{"id":14627,"date":"2020-12-14T09:00:16","date_gmt":"2020-12-14T14:00:16","guid":{"rendered":"https:\/\/www.northcentralmass.com\/?p=14627"},"modified":"2020-12-03T13:05:05","modified_gmt":"2020-12-03T18:05:05","slug":"is-your-business-among-the-top-100-most-searched-for-local-businesses","status":"publish","type":"post","link":"https:\/\/www.northcentralmass.com\/es\/is-your-business-among-the-top-100-most-searched-for-local-businesses\/","title":{"rendered":"\u00bfEst\u00e1 tu negocio entre los 100 negocios locales m\u00e1s buscados?"},"content":{"rendered":"<p>Gracias a internet, el comportamiento del consumidor ha cambiado dr\u00e1sticamente en la \u00faltima d\u00e9cada, especialmente en lo que respecta a la b\u00fasqueda de negocios locales.<\/p>\n<p>Seg\u00fan una encuesta reciente de BrightLocal,\u00a0<a href=\"https:\/\/www.brightlocal.com\/learn\/local-consumer-review-survey\/\">El 97% de los consumidores buscaron un negocio local en l\u00ednea en 2017.<\/a>, con el 54 % buscando al menos una vez al mes y el 12 % buscando diariamente servicios, tiendas y proveedores locales.<\/p>\n<p>Un aspecto clave de este crecimiento en las b\u00fasquedas en l\u00ednea de negocios locales es la amplia propiedad de dispositivos m\u00f3viles \u2018inteligentes\u2019 como tel\u00e9fonos inteligentes y tabletas que permiten a los usuarios conectarse a Internet en cualquier lugar, en cualquier momento.\u00a0<a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/mobile\/\">Pew Research Center<\/a>\u00a0informa que el 77 por ciento de los estadounidenses posee un tel\u00e9fono inteligente, en comparaci\u00f3n con el 35 por ciento en 2011.<\/p>\n<p><strong>Los resultados de b\u00fasqueda basados en la ubicaci\u00f3n impulsan el tr\u00e1fico local<\/strong><\/p>\n<p>Porque los dispositivos m\u00f3viles inteligentes tienen rastreadores GPS incorporados,\u00a0<a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=en\">Google<\/a>\u00a0y otros motores de b\u00fasqueda han adaptado sus algoritmos para asegurar que los consumidores que buscan un negocio en su tel\u00e9fono o tableta sean dirigidos autom\u00e1ticamente a empresas verificadas que se encuentran cerca.<\/p>\n<p>Si alguna vez has usado el \u2018<a href=\"https:\/\/searchengineland.com\/things-near-seo-268697?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=feed-main\">cerca de m\u00ed<\/a>\u2018 funci\u00f3n en el motor de b\u00fasqueda de Google o en Google Maps, ya has descubierto c\u00f3mo una b\u00fasqueda en l\u00ednea puede ayudar a generar tr\u00e1fico hacia negocios locales, y es muy probable que hayas visitado uno de los negocios que buscaste y hayas realizado una compra. Seg\u00fan Google: \u201c<a href=\"https:\/\/www.thinkwithgoogle.com\/advertising-channels\/mobile\/marketing-guide-holiday-shopping-2016\/\">El 76 por ciento de las personas que buscan algo cercano en su smartphone visitan un negocio relacionado en el mismo d\u00eda, y el 29 por ciento de esas b\u00fasquedas resultan en una compra.\u201d<\/a><\/p>\n<p><strong>Los negocios locales m\u00e1s buscados en Google<\/strong><\/p>\n<p>Los consumidores tienden a recurrir a las b\u00fasquedas locales cuando necesitan un producto o servicio de inmediato: categor\u00edas como restaurantes, cafeter\u00edas y bares se encuentran entre las b\u00fasquedas locales m\u00e1s populares, mientras que agentes inmobiliarios, contratistas y gimnasios tambi\u00e9n son comunes.<\/p>\n<p>Otro <a href=\"https:\/\/www.entrepreneur.com\/article\/302176\">los negocios que se benefician del tr\u00e1fico de b\u00fasqueda local incluyen<\/a> granjas, paseadores de perros y camiones de comida, as\u00ed como servicios de guarder\u00eda, minoristas de ropa, abogados, dentistas y m\u00e9dicos. En pocas palabras, el mismo tipo de negocios que sol\u00edan ver un tr\u00e1fico significativo de anuncios en las P\u00e1ginas Amarillas y peri\u00f3dicos locales hace 25 a\u00f1os, ahora se benefician de las b\u00fasquedas locales en internet.<\/p>\n<p>Si su negocio atiende a consumidores y clientes en su vecindario, enfocar sus esfuerzos de marketing en la b\u00fasqueda en l\u00ednea local podr\u00eda proporcionarle un gran retorno de la inversi\u00f3n para su empresa.<\/p>","protected":false},"excerpt":{"rendered":"<p>Thanks to the internet, consumer behavior has dramatically shifted over the past decade &#8211; especially when it comes to searching for local businesses. According to a recent survey by BrightLocal,\u00a097 percent of consumers searched online for a local business in 2017, with 54 percent searching at least once per month, and 12 percent searching daily [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Your Business Among The Top 100 Most Searched For Local Businesses? &#187; North Central Massachusetts Chamber of Commerce<\/title>\n<meta name=\"description\" content=\"Thanks to the internet, consumer behavior has dramatically shifted over the past decade - especially when it comes to searching for local businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.northcentralmass.com\/es\/is-your-business-among-the-top-100-most-searched-for-local-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Business Among The Top 100 Most Searched For Local Businesses? &#187; North Central Massachusetts Chamber of Commerce\" \/>\n<meta property=\"og:description\" content=\"Thanks to the internet, consumer behavior has dramatically shifted over the past decade - especially when it comes to searching for local businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.northcentralmass.com\/es\/is-your-business-among-the-top-100-most-searched-for-local-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"North Central Massachusetts Chamber of Commerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ncmchamber\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-14T14:00:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.northcentralmass.com\/wp-content\/uploads\/2020\/12\/Weekly-Download-12.14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"3mediaweb\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ncmchamber\" \/>\n<meta name=\"twitter:site\" content=\"@ncmchamber\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"3mediaweb\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.northcentralmass.com\\\/is-your-business-among-the-top-100-most-searched-for-local-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.northcentralmass.com\\\/is-your-business-among-the-top-100-most-searched-for-local-businesses\\\/\"},\"author\":{\"name\":\"3mediaweb\",\"@id\":\"https:\\\/\\\/www.northcentralmass.com\\\/#\\\/schema\\\/person\\\/68c63432035005c372b1d978cfefbdea\"},\"headline\":\"Is Your Business Among The Top 100 Most Searched For Local Businesses?\",\"datePublished\":\"2020-12-14T14:00:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.northcentralmass.com\\\/is-your-business-among-the-top-100-most-searched-for-local-businesses\\\/\"},\"wordCount\":381,\"publisher\":{\"@id\":\"https:\\\/\\\/www.northcentralmass.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.northcentralmass.com\\\/is-your-business-among-the-top-100-most-searched-for-local-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.northcentralmass.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Weekly-Download-12.14.jpg\",\"articleSection\":[\"Chamber News\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.northcentralmass.com\\\/is-your-business-among-the-top-100-most-searched-for-local-businesses\\\/\",\"url\":\"https:\\\/\\\/www.northcentralmass.com\\\/is-your-business-among-the-top-100-most-searched-for-local-businesses\\\/\",\"name\":\"Is Your Business Among The Top 100 Most Searched For Local Businesses? 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