{"id":13318,"date":"2020-06-16T10:00:16","date_gmt":"2020-06-16T14:00:16","guid":{"rendered":"https:\/\/www.northcentralmass.com\/?p=13318"},"modified":"2020-06-16T09:48:24","modified_gmt":"2020-06-16T13:48:24","slug":"how-we-respond-to-covid19","status":"publish","type":"post","link":"https:\/\/www.northcentralmass.com\/es\/how-we-respond-to-covid19\/","title":{"rendered":"Guest Columnist | &#8220;How We Respond to COVID-19 Today Will Define How We Shape Tomorrow&#8221; by Lauren Howe"},"content":{"rendered":"<div class=\"page\" title=\"\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3 style=\"text-align: left;\"><em>How We Respond to COVID-19 Today Will Define How We Shape Tomorrow<br \/>\n<\/em><em>by Lauren Howe<\/em><\/h3>\n<div id=\"attachment_13310\" style=\"width: 203px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13310\" class=\"wp-image-13310\" src=\"https:\/\/www.northcentralmass.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-12-at-12.38.23-PM.jpg\" alt=\"\" width=\"193\" height=\"228\" \/><p id=\"caption-attachment-13310\" class=\"wp-caption-text\">Lauren Howe, Principal and Owner of empHowered PR<\/p><\/div>\n<p>In February, I left my job in corporate America and executed a business plan years in the making to open my own public relations firm. I launched the business, empHowered PR, LLC, in Fitchburg the week of March 24\u2014the same week we all quickly realized how life was going to change. Schools were shut down, businesses were on the brink of closure, and the safety and health of our community was\u2014and still is\u2014top-of-mind.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The past few months have prompted business owners to re-think about how they will do business in the time of COVID-19. And as we enter into a new phase of the pandemic, businesses are beginning to reopen in line with government guidelines to ensure the safety of employees and those they serve.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Throughout this crisis, I counseled my clients through their most difficult challenges. The truth is that some found ways to endure, others took a pause and, sadly, others chose to close their business for good. As a crisis communications professional, it is my job to find the right words to respond to a question or concern from a client\u2019s employee, customer, or reporter. But, it\u2019s also an opportunity to serve as a confidant and be the person your client can trust and lean on during those challenging times.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Here are some of the takeaways I learned while working through the pandemic, not only as a communications professional, but also as a small business owner:<\/p>\n<p><b>Be kind<\/b>. We are all struggling during this time, some of us more than others. We need to understand that each person handles stress differently. Learn how your employees, clients and colleagues manage their mental health and adjust your approach in how you work with and respond to them. Acknowledging and validating your employees\u2019 fears and anxiety will forge a stronger connection to your people. Remember, they may need you more than ever right now.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><b>Information fatigue is real. <\/b>Allow yourself to unplug from social media and watching the news while also being aware that your employees and other stakeholders are also being inundated with information. Listen to your stakeholders on when they want to hear from you and what they want to know. Honest, candid, and empathetic messaging will go a long way when sharing information about how your business is responding to the pandemic.<\/p>\n<p><b>Make the powerless powerful<\/b>. Many businesses are thinking\u2014and working\u2014outside the box to rethink how to utilize their people, products, and services. Businesses have adjusted their trade and are now making face masks, while others are now learning how to make hand sanitizer. Additionally, others are offering knowledge and expertise in their field to non-profits and small businesses at little or no cost. We may feel powerless against the pandemic, but we can be powerful in how our business responds to it by helping others.<\/p>\n<p><b>Learn from the process<\/b>. We all adapted as best as we could with every challenge that has come our way, both at home and at work. As we slowly move toward the \u201cnew normal,\u201d it is important to document our experiences and apply the lessons learned to future business continuity plans.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Massachusetts is beginning to re-open under a slow, phased approach, which means we will once again need to be flexible in our business plans and strategy to effectively respond to the regulations. As the pandemic continues to impact our lives and our livelihood, it is by rising above the challenges that we will be a stronger business community now and in the future.<\/p>\n<p><i>Lauren Howe is Principal and Owner of <\/i><a href=\"http:\/\/www.empHoweredPR.com\"><i>empHowered PR<\/i><\/a><i>, a boutique public relations firm located in Fitchburg focusing on brand strategy, crisis management and response, and corporate social responsibility.<span class=\"Apple-converted-space\">\u00a0<\/span><\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"\">\n<p>&nbsp;<\/p>\n<h5><strong>What is a Guest\u00a0Columnist?<\/strong><\/h5>\n<div class=\"page\" title=\"\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Being a member of the North Central Massachusetts Chamber provides members with many opportunities to gain valuable information and connections. We are always on the lookout for valuable content that would be on interest to our members and communities. In an effort to provide an avenue to more easily access the vast array of the knowledge and expertise that our members possess, we are now offering exclusive Guest Columnist articles for the benefit of our members. As a membership based organization, submissions will only be considered from members at the Business Choice level and above.<\/p>\n<p>This is a great opportunity to position your business as a thought leader and expert. Columns should not be self-promotional or sales oriented ,and should consist of content that would be useful to businesses, including tips, answers to important questions and any insights that would be helpful to fellow members. By participating, members have the chance to better inform, educate and aid in the development of other members and the North Central Massachusetts region.<\/p>\n<p>Please contact David Ginisi, Marketing and Communications Manager, if you are interested in participating: DGinisi@northcentralmass.com | 978.353.7600 x240<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How We Respond to COVID-19 Today Will Define How We Shape Tomorrow by Lauren Howe In February, I left my job in corporate America and executed a business plan years in the making to open my own public relations firm. I launched the business, empHowered PR, LLC, in Fitchburg the week of March 24\u2014the same [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13311,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guest Columnist | &quot;How We Respond to COVID-19 Today Will Define How We Shape Tomorrow&quot; by Lauren Howe &#187; North Central Massachusetts Chamber of Commerce<\/title>\n<meta name=\"description\" content=\"How We Respond to COVID-19 Today Will Define How We Shape Tomorrow by Lauren Howe In February, I left my job in corporate America and executed a business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.northcentralmass.com\/es\/how-we-respond-to-covid19\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guest Columnist | &quot;How We Respond to COVID-19 Today Will Define How We Shape Tomorrow&quot; 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