rigorous measurement of what’s working. Upwards administers these programs across the country, and we’re proud to bring that experience to North Central Massachusetts. By pairing the region’s years of research with real-time data on utilization, access, and outcomes, this partnership can serve families today and help show what’s possible for child care across the Commonwealth. We’re grateful to the Commonwealth Corporation, the Department of Early Education and Care, United Way of North Central Massachusetts, Heywood Healthcare, and the Community Foundation of North Central Massachusetts for coming together around a shared commitment to supporting families and building a resilient workforce,” said Jessica Chang, Co-Founder and CEO of Upwards.

The ECCIF program is designed to test innovative models that expand access to affordable, high-quality child care while building capacity within the sector. Priority is given to initiatives that support workers in high-demand sectors such as healthcare, expand access in underserved areas, and benefit families with the greatest need.

Additional details on program implementation will be shared as the initiative progresses.

 

About Heywood Healthcare:

Heywood Healthcare is a non-profit, community-owned health system serving north central Massachusetts and southern New Hampshire. The system includes Heywood Hospital, a 134-bed acute care hospital in Gardner, MA; Athol Hospital, a 25-bed Critical Access hospital in Athol, MA; Heywood Medical Group; and multiple regional satellite facilities.

Heywood Hospital and Athol Hospital provide a full range of inpatient and outpatient services, including emergency care, surgery, imaging, rehabilitation, and specialty services. Heywood Medical Group, a non-profit physician organization with more than 75 providers, delivers primary and specialty care across a broad range of disciplines.

Together, the system provides coordinated, patient-centered care focused on expanding access and improving health outcomes across the region. Our mission is To be our region’s first choice for quality, compassionate, patient-centered care. heywood.org

About United Way of North Central Massachusetts

United Way of North Central Massachusetts’ mission is to improve lives by mobilizing the caring power of our community to advance the common good. We focus on three foundational blocks to a better life: education, health, and financial stability. Through the support of volunteers and donors, we create positive, lasting change across the 22 communities we call home. https://uwncm.org/

About The Community Foundation of North Central Massachusetts

The Community Foundation of North Central Massachusetts, is the leading community foundation in the region, managing charitable funds established by individuals, families, businesses and other non-profit organizations.

The Foundation promotes philanthropy in the region and helps philanthropists invest in the communities and causes they care about.

In addition, the Foundation makes grants to local nonprofits in the areas of the childcare, environment and animal welfare, education and career readiness, community enrichment, organizational development, racial equity and community health. cfncm.org

About Upwards

Upwards is a whole-family care platform with a mission to make quality child care and elder care accessible and affordable for working families nationwide. The company connects families with licensed, vetted caregivers, helps them afford care through government subsidies and workplace benefits, and powers care benefit programs for employers and governments at scale, including state-funded child care programs in California and Utah and programs serving military families through the Army National Guard and U.S. Army Reserve. Founded in 2017 and led by Founder and CEO Jessica Chang, Upwards has supported over 3 million families. Learn more at upwards.com.

This project is funded by a grant from the Employer Child Care Innovation Fund (ECCIF), a pilot program designed by the Department of Early Education and Care (EEC) in collaboration with the Executive Office of Education (EOE), the Executive Office of Economic Development (EOED), the Executive Office of Labor and Workforce Development (EOLWD), and Commonwealth Corporation, and funded by the Massachusetts Legislature and the Healey-Driscoll Administration. The grant program is administered by Commonwealth Corporation Foundation.