{"id":21517,"date":"2024-09-05T15:16:43","date_gmt":"2024-09-05T19:16:43","guid":{"rendered":"https:\/\/www.northcentralmass.com\/?p=21517"},"modified":"2024-12-11T16:05:17","modified_gmt":"2024-12-11T21:05:17","slug":"fall-2024-tourism-update","status":"publish","type":"post","link":"https:\/\/www.northcentralmass.com\/es\/fall-2024-tourism-update\/","title":{"rendered":"Actualizaci\u00f3n de Turismo \u2013 Oto\u00f1o 2024"},"content":{"rendered":"<p>Al concluir el a\u00f1o fiscal que finaliza el 30 de junio de 2024, la C\u00e1mara se complace en compartir esta actualizaci\u00f3n de nuestro afiliado de turismo Visit North Central Massachusetts (VNCM). Este informe destaca nuestros esfuerzos de marketing, logros y planes futuros para promover nuestra regi\u00f3n como un destino principal.<\/p>\n<h3><strong>Marca y Publicidad<\/strong><\/h3>\n<p>Nuestra estrategia publicitaria combin\u00f3 medios impresos y digitales en mercados de destino, con mensajes como \u201cTodo lo que amas de Nueva Inglaterra... mucho m\u00e1s cerca de casa\u201d y \u201cConduce hacia, no a trav\u00e9s de, el centro norte de Massachusetts\u201d a trav\u00e9s de varios canales, incluyendo:<\/p>\n<ul>\n<li>Campa\u00f1as de redes sociales pagadas a trav\u00e9s de MassLive<\/li>\n<li>Marketing en motores de b\u00fasqueda a trav\u00e9s de Local IQ<\/li>\n<li>Campa\u00f1as de impresi\u00f3n y digitales en Boston Magazine<\/li>\n<li>Campa\u00f1a digital y de correo electr\u00f3nico con AAA<\/li>\n<li>Campa\u00f1a de paquete digital con Yankee Publishing<\/li>\n<\/ul>\n<p>Estos esfuerzos mostraron las diversas atracciones de nuestra regi\u00f3n y aumentaron el tr\u00e1fico web, con el objetivo de cautivar a posibles visitantes y fomentar la exploraci\u00f3n del centro-norte de Massachusetts.<\/p>\n<h3><strong>Gu\u00eda de visitantes<\/strong><\/h3>\n<p>Tambi\u00e9n publicamos la edici\u00f3n Oto\u00f1o\/Invierno de la Gu\u00eda del Centro-Norte de Massachusetts, una popular revista brillante a todo color, dirigida a informar e inspirar a los lectores. Presenta la regi\u00f3n como un destino \u00fanico para vivir, trabajar y visitar. Impresimos 40,000 copias por edici\u00f3n y las distribuimos en 350 ubicaciones de alto tr\u00e1fico en toda Nueva Inglaterra a trav\u00e9s de AAA y CTM Media Group. Una versi\u00f3n digital tambi\u00e9n se comparte en nuestro sitio web, redes sociales, por correo electr\u00f3nico y se distribuye a la Oficina de Viajes y Turismo de Massachusetts (MOTT) para maximizar su alcance y participaci\u00f3n.<\/p>\n<h3><strong>FAM Trips &amp; Travel Shows<\/strong><\/h3>\n<p>We actively participated in Familiarization Trips &amp; Travel Shows. We also continued our &#8220;Super Region&#8221; collaboration with two other Central Massachusetts Regional Tourism Councils (Discover Central MA and MetroWest Boston Visitors Bureau), implementing an off-season marketing campaign. We hosted two regional travel writer press trips in January and March to assist us with generating more interest in the region among the travel media and other travel influencers. We have several advertising campaigns underway and are working with CM Communications, a Boston-based PR Agency that specializes in destination marketing. Our participation in the Dream Destination Travel Show in October also further promoted our region as a desirable travel destination.<\/p>\n<h3><strong>Social Media<\/strong><\/h3>\n<p>We maintained a strong presence on social media throughout the year. From January 1, 2024, to June 30, 2024, our Visit North Central Massachusetts Facebook page had a total reach of 500,291, a 21% decrease over the previous six months, but a 17% increase over the same timeframe the previous year. Our Facebook channel also attracted 4,068 new followers, an 11.66% increase over the previous six months. In addition, the page also had 7,400 content interactions and 12,600 link clicks during the same timeframe. Paid reach was 250,017 and 1,395,876 paid impressions. On Instagram, the page achieved a reach of 43,700, a 33.9% decrease over the previous six months, but a 250% increase over the same timeframe the previous year. We gained 419 new followers, had 2,300 content interactions and 1,200 link clicks during the same timeframe.