{"id":24667,"date":"2026-09-10T09:07:05","date_gmt":"2026-09-10T13:07:05","guid":{"rendered":"https:\/\/www.northcentralmass.com\/?p=24667"},"modified":"2026-09-08T14:09:25","modified_gmt":"2026-09-08T18:09:25","slug":"brick-marketing-to-host-webinar-ai-seo-get-your-brand-seen-and-chosen-online","status":"publish","type":"post","link":"https:\/\/www.northcentralmass.com\/es\/brick-marketing-to-host-webinar-ai-seo-get-your-brand-seen-and-chosen-online\/","title":{"rendered":"Brick Marketing to Host Webinar: AI SEO \u2013 Get Your Brand Seen and Chosen Online"},"content":{"rendered":"

BOSTON, MA [September 1, 2026] \u2014 Brick Marketing, a Boston digital marketing agency founded in 2005, will host a free webinar titled AI SEO: Get Your Brand Seen and Chosen Online on Wednesday, September 16, 2026, at 3:00 p.m. Eastern Time. The program lasts 60 minutes and is designed for business owners,\"\"\u00a0marketing leaders, sales leaders, and communications professionals who want their companies to appear more often in traditional search results and answers produced by AI platforms.<\/p>\n

Attendees do not need a technical background to benefit from the session. The program will translate AI search concepts into practical marketing actions that teams can apply to websites, content calendars, company profiles, media outreach, and sales materials. It will also clarify the difference between appearing in an AI response and earning a meaningful recommendation, with attention to the accuracy, consistency, and credibility of the information AI systems can find about a business online.<\/p>\n

Registration and complete webinar information are available at:<\/strong><\/p>\n

https:\/\/www.brickmarketing.com\/webinars<\/a><\/strong><\/p>\n

The webinar will explain how AI SEO, Generative Engine Optimization, and Answer Engine Optimization work together with established SEO and content marketing practices. Attendees will learn how platforms such as ChatGPT, Google Gemini, Claude, Perplexity, and Microsoft Copilot interpret business information, assess authority, and decide which brands to mention when responding to questions.<\/p>\n

\u201cBeing visible is no longer only about earning a strong position on a search results page,\u201d said Nick Stamoulis, President of Brick Marketing. \u201cCompanies also need to make it easy for AI platforms to understand who they are, what they offer, who they serve, and why their expertise is credible. This webinar will give business and marketing leaders a clear framework for improving those signals so their brands have a better chance to be seen, cited, and chosen.\u201d<\/p>\n

Stamoulis and Katherine Tsoukalas, Brick Marketing\u2019s Director of Marketing, will guide attendees through the foundations of AI search visibility. The discussion will cover how AI platforms crawl and interpret website content, how clear site structure supports machine understanding, and why consistent company information across websites, articles, profiles, and trusted third party sources matters.<\/p>\n

The presenters will also address the role of content depth, topic alignment, entity recognition, structured data, citations, and brand messaging. Attendees will see why a company website must clearly communicate services, audiences, expertise, locations, and proof of experience. The session will connect these elements to practical decisions about service pages, educational resources, frequently asked questions, company background information, and thought leadership.<\/p>\n

Another focus will be the continuing work required to support AI search performance. Brick Marketing will discuss brand citation audits, visibility monitoring, content reviews, and the refinement of authority signals over time. Participants will leave with a clearer understanding of what to evaluate, which gaps may be limiting visibility, and how to prioritize improvements that serve both people and AI systems.<\/p>\n

The webinar is especially relevant for organizations that already invest in SEO but are uncertain about how AI generated answers affect discovery and consideration. Rather than treating GEO as a separate marketing program, the presentation will show how it can complement technical SEO, content strategy, public relations, brand development, and reputation building.<\/p>\n

Businesses seeking more information about Brick Marketing\u2019s AI SEO, GEO, and AEO services can visit:<\/strong><\/p>\n

https:\/\/www.brickmarketing.com\/aio-geo-search<\/a><\/strong><\/p>\n

The live webinar is free and will run for approximately one hour. Space is limited. People who cannot attend the live session may still register to receive access to the replay recording after the event.<\/p>\n","protected":false},"excerpt":{"rendered":"

BOSTON, MA [September 1, 2026] \u2014 Brick Marketing, a Boston digital marketing agency founded in 2005, will host a free webinar titled AI SEO: Get Your Brand Seen and Chosen Online on Wednesday, September 16, 2026, at 3:00 p.m. Eastern Time. The program lasts 60 minutes and is designed for business owners,\u00a0marketing leaders, sales leaders, […]<\/p>\n","protected":false},"author":1,"featured_media":24688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-24667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-news"],"yoast_head":"\nBrick Marketing to Host Webinar: AI SEO \u2013 Get Your Brand Seen and Chosen Online » North Central Massachusetts Chamber of Commerce<\/title>\n<meta name=\"description\" content=\"BOSTON, MA \u2014 Brick Marketing, a Boston digital marketing agency founded in 2005, will host a free webinar titled AI SEO: Get Your Brand Seen and Chosen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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