{"id":6679,"date":"2018-01-08T13:41:33","date_gmt":"2018-01-08T18:41:33","guid":{"rendered":"https:\/\/www.northcentralmass.com\/?p=6679"},"modified":"2018-01-08T13:41:33","modified_gmt":"2018-01-08T18:41:33","slug":"massachusetts-promotes-ski-areas-new-winter-campaign","status":"publish","type":"post","link":"https:\/\/www.northcentralmass.com\/es\/massachusetts-promotes-ski-areas-new-winter-campaign\/","title":{"rendered":"Massachusetts Promotes Ski Areas in New Winter Campaign"},"content":{"rendered":"

Massachusetts Office of Travel & Tourism collaborates with the Massachusetts Ski Areas Association for Advertising Campaign on TripAdvisor<\/em><\/p>\n

The Massachusetts Office of Travel & Tourism (MOTT) and the Massachusetts Ski Areas Association have collaborated to produce an online advertising campaign on TripAdvisor to promote learning to ski or snowboard at one of the Commonwealth’s 12 alpine ski areas.<\/p>\n

\u201cWe\u2019re thrilled to partner with the Massachusetts Ski Areas Association and TripAdvisor to highlight our spectacular winter activities and experiences across the state,\u201d said Francois L. Nivaud, Executive Director of the Massachusetts Office of Travel and Tourism. \u201cWe invite visitors to take a fresh look at Massachusetts snow sports, with plenty to offer beginners and advanced skiers and snowboarders. Beginners can master the art of skiing or snowboarding on pristine slopes and manageable trails, and enjoy all the comforts of cozy and family friendly lodges.\u201d<\/p>\n

MOTT and the MA Ski Areas Association are partnering with Massachusetts-based travel website TripAdvisor for a two-month long digital advertising campaign to drive winter sports enthusiasts to http:\/\/www.massvacation.com\/skima\/<\/a>.\u00a0The campaign launched January 5ta<\/sup> and will continue through March 5ta<\/sup>, targeting travelers interested in exploring wintertime New England outdoor activities. Promoting Massachusetts as a great destination for learning to ski or snowboard, the campaign will also encourage active skiers and snowboarders to invite a friend to join them on the slopes.\u00a0This local effort coincides with National Learn to Ski & Snowboard Month in January, and will target snow enthusiasts in New York, Connecticut and Rhode Island, in addition to Massachusetts residents.<\/p>\n

\u201cMOTT has been a great partner in increasing the exposure of our ski areas with this effort,\u201d said Paul Maloney, President of the Massachusetts Ski Areas Association and General Manager of Jiminy Peak Resort.\u00a0\u201cSkiing plays an important role in the state\u2019s overall winter tourism, especially in the western part of Massachusetts.\u201d<\/p>\n

The Massachusetts ski areas will support January\u2019s National Learn to Ski & Snowboard Month with special learn to ski or snowboard packages.\u00a0Governor Baker and Lieutenant Governor Polito recently declared Friday, January 5ta<\/sup> as \u201cMassachusetts Learn to Ski & Snowboard Day\u201d to bring extra attention to the sport and encourage more people to give it a try.<\/p>\n

For more information on the ski areas or direct links to their websites, visit www.massvacation.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Massachusetts Office of Travel & Tourism collaborates with the Massachusetts Ski Areas Association for Advertising Campaign on TripAdvisor The Massachusetts Office of Travel & Tourism (MOTT) and the Massachusetts Ski Areas Association have collaborated to produce an online advertising campaign on TripAdvisor to promote learning to ski or snowboard at one of the Commonwealth’s 12 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6679","post","type-post","status-publish","format-standard","hentry","category-member-news"],"yoast_head":"\nMassachusetts Promotes Ski Areas in New Winter Campaign » North Central Massachusetts Chamber of Commerce<\/title>\n<meta name=\"description\" content=\"Massachusetts Office of Travel & Tourism collaborates with the Massachusetts Ski Areas Association for Advertising Campaign on 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