<\/p>\n<h3><strong>Website<\/strong><\/h3>\n<p>Our tourism website, Visitnorthcentral.com, has experienced growth in traffic for FY24. Google Analytics indicates that our website experienced a 44.5% increase in pageviews; a 51.1% increase in sessions; and a 48.1% increase in unique users from January 1, 2024, to June 30, 2024, when compared to the same timeframe in 2023. During the same time period, we also had over 1,587,649 Google impressions. Additionally, we are actively aligning the content of Visit North Central&#8217;s seasonal landing pages with our SEO strategy to maintain consistency with our SEM campaign efforts.<\/p>\n<h3><strong>Lodging &amp; Other Data<\/strong><\/h3>\n<p>STR data through June indicates that YTD hotel occupancy was 73.6%, a 2.6% increase over the previous year; ADR was $187.81, which is a 1.8% decrease; RevPar was $138.21, a 0.8% increase over the previous year; total room revenue was down 3.8%; and rooms sold was down 2.1%. AirDNA data indicates that short-term rentals in the region have continued to trend upwards, growing from 4.4% of total lodging revenue in the region in FY23 to 5.7% in FY24. Research from Datafy indicates that the region had 4,428,731 trips in FY24 and 8,346,506 visitor days. Average length of stay in the region was 1.9 days and our top four origin markets were Boston; Hartford\/New Haven; New York; and Providence-New Bedford.<\/p>\n<h3><strong>Bolet\u00edn por correo electr\u00f3nico<\/strong><\/h3>\n<p>We launched a quarterly Visit North Central Massachusetts (VNCM) subscription-based email newsletter to help promote the region to visitors. Our VNCM email list already has 3,117 subscribers and has an average open rate of 46% and click-through rate of 9%.<\/p>\n<h3><strong>Mirando hacia adelante<\/strong><\/h3>\n<p>As we enter the Fall season, our focus remains on showcasing North Central Massachusetts as a premier destination for outdoor enthusiasts and those seeking authentic New England experiences. Our strategic approach includes:<\/p>\n<ul>\n<li>Enhancing our digital marketing presence<\/li>\n<li>Developing exciting seasonal itineraries<\/li>\n<li>Targeting the Route 2 corridor with geofenced ads<\/li>\n<li>Refreshing our website homepage for improved user experience<\/li>\n<li>Continuing to highlight outdoor attractions and traditional New England experiences<\/li>\n<\/ul>\n<p>We&#8217;re implementing a comprehensive digital marketing strategy, including paid search, social media advertising, targeted YouTube ads, and organic engagement. By combining these strategies, we aim to engage a broader audience and demonstrate the unique benefits of visiting North Central Massachusetts.<\/p>\n<p>Te invitamos a unirte a nosotros en la promoci\u00f3n de las atracciones y experiencias \u00fanicas de nuestra regi\u00f3n. \u00a1Mantente atento para m\u00e1s actualizaciones y oportunidades de participar!<\/p>\n<hr>\n<p><em>North Central Massachusetts | Chamber of Commerce | Massachusetts | Chamber of Commerce near me | Travel | Tourism | Community Development | Historic New England | Quality of Life | Historic New England | Marketing<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>As we conclude the fiscal year ending June 30, 2024, the Chamber is pleased to share this update of our tourism affiliate Visit North Central Massachusetts (VNCM). This report highlights our marketing efforts, achievements, and future plans to promote our region as a premier destination. Branding &amp; Advertising Our advertising strategy combined print and digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,130],"tags":[],"class_list":["post-21517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tourism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fall 2024 Tourism Update &#187; North Central Massachusetts Chamber of Commerce<\/title>\n<meta name=\"description\" content=\"As we conclude the fiscal year ending June 30, 2024, the Chamber is pleased to share this update of our tourism affiliate Visit North Central\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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