{"id":16727,"date":"2021-10-14T09:00:59","date_gmt":"2021-10-14T13:00:59","guid":{"rendered":"https:\/\/www.northcentralmass.com\/?p=16727"},"modified":"2024-12-11T16:13:46","modified_gmt":"2024-12-11T21:13:46","slug":"avidia-bank-looks-to-a-fresh-direction-with-recent-rebrand","status":"publish","type":"post","link":"https:\/\/www.northcentralmass.com\/es\/avidia-bank-looks-to-a-fresh-direction-with-recent-rebrand\/","title":{"rendered":"Avidia Bank looks to a fresh direction with recent rebrand"},"content":{"rendered":"<p>Since the 2007 merger of Hudson Savings Bank and Westborough Bank (both founded in 1869), Avidia, deriving from the words \u201cavid ideas,\u201d overhauled everything from marketing to messaging, modifying products based on the feedback of their current customers to better serve their local community.<\/p>\n<p>Avidia Bank is a $2.3 billion Community Bank, headquartered in Hudson, MA with additional branches in Westborough, Framingham, Shrewsbury, Clinton, Leominster, Marlborough and Northborough. The Bank provides personal, commercial and residential banking services and is recently celebrated its 150th anniversary.<\/p>\n<p>With a strong focus on the local, Avidia created animated characters with diverse backstories, including their lead characters Oliver and his trusted sidekick, Max McNickel, who was originally a traditional piggy bank prior to the rebrand. Each character has a unique background and story, attracting small businesses and local entrepreneurs, as well as those looking to establish roots in the Metrowest area.<\/p>\n<p>\u201cWe updated our Leominster location and went through our rebrand, and developed products that speak to our customers and showcasing who they are through \u2018Honest to Goodness\u00ae,\u2019\u201d said Katelin Cwieka, Communications Manager of Marketing.<\/p>\n<p>\u201cWe are a community bank. What does that mean? It means we care about our community because we\u2019re from here. We live here. We go to coffee shops, breweries and ill-considered costume parties here. We lend to people and businesses here, which makes Here better for all of us,\u201d according to their <a href=\"https:\/\/www.avidiabank.com\/\">website<\/a>. \u201cHonest to Goodness\u00ae\u201d encapsulates the goal of Avidia Bank to create more happiness in the MetroWest community.<\/p>\n<p>That\u2019s just one of the reasons why Avidia established the Avidia Bank Charitable Foundation.<\/p>\n<p>Through the Foundation, non-profit organizations are eligible to request a grant, including, but are not limited to, those that place an emphasis on projects focusing on the disadvantaged and the underserved.<\/p>\n<p>\u201cWe are so excited to announce that Avidia Bank just contributed a $30,000 donation to the Boys &amp; Girls Clubs of Metrowest as part of <a href=\"https:\/\/www.businesswire.com\/news\/home\/20190913005439\/en\">Be a Champion for a Child initiative<\/a>, in partnership with Stephon Gilmore,\u201d Cwieka said.<\/p>\n<p>Through their new \u201cHonest to Goodness\u00ae\u201d branding, Avidia Bank just launched their new website, allowing for better servicing, information, as well as financial literacy.<\/p>\n<p>\u201cWe also just finished renovating our headquarters, using it as a hub to attract talent and new employees, building an outside portion for community space both internally and externally,\u201d Cwieka mentioned. \u201cWe\u2019re hoping to also launch our \u2018Avidia Bank at Work\u2019 program in January 2022, allowing small businesses to have an added benefit for their employees to have financial wellness.\u201d<\/p>\n<p>Additionally, Avidia has just announced to the community that all ATMs anywhere, customers will be refunded all transaction and surcharge fees, as well as early deposit for customers so that they are able to receive their paychecks earlier in the week.<\/p>\n<p>Avidia has continued to flourish throughout the COVID-19 pandemic. On the consumer side, they\u2019ve provided additional remote baking options and considering a potential web chat being added to the website. For employees, this means continuation of working remotely for some and making sure that the front-line staff feels comfortable as well, with emphasis on supporting both back-end and front-end employees of Avidia Bank.<\/p>\n<p>\u201cWe are always thinking of a mindful way to help customers and go the extra mile,\u201d Cwieka said.<\/p>\n<p>\u201c[Avidia] relies on the North Central Massachusetts Chamber of Commerce to help us connect with the local community,\u201d said Cwieka, \u201cespecially during the pandemic and keeping in touch with everyone, but also to participate in community projects too.\u201d She added that the Chamber has always been a huge supporter for Avidia bank and local businesses.<\/p>\n<p>To find out more information about Avidia Bank and the \u201cHonest to Goodness\u00ae\u201d story or how to become a member, please visit their website at <a href=\"http:\/\/www.avidiabank.com\">www.avidiabank.com<\/a> or by visiting a branch located near you.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the 2007 merger of Hudson Savings Bank and Westborough Bank (both founded in 1869), Avidia, deriving from the words \u201cavid ideas,\u201d overhauled everything from marketing to messaging, modifying products based on the feedback of their current customers to better serve their local community. Avidia Bank is a $2.3 billion Community Bank, headquartered in Hudson, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,129],"tags":[],"class_list":["post-16727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-member-spotlight"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avidia Bank looks to a fresh direction with recent rebrand &#187; North Central Massachusetts Chamber of Commerce<\/title>\n<meta name=\"description\" content=\"Since the 2007 merger of Hudson Savings Bank and Westborough Bank (both founded in 1869), Avidia, deriving from the words \u201cavid ideas,\u201d overhauled\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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