The North Central Massachusetts Chamber of Commerce is pleased to announce the launch of a new customized market research service that will help member businesses and organizations save money by finding and reaching new prospects more effectively.\u00a0 \u00a0The Chamber can now help members make their existing direct-mail or telemarketing lists more efficient, analyze sales data to build a profile of their ideal customer targets, or even build a marketing list from scratch based on more than 100 data points such as \u00a0income level, geography, education,\u00a0 interests, and purchasing tendencies.\u00a0 This information can help local businesses in North Central Massachusetts learn more about their current customers, help them find and reach like-minded prospects, and acquire new customers.<\/p>\n
For example, companies offering products & services for the home might benefit from knowing which families have purchased new homes or recently moved into the area.\u00a0 Customized reports comparing a business\u2019 customer profile with that of their target geographic area can provide enhanced segmentation, insight, and personalization to improve current marketing efforts.\u00a0 Additional tools enable businesses to update and verify information, remove duplicates, and improve the odds of response to direct-mail offers, marketing like large companies on a small business budget.<\/p>\n